Welcome to SEO Unlocked! This episode reveals Answer Engine Optimization (AEO) - the revolutionary strategy reshaping how businesses succeed online as AI platforms like ChatGPT and Perplexity transform search behavior.
Key Topics Covered:
- The shift from "getting clicks" to "getting citations" in AI answers
- Platform-specific strategies for ChatGPT, Perplexity, and Google AI Overviews
- Why AI search traffic converts 4.4x better than organic traffic
- Content formats and technical requirements for AEO success
- Advanced citation optimization and content clustering techniques
Major Insights:✅ AEO + Traditional SEO = 28% more visibility across AI platforms✅ Early adopters are gaining massive competitive advantages✅ Over 65% of searches now result in zero clicks to websites
Real Results: Stack Overflow lost 18% traffic while NerdWallet increased revenue 35% by optimizing for AI citations.
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