#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)

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In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety.  Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.

In this episode, you’ll learn:

• Building Trust in Conflict Resolution (02:30)
• Techniques for Emotional Engagement (16:01)
• Building Trust Through Calm Marketing (18:31)

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty 
• #50 Empathy's Role in Marketing From Client Care to Brand Building 
• #41 How To Ensure That Your Consultations Convert Into New Clients 
• #16 Expert Ways to Build Your Client’s Trust 

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The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

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