What if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads. You’ll learn why ads aren’t a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements, and how to use content marketing to bring clients to you.
In this episode we discuss:
- 02:24 Debunking the Ad Dependency Myth
- 04:49 Building Authority: The First Step
- 09:09 Mastering Referrals and Word of Mouth
- 15:02 Content Marketing Strategies
- 19:07 Leveraging PR and Speaking Engagements
- 21:35 Building a Strong Network and Community Presence
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #3 Unleashing the Giant: The Untapped Power of Referral Partnerships
- #8 How to Use Virtual Stages To Bring In New Clients
- #4 From Zero to Hero: Becoming a Micro-Celebrity Professional
- #21 Visibility Matters: Strategies to Stand Out
- #17 How Successful Professionals Build A Loyal Community
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