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April 28, 2025 19 mins

Building an outbound sales team that actually produces consistent revenue isn’t just about handing out a script and crossing your fingers. In this episode, I break down how we went from total chaos to a $100K/month outbound sales machine—starting from cold traffic and hiring reps with zero experience.

You’ll learn:

  • The 4-part framework we used to build the team
  • Why most outbound sales teams fail (and how to fix it)
  • How to train brand-new reps to book calls and close deals
  • The key to avoiding "fight or flight" on cold calls
  • How to structure outreach for higher response rates and booked calls

If you're trying to grow an outbound team—or just make cold traffic work—you’ll want to model this approach.

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🎯 Want to Close More Deals with Less Resistance?
Download my Ultimate Agenda Formula—the same framework that helped Malick close $54K in his first week and Jason Capital scale to $1.3M in 4 months.

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🧠 PS: If you're ready to build a sales machine without relying on superstar closers, DM me and let's talk frameworks.

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