In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practice, effective marketing strategies, and the importance of reframing the mindset around divorce coaching. She discusses her methods for client acquisition, the role of networking, and how offering free consultations and informational sessions on Zoom can aid in converting potential clients. She also touches on the importance of finding a niche, dealing with imposter syndrome, and the need for continuous education and mentorship among divorce coaches. This episode is a treasure trove of practical advice and inspiration!
In this episode you will learn:
- 06:22 Building a Network and Referral Partners
- 09:11 Marketing Mistakes and Lessons Learned
- 19:44 Targeting Your Ideal Market
- 20:22 Proactive vs. Reactive Marketing
- 21:05 Addressing Imposter Syndrome
- 29:39 Handling Unique Client Needs
Resources:
- Susan's Facebook
- Susan's Instagram
- Susan's Linkedin
- Susan's divorce coaching website
- Susan's divorce coaching website for kids with special needs
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