In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights into the world of accountable therapy, illustrating how personal issues can become opportunities for growth. The episode also delves into the strategic marketing plan behind the book, including the grand launch at the Oscars and ongoing promotional efforts. Karen discusses the multi-faceted approach to expanding her brand, from speaking engagements to creating multiple revenue streams. This episode is packed with valuable strategies and inspiration for anyone interested in writing a book, building a personal brand, or expanding their services. A must-listen!
In this episode you will learn:
- 03:02 Karen's Journey: From Therapist to Author
- 04:43 Core Messages of 'Yellow Paint'
- 10:04 Understanding and Overcoming Core Wounds
- 15:04 The Book Launch: Strategies and Challenges
- 29:05 Marketing Insights: Consistency and Credibility
- 31:54 Expanding Services and Revenue Streams
Resources:
- Yellow Paint Website
- Buy Karen's book Yellow Paint
- Book a call with Karen
- Karen Goslin & Associates
- Connect with Karen on Linkedin
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