In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practice, effective marketing strategies, and the importance of reframing the mindset around divorce coaching. She discusses her methods for client acquisition, the role of networking, and how offering free consultations and informational sessions on Zoom can aid in converting potential clients. She also touches on the importance of finding a niche, dealing with imposter syndrome, and the need for continuous education and mentorship among divorce coaches. This episode is a treasure trove of practical advice and inspiration!
In this episode you will learn:
- 06:22 Building a Network and Referral Partners
- 09:11 Marketing Mistakes and Lessons Learned
- 19:44 Targeting Your Ideal Market
- 20:22 Proactive vs. Reactive Marketing
- 21:05 Addressing Imposter Syndrome
- 29:39 Handling Unique Client Needs
Resources:
- Susan's Facebook
- Susan's Instagram
- Susan's Linkedin
- Susan's divorce coaching website
- Susan's divorce coaching website for kids with special needs
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Want more insights like this? Sign up for our newsletter.
Sign up for our free LinkedIn newsletter on marketing your professional practice
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!