Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity.

This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business.

In this episode, here's what you can expect to learn: 

1. How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks.

2. Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust.

3. Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications.

4. Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience.

5. Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth.

Timestamps ⏰

00:00 - Episode Recap

02:33 - Meet Justin Riley and What UpFrog Does

04:41 - Market Trends: Soft Demand and Smart Advertising

07:06 - Why Timing and Lead Cycle Matter for Marketing

09:41 - Simple Installs vs. Complex Systems: What Sells Best

12:48 - Building a Better Booking System and Lead Follow-Up

16:08 - The Semper Fi Story: Scaling from $5K to $80M

19:48 - Lower Job Costs and Better Financing Options

23:40 - Challenges of Communicating Systems and Callbacks

28:35 - Selling the Service, Not Just the Equipment

30:40 - Focusing on Strengths to Grow Your Business

34:21 - When and Why to Invest in Branding

37:20 - Data-Driven Marketing: Tracking Every Dollar

40:36 - The Role of Grassroots and Social Media Content

49:10 - Justin on Balancing Business and Family Life

53:46 - New Tools Coming Soon for Small Contractors

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