Amazon Fees Decoded, LEGO Listings Nuked, and Walmart’s Global Supply Chain Goes Prime Time

Send us a text

This week on Selling on Giants – eCommerce News & Updates, recorded the week of July 22, 2025, Mr. Will unpacks the most impactful stories in marketplace selling—from Amazon’s long-overdue Fee Explainer tool to Walmart’s global logistics power move and Shopify’s bold stance on omnichannel.

In this episode:

• What is Amazon’s new Fee Explainer tool—and how can it help sellers track profit?
  Learn how this new feature breaks down charges by category and formula, giving your finance team clarity on subscriptions, referral fees, return fees, and more.
• Why did Amazon remove thousands of LEGO listings overnight?
  We dig into the backend enforcement shift affecting resellers, collectibles, and ungated accounts—and what this means for brand registry control going forward.
• How is Walmart scaling its U.S. supply chain model globally?
  Discover the AI, robotics, and inventory automation now rolling out across Mexico, Chile, and beyond—and why 3P sellers need to level up their own logistics game.
• Can Amazon’s AI really help you name your brand?
  With the new “brand personality” feature, Amazon’s name generator might actually spit out something useful—just don’t forget the trademark check.
• Why is flexible warehousing the must-have strategy of 2025?
  From short-term storage to dynamic regional fulfillment, brands that ditch rigid leases are winning on speed, cost, and agility.
• What’s the problem with Prime Day… if you’re not Amazon?
  New data shows shoppers didn’t even search for deals on other platforms. We explain why discoverability—not discounts—is the real revenue killer.
• What did Shopify say about the death of omnichannel?
  Hint: if your customer still notices you have “channels,” you’re already behind. The future is seamless, data-driven commerce everywhere that counts.

Plus: an image upload tool that no longer punishes you for one bad file, and why your FBA inventory numbers may be lying to your spreadsheets.

Whether you’re a solo brand builder or managing a full-blown marketplace team, this week’s episode brings clarity, dry wit, and strategic takeaways you can actually use.

Want the written version with links and seller insights?
 Subscribe to the BellaVix News & Updates newsletter on LinkedIn.