Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 22 tackles the "great analytics awakening" - moving beyond vanity metrics to prove SEO's direct revenue impact using the REVENUE framework that connects organic search to bottom-line results.
Key Topics Covered:
- Why 68% of marketers track metrics that don't link to revenue
- AI overviews reducing clicks 15-20% but increasing traffic quality
- Multi-touch attribution models vs single-touch attribution failures
- Core Web Vitals impact: 1-second delay = 7% conversion drop
The REVENUE Framework:✅ Revenue Attribution Models - Multi-touch, time decay, U-shaped, data-driven✅ Engagement Quality Metrics - Dwell time, scroll depth, engaged sessions
✅ Value-Based Conversion Tracking - CLV by source, revenue per visitor✅ Experience Optimization - Core Web Vitals, mobile conversion rates✅ New Customer Acquisition Cost - Organic CAC and payback periods✅ User Journey & Economic Impact - Assisted conversions, ROSI
Implementation Essentials:
- Enhanced ecommerce tracking in GA4
- Custom channel groupings for AI traffic (ChatGPT, Perplexity)
- CRM integration for complete attribution picture
- Progressive web apps for conversion optimization
Results: Companies with optimized sites see 126% higher lead growth through proper attribution and conversion tracking.
Transform your analytics with revenue-focused web development and conversion optimization, proven attribution-based SEO strategies and ROI tracking, and expert analytics implementation and revenue measurement that proves bottom-line impact.
Subscribe for strategies that connect SEO to profitable results!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.