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August 13, 2025 27 mins

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Most professionals think building trust with referral partners takes years. It doesn’t. It takes a few intentional actions — done in the right order — in the first 10 days. In this episode of the Serve First, Sell Later Marketing Podcast, I share my 5-step fast-track for turning “nice to meet you” into “I’d send you my best client” without pushing, pitching, or waiting months for something to happen. You’ll learn how to give a quick-win resource that makes a referral partner look good instantly, the one question that opens the door to deeper partnerships, and my 3-Touch Rule for staying top-of-mind without chasing. People don’t refer to the best person on paper — they refer to the person they trust the most. This framework will help you earn that trust quickly, so you can start building stronger, more profitable referral relationships right now.

Inside this episode, you’ll learn:

  • 03:16 Prove Your Worth with Quick Wins
  • 07:00 Building Reciprocity by Promoting Others
  • 10:35 Creating Micro Moments for Connection
  • 14:26 Flipping the Networking Script
  • 18:23 Maintaining Momentum with the Three Touch Rule
  • 24:49 Turning Potential into Partnerships

 Resources:

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