If you’ve ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why newsletters are the most underrated marketing tool for lawyers, mediators, and divorce professionals. You’ll hear how a simple, well-crafted email newsletter can keep you top of mind with past clients, nurture referral partners, and spark conversations that lead to real opportunities. From what to write, how often to send, and how to balance value with promotion, Sylvia gives you the roadmap for turning your newsletter into a referral-building engine. If you’ve been putting off starting a newsletter—or wondering how to make yours actually work—this is the episode you don’t want to miss!
Inside this episode, you’ll learn:
- 01:30 The Power of Newsletters
- 03:23 Crafting Effective Newsletters for Past Clients
- 07:38 Engaging Referral Partners with Newsletters
- 12:52 Building and Personalizing Your Newsletter
- 20:27 Special Considerations for Sensitive Topics
- 26:55 Turning Newsletters into Referrals
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #80 Use AI to Create Smarter, Faster Content
- #62 Attract Clients: The "Serve First" Secret
- #50 Empathy's Role in Marketing From Client Care to Brand Building
- #17 How Successful Professionals Build A Loyal Community
- #12 How To Create Your Messaging That Get
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