The HVAC Growth Path for Trade Pros Using Creative Videos and Bold Marketing with David Cochran

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market.

This conversation focuses on David’s journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success.

In this episode, here's what you can expect to learn: 

1. How funny videos and creative ideas help your brand stand out.

2. Why doing the opposite of normal grabs attention and build trust.

3. The value of hiring the right people to grow your business.

4. How sharing your journey creates stronger customer loyalty.

5. Why being unique can lead to more fans, referrals, and success.

Timestamps⏰

[00:00] - Recap

[03:11] - Episode Intro & Meeting David Cochran

[05:26] - How David Started in HVAC From Scratch

[08:04] - Challenges of Starting Young & Building Trust

[12:07] - From Field Work to Office Role: David’s Shift

[15:10] - Growing a Team & Letting Go of Control

[18:19] - Standing Out With Funny Spoof Videos

[24:07] - Creative Ideas Inspired by Jesse Cole & Events

[28:15] - Building a Media Team & Bringing Ideas to Life

[37:30] - How Video Content Boosts Team Culture

[40:27] - Implementing Ideas from the Industry

If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn: 

• David Cochran

• Complete Comfort

Website: 

• Complete Comfort

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

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