From ICP to Inbox: LinkedIn Lead Generation Workshop

March 20, 2025

 From ICP to Inbox: LinkedIn Lead Generation Workshop 

Tired of sending generic LinkedIn messages that get ignored? Your competition is systematically identifying and engaging their ideal prospects while you're still playing the connection request lottery.

Most LinkedIn outreach fails because it lacks precision targeting and strategic messaging. This hands-on workshop reveals the exact 5-step system that transforms LinkedIn from a networking platform into a predictable lead generation engine.

Perfect for B2B tech companies struggling with: • Generic connection requests that get declined • Immediate pitching that kills conversations before they start • Inconsistent follow-up that lets warm prospects go cold • Poor targeting that wastes time on unqualified prospects • No clear value proposition in their outreach

The 5-Step LinkedIn Lead Generation System:

Step 1: Precision ICP Definition • Company criteria: Industry, size, location, growth stage, tech stack • Decision maker profiles: Titles, departments, authority levels • Pain points and trigger events that indicate buying readiness

Step 2: Profile Optimization for Lead Generation • Banner image with value proposition that stops prospects mid-scroll • Headline optimization for your target audience • About section framework that builds credibility • Featured content strategy that showcases expertise • Experience section focused on outcomes, not responsibilities

Step 3: Sales Navigator Mastery • Advanced search string construction using Boolean operators • Advanced filters that find prospects others miss • Saved search strategies for systematic prospecting • Activity-based targeting for timely outreach • Live demonstration of finding ideal prospects in real-time

Step 4: Messaging Framework That Starts Conversations • Connection request strategies that get accepted (70%+ benchmark) • Value-first approach that builds interest before pitching • Conversation starters that generate responses (30%+ benchmark) • Qualifying questions that identify genuine opportunities • Message sequences that maintain momentum

Step 5: Content Strategy for Credibility • Content pillars aligned with ICP challenges • Engagement strategies that build visibility with prospects • Posting frequency and timing optimization • Comment tactics that start valuable conversations • Content repurposing for maximum efficiency

Success Metrics You'll Track: • Connection acceptance rate (Benchmark: 70%+) • Response rate (Benchmark: 30%+) • Meeting conversion rate (Benchmark: 10%+) • Pipeline contribution and ROI calculation

Implementation Options: • DIY approach (time investment and resources needed) • Partial outsourcing (what to keep in-house vs. outsource) • Full-service solution (what to expect from professional execution) • Timeline to results for each approach

What You'll Leave With: • ICP worksheet for precision targeting • LinkedIn profile optimization checklist • Message templates that convert • Implementation roadmap customized to your business • Access to our LinkedIn lead generation toolkit

Hosted by: Dan Griffith, Greater Gain Group & GrowDGtal—specialists helping B2B tech companies build predictable revenue engines.

Stop wasting time on LinkedIn activities that don't convert. Join us and learn the systematic approach that turns LinkedIn connections into qualified sales conversations.

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