February 22, 2023 • 38 mins
Patty Rogers is an expert on turbocharging your lead generation and creating referrals that keep coming - no extra effort required! She'll show you the secrets to successfully automating all elements of converting customers into raving fans. Wanna know how? Just tune in for this inspiring episode, where she reveals her Conversion Code strategy: a blueprint enabling you accelerate turning leads into clients with ease AND integrity!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving businessowners save time in their
schedule every week byimplementing marketing
automation to grow and scaletheir business to seven figures
and beyond.
And I'm here today with myfriend Patty.
Hey Patty.
Hi.
How are you?
I am wonderful.
So glad to have you here today.
Thanks for having me.
I appreciate it.
Yeah.
So for people that have not hadthe pleasure to meet you yet,
(00:24):
can you tell us a little bitwhat you do with your business?
Absolutely.
So again, my name is PattyRogers.
I run a marketing and salesagency.
So essentially we work in asimilar industry where we're
helping clients with the entirecustomer journey.
So everything from bringing newleads in the door all the way
through to making sure thatwe're asking for those, what I
call the three Rs, which arereviews, referrals, and repeat
(00:46):
business.
And we auto automate as much ashumanly possible.
That is the magic words, right?
Yep, absolutely.
So in your automation, how doyou ensure that there's that
high touch personalizedexperience?
We don't want it to feel like amachine, and I know that's my
personal focus and somethingvery important to me, but how do
(01:07):
you help clients with that?
Absolutely.
I think there's a lot of wayshonestly, to do that and you're
probably familiar with this.
It could be simple things likemaking sure that we're actually
sending the right message to theright people.
That's the most basic right,that we're not just.
Blasting everything to everyonebecause people are in a
different space in theirjourney.
And I think that's reallyimportant to keep as the main
(01:28):
point of focus.
I'm a visual person, so if wethink of, a buying cycle as a
straight vertical line, right?
This is the person, but theircycle crosses over at very
different times, so we have tomeet them where they are.
That's really important.
And in terms of the personalaspect, so that's one.
I always integrate, Hey, I'mgonna give you a call tomorrow,
(01:50):
or, Hey, I'm gonna give you acall in a few days which is
really nice.
And then actually do it.
That's really important.
That's key.
That's key to actually followthrough with what you say you're
gonna do.
And then there's a lot of otherthings like adding video and
making sure that it's just avery it's personal.
It's not difficult to do that,like you're just sharing your
story and showing upauthentically.
(02:11):
It works the same way in socialmedia.
And honestly, every avenue,every media channel or avenue,
as long as you're showing upauthentically, I think it comes
across in a personal way and notlike an automated robot.
Robot.
Yeah, and the key I know I foundtoo is relevance.
You mentioned you wanna connectwith them where they are in that
moment, but the more relevantyou can be for the customer in
(02:33):
that moment when you're talkingto them, the more it actually
connects with them and syncswith them and it's oh, this
person gets me.
But yes, to be able to do that,you need good data.
A hundred percent.
Like you need things to hookinto.
You need things to say wherethat person is in their journey,
and to be able to pay attentionto that.
So how do you absolutely helppeople with that?
(02:54):
Or what do you recommend withpeople?
It's a big pain point I see withmy clients.
So I'm curious what from yourend.
Yeah, in terms of hooking intothe pain.
I think that really comes downto knowing your audience, right?
Having those, you do the work inthe beginning, right?
Everybody talks about youravatar, your ideal client,
however you wanna refer to it.
At the end of the day you haveto know that person.
(03:15):
And it's, this is not a one-timeproject.
This is a continuous project,and it's simple things like for
me, excuse me.
One of the things that I do iswhen I'm on the phone with
people, whether I'm doing apodcast, speaking in a Facebook
group, on a client call, whenthey say those little things,
there's little tiny things.
They may say a word or a shortlittle phrase, or they may go on
(03:39):
for a full paragraph.
But when I hear those thingsabout what they're saying their
struggles, their fears, all ofit, I write it down.
Because really a lot of, I thinka lot of us and myself and a lot
of my clients, we serve a formerversion of ourselves.
So we're very in tune with whatour problem was, but we have to
(04:01):
speak.
So that our clients will say, ohmy God, that's me.
She gets me, he gets me.
That's really important.
So I think that's the hook, ismaking sure that they see
themselves in the story, theemail, the post the live,
whatever it is.
A hundred percent.
Yeah.
And do you have like specificsystems that you use?
(04:21):
Do you have a suite oftechnology or where do you
gravitate towards?
In terms of marketingautomation?
Or just in general?
I do, so I'm a certified partnerwith ke K E A P, which was
formally Infusionsoft.
And I think it was about four orfive years ago, they rebranded
under ke and literally the mottoof the company is keep going,
(04:44):
keep serving, keep growing.
And the reason for that isbecause, Keep, we are very in
tune with our customers and theentrepreneurs.
And that journey that keepgoing, keep serving, keep
growing, I'm making sure I'm notgetting it out of order.
It's on my mousepad.
Is really important because it'seasy to give up, it's easy to
(05:04):
get discouraged.
And Little side tangent there interms of keep, but I am a
certified partner with ke andthen a lot of our clients use of
course Zapier, some of the othertools Keep is my primary.
And then we add things likecustomer hub for portals or
membership areas.
We work in a lot of differentplatforms, but we have our core.
And then I was gonna mentionsomething else to you.
(05:27):
Oh Octopus, which is one that Iuse for LinkedIn.
That is a new platform that Itapped into last year because I
wanted to dive into LinkedIn alittle bit deeper.
I've been on LinkedIn platform,on the LinkedIn platform but I
knew there was more that I coulddo and I didn't want to spend
hours in LinkedIn searching forthe right types of people to
(05:48):
connect to.
So Octopus is a great.
Fill for that need in mybusiness where it essentially
automates your friend requestbased on certain criteria that
you put in there, and then youbuild out a funnel to bring
people closer to you and getthem to raise that hand because
they know you, like you, trustyou.
Awesome.
Yeah, that's a new one.
(06:09):
I haven't heard that.
I'm writing that down as not tocheck it out later.
Lemme know cause I'll give youmy affiliate code.
Yeah, totally.
Yeah, that's a good one.
We'll have links down below.
I'll definitely check it out.
You mentioned lead generationand I know that's a pain point
for so many people, but whatwhat do you recommend or how do
you help people, where shouldpeople start with that lead gen?
(06:31):
It's a deep topic because.
Most people and I'm sure you'veheard this talk about I need
more leads, I need more leads, Ineed more leads.
That is a drum that is poundedover and over again.
And while it is true that you doneed leads in your business
coming in the door I find thatmost of the people that I work
(06:52):
with, most entrepreneurs in theonline space everybody needs new
leads, but.
A lot of people are not handlingthe leads that they currently
have in their business, and thatis a big problem.
It's a bigger problem than Ineed more leads, which is what
people say.
Or I need more people to booktime on my calendar.
And that may be true, but ifwe're getting leads in the door
(07:13):
and we're not handling themproperly, that creates a
different issue.
And if you're okay with it.
Julie, can I take a little, canI?
Tap into something else that Italk about a lot.
Totally.
And I see, okay, cool.
I love that.
So over the years that I've beenworking with online business
owners, there are certain thingsthat everybody says in this
space, specifically of marketingautomation.
(07:34):
They're overwhelmed, right?
With technology or just ingeneral?
There's fear, there's failure,there's analysis paralysis,
there is imposter syndrome,there is lack of clarity in
their business.
All of these things, you'renodding your head, so I know
you've heard them.
I put those all in one littlepile and I trademarked the term
(07:55):
entrepreneurial a d, d.
Okay.
Which is what that is.
That's all those things.
It's all those things wrapped upin one little bundle and the
problem.
And there's something evenspecifically with female
entrepreneurs, even more allthose things that I talked
about, those are the things thatstand in our way of success.
Every single one of'em.
And what happens, it's very muchcritter brain type of stuff,
(08:17):
right?
So we're diving a little bit.
We're going down a differentroad.
But that's okay.
And usually what happens, sogetting back to the lead
generation, a new lead comes infor a business owner.
Business owner will reach outand it doesn't matter to me if
it's email, text, a referralfrom someone, dm, doesn't
matter.
The business owner will reachout because they're so excited,
(08:39):
right?
They're like, oh my gosh,somebody's so excited.
They wanna hear from me aboutfill in the blank.
And so they reach out and thenthey hear crickets.
You're busy.
I'm busy.
Every other entrepreneur on theplanet is busy.
And so what happens when theyhear crickets?
Or same thing on a social mediapost, right?
They're so excited cause they'regonna launch their new thing and
(09:00):
then nothing happens.
And that little critter brainalso entrepreneurial a d, kicks
in and goes, oh, nobody wantsyour stuff.
It's not worth it.
It's just you're not like thebig online names out there.
And it becomes such a problembecause we're not handling those
leads the way that we need to.
And so if an entrepreneur getsthree touches to that person, I
(09:25):
think they're actually doingreally well.
If they're, if they get threeand they don't have any sort of
automation in place manual.
And I don't u I think theyusually don't even get to three,
to be quite frank, to be honest.
Unless that person respondsright away and then it's a hot
lead.
Exactly.
And they're back and forth.
We're in whatever text dm.
And I know that if there's anautomated system in place that's
(09:47):
working back here, driving thatperson closer to us with
authentic storytelling, theright type of personal
automation, then that's a verydifferent situation.
But a lot of entrepreneurs arestuck.
They're stuck in that place ofnot taking care of the leads
that they do have.
So to me, yes, lead generationis important, but actually
(10:07):
quality lead care is moreimportant.
I could not agree more.
And I know I've seen the samething in my career, both from
the small companies to themassive international
corporations that a lot of timestheir K P I, their measurement
for success is the number ofleads that they have.
And it's okay great, but whatare you doing with them?
Because they're doing nothinggrowing old and stagnant and
(10:29):
they're getting less interestedby the moment.
And what's even so interestingabout that, now that you say
that, I'm gonna chime in on thatcuz my husband completely
different industry works incorporate America.
His company has the sameproblem, right?
If leads are not a hot lead,they just die.
But it's not, and I think a lotof times we think about leads
(10:50):
and we're like, oh if they'renot doing business with me,
they're not valuable.
And that is the farthest thingfrom the truth, because I have
had people not ever do businesswith me, but they are an
excellent referral partner.
They're making introductions toother people because they
understand what I do and thereis still value in that person,
in that relationship.
(11:10):
And that's the key.
We have to make sure that it'snot just like this lead does not
equal dollars in an exchange ofmy business to them as the
customer.
There's so many different waysthat we can be of service.
We can collaborate on projects.
I could go on and on and youknow that.
So it's really important that wehave this conversation about
leads.
Yeah, absolutely.
(11:30):
And I think it's so easy when weget that first cricket, that,
that silence.
Yes.
We take it as personal rejectionand it's not Oh, yeah.
Personal.
It's, the first of the seventouches, at least seven touches
that you need to make with thatperson.
I think we need to keep that inour mind, that check, that's
touch number one.
And then we need to set up andhave a system in place to have
(11:51):
all those different.
Those touches in place to bringthat customer closer to you, to
the point of they wanna dobusiness with you, but we can so
easily get hung up at that firsttouch saying, oh, it didn't
work.
I'm a failure.
My thing's broken.
Yes.
I need to rework the wholesystem.
It's, and that's not the case atall.
Yes, not at all.
And we, and I keep going back tothis with women.
I don't know if you work withwomen and men.
(12:12):
I work primarily with women.
And there is something that wehave to almost like emotionally
detach from those experiences,those crickets, right?
And that might sound bad, but wedo, at the end of the day, like
we think of our baby, we thinkof our business as a little
baby.
And while that might be true andour program or our services or
(12:33):
whatever, but.
We have to detach a little bitcuz it's all, it's important to
us and we care and we put somuch love in everything.
We put literally everything wehave into our clients and our
services.
But we do have to detach alittle bit and just be aware of
that piece of.
That first touch and crickets.
Yeah.
Yeah, absolutely.
(12:54):
I've heard that same concept puta couple different ways.
And the first was we need tofigure out who we can help.
We can't help everybody.
So when somebody can't, doesn'twant our services, again, it's
not personal, it's just okay Ican't help you and that's fine.
Maybe I can help you in thefuture and if not, no worries.
We talk to somebody else.
Yeah.
And then similarly, I was goingthrough a thing with Grant
Cardone and he says, who has mymoney?
(13:15):
Which sounds a little crassmaybe, but yes.
It's that depersonalization,it's not personal.
It's just who can I help?
Who is that customer that Ireally wanna help support?
So I found that helpful, bothperspectives, to just Yeah.
Take emotion out of it.
Yeah.
And I think it's also reallyimportant to.
Shed some light on the fact thatit's okay for the business
(13:41):
owners to have thoseconversations and be very open
and frank about it.
And I almost every call I geton, one of the things I talk
about is that it needs to be afit for both parties.
And I will say, I think it's afit for me.
What do you think?
Because I wanna give people thatrespect and that space to say,
you know what, just like yousaid, I'm not ready now, or it's
(14:02):
not for me.
And that's okay because I wannawork with people like I've been
doing this long enough.
I wanna work with people, onethat I know I can help and
serve.
And two that are fun and we'reboth in it.
We both want to be there becauseotherwise it's just.
Terrible.
It's not fun at all.
Yes.
Yeah.
I always liken it to dating forbetter or worse in my mind of I
(14:25):
want someone who sees the valuein me, not someone that I have
to strong arm and drag to wannawork with me.
It's no, we work together.
This is a partnership, and thenwe each bring value to the table
and we can move things forwardthat much further.
100%.
Yeah.
I love that.
Awesome.
I love it.
So you mentioned your husband.
What do you recommend withbalancing family, business,
(14:48):
life, what have you foundthrough the years?
Great question.
Great question, grace.
First of all, a lot of grace.
I will say I am a recoveringperfectionist, and I say
recovering because it is anongoing process and like I
wanted the house clean.
I've always worked out of thehome even though I didn't have
to I can go rent a space, but Ialways had an office in our home
(15:13):
and so I just wanted, I didn'twanna let anything fall off.
I liked to socialize.
I liked to host parties.
My husband is in sales, so heis, As much as I would like to
say he's home at five o'clock orsix o'clock or seven o'clock,
that's never the case.
If a phone call comes in, thenhe's going to stay.
And it's always been that way.
(15:33):
And there was a lot of push andpull honestly in our
relationship because it's hardto have a salesperson who has
zero consistency in their workand an entrepreneur.
And who is the person in thehome myself who.
I thrive on consistency andhaving that piece.
So it was really hard.
(15:54):
It was a push pull and I willtell you, like I've done certain
things, like I have automatedtext reminders to my family.
Hey, get ready for TaeKwonDo.
It's time to leave forvolleyball.
I love that.
Go pick up.
Go pick up, our daughter.
And at this time, I haveabsolutely done that.
And what's funny is when I wastalking with my business coach,
(16:14):
I think this was last January.
Yes.
And she was talking okay, whatdo you need to do in your
business?
What do you need to do to makesure that you can be successful?
What boundaries do you need inplace?
Like we always do a lot of that.
I plan out my vacation and mytime off for the entire.
Year before January.
And so that was the questionthat she posed to us, and I was
like, oh, I'm just having thesestruggles.
(16:35):
Like I'm having to remind myhusband, like just what you
said, the work-life balance, allof it.
And then I was like, Bing, oh mygosh, I can totally automate
this.
Like I can automate my life,like I automate businesses.
And so that was really importantfor me.
I touched on boundaries.
I think having those boundariesin place are incredibly
important, like a non-negotiableimportant.
(16:58):
I don't work on Fridays.
I don't take any client calls.
My calendar's actuallycompletely free on Fridays.
Now, if I choose to work onsomething, that's fine, but I'm
never on a client call on aFriday.
I have CEO time every singleMonday.
And I, it's tough to live byyour calendar.
(17:19):
And I say that because I see itlike I will book calls with
people on their calendar.
And then people don't show up.
And I'm like, how is thatpossible?
How is that possible?
And I think It's because they'rein that state of chaos, right?
Everybody's been there like I'vebeen there.
Where you're trying to do allthe things and run the business,
and you have zero systems andzero support, and that's okay.
(17:42):
Like it's okay to run a one manshop, but there are certain
things that you have to have inplace.
If it's a business and not ahobby.
So I think the calendar isreally important and that's hard
for some people to wrap theirhead around how important that
calendar is and thoseboundaries.
But I believe there's littlethings.
There are certain days that Itake client calls and there are
certain days that I take, like a30 minute kind of strategy call.
(18:07):
So I think there's a lot oflittle things like that in terms
of the balancing.
Did that answer your question orare you looking for Oh no, it
does totally.
And Okay.
Yeah, I just like to hear howpeople juggle things, cuz I know
it's a constant balancing actfor myself.
And I love the concept ofautomating your personal life as
well.
Obviously you've gotta bepresent, but I know for myself,
my memory sucks.
(18:28):
I'll just be totallytransparent.
I have to put things, I have towrite it down.
My husband's fully aware ofthis.
I write.
Everything down, and if I don'twrite it down, it doesn't
happen.
So yeah, my calendar is usuallyimportant for me.
Reminders, notifications aheadof time just to help me as I've
got so many things that I'mjuggling just like you and just
like everybody else.
Yep.
I have to write it down, but Theautomated reminders I think are
(18:50):
extremely helpful for ourselvesjust to bring our own sanity.
But also for our clients, likewhen we have those scheduled
calls with clients, for anyonethat doesn't have them baked
into their system withautomation.
Oh my goodness.
It'll increase your show ratelike a thousand percent if
you're automating reminders toyour clients because they're
(19:11):
going a million miles an hourand we have to assume that
they're going to forget.
So it makes everybody's lifeeasier.
If you can put both, I wouldsuggest email and text.
For those.
Type of, appointments so thatyou can remind them 15 minutes
before, an hour before peopleforget and give them the meeting
invite.
Just make it easy to do businesswith you and you'll a hundred
(19:33):
find hundred percent that peoplewill show up and they'll
actually wanna be there.
Yeah, one of my first mentorsyou just said, make it easy for
people to do business with you.
And one of my first mentors hesaid Make it easy.
He said, I think it was, thiswas like 12 years ago, but, so
he was probably, I was anindependent contractor.
(19:55):
I'm sure he was paying me likeon PayPal or something, so I
didn't have any automatedsystems in yet cause I was doing
a different thing.
And I.
He said, make it easy for me topay you.
And I was like, it's such a tinylittle thing, but it was like
put my PayPal email address inthe email, right with the
invoice or the dollar amount.
I was like, oh wow.
Okay.
Yes, make it easy for people.
(20:15):
We have to make it easy forpeople.
So I love that.
And yes, I got your reminderstoday.
A couple of'em, which was great.
I knew exactly where to go tofind the link and not a problem.
Awesome.
Yeah.
I'm amazed at and I'm, I've beenguilty of this myself through
the years, but how manybusinesses, it's so hard to
actually do business with them.
They don't focus on this likethe customer experience, and
(20:36):
they're successful in spite ofthemselves, but how much more
successful could you be if youactually just make it easier for
your customers to work with you?
Yep.
100%.
Amen.
Yeah.
So there's my word of advice forthe day.
Yes.
So switching a little bit, butartificial intelligence, it's,
we're seeing it everywhere andthe big freak out about chat, G
(20:58):
P T and all sorts of fun stuffthat have come out recently.
But what do you see in theautomation world from your
perspective in terms of ai?
Yeah, I think that it can be I'mgonna throw in like a baking
reference and I feel the sameway about texting.
So we'll do it as a twofer.
And someone gave me thisanalogy, it was not mine, but if
we think about texting and AI asa recipe and we're baking, you
(21:23):
wanna use those things as salt,not sugar.
So sugar is the core, right?
You have whatever cup, two cupsof sugar.
You wanna use it as salt, so alittle dash, right?
You don't wanna text everybodyfor every little thing you're
doing.
Totally.
You wanna use it as just alittle added flavor spice.
(21:44):
Tech a meeting reminder, likeyou said maybe a sale that you
have going on.
Once people have alreadyregistered for an event, then
you send them the text reminder,but you don't use it as like
your normal email broadcast oryour full sequence.
Same thing with ai.
I think it's okay to use it andintegrate it into what you're
(22:05):
doing, but it shouldn'tcompletely take over because
it's impossible.
We're not ever going to be ableto replace everything that a
human does, I don't think.
That's just my personal opinion,but I think we need that.
I think we need to be able tolook people in the eyes and
record a video and say thingsfrom the heart, and that has to
come from us.
It has to come from ourexperiences, our journey, what
(22:26):
brought us to where we aretoday.
I love that analogy.
Yeah, I, as much as I loveautomation and tech, I honestly
have a love hate relationshipwith it.
So same with tech messages,right?
If you wanna text me about ameeting reminder, totally.
I appreciate that very much.
But if you start texting mesales stuff, I get very
irritated very quickly and youget blocked right away.
(22:48):
So there's.
Definitely a balance of how tocommunicate to people and the
method that they prefer.
But just using common sense alsoto not just blast people and
just, you, you've gotta berespectful of people's
boundaries.
Absolutely.
And I think, most of the textservices now I say most because
I know for sure there's onewhere someone in the online
(23:11):
industry, Asked for my phonenumber on something.
I opted in.
I gave my phone number, but Idid not opt into messaging.
And there was no, like the firstcouple messages that came in, I
don't know at what point thatchanged, but for sure there was
no like actual opt-in and therewas no way for me to opt out,
which I think is wrong.
(23:33):
And that's part of keep.
Started offering, we actuallycall it text marketing.
And the very first text thatcomes is an opt-in.
Like I can send a message toyou, but you're not gonna see it
until you actually opt in.
And it's let's do it.
Let's do it above bar, we're allprofessionals.
Let's make sure that we have thethings in place, like you talked
about, kind of thosefoundations.
(23:54):
Make sure that you have themeeting reminders and all of the
stuff in place, and just makesure that you're doing things
ethically.
Giving people a way to opt out.
Nobody wants to just bebombarded, like you said, with
text messaging or even emails.
Anything.
Yeah, a hundred percent.
No, I, and I am very respectfulof the opt out.
(24:16):
Meaning.
I want people to get my emailsthat want to get my emails.
Like it will, oh yes.
A build a relationship, B, notpiss people off.
C, increase your engagement ratebecause you are taking the
people off of your list thatdon't wanna talk to you.
So that's another way thatactually I love to use
automation is I run it behindthe scenes in my email list to
(24:37):
do data cleanup to then say foranybody that has not.
Open an email for the past sixmonths.
Let's try a re-engagement email.
If not, kick'em off the list andsay, great talking to you.
If you wanna talk to me again,here's how you resubscribe.
But yeah, so many business, it'snot a bad thing.
Look at that.
Yeah.
They just see the numbers.
They want the numbers.
And health is more importantthan we can equate that to
(25:00):
anything, right?
Like we talk about that in termsof.
Wait, like the number on thescale is not the most important
thing.
If you have a lot of muscle,that's important, right?
It's different.
We want a healthy email list,just like we want a healthy body
and just sending and it's, itgoes so much deeper than that,
which I know, but it hurts yourreputation as a sender actually,
right?
Yep.
So it hurts your reputation as abusiness owner if you're sending
(25:22):
to unengaged emails and you'rejust.
You're never cleaning your list,you're never doing anything, or
the system isn't doing it foryou.
And then the other part of thatis whoever you have aligned
with, whether it's keep, I don'tcare what platform, there's a
gazillion, we could go on andon, but whatever platform you're
using to send those emails, italso hurts their reputation.
(25:44):
So it's really important thatthose are the two things I would
say.
If people take anything away.
It's the meeting reminders thatwe talked about and making sure
that you are actually sending toan engaged list and you're doing
your due diligence as a businessowner or have a system that will
do it for you and remove thoseengaged unengaged contacts.
Yep.
And even one step deeper isrunning periodically your list,
(26:05):
and I know this is gettingtechy, but running your list.
We're two techy ladies, right?
Through mail tester programslike there, you can do an export
of your list for those that arelistening and run it through
mail tester programs.
And I'll put a link below foryou because it is free to get
started.
I can send you a link and thenyou can check it out, but it'll
kick off the spam emails thatpeople put in there, or the out
(26:28):
of office or the people thathave moved jobs.
So now their email is no longergood.
And you're getting bouncebacksinto your point.
You're killing your IPreputation.
You don't want that in yoursystem.
So it's really critical thatyou've run your, your email
list.
Through these cleanup processesto make sure that they're
actually good, valid emails.
Otherwise you're gonna screwyourself up, in you're
(26:48):
marketing.
Yep, yep.
Yeah.
So as far as leadership, you'vebeen in business for a very long
time, but what would you saymakes a good leader?
Oh, man.
Getting the tough questions now.
Yeah.
No, I love it.
I love it.
There's a lot of things,obviously.
I think showing up for yourselfis really important as a leader
(27:13):
because if you can't show up foryourself, how are you possibly
going to lead anybody else?
I think something else that'sreally important is saying yes
even when you're scared.
That's, that maybe that shouldhave been at the top of the
list.
And I'll give you a perfectexample.
I was I moved across the countrybasically from California to
Tennessee about a year and ahalf ago.
(27:35):
And during that time of listingour house, and I have three
children listing our house,buying a new house in another
state, all of the things, two orthree, I think it was three
opportunities were put in frontof me and I was scared and I did
not have the time like at all.
And I said yes to every singleone of'em.
And one.
(27:55):
Let's see if I can move mycamera here without I can't move
my camera, but that is a bookposter.
So I will, I can't move mycamera cause I think it might
fall.
If I do, it's okay.
But I was part of a bookanthology Awesome.
With 20 other femaleentrepreneurs as I was moving
across the country.
So I'm having to write achapter, pack my house, move
kids, register schools, all thethings.
(28:17):
I was invited into a.
Program, two programs actuallythat were associated with Keep,
but they chose certain people todo more and like at a time where
I really didn't have more togive, but this is the thing like
our brain automatically goes to,I don't have more to give.
But you actually do, and ithappens every single time.
(28:40):
Things work out and it doesn'tmatter.
I mentioned I like hostingparties.
I do, I love hosting parties andas chaotic as things seem,
shortly before the party, italways works out.
So I would say yes, even whenyou're scared.
Like step into that fear, sayyes even when you think you
don't have more to give becauseyou do and it's scary, but it's
(29:01):
good.
Yeah.
Thank you for the comment aboutthe book.
It was fun.
Yeah, absolutely.
That's incredibly exciting andit's definitely nice to to have
both on your wall and in yourrepertoire.
There.
It is.
It was a good experience.
It was really good.
I would highly recommend it foranybody who's thinking about it,
get with some other femaleentrepreneurs, and go for it.
(29:23):
Just do it.
Say yes.
Yes.
I agree.
It's.
We get opportunities and it'seasy to just put it on the back
burner and say, I'll take itnext time, or, maybe later, or
just procrastinate because it'soutside of your comfort zone.
And I know I've done the samething, like I remember years ago
I was invited to speak at thisbig.
International conference and I'mlike, oh, maybe another time.
(29:45):
And it's there may not beanother time, you gotta jump on
and take advantage of thesituations when they present
themselves and then just do it.
And to the flip side, I wouldsay you also have to say no.
There are you got with theboundaries and everything else,
you gotta know.
Absolutely.
There's a balance there.
But don't say no just becauseit's outta your comfort zone.
Absolutely.
100%.
(30:06):
Yeah.
And.
This, I feel like this is ano-brainer, but in terms of, I
think there's a, in terms ofleadership, a constant thirst
for knowledge, right?
There's a full bookshelf rightthere.
I'm constantly listening toaudiobooks.
There's so much good content outthere that we can all learn
from.
So I'm not a reader in bed cuz Iwill fall asleep, but I will
(30:29):
listen to an audio book when Igo for a walk or go to the gym.
Yeah.
So definitely.
Keep your eyes and ears open andjust be learning For sure.
Always.
Yeah.
I'm constantly absorbing.
I know driving is my peak timewhen I'm listening to audiobooks
and I'll just play'em one afteranother and just keep absorbing
from people that are smarterthan me.
Yes.
(30:49):
So cut mask.
Yes.
I, my husband and I, we say thatto our kids all the time.
Like if you're the smartestperson in the room.
It's time to find a new room.
Totally.
And they're hearing this at, 10or eight.
Yeah.
And my hope is that it willserve them well for the rest of
their life, because I think it'ssomething that we don't talk in
terms of kids.
(31:09):
We don't talk about it enoughwith them.
Like it's very peer focused,that relationship.
And sometimes they're peers.
Need a little upgrade.
Yeah.
Just like us as business owners,absolutely.
And it's neat for them to seemore insight into what we do.
For you working at home, I'msure your kids at least get a
glimpse.
A lot of times, at least mykids, I know they tune me out
(31:31):
sometimes cuz they hear the samemessages over and over again.
But, it's really neat for themto really get that inside, look
at what we do and see it morethan just, white noise.
They're seeing it.
It's all absorbing.
Yeah, absolutely.
So through the years of yourbusiness, how would you define
success?
Through the years of mybusiness.
(31:53):
What was it like in thebeginning?
I.
What would you define lookingover, your entire career and
what you've done what would youdefine as success for you?
So to me, I think it's, theshort answer is I think it's all
the things and that's not ananswer.
But, and I'll expand on that alittle bit.
We can be very hard on ourselvesas entrepreneurs if we don't
(32:15):
meet the financial goal.
If we're not a seven figurebusiness owner, heck, if we're
not at a six figure businessyet, We can be very hard on
ourselves.
And one of the things that I doat the end of every year, that
was my coach mentioned it to meyears ago, and I've done it and
I now pass it forward to anybodywho asks a question like this is
(32:37):
at the end of the year.
I write down every, all thesuccesses.
The tiny little things and thehuge things and it's really hard
because we can, again, only seethe things that we didn't
accomplish.
So it's very difficult toretrain your brain to go, you
know what?
Showing up on social mediaconsistently is a success.
(32:59):
Emailing my list every day orevery week is a success, making
sure that I plugged the holes inmy business.
Is a success, and you can takeit down so granular to all the
little tiny things that you did.
So I think recognizing theachievements really at the end
of the day is the most importantpiece to me because it doesn't
(33:21):
matter, like success in terms offinancial, that's up to you.
That's very personal.
But I think as long as we'restriving to reach goals and
striving to do things and thenacknowledging the things that
we've done, that's successful tome.
I love that.
Yeah.
And oftentimes the financialgoals they keep moving.
It's a moving target.
Yeah.
Once you hit the one, you setanother and set another.
(33:41):
Yeah.
But the personal family lifebalance and the personal
fulfillment is something that,you always wanna achieve.
100%.
Yep.
Awesome.
What can people expect from younext?
Exciting.
What can people expect from menext?
Let me give this a littlethought.
I haven't quite decided if I'mgoing to do any sort of event
type thing, but it's on my mind.
(34:03):
It's swirling around there.
And in terms of my business, myplan is really to just continue
to serve at a high level as manyas I can.
I am, everything that I, myfocus this year is how can I
shorten the timeframe of things?
Work fewer hours, spend moretime with the family, make more
(34:23):
money, all of it.
And I'm talking in every area ofmy life.
Business, home, all of it.
Like one of the things that,that I implemented since we
talked about work-life balanceis I've done this before.
I've ordered like the homemeals, the home kit meals.
Yeah.
But my kids are at an age wherethey now cook those meals.
So I have three kids, so threedays a week they're making
(34:45):
dinner.
Love, love it.
So everything that I can do totighten up the business is
really my focus in every area.
Expanding the team, making surethat, cuz automation, it's not
just a one and done, you knowthat Yeah.
There's always something elsethat you can do to tighten
things up.
So that's just it, continuing tosupport entrepreneurs and.
(35:06):
My husband and I are dippinginto some other business
ventures, which is very excitingto be able to do that.
So that's what's coming up.
That's 2023.
That's fabulous.
I love it.
Thank you.
Yeah.
It's working smarter, notharder, right?
Yes.
Awesome.
And so how can listeners supportyou and your work?
Where can they find you online?
So I am on Facebook, LinkedIn,and Instagram.
(35:29):
And you can search Patty mRodgers, I wanna say on
LinkedIn.
There might be a one in there orFacebook.
But if you just search Patty, Mas in Mary, Patty m Rodgers,
you'll find me.
And I love connecting withfellow entrepreneurs.
It is one of my favorite thingsto do.
So don't be shy.
Reach out.
You're either gonna hear from meor my admin.
(35:49):
And let me know how we cansupport you too.
Whether that's a like or afollow back or a phone call That
is one of my favorite things,honestly, is connecting with
fellow entrepreneurs.
I love it.
Absolutely.
And we'll have all your linksbelow so people can find you
online.
And you can findme@sevenfigurebuilder.com.
And thank you Patty, so much forbeing on today.
We really appreciate it.
(36:10):
Thank you so much for having me.
I appreciate it.
Yeah, my pleasure.
And we'll see you guys on thenext episode.
Welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving businessowners save time in their
schedule every week byimplementing marketing
automation to grow and scaletheir business to seven figures
and beyond.
And I'm here today with myfriend Patty.
Hey Patty.
Hi.
How are you?
I am wonderful.
So glad to have you here today.
Thanks for having me.
I appreciate it.
Yeah.
So for people that have not hadthe pleasure to meet you yet,
(00:24):
can you tell us a little bitwhat you do with your business?
Absolutely.
So again, my name is PattyRogers.
I run a marketing and salesagency.
So essentially we work in asimilar industry where we're
helping clients with the entirecustomer journey.
So everything from bringing newleads in the door all the way
through to making sure thatwe're asking for those, what I
call the three Rs, which arereviews, referrals, and repeat
(00:46):
business.
And we auto automate as much ashumanly possible.
That is the magic words, right?
Yep, absolutely.
So in your automation, how doyou ensure that there's that
high touch personalizedexperience?
We don't want it to feel like amachine, and I know that's my
personal focus and somethingvery important to me, but how do
(01:07):
you help clients with that?
Absolutely.
I think there's a lot of wayshonestly, to do that and you're
probably familiar with this.
It could be simple things likemaking sure that we're actually
sending the right message to theright people.
That's the most basic right,that we're not just.
Blasting everything to everyonebecause people are in a
different space in theirjourney.
And I think that's reallyimportant to keep as the main
(01:28):
point of focus.
I'm a visual person, so if wethink of, a buying cycle as a
straight vertical line, right?
This is the person, but theircycle crosses over at very
different times, so we have tomeet them where they are.
That's really important.
And in terms of the personalaspect, so that's one.
I always integrate, Hey, I'mgonna give you a call tomorrow,
(01:50):
or, Hey, I'm gonna give you acall in a few days which is
really nice.
And then actually do it.
That's really important.
That's key.
That's key to actually followthrough with what you say you're
gonna do.
And then there's a lot of otherthings like adding video and
making sure that it's just avery it's personal.
It's not difficult to do that,like you're just sharing your
story and showing upauthentically.
(02:11):
It works the same way in socialmedia.
And honestly, every avenue,every media channel or avenue,
as long as you're showing upauthentically, I think it comes
across in a personal way and notlike an automated robot.
Robot.
Yeah, and the key I know I foundtoo is relevance.
You mentioned you wanna connectwith them where they are in that
moment, but the more relevantyou can be for the customer in
(02:33):
that moment when you're talkingto them, the more it actually
connects with them and syncswith them and it's oh, this
person gets me.
But yes, to be able to do that,you need good data.
A hundred percent.
Like you need things to hookinto.
You need things to say wherethat person is in their journey,
and to be able to pay attentionto that.
So how do you absolutely helppeople with that?
(02:54):
Or what do you recommend withpeople?
It's a big pain point I see withmy clients.
So I'm curious what from yourend.
Yeah, in terms of hooking intothe pain.
I think that really comes downto knowing your audience, right?
Having those, you do the work inthe beginning, right?
Everybody talks about youravatar, your ideal client,
however you wanna refer to it.
At the end of the day you haveto know that person.
(03:15):
And it's, this is not a one-timeproject.
This is a continuous project,and it's simple things like for
me, excuse me.
One of the things that I do iswhen I'm on the phone with
people, whether I'm doing apodcast, speaking in a Facebook
group, on a client call, whenthey say those little things,
there's little tiny things.
They may say a word or a shortlittle phrase, or they may go on
(03:39):
for a full paragraph.
But when I hear those thingsabout what they're saying their
struggles, their fears, all ofit, I write it down.
Because really a lot of, I thinka lot of us and myself and a lot
of my clients, we serve a formerversion of ourselves.
So we're very in tune with whatour problem was, but we have to
(04:01):
speak.
So that our clients will say, ohmy God, that's me.
She gets me, he gets me.
That's really important.
So I think that's the hook, ismaking sure that they see
themselves in the story, theemail, the post the live,
whatever it is.
A hundred percent.
Yeah.
And do you have like specificsystems that you use?
(04:21):
Do you have a suite oftechnology or where do you
gravitate towards?
In terms of marketingautomation?
Or just in general?
I do, so I'm a certified partnerwith ke K E A P, which was
formally Infusionsoft.
And I think it was about four orfive years ago, they rebranded
under ke and literally the mottoof the company is keep going,
(04:44):
keep serving, keep growing.
And the reason for that isbecause, Keep, we are very in
tune with our customers and theentrepreneurs.
And that journey that keepgoing, keep serving, keep
growing, I'm making sure I'm notgetting it out of order.
It's on my mousepad.
Is really important because it'seasy to give up, it's easy to
(05:04):
get discouraged.
And Little side tangent there interms of keep, but I am a
certified partner with ke andthen a lot of our clients use of
course Zapier, some of the othertools Keep is my primary.
And then we add things likecustomer hub for portals or
membership areas.
We work in a lot of differentplatforms, but we have our core.
And then I was gonna mentionsomething else to you.
(05:27):
Oh Octopus, which is one that Iuse for LinkedIn.
That is a new platform that Itapped into last year because I
wanted to dive into LinkedIn alittle bit deeper.
I've been on LinkedIn platform,on the LinkedIn platform but I
knew there was more that I coulddo and I didn't want to spend
hours in LinkedIn searching forthe right types of people to
(05:48):
connect to.
So Octopus is a great.
Fill for that need in mybusiness where it essentially
automates your friend requestbased on certain criteria that
you put in there, and then youbuild out a funnel to bring
people closer to you and getthem to raise that hand because
they know you, like you, trustyou.
Awesome.
Yeah, that's a new one.
(06:09):
I haven't heard that.
I'm writing that down as not tocheck it out later.
Lemme know cause I'll give youmy affiliate code.
Yeah, totally.
Yeah, that's a good one.
We'll have links down below.
I'll definitely check it out.
You mentioned lead generationand I know that's a pain point
for so many people, but whatwhat do you recommend or how do
you help people, where shouldpeople start with that lead gen?
(06:31):
It's a deep topic because.
Most people and I'm sure you'veheard this talk about I need
more leads, I need more leads, Ineed more leads.
That is a drum that is poundedover and over again.
And while it is true that you doneed leads in your business
coming in the door I find thatmost of the people that I work
(06:52):
with, most entrepreneurs in theonline space everybody needs new
leads, but.
A lot of people are not handlingthe leads that they currently
have in their business, and thatis a big problem.
It's a bigger problem than Ineed more leads, which is what
people say.
Or I need more people to booktime on my calendar.
And that may be true, but ifwe're getting leads in the door
(07:13):
and we're not handling themproperly, that creates a
different issue.
And if you're okay with it.
Julie, can I take a little, canI?
Tap into something else that Italk about a lot.
Totally.
And I see, okay, cool.
I love that.
So over the years that I've beenworking with online business
owners, there are certain thingsthat everybody says in this
space, specifically of marketingautomation.
(07:34):
They're overwhelmed, right?
With technology or just ingeneral?
There's fear, there's failure,there's analysis paralysis,
there is imposter syndrome,there is lack of clarity in
their business.
All of these things, you'renodding your head, so I know
you've heard them.
I put those all in one littlepile and I trademarked the term
(07:55):
entrepreneurial a d, d.
Okay.
Which is what that is.
That's all those things.
It's all those things wrapped upin one little bundle and the
problem.
And there's something evenspecifically with female
entrepreneurs, even more allthose things that I talked
about, those are the things thatstand in our way of success.
Every single one of'em.
And what happens, it's very muchcritter brain type of stuff,
(08:17):
right?
So we're diving a little bit.
We're going down a differentroad.
But that's okay.
And usually what happens, sogetting back to the lead
generation, a new lead comes infor a business owner.
Business owner will reach outand it doesn't matter to me if
it's email, text, a referralfrom someone, dm, doesn't
matter.
The business owner will reachout because they're so excited,
(08:39):
right?
They're like, oh my gosh,somebody's so excited.
They wanna hear from me aboutfill in the blank.
And so they reach out and thenthey hear crickets.
You're busy.
I'm busy.
Every other entrepreneur on theplanet is busy.
And so what happens when theyhear crickets?
Or same thing on a social mediapost, right?
They're so excited cause they'regonna launch their new thing and
(09:00):
then nothing happens.
And that little critter brainalso entrepreneurial a d, kicks
in and goes, oh, nobody wantsyour stuff.
It's not worth it.
It's just you're not like thebig online names out there.
And it becomes such a problembecause we're not handling those
leads the way that we need to.
And so if an entrepreneur getsthree touches to that person, I
(09:25):
think they're actually doingreally well.
If they're, if they get threeand they don't have any sort of
automation in place manual.
And I don't u I think theyusually don't even get to three,
to be quite frank, to be honest.
Unless that person respondsright away and then it's a hot
lead.
Exactly.
And they're back and forth.
We're in whatever text dm.
And I know that if there's anautomated system in place that's
(09:47):
working back here, driving thatperson closer to us with
authentic storytelling, theright type of personal
automation, then that's a verydifferent situation.
But a lot of entrepreneurs arestuck.
They're stuck in that place ofnot taking care of the leads
that they do have.
So to me, yes, lead generationis important, but actually
(10:07):
quality lead care is moreimportant.
I could not agree more.
And I know I've seen the samething in my career, both from
the small companies to themassive international
corporations that a lot of timestheir K P I, their measurement
for success is the number ofleads that they have.
And it's okay great, but whatare you doing with them?
Because they're doing nothinggrowing old and stagnant and
(10:29):
they're getting less interestedby the moment.
And what's even so interestingabout that, now that you say
that, I'm gonna chime in on thatcuz my husband completely
different industry works incorporate America.
His company has the sameproblem, right?
If leads are not a hot lead,they just die.
But it's not, and I think a lotof times we think about leads
(10:50):
and we're like, oh if they'renot doing business with me,
they're not valuable.
And that is the farthest thingfrom the truth, because I have
had people not ever do businesswith me, but they are an
excellent referral partner.
They're making introductions toother people because they
understand what I do and thereis still value in that person,
in that relationship.
(11:10):
And that's the key.
We have to make sure that it'snot just like this lead does not
equal dollars in an exchange ofmy business to them as the
customer.
There's so many different waysthat we can be of service.
We can collaborate on projects.
I could go on and on and youknow that.
So it's really important that wehave this conversation about
leads.
Yeah, absolutely.
(11:30):
And I think it's so easy when weget that first cricket, that,
that silence.
Yes.
We take it as personal rejectionand it's not Oh, yeah.
Personal.
It's, the first of the seventouches, at least seven touches
that you need to make with thatperson.
I think we need to keep that inour mind, that check, that's
touch number one.
And then we need to set up andhave a system in place to have
(11:51):
all those different.
Those touches in place to bringthat customer closer to you, to
the point of they wanna dobusiness with you, but we can so
easily get hung up at that firsttouch saying, oh, it didn't
work.
I'm a failure.
My thing's broken.
Yes.
I need to rework the wholesystem.
It's, and that's not the case atall.
Yes, not at all.
And we, and I keep going back tothis with women.
I don't know if you work withwomen and men.
(12:12):
I work primarily with women.
And there is something that wehave to almost like emotionally
detach from those experiences,those crickets, right?
And that might sound bad, but wedo, at the end of the day, like
we think of our baby, we thinkof our business as a little
baby.
And while that might be true andour program or our services or
(12:33):
whatever, but.
We have to detach a little bitcuz it's all, it's important to
us and we care and we put somuch love in everything.
We put literally everything wehave into our clients and our
services.
But we do have to detach alittle bit and just be aware of
that piece of.
That first touch and crickets.
Yeah.
Yeah, absolutely.
(12:54):
I've heard that same concept puta couple different ways.
And the first was we need tofigure out who we can help.
We can't help everybody.
So when somebody can't, doesn'twant our services, again, it's
not personal, it's just okay Ican't help you and that's fine.
Maybe I can help you in thefuture and if not, no worries.
We talk to somebody else.
Yeah.
And then similarly, I was goingthrough a thing with Grant
Cardone and he says, who has mymoney?
(13:15):
Which sounds a little crassmaybe, but yes.
It's that depersonalization,it's not personal.
It's just who can I help?
Who is that customer that Ireally wanna help support?
So I found that helpful, bothperspectives, to just Yeah.
Take emotion out of it.
Yeah.
And I think it's also reallyimportant to.
Shed some light on the fact thatit's okay for the business
(13:41):
owners to have thoseconversations and be very open
and frank about it.
And I almost every call I geton, one of the things I talk
about is that it needs to be afit for both parties.
And I will say, I think it's afit for me.
What do you think?
Because I wanna give people thatrespect and that space to say,
you know what, just like yousaid, I'm not ready now, or it's
(14:02):
not for me.
And that's okay because I wannawork with people like I've been
doing this long enough.
I wanna work with people, onethat I know I can help and
serve.
And two that are fun and we'reboth in it.
We both want to be there becauseotherwise it's just.
Terrible.
It's not fun at all.
Yes.
Yeah.
I always liken it to dating forbetter or worse in my mind of I
(14:25):
want someone who sees the valuein me, not someone that I have
to strong arm and drag to wannawork with me.
It's no, we work together.
This is a partnership, and thenwe each bring value to the table
and we can move things forwardthat much further.
100%.
Yeah.
I love that.
Awesome.
I love it.
So you mentioned your husband.
What do you recommend withbalancing family, business,
(14:48):
life, what have you foundthrough the years?
Great question.
Great question, grace.
First of all, a lot of grace.
I will say I am a recoveringperfectionist, and I say
recovering because it is anongoing process and like I
wanted the house clean.
I've always worked out of thehome even though I didn't have
to I can go rent a space, but Ialways had an office in our home
(15:13):
and so I just wanted, I didn'twanna let anything fall off.
I liked to socialize.
I liked to host parties.
My husband is in sales, so heis, As much as I would like to
say he's home at five o'clock orsix o'clock or seven o'clock,
that's never the case.
If a phone call comes in, thenhe's going to stay.
And it's always been that way.
(15:33):
And there was a lot of push andpull honestly in our
relationship because it's hardto have a salesperson who has
zero consistency in their workand an entrepreneur.
And who is the person in thehome myself who.
I thrive on consistency andhaving that piece.
So it was really hard.
(15:54):
It was a push pull and I willtell you, like I've done certain
things, like I have automatedtext reminders to my family.
Hey, get ready for TaeKwonDo.
It's time to leave forvolleyball.
I love that.
Go pick up.
Go pick up, our daughter.
And at this time, I haveabsolutely done that.
And what's funny is when I wastalking with my business coach,
(16:14):
I think this was last January.
Yes.
And she was talking okay, whatdo you need to do in your
business?
What do you need to do to makesure that you can be successful?
What boundaries do you need inplace?
Like we always do a lot of that.
I plan out my vacation and mytime off for the entire.
Year before January.
And so that was the questionthat she posed to us, and I was
like, oh, I'm just having thesestruggles.
(16:35):
Like I'm having to remind myhusband, like just what you
said, the work-life balance, allof it.
And then I was like, Bing, oh mygosh, I can totally automate
this.
Like I can automate my life,like I automate businesses.
And so that was really importantfor me.
I touched on boundaries.
I think having those boundariesin place are incredibly
important, like a non-negotiableimportant.
(16:58):
I don't work on Fridays.
I don't take any client calls.
My calendar's actuallycompletely free on Fridays.
Now, if I choose to work onsomething, that's fine, but I'm
never on a client call on aFriday.
I have CEO time every singleMonday.
And I, it's tough to live byyour calendar.
(17:19):
And I say that because I see itlike I will book calls with
people on their calendar.
And then people don't show up.
And I'm like, how is thatpossible?
How is that possible?
And I think It's because they'rein that state of chaos, right?
Everybody's been there like I'vebeen there.
Where you're trying to do allthe things and run the business,
and you have zero systems andzero support, and that's okay.
(17:42):
Like it's okay to run a one manshop, but there are certain
things that you have to have inplace.
If it's a business and not ahobby.
So I think the calendar isreally important and that's hard
for some people to wrap theirhead around how important that
calendar is and thoseboundaries.
But I believe there's littlethings.
There are certain days that Itake client calls and there are
certain days that I take, like a30 minute kind of strategy call.
(18:07):
So I think there's a lot oflittle things like that in terms
of the balancing.
Did that answer your question orare you looking for Oh no, it
does totally.
And Okay.
Yeah, I just like to hear howpeople juggle things, cuz I know
it's a constant balancing actfor myself.
And I love the concept ofautomating your personal life as
well.
Obviously you've gotta bepresent, but I know for myself,
my memory sucks.
(18:28):
I'll just be totallytransparent.
I have to put things, I have towrite it down.
My husband's fully aware ofthis.
I write.
Everything down, and if I don'twrite it down, it doesn't
happen.
So yeah, my calendar is usuallyimportant for me.
Reminders, notifications aheadof time just to help me as I've
got so many things that I'mjuggling just like you and just
like everybody else.
Yep.
I have to write it down, but Theautomated reminders I think are
(18:50):
extremely helpful for ourselvesjust to bring our own sanity.
But also for our clients, likewhen we have those scheduled
calls with clients, for anyonethat doesn't have them baked
into their system withautomation.
Oh my goodness.
It'll increase your show ratelike a thousand percent if
you're automating reminders toyour clients because they're
(19:11):
going a million miles an hourand we have to assume that
they're going to forget.
So it makes everybody's lifeeasier.
If you can put both, I wouldsuggest email and text.
For those.
Type of, appointments so thatyou can remind them 15 minutes
before, an hour before peopleforget and give them the meeting
invite.
Just make it easy to do businesswith you and you'll a hundred
(19:33):
find hundred percent that peoplewill show up and they'll
actually wanna be there.
Yeah, one of my first mentorsyou just said, make it easy for
people to do business with you.
And one of my first mentors hesaid Make it easy.
He said, I think it was, thiswas like 12 years ago, but, so
he was probably, I was anindependent contractor.
(19:55):
I'm sure he was paying me likeon PayPal or something, so I
didn't have any automatedsystems in yet cause I was doing
a different thing.
And I.
He said, make it easy for me topay you.
And I was like, it's such a tinylittle thing, but it was like
put my PayPal email address inthe email, right with the
invoice or the dollar amount.
I was like, oh wow.
Okay.
Yes, make it easy for people.
(20:15):
We have to make it easy forpeople.
So I love that.
And yes, I got your reminderstoday.
A couple of'em, which was great.
I knew exactly where to go tofind the link and not a problem.
Awesome.
Yeah.
I'm amazed at and I'm, I've beenguilty of this myself through
the years, but how manybusinesses, it's so hard to
actually do business with them.
They don't focus on this likethe customer experience, and
(20:36):
they're successful in spite ofthemselves, but how much more
successful could you be if youactually just make it easier for
your customers to work with you?
Yep.
100%.
Amen.
Yeah.
So there's my word of advice forthe day.
Yes.
So switching a little bit, butartificial intelligence, it's,
we're seeing it everywhere andthe big freak out about chat, G
(20:58):
P T and all sorts of fun stuffthat have come out recently.
But what do you see in theautomation world from your
perspective in terms of ai?
Yeah, I think that it can be I'mgonna throw in like a baking
reference and I feel the sameway about texting.
So we'll do it as a twofer.
And someone gave me thisanalogy, it was not mine, but if
we think about texting and AI asa recipe and we're baking, you
(21:23):
wanna use those things as salt,not sugar.
So sugar is the core, right?
You have whatever cup, two cupsof sugar.
You wanna use it as salt, so alittle dash, right?
You don't wanna text everybodyfor every little thing you're
doing.
Totally.
You wanna use it as just alittle added flavor spice.
(21:44):
Tech a meeting reminder, likeyou said maybe a sale that you
have going on.
Once people have alreadyregistered for an event, then
you send them the text reminder,but you don't use it as like
your normal email broadcast oryour full sequence.
Same thing with ai.
I think it's okay to use it andintegrate it into what you're
(22:05):
doing, but it shouldn'tcompletely take over because
it's impossible.
We're not ever going to be ableto replace everything that a
human does, I don't think.
That's just my personal opinion,but I think we need that.
I think we need to be able tolook people in the eyes and
record a video and say thingsfrom the heart, and that has to
come from us.
It has to come from ourexperiences, our journey, what
(22:26):
brought us to where we aretoday.
I love that analogy.
Yeah, I, as much as I loveautomation and tech, I honestly
have a love hate relationshipwith it.
So same with tech messages,right?
If you wanna text me about ameeting reminder, totally.
I appreciate that very much.
But if you start texting mesales stuff, I get very
irritated very quickly and youget blocked right away.
(22:48):
So there's.
Definitely a balance of how tocommunicate to people and the
method that they prefer.
But just using common sense alsoto not just blast people and
just, you, you've gotta berespectful of people's
boundaries.
Absolutely.
And I think, most of the textservices now I say most because
I know for sure there's onewhere someone in the online
(23:11):
industry, Asked for my phonenumber on something.
I opted in.
I gave my phone number, but Idid not opt into messaging.
And there was no, like the firstcouple messages that came in, I
don't know at what point thatchanged, but for sure there was
no like actual opt-in and therewas no way for me to opt out,
which I think is wrong.
(23:33):
And that's part of keep.
Started offering, we actuallycall it text marketing.
And the very first text thatcomes is an opt-in.
Like I can send a message toyou, but you're not gonna see it
until you actually opt in.
And it's let's do it.
Let's do it above bar, we're allprofessionals.
Let's make sure that we have thethings in place, like you talked
about, kind of thosefoundations.
(23:54):
Make sure that you have themeeting reminders and all of the
stuff in place, and just makesure that you're doing things
ethically.
Giving people a way to opt out.
Nobody wants to just bebombarded, like you said, with
text messaging or even emails.
Anything.
Yeah, a hundred percent.
No, I, and I am very respectfulof the opt out.
(24:16):
Meaning.
I want people to get my emailsthat want to get my emails.
Like it will, oh yes.
A build a relationship, B, notpiss people off.
C, increase your engagement ratebecause you are taking the
people off of your list thatdon't wanna talk to you.
So that's another way thatactually I love to use
automation is I run it behindthe scenes in my email list to
(24:37):
do data cleanup to then say foranybody that has not.
Open an email for the past sixmonths.
Let's try a re-engagement email.
If not, kick'em off the list andsay, great talking to you.
If you wanna talk to me again,here's how you resubscribe.
But yeah, so many business, it'snot a bad thing.
Look at that.
Yeah.
They just see the numbers.
They want the numbers.
And health is more importantthan we can equate that to
(25:00):
anything, right?
Like we talk about that in termsof.
Wait, like the number on thescale is not the most important
thing.
If you have a lot of muscle,that's important, right?
It's different.
We want a healthy email list,just like we want a healthy body
and just sending and it's, itgoes so much deeper than that,
which I know, but it hurts yourreputation as a sender actually,
right?
Yep.
So it hurts your reputation as abusiness owner if you're sending
(25:22):
to unengaged emails and you'rejust.
You're never cleaning your list,you're never doing anything, or
the system isn't doing it foryou.
And then the other part of thatis whoever you have aligned
with, whether it's keep, I don'tcare what platform, there's a
gazillion, we could go on andon, but whatever platform you're
using to send those emails, italso hurts their reputation.
(25:44):
So it's really important thatthose are the two things I would
say.
If people take anything away.
It's the meeting reminders thatwe talked about and making sure
that you are actually sending toan engaged list and you're doing
your due diligence as a businessowner or have a system that will
do it for you and remove thoseengaged unengaged contacts.
Yep.
And even one step deeper isrunning periodically your list,
(26:05):
and I know this is gettingtechy, but running your list.
We're two techy ladies, right?
Through mail tester programslike there, you can do an export
of your list for those that arelistening and run it through
mail tester programs.
And I'll put a link below foryou because it is free to get
started.
I can send you a link and thenyou can check it out, but it'll
kick off the spam emails thatpeople put in there, or the out
(26:28):
of office or the people thathave moved jobs.
So now their email is no longergood.
And you're getting bouncebacksinto your point.
You're killing your IPreputation.
You don't want that in yoursystem.
So it's really critical thatyou've run your, your email
list.
Through these cleanup processesto make sure that they're
actually good, valid emails.
Otherwise you're gonna screwyourself up, in you're
(26:48):
marketing.
Yep, yep.
Yeah.
So as far as leadership, you'vebeen in business for a very long
time, but what would you saymakes a good leader?
Oh, man.
Getting the tough questions now.
Yeah.
No, I love it.
I love it.
There's a lot of things,obviously.
I think showing up for yourselfis really important as a leader
(27:13):
because if you can't show up foryourself, how are you possibly
going to lead anybody else?
I think something else that'sreally important is saying yes
even when you're scared.
That's, that maybe that shouldhave been at the top of the
list.
And I'll give you a perfectexample.
I was I moved across the countrybasically from California to
Tennessee about a year and ahalf ago.
(27:35):
And during that time of listingour house, and I have three
children listing our house,buying a new house in another
state, all of the things, two orthree, I think it was three
opportunities were put in frontof me and I was scared and I did
not have the time like at all.
And I said yes to every singleone of'em.
And one.
(27:55):
Let's see if I can move mycamera here without I can't move
my camera, but that is a bookposter.
So I will, I can't move mycamera cause I think it might
fall.
If I do, it's okay.
But I was part of a bookanthology Awesome.
With 20 other femaleentrepreneurs as I was moving
across the country.
So I'm having to write achapter, pack my house, move
kids, register schools, all thethings.
(28:17):
I was invited into a.
Program, two programs actuallythat were associated with Keep,
but they chose certain people todo more and like at a time where
I really didn't have more togive, but this is the thing like
our brain automatically goes to,I don't have more to give.
But you actually do, and ithappens every single time.
(28:40):
Things work out and it doesn'tmatter.
I mentioned I like hostingparties.
I do, I love hosting parties andas chaotic as things seem,
shortly before the party, italways works out.
So I would say yes, even whenyou're scared.
Like step into that fear, sayyes even when you think you
don't have more to give becauseyou do and it's scary, but it's
(29:01):
good.
Yeah.
Thank you for the comment aboutthe book.
It was fun.
Yeah, absolutely.
That's incredibly exciting andit's definitely nice to to have
both on your wall and in yourrepertoire.
There.
It is.
It was a good experience.
It was really good.
I would highly recommend it foranybody who's thinking about it,
get with some other femaleentrepreneurs, and go for it.
(29:23):
Just do it.
Say yes.
Yes.
I agree.
It's.
We get opportunities and it'seasy to just put it on the back
burner and say, I'll take itnext time, or, maybe later, or
just procrastinate because it'soutside of your comfort zone.
And I know I've done the samething, like I remember years ago
I was invited to speak at thisbig.
International conference and I'mlike, oh, maybe another time.
(29:45):
And it's there may not beanother time, you gotta jump on
and take advantage of thesituations when they present
themselves and then just do it.
And to the flip side, I wouldsay you also have to say no.
There are you got with theboundaries and everything else,
you gotta know.
Absolutely.
There's a balance there.
But don't say no just becauseit's outta your comfort zone.
Absolutely.
100%.
(30:06):
Yeah.
And.
This, I feel like this is ano-brainer, but in terms of, I
think there's a, in terms ofleadership, a constant thirst
for knowledge, right?
There's a full bookshelf rightthere.
I'm constantly listening toaudiobooks.
There's so much good content outthere that we can all learn
from.
So I'm not a reader in bed cuz Iwill fall asleep, but I will
(30:29):
listen to an audio book when Igo for a walk or go to the gym.
Yeah.
So definitely.
Keep your eyes and ears open andjust be learning For sure.
Always.
Yeah.
I'm constantly absorbing.
I know driving is my peak timewhen I'm listening to audiobooks
and I'll just play'em one afteranother and just keep absorbing
from people that are smarterthan me.
Yes.
(30:49):
So cut mask.
Yes.
I, my husband and I, we say thatto our kids all the time.
Like if you're the smartestperson in the room.
It's time to find a new room.
Totally.
And they're hearing this at, 10or eight.
Yeah.
And my hope is that it willserve them well for the rest of
their life, because I think it'ssomething that we don't talk in
terms of kids.
(31:09):
We don't talk about it enoughwith them.
Like it's very peer focused,that relationship.
And sometimes they're peers.
Need a little upgrade.
Yeah.
Just like us as business owners,absolutely.
And it's neat for them to seemore insight into what we do.
For you working at home, I'msure your kids at least get a
glimpse.
A lot of times, at least mykids, I know they tune me out
(31:31):
sometimes cuz they hear the samemessages over and over again.
But, it's really neat for themto really get that inside, look
at what we do and see it morethan just, white noise.
They're seeing it.
It's all absorbing.
Yeah, absolutely.
So through the years of yourbusiness, how would you define
success?
Through the years of mybusiness.
(31:53):
What was it like in thebeginning?
I.
What would you define lookingover, your entire career and
what you've done what would youdefine as success for you?
So to me, I think it's, theshort answer is I think it's all
the things and that's not ananswer.
But, and I'll expand on that alittle bit.
We can be very hard on ourselvesas entrepreneurs if we don't
(32:15):
meet the financial goal.
If we're not a seven figurebusiness owner, heck, if we're
not at a six figure businessyet, We can be very hard on
ourselves.
And one of the things that I doat the end of every year, that
was my coach mentioned it to meyears ago, and I've done it and
I now pass it forward to anybodywho asks a question like this is
(32:37):
at the end of the year.
I write down every, all thesuccesses.
The tiny little things and thehuge things and it's really hard
because we can, again, only seethe things that we didn't
accomplish.
So it's very difficult toretrain your brain to go, you
know what?
Showing up on social mediaconsistently is a success.
(32:59):
Emailing my list every day orevery week is a success, making
sure that I plugged the holes inmy business.
Is a success, and you can takeit down so granular to all the
little tiny things that you did.
So I think recognizing theachievements really at the end
of the day is the most importantpiece to me because it doesn't
(33:21):
matter, like success in terms offinancial, that's up to you.
That's very personal.
But I think as long as we'restriving to reach goals and
striving to do things and thenacknowledging the things that
we've done, that's successful tome.
I love that.
Yeah.
And oftentimes the financialgoals they keep moving.
It's a moving target.
Yeah.
Once you hit the one, you setanother and set another.
(33:41):
Yeah.
But the personal family lifebalance and the personal
fulfillment is something that,you always wanna achieve.
100%.
Yep.
Awesome.
What can people expect from younext?
Exciting.
What can people expect from menext?
Let me give this a littlethought.
I haven't quite decided if I'mgoing to do any sort of event
type thing, but it's on my mind.
(34:03):
It's swirling around there.
And in terms of my business, myplan is really to just continue
to serve at a high level as manyas I can.
I am, everything that I, myfocus this year is how can I
shorten the timeframe of things?
Work fewer hours, spend moretime with the family, make more
(34:23):
money, all of it.
And I'm talking in every area ofmy life.
Business, home, all of it.
Like one of the things that,that I implemented since we
talked about work-life balanceis I've done this before.
I've ordered like the homemeals, the home kit meals.
Yeah.
But my kids are at an age wherethey now cook those meals.
So I have three kids, so threedays a week they're making
(34:45):
dinner.
Love, love it.
So everything that I can do totighten up the business is
really my focus in every area.
Expanding the team, making surethat, cuz automation, it's not
just a one and done, you knowthat Yeah.
There's always something elsethat you can do to tighten
things up.
So that's just it, continuing tosupport entrepreneurs and.
(35:06):
My husband and I are dippinginto some other business
ventures, which is very excitingto be able to do that.
So that's what's coming up.
That's 2023.
That's fabulous.
I love it.
Thank you.
Yeah.
It's working smarter, notharder, right?
Yes.
Awesome.
And so how can listeners supportyou and your work?
Where can they find you online?
So I am on Facebook, LinkedIn,and Instagram.
(35:29):
And you can search Patty mRodgers, I wanna say on
LinkedIn.
There might be a one in there orFacebook.
But if you just search Patty, Mas in Mary, Patty m Rodgers,
you'll find me.
And I love connecting withfellow entrepreneurs.
It is one of my favorite thingsto do.
So don't be shy.
Reach out.
You're either gonna hear from meor my admin.
(35:49):
And let me know how we cansupport you too.
Whether that's a like or afollow back or a phone call That
is one of my favorite things,honestly, is connecting with
fellow entrepreneurs.
I love it.
Absolutely.
And we'll have all your linksbelow so people can find you
online.
And you can findme@sevenfigurebuilder.com.
And thank you Patty, so much forbeing on today.
We really appreciate it.
(36:10):
Thank you so much for having me.
I appreciate it.
Yeah, my pleasure.
And we'll see you guys on thenext episode.
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