A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.
We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).
You’ll learn the four costly ICP mistakes that trip up founders: overly broad targeting, untested messaging, premature hiring, and launching without clear metrics.
Discover our proven Four-Week ICP Sprint Framework — a simple, surgical approach to market mapping, persona development, message testing, and account targeting that’s critical in regulated industries like healthcare, banking, and insurance.
With U.S. buyers starting their planning in Q1 and sales cycles lasting 90-120 days, now’s the time to prepare your 2026 go-to-market strategy right.
Reserve your spot for September 18 at 8 AM EST and get practical insights that will save you from expensive missteps.
Get the ICP worksheet and book a discovery call to start your Sprint journey.
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Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.