This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a five-star experience, and the physiological and psychological differences between male and female consumers. Katie shares her inspiration drawn from her own negative car-buying experiences and her drive to create inclusive environments. The episode also touches on utilizing social media effectively and the role of storytelling in customer relations. Katie discusses her nonprofit work with 'Ladies Take Control' and upcoming events designed to train car dealers on experience design.
Links:
Ladies Take Control: http://www.ladiestakecontrol.com/
The Power of Experience: www.thepowerofexperience.ca
Ladies Take Control pod: https://www.podpage.com/LTC/
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