A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.
We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).
You’ll learn the four costly ICP mistakes that trip up founders: overly broad targeting, untested messaging, premature hiring, and launching without clear metrics.
Discover our proven Four-Week ICP Sprint Framework — a simple, surgical approach to market mapping, persona development, message testing, and account targeting that’s critical in regulated industries like healthcare, banking, and insurance.
With U.S. buyers starting their planning in Q1 and sales cycles lasting 90-120 days, now’s the time to prepare your 2026 go-to-market strategy right.
Reserve your spot for September 18 at 8 AM EST and get practical insights that will save you from expensive missteps.
Get the ICP worksheet and book a discovery call to start your Sprint journey.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com