Sense Per Mile
Sense Per Mile is a podcast tackling tough trucking industry topics and asking even tougher industry questions, all to find better solutions and help sense make cents. Hosted by Charles Gracey and co-hosted by Paul Gibson, this weekly podcast starts conversations between drivers, carriers, and industry experts to address the ongoing challenges related to the industry. Interviewing those at the heart of the industry, they’ll share the most important insights into the real driver experience.
Episodes
In this episode of Sense Per Mile we discuss how driver recruiters can handle frequent rejections. Get practical tips, hear from experienced recruiters, and learn strategies to stay motivated and improve your recruitment process. Powered by CDLLife & HOT SEAT SERVICES Guests: Ashley Pearson, Account Manager, Tenstreet Tommy Valenzuela, Director of Recruiting, Hansen & Adkins Auto Transport Brad Hackett, Director of Recrui...
In this episode of Out of Hours, Charles and Paul talk to Tim Norlin from Roehl Transport about some of the craziest driver orientation fails from their collective 43 years of recruiting experience. After that, they give real advice to drivers and carriers on how to make a better orientation experience for everyone.
Orientation is a necessary evil. Most drivers feel like it’s a waste of time. It is a huge hurdle in the recruiting process. So we’re going to talk about how to do it right. We’ve also included a satirical short film to show some of the biggest mistakes companies make.
Powered by CDLLife & HOT SEAT SERVICES
Guests:
Natalie Williams, Account Manager, Tenstreet
Tim Norlin, Vice President, Roehl
Casey Bellman, Vi...
In this extended episode, we dive further into a CDLLife story about a trucking company that started covering costs for a personal trainer for its employees two times a week, but only the office employees show up. We also bring in Michael Lombard, a former driver turned fitness coach, to break it down from his unique perspective. The original CDLLife article can be found here: https://cdllife.com/2024/trucking-company-covers-week...
We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s...
Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of.
Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.”
All this and more in the Seaso...
With exclusive access to an employee intimately familiar with the company and a leaked internal letter, we unpack the shutdown of Arnold Transportation Services.
Tune in as we go back and visit some of our favorite moments, conversations, guests and hot takes from season one and two of Sense Per Mile.
Powered by CDLLife x HOT SEAT SERVICES
We talked to Kevin Hall, CEO of CDLLife during S2 E25 ("Reputation (Sense Per Mile's Version)") and he had a lot of insights that we weren't able to discuss in the episode. So we decided to hope back on and pick his brain a little bit more.
What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!"
Powered by CDLLife & HOT SEAT SERVICES
Guests:
Kevin Hall, CEO, CDLLife
Justin Martin, Former Driver, Content Cr...
The trucking industry has a turnover problem! We asked the world's largest driver audience: 'What does the company you work for do that makes you stay?' The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers
Powered by CDLLife & HOT SEAT SERVICES
Guests:
Marilyn Surber, VP of Sales & Marketing, Drivers Legal Plan
Becc...
This week Josh and Paul go over some recent news. Charles goes solo to Vegas to checkout the Tenstreet User Conference
Brad Klepper - Drivers Legal Plan
Miranda Arman & Brittney Fordham - Hogan Transportation Companies
Sean Hayes - CDLLife
Robert Pierson - Mesilla Valley Transportation
Carlo Solórzano, MBA - Driver IQ
Teresa Krimbill - Tenstreet
Bryan Schafer - Decker Truckline
Amanda Worthen - Red Classic
Powere...
Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together. Powered by CDL Life & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation TAFS, inc Maybach International Group Mid America Trucking Show
On this episode we take you inside MATS and talk to some amazing people! Larry Wyluda and Keith Whann / TruckSuite LLC Jeromy Brockelsby Jared Reorda / Sapp Bros Brad Bentely and David Harrison / Fastport Lewie Pugh / OOIDA Amanda Worthen / Red Classic George McWilliams / TAFS, Inc Chris Thomas / Autumn Transport Evan K Shelley / Truck Parking Club Cody Bolick / Clean Harbors Danica Long / Messer Americas Marc Schmidt /Transport En...
Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking? Powered by CDLLife & HOT SEAT SERVICES Guest: Sam Watts, Safety Supervisor, Meiborg Brothers Inc Jamie Hagen, Owner, Hell Bent Xpress
s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation...
When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Decker Truck Line Guest: Jacob Ridge, Director of Lead Generation, CDLLife
The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for...
Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity in the market? Come along for the ri...
Join us this week as we talk about a common belief among drivers: that recruiters are dishonest. While our stances on the show may differ, the resounding perception from our polled drivers reflects otherwise. Where did this stereotype come from? Can we fix it? Hear us break down the dilemma on this week’s episode of Sense Per Mile! We also share some recent stories about Zebras being pulled from a burning trailer and a driver’s POV...
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