Amazon Hijackings, Twitch Sponsorships, and WFS Upgrades

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Amazon’s Seller Forums are flooded with frustration—listing hijackings, brand name takeovers, and a support system that’s still allergic to urgency. We break down Amazon’s updated reporting process, why it still falls short, and what sellers can do to protect their listings.

Meanwhile, Walmart Fulfillment Services is stepping up with 9 new seller-focused upgrades—including prep services, expanded capacity, and WFS-only support. It’s the clearest sign yet that Walmart wants to be a serious fulfillment player.

Also this week: Amazon Ads launches Twitch Creator Sponsorships. You can now sponsor streamers directly inside the ad console, giving your brand a trackable, mid-funnel visibility boost—especially with Gen Z audiences.

Here’s what else we cover:

• Amazon starts auto-adjusting inbound FBA fees if your shipment dimensions are off. No warning. No appeals. We explain how to avoid overcharges.
• “Beige Clean Girl” aesthetic lawsuit dismissed. What this means for design trends, influencer branding, and creative freedom.
• AI-generated audio summaries of product listings are in pilot mode. If your listing sounds like keyword soup, Alexa will serve it cold.
• Alexa now reads daily news using generative AI. Another step in Amazon’s voice-first strategy—and a signal that your listings need to sound good aloud.
• The next era of eCommerce is immersive and creator-led. Think virtual storefronts, shoppable livestreams, and creators as brand storytellers.
• Americans will spend 7% of their lives on social media. If your brand’s not showing up with native content, it’s invisible.
• Tariff whiplash returns. Trump-era tariffs struck down, then temporarily reinstated. We break down what this means for sourcing and pricing.
• Alibaba’s “instant commerce” play tops 40M orders/day. Localized, sub-2-hour delivery isn’t a grocery gimmick—it’s the future.

Timestamps:
00:00 – Intro
01:10 – Amazon Hijackings and Brand Abuse
05:20 – WFS Adds 9 Features
09:00 – Twitch Sponsorships via Amazon Ads
12:15 – BellaVix Plug
13:00 – FBA Fee Measurement Changes
16:30 – Beige Aesthetic Lawsuit
18:20 – AI Listing Summaries
20:15 – Alexa News Recaps
22:00 – Immersive eCommerce Trends
25:10 – Social Media Usage Stats
27:20 – Tariff Ruling
29:00 – Alibaba’s Instant Commerce Surge

About the Show
Selling on Giants – eCommerce News & Updates is your weekly breakdown of what matters across Amazon, Walmart, and Shopify. Hosted by Mr. Will from BellaVix, we cut through the noise and deliver insights for sellers, operators, and marketers who want to stay sharp—and win.

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