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July 7, 2025 • 21 mins

Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 14 tackles the devastating "Great De-Indexing" crisis that began May 26th, 2025 - where sites lost up to 50% of their indexed pages overnight.

Key Topics Covered:

  • The shocking scale: Sites vanishing from Google search results entirely
  • Root causes: Technical errors, content quality issues, and JavaScript rendering problems
  • The 6-step recovery framework that actually works
  • Advanced strategies for penalty recovery and manual action responses
  • Real case studies: 200% traffic recovery and lessons learned

Recovery Framework:

  1. Diagnose First - Use Google Search Console as your digital X-ray
  2. Technical Detective Work - Fix noindex tags, robots.txt, and redirects
  3. Content Quality Audit - Brutal honesty about value and uniqueness
  4. Infrastructure Overhaul - Security, speed, and mobile-first design
  5. Resubmission Process - Strategic use of URL inspection tool
  6. Monitor & Learn - Track progress and prevent future issues

Major Insights:✅ Recovery is possible - sites often emerge stronger than before✅ Quality over quantity is now mandatory for indexing✅ Mobile-first and Core Web Vitals are critical indexing factors✅ EEAT (Experience, Expertise, Authority, Trust) determines survival

Crisis Management Timeline:

  • Hour 1: Don't panic, assess damage
  • Day 1: Fix obvious technical issues
  • Week 1: Deep dive investigation
  • Month 1: Systematic reconstruction

Build resilient online presence with professional custom website development and optimization and proven comprehensive on-page SEO strategies. Implement effective automated lead qualification systems to maximize recovery results.

Subscribe to SEO Unlocked for more crisis recovery strategies and future-proofing insights!

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