Amazon Opens Vine to Resellers, Return Fraud Sparks Outrage, and Prime Day Tools You Need Now

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This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep.

Here’s what we cover in this episode:

• Vine Access Expanded to Resellers: What this means for cold-start ASINs, review strategy, and brand risk
• Amazon’s New Stolen Goods Policy: What’s changing on June 30 and why gray-market sellers need to tighten documentation now
• $9K Return Fraud in the Forums: The Pokémon card refund scam that’s sparking seller outrage—and what you can do to avoid it
• Product Selector Quiz Tool: Boosting conversions inside Brand Stores with guided, visual shopping
• Storefront Upgrades: New copy and move features in Brand Store Builder to speed up campaign builds
• Amazon’s Billboard Strategy: How out-of-home ads are now driving trackable eCommerce traffic
• Tariff Trends: Stratably’s latest forecast benchmark reveals how brands are adjusting Amazon expectations
• Generative AI for Video Ads: New Amazon Ads tool turns product images into mobile-friendly video content
• Liquid Cooled AWS Data Centers: What it means for infrastructure, AI, and the future of your seller tools
• Beauty Industry Growth: McKinsey’s report on how mass-market and premium beauty brands are scaling on Amazon
• Shopify’s Loyalty Insights: Why omnichannel trust—not points—is the new loyalty driver

Plus, a quick reminder from BellaVix on how we help brands navigate all of this with clarity, strategy, and proven results.

Whether you’re running your first FBA launch or scaling a multimillion dollar brand, this episode gives you the tools, context, and clarity to stay ahead of the curve.

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🔗 Want help scaling? Visit https://www.bellavix.com