You’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero. You’ll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn that single appearance into weeks of content, inspiration, and new connections working behind the scenes. By the end, you’ll see how one authentic moment of service can open doors, expand your credibility, and create marketing momentum that lasts long after the mic goes silent!
Inside this episode, you’ll learn:
- 01:24 The Audience-Building Challenge
- 01:42 Why Leveraging Other People’s Platforms Works
- 03:34 How to Find the Right Shows
- 07:42 Crafting a Pitch That Gets a Yes
- 11:26 Making Your Guest Spot Memorable
- 15:12 Repurposing for Maximum Impact
- 19:32 Final Takeaways
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #85 Turn One Webinar Into Clients
- #70 How To Use LinkedIn To Get Booked As A Speaker
- #8 How to Use Virtual Stages To Bring In New Clients
- #7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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