Amazon’s AI Crackdown, Pet Meds, and the Vine Problem No One’s Fixing

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In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will dives into the biggest marketplace headlines impacting Amazon, Walmart, and Shopify sellers this week.

We start with Amazon’s newly released 2024 Brand Protection Report, which details over $1 billion in anti-counterfeit investments, the removal of 15 million fake products, and the use of AI to proactively block 99% of infringing listings. For brand owners, this signals tighter enforcement—but also new opportunities via programs like Transparency and Project Zero.

Then we break down Amazon’s strategic expansion into the pet prescription space through a new partnership with Vetsource. This move brings Rx fulfillment into the $12B U.S. pet pharma market and signals increased competition for DTC pet supplement and wellness brands on the platform.

We also cover the rollout of Amazon’s generative AI tools for sellers, including AI-generated product listings, shopper-facing Q&A, and an in-app shopping assistant—shaping a more intuitive, conversational buying experience. If you’re not optimizing content with AI, you’ll be left behind.

In the second half of the episode, we take a hard look at seller frustration around Vine reviewer quality, fake review manipulation, and inconsistent policy enforcement. We walk through trending threads from the Amazon Seller Forums and explain when to avoid Vine—and how to document fraud effectively.

From there, we unpack Amazon Ads’ new Sponsored Display Reach and Page Visit campaigns, which bring upper-funnel capabilities to advertisers without DSP access. You’ll learn how to run full-funnel campaigns from within Amazon Ads Manager with CPM and vCPM bidding strategies.

To close it out, we spotlight Brand Performance+, Amazon’s latest ad optimization toolset. With real-time performance recommendations and custom insights blending ad and retail signals, advertisers can now act faster and smarter without relying on third-party dashboards.

Whether you’re running ads, optimizing listings, or protecting your brand reputation, this episode delivers the clarity you need to stay competitive.

Episode highlights:

• Amazon’s 2024 Brand Protection Report & AI enforcement tools
• Vetsource partnership: Amazon enters pet prescriptions
• Generative AI for Amazon listings, Q&A, and shopper experience
• Forum backlash: Vine review issues, fake feedback, and policy gaps
• Andy Jassy on reinvention, long-term strategy, and seller resilience
• Sponsored Display expands to Reach and Page Visit campaigns
• Amazon Ads Performance+ tools for real-time campaign optimization

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