What the F*** is Positioning?? Do I Really need to Know it??

I was recently asked by one of my mentors (a pretty famous one ironically) why the F*** I stopped doing the podcast Service Without Excuses. I explained him everything from time and having to refocus my other business interest,  to I needed more family life, to excuse after excuse after excuse. It’s something I preach against every single day when I talked to entrepreneurs, work with them, or teach them. He asked me the same Y, time after time and said to me something that actually changed my entire thinking if not my world. He said you preach about no excuses but yet that’s all I seem to hear out of you. Tough words from somebody that is approximately 10 years younger than you and has a fraction of what you believe is experience. 

After drowning in my own pathetic pity, I decided that he was absolutely right because he was. My mission in this world has to become a resource and help those around me not to have to learn the hard lessons that I did from being pigheaded and frankly moronic. Now I’m not into self deprivation lol, but when it’s deserved it’s deserved and I needed to hear this.

Going fast forward I decided on today’s podcast of the brand new show of the Service Without Excuses podcast episode number 102 to discuss what I believe is the thing I’ve been able to help others the most with positioning. Positioning is in just about everything you do in a business let alone your life, this person asked me do I really need it don’t I just need to be the best marketer of my service. He’s right it’s extremely important, however Positioning is in marketing as well as every other part such as operations, diversification, systems, sales and we could go on and on. What we teach our clients and our coaching consulting company is to master the positioning by using many of the resources they already have, but to fine-tune each part squeezing as much juice out of each pole position that they can.

This is why I’ve decided to return to this podcast and continue to do so I have to re-focusing my time and realizing what is most important in my professional life. I have the support of my family which is everything to me. Get ready for more incredible gas and some amazing episodes where we can both learn from these amazing people. 

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