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February 24, 2023 17 mins

Lindy Rock is the driving force behind success for online businesses and coaches! Through her specialized administrative, technical & automation services, she takes ambitious entrepreneurs' dreams of scaling their business to a whole new level. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the seven FigureBuilder Show.

(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving businessowners save time in their
schedule every week byimplementing marketing
automation to grow and scaletheir business to seven figures
and beyond.
And I'm here today with myfriend Lindy Rock.
Hey Lindy.
Hi Julie.
Glad to have you here.
And for those that are on video,we're doing carpool karaoke

(00:23):
style cause I am midtrans, butwanted to connect with Lindy
today so it's fun in the car.
But Lindy, for those thathaven't had the pleasure to meet
you yet, can you tell me alittle bit about what you do
with your business?
Sure.
So I am the c e o and founder ofRock Solid Administration.
We are a virtual assistantagency that specializes in

(00:44):
helping online businessesorganize, promote, and scale
their brand throughadministrative services,
technical sup, technical supportand automation.
That's awesome.
So do you focus more onbusinesses that are trying to
scale or businesses that arestarting?
Who is your ideal customer?
We look at the businesses thatare trying to scale, cuz part of

(01:04):
our we don't do marketingautomation necessarily, but we
do the systems automation.
So helping them, set upcontracts and workflows and
stuff like that.
Awesome.
Very cool.
So tell me a little bit moreabout what you do.
Do you help with the financesand the systems, or what

(01:24):
specifically do you helpbusiness owners with?
So on the virtual assistant sidewe do anything that an in-office
assistant would do.
Email management, schedulemanagement following up with
clients, all of that kind ofstuff.
With sorry.
All good.
Okay.
So on the virtual assistant sideof it we do anything an

(01:46):
in-office assistant would dojust that.
We do it virtually.
So we work with clients all overNorth America and do
administrative support.
So things like email management,client management, schedule
management website updates, allof that kind of stuff.
Newsletters, marketing, thatkind of thing.
And then on the automation side,we do workflows.
We work a lot with things likeDoto and Infusionsoft stepping

(02:07):
up campaigns to ensure that theclients are using their business
and streamlining it as much aspossible.
And Infusionsoft, we use a lotfor clients who are doing online
courses to ensure that theircustomers are getting the
correct emails and being put inthe right sequences and all that
kind of stuff.
That's awesome and so neededacross businesses.
I know so many businessesstruggle with those areas and

(02:29):
really building out theirsystems internally to be able to
handle everything that theywanna handle.
Yeah, it's a big, it's a big onefor a lot of clients.
They come in just being like, Idon't even know what I need.
And we just streamline them andpoint them in the direction that
they want to go based on theirgoals.
I love it.
So have you always been in thisspace or what got you started
here?

(02:50):
No, actually my original Startwas in radio many moons ago.
And I did promotions in radiofor quite a few years.
And then when I got pregnant, Istarted getting, I call them
real jobs just because radio'skind of a fun job.
And I went into more of theadministrative side of working

(03:11):
and I was a part-time lettercarrier after my kids were born
for 11 years.
And then yeah, I moved into thisspace in 2010 doing online work
with businesses and supportingthem for a friend at first, and
then started gradually growingand now I have become an agency.
That's amazing.
I love that.
Our lives certainly change whenwe have kids, and that's

(03:34):
definitely one way.
Yeah.
Yeah.
It's interesting.
Very cool.
So what do you see for the yearahead?
Anything new and excitinghappening in your business?
Yeah, so typically in the pastwe've focused more on the
virtual assistant side of whatwe do, and going forward I would
like to do more of theautomations and the technical

(03:56):
support for clients.
Helping with launch setups andhelping with course setups and
doing the, workflows and systemsetups so that they can I feel
like, especially with.
Everybody's talking about arecession.
But especially with that coming,it's good to have those in
place.
Cuz it cuts down on the amountof time that an admin support
would have to spend in thebusiness.

(04:18):
For sure.
Yeah.
And I always feel like one ofthe hidden benefits to
automating things is it forcesyou to Create and perfect the
process that's happening behindthe scenes.
So it really gets your focusinto how can you streamline
things and make things work moreefficiently and then speed
things up, right?
Ultimately implementing thatautomation.

(04:39):
Yeah, a hundred percent.
And that's where we specializetoo, is looking at the business
as a whole and seeing wherethings can be automated and
systematized and where theymight need processes that they
didn't really realize theyneeded them.
So a lot of the pre-work isgoing through the business and
looking at pretty much everypart of it and saying here, you
need to do this, and here youneed to do that.

(05:00):
That's awesome.
Yeah.
And it's so helpful to have thatexternal eye and that view from
somebody else that's been there,done that, and be able to see
those areas that can be sped up.
Yeah.
Yeah.
A lot of people, and I'm soguilty of this too, even in my
own business, is we mishmash abunch of stuff together because
it works, right?
You're like it's working and it,it's, but it's not, it might not

(05:21):
be efficient, it might not beeffective.
You might be paying for thingsthat you don't need.
So making sure that you have.
First of all, your goals so thatyou know exactly where you wanna
go.
And second of all, making surethat you have the right systems
and the right processes in placereally helps you get to those
goals without.
Restraining yourself,restraining your team, or paying

(05:42):
out of pocket for a bazillionprograms that you never use.
Yeah.
Yeah.
And that's a good point is a lotof the programs that you end up
acquiring in your business canbe consolidated and that there's
likely a lot of overlap thatyou're paying for, that you may
not realize that you're doubledipping in your budget and you
don't have to pay for thosethings.
And that can be streamlined alot.
Yeah, exactly.

(06:03):
It's a good thing to havesomebody, like you said,
external come in and look.
Awesome.
Your kids are not quite solittle, but how do you how do
you suggest to people balancingbusiness and home life?
Any tips there?
Yeah.
Actually one of the things thatI did when my kids were little,
and I first started was Iplanned breaks throughout the
day where we would go and dosomething.

(06:25):
So that was just part of ourday, is if it was in the
morning, I'd be like, Hey, mom'sgonna work for, an hour and a
half, and then we're gonna go tothe park for half an hour, or
we're gonna go downstairs andplay, or whatever.
And they were pretty good aboutabout letting me work.
That being said, they were inschool full-time.
It was only the summer that Ihad to worry over holidays.

(06:45):
But and then at that timebecause because I.
I divorced their dad around thesame time that I started the
business.
I started doing work in theevenings when they would go to
bed a lot too.
So after they were in bed, Iwould spend two or three hours
working and then sometimes I'dget up early in the morning and
do work then so that I could bemore available to them during

(07:07):
the day, especially in thesummer.
But the planning, the breakthing really helped also, just
for my own mental health.
I think we all know how you canjust sit at a computer for eight
hours straight and be like, ohmy gosh, I haven't even eaten.
I do that.
I get to the end of the day, I'mlike, I don't even know what the
weather is outside.

(07:28):
I know.
Nice.
I have no idea.
So even though my kids are notkids anymore they are, I have an
adult child who is 19 and then Ihave a 16 year old.
I still plan my day aroundtaking my dog out for a walk.
So every day at one o'clock Itake my dog for a walk and
that's my.
Break and I have lunch and thenI come back to work.

(07:49):
And I think it's just a reallygood way to treat it more like
work, right?
Instead of a business which, youknow, probably as a business
owner that you can get caught up24 7 trying to answer emails or
whatever.
And then my other thing ishaving the separate office space
has been a godsend like.

(08:09):
I don't even wanna ever go backto sitting at my dining room
table and trying to get workdone.
Sure, yeah.
It's a sanity space that you canclose the door and it's just,
you can get in that frame ofmind when you get into the
office versus walking out thedoor and trying to leave things
behind.
Exactly.
Exactly.

(08:30):
Yeah.
One of the benefits to being anentrepreneur is you can work
anywhere and one of thedrawbacks is that you can work
anywhere.
So you're not wrong.
That is the drawbacks.
Gotta up those boundaries andhave a healthy balance.
That's so important.
Yes.
So you obviously are a fan ofautomation.
What have you found to help youin your own business of

(08:54):
automating processes and whathas been important for you?
Yeah, I think the biggest thingfor me is I used D Auto
internally for client contractsand proposals and all that kind
of stuff.
And even my meeting requests.
So my schedule is all on therewhich really helps cause.
Pretty much when I have ameeting with someone and we go
over what they're looking for, Ican immediately send them a

(09:16):
proposal with all of ourpackages and they choose one and
it automatically fills acontract, which then they can,
they get it and sign it, andthen it sends them, our
onboarding package and all ofthe information on next steps
and booking the link and all ofthat.
So it really helps cut down onmy involvement in the process
of, Onboarding clients.

(09:36):
That being said, we're alwaysdoing the onboarding call, but
it's much less me going into myemail and being like, oh yeah, I
have to respond to this emailand send them this, or whatever.
And to be honest, I love Zapier.
I never know if it's Zapier orXavier, but I love Zaps because
it's helped me automate a lot ofmy financial stuff.
So every time an invoice ispaid, it fills out all of the

(09:57):
information on a spreadsheet,and once, Stripe or Square sees
that.
The invoice has been paid, itcan automatically put in the
stripe or the square fees that Ipaid, and it just all comes up
on a nice spreadsheet that thenI can hand in at the end of the
year to my accountant and belike, here's every piece of
invoice that's ever come into mycompany this year, and here's

(10:18):
what I paid in fees, and here'swhat I received and here's what
I paid in, taxes and whatever.
So it's been really helpful thatway to be able to automate a lot
of those small things that usedto just take my time of me
typing everything in or copyingand pasting and, yeah.
I love it.
Yeah.
I personally like to geek outeven more with my own business
of putting all those differentpieces in place and making it

(10:40):
easy for my customers to dobusiness with me.
But, behind the scenes I'm like,I click this one button and it
does these 15 things and it justmakes my life so much easier, so
I can very much appreciate whatyou just said.
Yeah.
It's all about ease and lesstime in the business.
For sure.
Absolutely.
So looking over your businessand I guess looking ahead, how

(11:01):
would you define success in yourbusiness?
What does that mean to you?
Oh, that is a good question.
I would say that success to meis helping more entrepreneurs,
to be honest, more onlinebusinesses, it's.
I don't know if much about thelove languages, but my top love
language is acts of service, sohelping people like really fills

(11:21):
me up.
Yeah.
Just for me it's.
Especially helping people whofeel like they're lost or feel
like they can't take anymore orthey're overwhelmed.
That to me is just so gratifyingand I just love being able to go
in and be like, Hey here'severything I can do for you and
this is how it's gonna make yourlife so much easier.
So I would say, helping another20 or 30 businesses this year

(11:42):
get to the point where they'rejust like, oh my gosh, I'm so
glad I did that.
Yeah.
And I love the connection withthe love languages in there
because, we think about it somuch in our personal life, but
not necessarily in ourprofessional life.
But if that is the love languagethat, you speak, that is very
fulfilling for you to help yourclients.
Absolutely.
That's awesome.

(12:02):
Okay.
Yeah, it's, I think it leadsinto every part of life, so
Totally.
No, it totally does.
And thinking about leadership inyour business, what would you
say would makes a good leader?
To be honest, I think.
Some of the best leaders are theones that allow people to grow
in their own genius and supportthem in that, right?

(12:24):
I am not a micromanager.
I am not somebody who's going todouble and triple check
anything.
Like I am the person that if youtell me you can do this, until
you prove to me you can't, I'mgonna trust that you are right.
I try and make sure that peopleare in their zone of comfort and
their zone of genius so thatthey can be the best person they
can be.

(12:44):
But yeah, I think thatleadership is all about bringing
out the best in people and beingthere for when they need you and
offering your support at anytime.
So that's, Absolutely.
I love it.
No, I love that definition.
I would totally agree with you.
And for businesses that are, orbusiness owners hearing this,
that are thinking they mightneed your services or might be,

(13:07):
thinking that this could helpthem, what would you say to
them?
What is, what could you, howcould you help them with their
business?
Nice.
First I'm gonna say if you'rethinking you need help, you are
already past the point ofneeding help because we have so
many clients come to us who arelike, oh my gosh, I wish I had
done this two years ago becauseI've been overwhelmed and

(13:27):
stressing myself out and notsleeping and whatever for the
last two years.
And I never did it because Ithought that I could just keep
going, right?
But the services we can offer isjust.
Taking a lot of thatadministrative backend off their
plate so that they have theopportunity to go and do the
things that actually bring inthe money and that they started

(13:48):
their business for.
Because to be honest, how manypeople started their business
being like, oh, and I have toemail?
All the clients once a week andremind them to schedule their
appointments and I have torespond to all these questions
and yeah, nobody, most peoplearen't starting their business
to do the admin work.
They started it because theylove what they are offering the
world.
So we take everything else offtheir plate so they can go do

(14:10):
more of what they love.
Yeah.
And what is the biggest painpoint that customers come to you
complaining of?
What is their biggest perceivedpain point that you find?
That they just don't have thetime to get it all done?
So they're dropping.
They're dropping the ball a lot.
They're forgetting to respond toemails.
They're not getting back topeople in the amount of time
that people expect.

(14:31):
So they have mad clients orupset customers or whatever that
people aren't getting theinformation they need to start
their course.
So then they've got 42, so thatthey just don't have the time
and completely run outtabandwidth.
Yeah, absolutely.
Looking through my list here,where I wanna go next.

(14:56):
So if you had the attention ofthe whole world for five
minutes, what would you tellthem?
Oh my gosh.
I would probably tell them to.
Just be kind because you don'tknow what other people are going
through.
We all are going through stuffand whether your stuff is big or
small or whatever other peopleare going through similar or

(15:19):
different things and kindnessgoes a long way.
So I really, truly believe thatif everybody in the world took a
minute to just empathize thatother people have things going
on in their lives too, that theworld would be a much better
place.
So that would be my five minutespeech.
My TED talk would be, let'sjust, why can't we all just, but

(15:41):
I'm Canadian, so maybe that'sjust the Canadian in me.
I don't know.
We're all, we're always polite,right?
No, from the US side, I wouldagree.
Hundred percent.
Also just be kind to each other,it gets us so much further.
I completely agree with you.
It really does.
So how can listeners support youin your work?

(16:03):
Where can they find you online?
Yeah, so on Instagram we are atRock Solid Admin and same with
on Facebook.
And then Lindy Rock on LinkedIn.
And we have a website, rocksolid administration.com where
all of our services are listed.
But I would say probably.
Facebook is where I'm the mostactive because of my age.

(16:26):
I'm their target audience, I'mas well.
But yeah, that's where we spendthe most time is on those kind
of social media platforms.
Okay, awesome.
And I'll have all the linksbelow so everybody can check out
Lindy and all her fabulousservices.
But thank you so much Lindy, forbeing on today.
Really appreciate it.
Thank you so much for having me.

(16:48):
My pleasure.
And you can find me at SevenFigure.
You can findme@sevenfigurebuilder.com and I
will see you guys in the nextepisode.
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