The search landscape has changed forever. In this episode of SEO Unlocked, the Gilmedia Growth Show, we dive deep into the rise of zero-click searches and what it means for your business in 2025. With over 60% of Google searches now ending without a single click, and AI overviews dominating results, traditional SEO is no longer enough.
Discover why users prefer instant answers, how AI-powered summaries are slashing click-through rates even for top-ranked brands and why brand visibility and authority on the search results page are now more valuable than ever. We break down the latest research, show you the real numbers behind the zero-click revolution, and explain why being featured in AI overviews and snippets is the new gold standard for trust and recognition.
You'll learn:
Why zero-click searches are surging and how they impact your traffic and conversions
The strategies leading brands use to build authority and visibility directly on the SERP
How to optimize your content for featured snippets, AI overviews, and voice search
The critical role of technical excellence, site speed, mobile optimization, and schema markup in the AI-era SEO
Why focusing on answering specific questions and structuring content for AI is now essential for survival
Ready to future-proof your online presence?
Elevate your site with a professional website design partner that ensures technical excellence and user experience.
Boost your search performance with a trusted Toronto SEO expert who understands the new rules of authority and visibility.
Get ahead of the curve with AI-driven SEO solutions that help your business stand out in zero-click, AI-dominated results.
Tune in and learn how to make your brand the answer, no click required.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.