March 15, 2023 • 25 mins
If you're looking to break into the spotlight, Nicole Pearl is here with all the tips and tricks! On this episode she reveals her secret formula for success - having been featured in hundreds of press appearances. Unlocking your potential has never been so simple - don't miss out on a chance that could launch your career sky-high!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup their time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend Nicole Pearl.
Hey Nicole.
Hey, thanks for having me.
Yeah, absolutely.
So for anyone who's not had thepleasure of meeting you yet, can
(00:20):
you tell us just a little bitabout what you do with your
business?
Yes.
I help small business foundersand creatives learn how to get
themselves featured in the pressso they can grow their
credibility and have a biggerpresence and attract new clients
and all that good stuff thatcomes with that.
Awesome.
And this is not a new space foryou, right?
Can you tell us like how did youget into this in an interesting
(00:43):
road?
And I think a lot of peoplemaybe would've had that question
what's next?
Or maybe the pandemic made themthink.
So my background is that I'vebeen a staff magazine beauty
editor for many years.
Then I was a full-time freelancewriter.
Then I turned myself into a TVbeauty and lifestyle expert.
So being.
A media insider.
(01:05):
I wanted to be able to teach andhelp other people who were
looking to build the brand andget publicity how to do that on
their own.
Because I think a lot of peopleare intimidated or maybe they
don't have the budget tooutsource it to publicity agent,
which can be super expensive.
And then there's also a.
Extreme value in building thoserelationships on your own with
(01:28):
the press.
And I think once you can startlike thinking like an editor or
someone who knows how to get onTV and also, appear on tv, I
think those sorts of insiderstrategies and tips are really
priceless.
They'll just help your businessfor the long run.
For sure.
So when you say you figured thisout, like without giving away
all your secret tips, but howdid you break into this, for me
(01:50):
it feels huge, to be able to getthose spots on tv, I.
Totally.
And I think a lot of people feellike it seems daunting, like how
do I become an expert?
Or how do I get my product on?
Where do I start?
Or they see other people doingit and then they have imposter
syndrome.
And the way that I truly did itis like this.
I've worked out all the kinksand I have replicated my method
(02:12):
and my teachings to help you dothe same.
But the way that I started wastruly by.
Putting myself out there andpitching myself.
And of course as an editor, Iknow what a pitch looks like.
I know what key positioning is.
I know how producers think.
So part of it is also like youmay think you know what your
(02:33):
brand positioning is, or youmight think what your personal
brand strengths are, but themedia, it doesn't resonate with
them or it doesn't resonate withtheir audience.
I really started doing it.
I would collaborate in thebeginning and it just grew and
grew.
That's so awesome.
So yeah, it's really been like,I've been a one woman show and
I've booked myself on hundredsof shows nationally and
(02:56):
regionally.
That's incredible.
So when you're putting out yourpitch, I imagine that they get
hundreds, if not thousands ofpitches from all over the place,
right?
What is your tip for helpingpeople to stand apart from
everybody else?
A lot of people don't realizethat something as simple as the
subject line could be thedifference or the deal breaker
(03:17):
if somebody even opens youremail.
And the other thing I alwaystell people is sometimes it's
like the mindset that preventsyou.
You're blocked from even sendingthe pitch because you're so
scared or intimidated.
But what I always say is yourexpectation with.
The first time you hit sendshould just be like, okay, I got
it out there.
I got it out into cyberspace,but don't have the expectation
(03:41):
that you're, you will hear back.
It should be that I'm gonna sendthis pitch out.
And then I always say the magichappens in the follow up.
That's truly where therelationship building happens.
And even for me, when I landedmy first Today show segment, I
had sent that pitch, my originalconnection to the producer, and
I didn't have my first segmentuntil maybe almost a year later.
(04:03):
Wow.
But I was consistent and that'show I landed myself on the Today
Show.
That's amazing.
So how do you find the rightpeople?
Like you need to find thatspecific person, not just blast
it to, anybody.
Yes.
I call that sleuthing yoursource.
And I know again, a lot ofpeople feel like I don't have
(04:24):
access to these databases.
And some people, some companiespay thousands of dollars to have
access to a lot of thesejournalists and producers.
It's very doable utilizingsocial media resources like
LinkedIn and just understandingwhat are the key words that I
need to input to find thecorrect person.
(04:46):
The, and again, the same thingas like the media e ecosystem.
Having been an editor, it's Iunderstand what the different
roles are of the differentpeople when they're on staff,
and so there's certain peoplethat.
Are more strategic to pitchversus others, and so part of it
is also optimizing your time andyour energy.
And so I want you to make surethat you're pitching the people
(05:09):
that should be the people thatwould be actually opening your
email.
Yeah.
And is it, my mind goes to likefinding a job, right?
You've gotta put so many resumesout there before you actually
get a call back, and then youactually get in front of
somebody.
Are you always in general,having that insider perspective
going to a person?
Or is it, you've gotta gothrough ai, algorithms and try
(05:30):
to get yourself in front ofyour, in front of everybody
else.
It's always people.
This is a relationship business.
It's human connection.
And it's funny that youmentioned like the ai and we
know there's the G chat and allthat stuff, but even as a
writer, I recently received anemail from an or a media
organization, like a majorwebsite basically saying if you
(05:53):
try to use any of these AIresources to let's say write a
story like you'll be flagged.
It is not it.
It is right now.
Yes, it can help you in certainaspects, but in terms of the
editorial side or providing yourtips and content, you're not
gonna stand out.
You're not gonna have relevance.
You're not gonna have a strongsort of reason for anybody
(06:14):
wanting to feature you, becausethe whole point is understanding
what your value is and what canyou bring that's unique or
different that other peoplearen't sharing within your
space.
In other words, don't go on chatg p t and say, write me a press
pitch and think that's gonna getyou in.
I, listen, I love whatever freeresources are out there to help
you get to write the pitch.
(06:34):
However, the insider kind ofpart of it, which is gonna give
you the leg up isn't, you mightread it, but it's the how to and
it's the nuances and the tonethat really make or break things
and that.
You can't really learn off theinternet because it is so
subjective.
Yeah.
And the other thing isrelationships are so huge.
(06:56):
So at some point, partneringwith someone that has
relationships with other peoplein the media will go so far
compared to, sending coldpitches all day.
For sure.
No, I was gonna say, and it'sreally that emotional connection
that you're after is, they havecontent all day, every day.
Like you wanna set yourselfabove and beyond and you really
wanna get that hook, for lack ofa better term, to really connect
(07:18):
emotionally with whoever thatperson is, for them to say, Hey,
I want this person on mysegment.
Exactly.
Awesome.
So how can people work with you?
What do you have out there?
I know you have some fabulousthings you've been working on.
Yes.
So people can work with meone-on-one, and that is what I
call my total media package.
(07:39):
But it's a really tailored,personalized way to work
together.
While I will teach you all theins and outs, you will walk away
with actual pitches that we'resending.
I help you with, contentgeneration, media training,
brand positioning, and I alsobring you into my insider me
media circle.
So you might get leads andopportunities that aren't even
(07:59):
published elsewhere.
So that's one way.
But another way which you, andyou've been helping me do some
of the backend tech stuff, whichis my biggest hurdle, but you
are so good at, is I now have acourse called Five Days to Free
Press, where you will learnliterally all the ins and outs
and will.
To pitching and getting yourselffeatured, and you'll also have a
(08:24):
one-on-one session with me andyou will walk away with an
actual pitch that you'll besending out and lessons and
tools that now you can replicateand use for the rest of your,
journey as an entrepreneur.
That's amazing.
So yes, it's a pretty badasscourse if I do say so.
But you have a five day launch,basically like you work with
(08:45):
people for five days and at theend of it they have an actual
pitch and they have a plan ofwhat to do with it, right?
And I decided to do it that waybecause I feel like, especially
with the media world, it's liketimely there.
There's a whole time work oflike when things are being
published and I want you to getin and get out so you can get
(09:06):
yourself featured sooner thanlater because, it could have
been a five week course or whathave you, but I really want you
to get the most benefit as fastas you can.
Yeah, which is so cool.
And it being super condensed,you can get results that much
sooner, which is awesome.
We love results.
Yes, we do.
So this may be an obviousquestion, but I'm sure you have
(09:27):
more to offer, but what are thebenefits of being on the press?
What does that actually get?
Somebody I.
That is going to separate youfrom everyone else in your
space.
It gives you the instant, wehear this all the time, the
credibility, but really that'shuge when people are deciding,
who they're gonna hire, whatproduct they're gonna buy.
That third party validation fromlike legitimate, either news
(09:52):
outlets or TV shows, or.
It really does set you apart andit gives that potential customer
the confidence that they'rebuying into something that's
already been proven or accepted,or is good.
So credibility is huge and itallows you to build your brand.
It opens you up to neweropportunities.
So if you're looking forspeaking engagement, if you want
(10:12):
brand collaboration, so youknow, the media is like one
stepping stone, but in terms ofmonetizing that and the ways
that it can grow your business,it's.
Endless, but that's almost likeessential in order to really put
your name on the map.
Yeah.
Yeah, absolutely.
And you've been on hundreds ifnot more, of these TV spots.
(10:34):
And it does, it makes adifference in terms of, why
people have certainopportunities that have gone to
host certain events orcollaborate with some, major
brands.
And a lot of it is because Ihave.
That credibility factor ofhaving gotten myself featured in
the press multiple times.
Yeah.
And you mentioned therelationship piece of it, which
(10:56):
is so critical for getting thatspot, but I would think it's in
addition, once you're there andthe people that you're meeting
and those connections thatyou're making and the impression
that you're leaving on people, Iwould think would be critical
also.
Yeah, and especially in liketoday's world, when there's so
much out there, your ability toget on tv, show your kind of
personality, it's like we,again, we talk about the whole
(11:18):
like, no and trust factor, butespecially if you are a small
business founder and you have aproduct or a service, people are
buying you, as we all know, andthere's no better way for people
to truly get to know you.
Than seeing you, on TV or evenin social media.
There's that component ofputting your face on the camera,
(11:38):
but in terms of credibility,there's a difference between the
number of followers you haveversus, being featured in the
media.
And again, a lot of people feellike, oh, I don't have enough
followers to be worthy being inthe media.
But it's not about the number offollowers, it's about the value
you bring.
Yeah, and you, the TV spot wouldbe Short-lived can they use it
(12:02):
on their website?
Like I'm thinking, are thereways to have it be evergreen and
show on your website, Hey, I wason this three years ago.
It lives on forever.
It lives for, so that's one ofthe things that, like once you
get media I teach you how tomonetize it because essentially
it's a free marketing tool thatnever.
Fires and it has just as muchweight.
A feature that you had threeyears ago as one that you get
(12:25):
today.
It's just how you market it, butit gives you so much content
that you can work with.
Yeah, and include the asfeatured on all over your stuff,
right?
Of course.
That's like number one.
Once you get that, go to yourwebsite and add that logo.
Awesome.
So for the, thinking over thehundreds of spots that you've
done, what is the mostmemorable, or what is one that
(12:46):
comes to mind that really stuckout to you?
I definitely.
One of, I've been on the TodayShow a couple of times, but one
of the times I was on, it was atthe time when it was Kathy Lee
and Hoda, and it was a reallyfun segment.
At the end we were cheersing cuzI was talking about this wine
club and nobody knew it, but Iwas actually secretly pregnant.
(13:07):
And so I remember thinking I wasbringing my new baby on TV and
it hadn't been out yet.
And o only the few producersknew about it.
So for me emotionally, like I'llnever forget that moment.
That's so cool.
And your child then has alreadybeen on TV without even knowing
it.
Yeah, exactly.
So you know there, there's justso many fun moments, crazy
(13:29):
stories, cool People you meet inthe green rooms that all go into
it as well.
That's awesome.
And you have a wide variety ofother expertise, right?
Like you're known as the beautygirl and skincare tips, and what
else, do you have in yourspecialty?
Yeah, totally.
So what's interesting is, for somany years I've been a beauty
(13:50):
editor and mentor myself is.
To TV beauty expert and mybusiness I call the Beauty Girl
and my mantra's, beautyshouldn't be a bitch.
So that side of my business, I'mcontinuously testing, reviewing,
writing about or featuringproducts and offering like great
tips, hacks, red carpet secretsand things of that nature, which
I love and it's so much fun.
(14:12):
And so it's been a really funbridge being able to be on both
sides of the industry.
As someone like helping peopleget in the media and then being
someone who's in the media.
Absolutely.
So for anyone listening thatthinks, oh my God, I would love
that, but I'm scared to death ofbeing in front of the camera,
like what would you say to themto get that confidence up?
(14:33):
I'd say that you are one ofmany, and the first thing to do
is just to start practicing invery simple ways.
And I do think that social mediaand getting in front of the
camera that way is a great firstbaby step.
One thing that I do think thatdoes not necessarily help a lot
(14:53):
of.
People in the influencer sidewho wanna transition over is
that be, if you are constantlyfilming and editing yourself on
social media, the difference ofthat versus.
Like a live podcast interview ora live TV segment is so
different that it's a differentkind of muscle you gotta work
and practice with.
But I'd say get, start doingzooms and putting your camera on
(15:17):
and start, doing so like I said,social media, even like IG
lives, those can feel, have alot of anxiety with it.
It's like not just the technicalside, but being in front of the
camera there.
But those are really good waysto start practicing.
And building that kind ofconfidence.
I do think the more you do it,the easier it gets.
And there's also little thingsyou could do just like breathing
(15:39):
ahead of time.
And one of the things that Ialways tell myself if I get
nervous is ultimately, no oneit's not about you.
It's like about who the listeneris and like the gift of the
information, the value you'rebringing them.
And so it's if you take thefocus off of you and you're
less, oh, is my here in theright place and stuff, and focus
(16:01):
on like the message you'redelivering and who it can help.
I've found that mindset shifttruly does help take the nerves
away.
For sure, because then you'rejust focusing on helping people
rather than I'm gonna look likea fool.
Exactly.
Yeah.
So I know you have some littleones at home, but how do you
juggle all of this?
Like your business, your kids,your family, everything?
(16:23):
What do you suggest for people?
It isn't that the question, andhonestly, I've interviewed a lot
of celebrities and have asked.
A lot of those celebrity momsthe same question and they're
always like, okay, my answer isI couldn't do it without my
team.
I'm like, that's awesome thatyou have a glam team and you
brought all the team.
I don't have a team.
I think most people don't have ateam, so what I've really come
(16:43):
to accept is really acceptingthe reality is that it, for me
at least, it's never truly a 5050.
There's no such thing asbalanced when you're working
professional, trying to be anentrepreneur and trying to take
care of your home.
And so I try to give myselfgrace.
I make sure that I'm present andthey're in the moments for,
(17:04):
school drop off, school pickup.
And I've chosen again to be.
Like a stay-at-home mom andworking from home mom, so I can
have it all.
But understanding that it allmeans that there's sacrifices on
both sides.
Yeah, so I don't know if there'sreally any tips.
It's more like how do I come toterms with the fact that, I'm
(17:25):
not gonna be doing everything at100% all the time and not
punishing myself over that.
No, I think that's huge.
And even like you mentioned,just giving yourself that grace
is absolutely huge cuz we can beso hard on ourselves that we
feel like we need to be perfectall the time or doing all the
things and be really good at itand present a hundred percent.
And you can't do it all.
(17:45):
You have to give yourself somegrace.
And through us working together,I feel like even, I'm in.
Yes.
Do I want to, update my siteyesterday?
Did I wanna launch my coursethrough.
The week before, what have you.
But I think like even through usand trying to communicate and
both busy schedules you knowwhat, if it launches, a few days
later okay, no one knows if youput it out there, you're
(18:08):
launching on this date, but youlaunched that.
The world's not gonna end.
So it's just like having thatperspective so that I don't
drive myself crazy and feel likeI'm always failing basically.
Yeah, no, absolutely true.
I remember telling my kids atone point really, truly nobody
cares.
Like you get hung up on thesetiny little things or what
(18:28):
somebody said or whatever, andeverybody's going a million
miles an hour.
And yes, things are important,but like at the end of the day,
nobody really gets that hung upabout it.
That's awesome.
So looking over your career,over your tv, over your family,
over all the things you've done,how do you define success?
What does that mean to you?
I love that question.
(18:49):
I.
For me, success is recognizingthe accomplishments that I've
made and continuously evolvingand not just like settling with
where I'm at.
And I also think my version ofsuccess is constantly moving,
but I don't equate success towealth.
Yes, I have goals, but for me,success is more about Seeing,
(19:13):
and maybe this sounds cheesy,but seeing the rewards that you
know are brought at when I workwith my clients and the
transformations that they gothrough, like that's truly
rewarding.
That's what motivates me to keepon going and to say, okay, I'm
onto something and I'm doingsomething right and I'm good at
what I do.
So it's almost like my successis in your success because
(19:33):
that's what keeps me going.
That's awesome.
Yeah, and that's, I always thinkif you're chasing that monetary
goal, that goal is always gonnabe moving.
So you're always gonna bechasing something else and never
actually feeling fulfilled inreaching it.
Yes.
So I think of being on TV as,the whole influencer thing,
you're a leader, right?
(19:53):
What would you say makes a goodleader or makes something that
people actually want to aspireto and look up to.
So I was just contributing to anarticle about the idea of
thought leaders, and I thinkthere's a difference between
being a leader and a thoughtleader.
And I think that for personalbranding and really growing your
business, it's important to be athought leader in the sense that
(20:17):
you're introducing new ideas oryou have a specific kind of
point of view with how youapproach things.
Versus just going along with theflow and doing what other people
are doing.
So as a leader, I think it'sreally essential that you make
your own mark within your space.
(20:38):
Otherwise you're gonna get lost.
Yeah, which always comes back tobeing your authentic self and
like truly being true to you.
Absolutely.
So you've got lots of things inthe works.
You've just launched yourcourse.
What can people expect from younext?
Ooh.
I'm excited to just continue toget the word out about my course
and my services.
(20:59):
I love helping people andcoaching them within the
publicity space, so I'mcompletely driven to do more of
that.
Of course, you'll see me doingmore TV segments.
So depending on where you live,I might pop up on your screen,
but, hopefully if anyone hasquestions about publicity or
anything I wanna help you learnhow you can do it on your own
(21:20):
and not feel like if you're notin the right place, budget wise
or what have you, that itdoesn't mean it's not your turn
to get your voice heard or yourmessage shared For sure.
And on that note, if you had theattention of the whole world for
five minutes, what would youtell them?
Oh, wow.
That's a big statement.
(21:41):
It's which platform do I wannatalk on?
So there's a few I have I.
It's a really good questionbecause I ha what would I wanna
tell them?
One is more about a philanthropything that I'm really passionate
about and to me that matters somuch.
But within the publicity space,like there's a whole nother
section there.
So I don't know which way, whichroad do you want me to take?
(22:03):
Wherever your gut leads you,it's your stage.
Okay, then realistically, whatI'd wanna for everyone to do and
know about is the importance ofBeing aware of what Type one
diabetes is, because my 11 yearold son has that.
And the more money that can beraised for research will get us,
closer to a cure.
(22:25):
Right now, there's no cure.
So for me, ultimately that wouldbe, mean everything.
I'd say that Trumps publicity.
You can get publicity for that.
How about that?
Yeah, exactly.
You're right.
Exactly.
Yeah, for sure.
And a very valid cause I knowit's impacts so many people
around the world, so that'shuge.
Yeah.
So how can listeners support youin your work?
(22:46):
Where can they find you online?
You can find me online on nicolepearl.com and I have a free get
on TV guide with some tips.
So if you're interested in that,you can, enter your email there
and you will get that.
TV guide, which has some reallygreat tips to get you started.
And if you're interested in thecourse I'll be announcing when
(23:09):
my next cohort opens up.
So that will be a great way towork together.
And if you wanna do theone-on-one, I also let's talk.
You can schedule a freediscovery call with me.
I always like to speak to youbefore bringing you on to make
sure it's the right fit.
And, I can basically help youaccomplish all those goals that
you have.
Awesome.
(23:30):
And we'll have all the linksdown below so people can come
check you out.
And you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup their time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend Nicole Pearl.
Hey Nicole.
Hey, thanks for having me.
Yeah, absolutely.
So for anyone who's not had thepleasure of meeting you yet, can
(00:20):
you tell us just a little bitabout what you do with your
business?
Yes.
I help small business foundersand creatives learn how to get
themselves featured in the pressso they can grow their
credibility and have a biggerpresence and attract new clients
and all that good stuff thatcomes with that.
Awesome.
And this is not a new space foryou, right?
Can you tell us like how did youget into this in an interesting
(00:43):
road?
And I think a lot of peoplemaybe would've had that question
what's next?
Or maybe the pandemic made themthink.
So my background is that I'vebeen a staff magazine beauty
editor for many years.
Then I was a full-time freelancewriter.
Then I turned myself into a TVbeauty and lifestyle expert.
So being.
A media insider.
(01:05):
I wanted to be able to teach andhelp other people who were
looking to build the brand andget publicity how to do that on
their own.
Because I think a lot of peopleare intimidated or maybe they
don't have the budget tooutsource it to publicity agent,
which can be super expensive.
And then there's also a.
Extreme value in building thoserelationships on your own with
(01:28):
the press.
And I think once you can startlike thinking like an editor or
someone who knows how to get onTV and also, appear on tv, I
think those sorts of insiderstrategies and tips are really
priceless.
They'll just help your businessfor the long run.
For sure.
So when you say you figured thisout, like without giving away
all your secret tips, but howdid you break into this, for me
(01:50):
it feels huge, to be able to getthose spots on tv, I.
Totally.
And I think a lot of people feellike it seems daunting, like how
do I become an expert?
Or how do I get my product on?
Where do I start?
Or they see other people doingit and then they have imposter
syndrome.
And the way that I truly did itis like this.
I've worked out all the kinksand I have replicated my method
(02:12):
and my teachings to help you dothe same.
But the way that I started wastruly by.
Putting myself out there andpitching myself.
And of course as an editor, Iknow what a pitch looks like.
I know what key positioning is.
I know how producers think.
So part of it is also like youmay think you know what your
(02:33):
brand positioning is, or youmight think what your personal
brand strengths are, but themedia, it doesn't resonate with
them or it doesn't resonate withtheir audience.
I really started doing it.
I would collaborate in thebeginning and it just grew and
grew.
That's so awesome.
So yeah, it's really been like,I've been a one woman show and
I've booked myself on hundredsof shows nationally and
(02:56):
regionally.
That's incredible.
So when you're putting out yourpitch, I imagine that they get
hundreds, if not thousands ofpitches from all over the place,
right?
What is your tip for helpingpeople to stand apart from
everybody else?
A lot of people don't realizethat something as simple as the
subject line could be thedifference or the deal breaker
(03:17):
if somebody even opens youremail.
And the other thing I alwaystell people is sometimes it's
like the mindset that preventsyou.
You're blocked from even sendingthe pitch because you're so
scared or intimidated.
But what I always say is yourexpectation with.
The first time you hit sendshould just be like, okay, I got
it out there.
I got it out into cyberspace,but don't have the expectation
(03:41):
that you're, you will hear back.
It should be that I'm gonna sendthis pitch out.
And then I always say the magichappens in the follow up.
That's truly where therelationship building happens.
And even for me, when I landedmy first Today show segment, I
had sent that pitch, my originalconnection to the producer, and
I didn't have my first segmentuntil maybe almost a year later.
(04:03):
Wow.
But I was consistent and that'show I landed myself on the Today
Show.
That's amazing.
So how do you find the rightpeople?
Like you need to find thatspecific person, not just blast
it to, anybody.
Yes.
I call that sleuthing yoursource.
And I know again, a lot ofpeople feel like I don't have
(04:24):
access to these databases.
And some people, some companiespay thousands of dollars to have
access to a lot of thesejournalists and producers.
It's very doable utilizingsocial media resources like
LinkedIn and just understandingwhat are the key words that I
need to input to find thecorrect person.
(04:46):
The, and again, the same thingas like the media e ecosystem.
Having been an editor, it's Iunderstand what the different
roles are of the differentpeople when they're on staff,
and so there's certain peoplethat.
Are more strategic to pitchversus others, and so part of it
is also optimizing your time andyour energy.
And so I want you to make surethat you're pitching the people
(05:09):
that should be the people thatwould be actually opening your
email.
Yeah.
And is it, my mind goes to likefinding a job, right?
You've gotta put so many resumesout there before you actually
get a call back, and then youactually get in front of
somebody.
Are you always in general,having that insider perspective
going to a person?
Or is it, you've gotta gothrough ai, algorithms and try
(05:30):
to get yourself in front ofyour, in front of everybody
else.
It's always people.
This is a relationship business.
It's human connection.
And it's funny that youmentioned like the ai and we
know there's the G chat and allthat stuff, but even as a
writer, I recently received anemail from an or a media
organization, like a majorwebsite basically saying if you
(05:53):
try to use any of these AIresources to let's say write a
story like you'll be flagged.
It is not it.
It is right now.
Yes, it can help you in certainaspects, but in terms of the
editorial side or providing yourtips and content, you're not
gonna stand out.
You're not gonna have relevance.
You're not gonna have a strongsort of reason for anybody
(06:14):
wanting to feature you, becausethe whole point is understanding
what your value is and what canyou bring that's unique or
different that other peoplearen't sharing within your
space.
In other words, don't go on chatg p t and say, write me a press
pitch and think that's gonna getyou in.
I, listen, I love whatever freeresources are out there to help
you get to write the pitch.
(06:34):
However, the insider kind ofpart of it, which is gonna give
you the leg up isn't, you mightread it, but it's the how to and
it's the nuances and the tonethat really make or break things
and that.
You can't really learn off theinternet because it is so
subjective.
Yeah.
And the other thing isrelationships are so huge.
(06:56):
So at some point, partneringwith someone that has
relationships with other peoplein the media will go so far
compared to, sending coldpitches all day.
For sure.
No, I was gonna say, and it'sreally that emotional connection
that you're after is, they havecontent all day, every day.
Like you wanna set yourselfabove and beyond and you really
wanna get that hook, for lack ofa better term, to really connect
(07:18):
emotionally with whoever thatperson is, for them to say, Hey,
I want this person on mysegment.
Exactly.
Awesome.
So how can people work with you?
What do you have out there?
I know you have some fabulousthings you've been working on.
Yes.
So people can work with meone-on-one, and that is what I
call my total media package.
(07:39):
But it's a really tailored,personalized way to work
together.
While I will teach you all theins and outs, you will walk away
with actual pitches that we'resending.
I help you with, contentgeneration, media training,
brand positioning, and I alsobring you into my insider me
media circle.
So you might get leads andopportunities that aren't even
(07:59):
published elsewhere.
So that's one way.
But another way which you, andyou've been helping me do some
of the backend tech stuff, whichis my biggest hurdle, but you
are so good at, is I now have acourse called Five Days to Free
Press, where you will learnliterally all the ins and outs
and will.
To pitching and getting yourselffeatured, and you'll also have a
(08:24):
one-on-one session with me andyou will walk away with an
actual pitch that you'll besending out and lessons and
tools that now you can replicateand use for the rest of your,
journey as an entrepreneur.
That's amazing.
So yes, it's a pretty badasscourse if I do say so.
But you have a five day launch,basically like you work with
(08:45):
people for five days and at theend of it they have an actual
pitch and they have a plan ofwhat to do with it, right?
And I decided to do it that waybecause I feel like, especially
with the media world, it's liketimely there.
There's a whole time work oflike when things are being
published and I want you to getin and get out so you can get
(09:06):
yourself featured sooner thanlater because, it could have
been a five week course or whathave you, but I really want you
to get the most benefit as fastas you can.
Yeah, which is so cool.
And it being super condensed,you can get results that much
sooner, which is awesome.
We love results.
Yes, we do.
So this may be an obviousquestion, but I'm sure you have
(09:27):
more to offer, but what are thebenefits of being on the press?
What does that actually get?
Somebody I.
That is going to separate youfrom everyone else in your
space.
It gives you the instant, wehear this all the time, the
credibility, but really that'shuge when people are deciding,
who they're gonna hire, whatproduct they're gonna buy.
That third party validation fromlike legitimate, either news
(09:52):
outlets or TV shows, or.
It really does set you apart andit gives that potential customer
the confidence that they'rebuying into something that's
already been proven or accepted,or is good.
So credibility is huge and itallows you to build your brand.
It opens you up to neweropportunities.
So if you're looking forspeaking engagement, if you want
(10:12):
brand collaboration, so youknow, the media is like one
stepping stone, but in terms ofmonetizing that and the ways
that it can grow your business,it's.
Endless, but that's almost likeessential in order to really put
your name on the map.
Yeah.
Yeah, absolutely.
And you've been on hundreds ifnot more, of these TV spots.
(10:34):
And it does, it makes adifference in terms of, why
people have certainopportunities that have gone to
host certain events orcollaborate with some, major
brands.
And a lot of it is because Ihave.
That credibility factor ofhaving gotten myself featured in
the press multiple times.
Yeah.
And you mentioned therelationship piece of it, which
(10:56):
is so critical for getting thatspot, but I would think it's in
addition, once you're there andthe people that you're meeting
and those connections thatyou're making and the impression
that you're leaving on people, Iwould think would be critical
also.
Yeah, and especially in liketoday's world, when there's so
much out there, your ability toget on tv, show your kind of
personality, it's like we,again, we talk about the whole
(11:18):
like, no and trust factor, butespecially if you are a small
business founder and you have aproduct or a service, people are
buying you, as we all know, andthere's no better way for people
to truly get to know you.
Than seeing you, on TV or evenin social media.
There's that component ofputting your face on the camera,
(11:38):
but in terms of credibility,there's a difference between the
number of followers you haveversus, being featured in the
media.
And again, a lot of people feellike, oh, I don't have enough
followers to be worthy being inthe media.
But it's not about the number offollowers, it's about the value
you bring.
Yeah, and you, the TV spot wouldbe Short-lived can they use it
(12:02):
on their website?
Like I'm thinking, are thereways to have it be evergreen and
show on your website, Hey, I wason this three years ago.
It lives on forever.
It lives for, so that's one ofthe things that, like once you
get media I teach you how tomonetize it because essentially
it's a free marketing tool thatnever.
Fires and it has just as muchweight.
A feature that you had threeyears ago as one that you get
(12:25):
today.
It's just how you market it, butit gives you so much content
that you can work with.
Yeah, and include the asfeatured on all over your stuff,
right?
Of course.
That's like number one.
Once you get that, go to yourwebsite and add that logo.
Awesome.
So for the, thinking over thehundreds of spots that you've
done, what is the mostmemorable, or what is one that
(12:46):
comes to mind that really stuckout to you?
I definitely.
One of, I've been on the TodayShow a couple of times, but one
of the times I was on, it was atthe time when it was Kathy Lee
and Hoda, and it was a reallyfun segment.
At the end we were cheersing cuzI was talking about this wine
club and nobody knew it, but Iwas actually secretly pregnant.
(13:07):
And so I remember thinking I wasbringing my new baby on TV and
it hadn't been out yet.
And o only the few producersknew about it.
So for me emotionally, like I'llnever forget that moment.
That's so cool.
And your child then has alreadybeen on TV without even knowing
it.
Yeah, exactly.
So you know there, there's justso many fun moments, crazy
(13:29):
stories, cool People you meet inthe green rooms that all go into
it as well.
That's awesome.
And you have a wide variety ofother expertise, right?
Like you're known as the beautygirl and skincare tips, and what
else, do you have in yourspecialty?
Yeah, totally.
So what's interesting is, for somany years I've been a beauty
(13:50):
editor and mentor myself is.
To TV beauty expert and mybusiness I call the Beauty Girl
and my mantra's, beautyshouldn't be a bitch.
So that side of my business, I'mcontinuously testing, reviewing,
writing about or featuringproducts and offering like great
tips, hacks, red carpet secretsand things of that nature, which
I love and it's so much fun.
(14:12):
And so it's been a really funbridge being able to be on both
sides of the industry.
As someone like helping peopleget in the media and then being
someone who's in the media.
Absolutely.
So for anyone listening thatthinks, oh my God, I would love
that, but I'm scared to death ofbeing in front of the camera,
like what would you say to themto get that confidence up?
(14:33):
I'd say that you are one ofmany, and the first thing to do
is just to start practicing invery simple ways.
And I do think that social mediaand getting in front of the
camera that way is a great firstbaby step.
One thing that I do think thatdoes not necessarily help a lot
(14:53):
of.
People in the influencer sidewho wanna transition over is
that be, if you are constantlyfilming and editing yourself on
social media, the difference ofthat versus.
Like a live podcast interview ora live TV segment is so
different that it's a differentkind of muscle you gotta work
and practice with.
But I'd say get, start doingzooms and putting your camera on
(15:17):
and start, doing so like I said,social media, even like IG
lives, those can feel, have alot of anxiety with it.
It's like not just the technicalside, but being in front of the
camera there.
But those are really good waysto start practicing.
And building that kind ofconfidence.
I do think the more you do it,the easier it gets.
And there's also little thingsyou could do just like breathing
(15:39):
ahead of time.
And one of the things that Ialways tell myself if I get
nervous is ultimately, no oneit's not about you.
It's like about who the listeneris and like the gift of the
information, the value you'rebringing them.
And so it's if you take thefocus off of you and you're
less, oh, is my here in theright place and stuff, and focus
(16:01):
on like the message you'redelivering and who it can help.
I've found that mindset shifttruly does help take the nerves
away.
For sure, because then you'rejust focusing on helping people
rather than I'm gonna look likea fool.
Exactly.
Yeah.
So I know you have some littleones at home, but how do you
juggle all of this?
Like your business, your kids,your family, everything?
(16:23):
What do you suggest for people?
It isn't that the question, andhonestly, I've interviewed a lot
of celebrities and have asked.
A lot of those celebrity momsthe same question and they're
always like, okay, my answer isI couldn't do it without my
team.
I'm like, that's awesome thatyou have a glam team and you
brought all the team.
I don't have a team.
I think most people don't have ateam, so what I've really come
(16:43):
to accept is really acceptingthe reality is that it, for me
at least, it's never truly a 5050.
There's no such thing asbalanced when you're working
professional, trying to be anentrepreneur and trying to take
care of your home.
And so I try to give myselfgrace.
I make sure that I'm present andthey're in the moments for,
(17:04):
school drop off, school pickup.
And I've chosen again to be.
Like a stay-at-home mom andworking from home mom, so I can
have it all.
But understanding that it allmeans that there's sacrifices on
both sides.
Yeah, so I don't know if there'sreally any tips.
It's more like how do I come toterms with the fact that, I'm
(17:25):
not gonna be doing everything at100% all the time and not
punishing myself over that.
No, I think that's huge.
And even like you mentioned,just giving yourself that grace
is absolutely huge cuz we can beso hard on ourselves that we
feel like we need to be perfectall the time or doing all the
things and be really good at itand present a hundred percent.
And you can't do it all.
(17:45):
You have to give yourself somegrace.
And through us working together,I feel like even, I'm in.
Yes.
Do I want to, update my siteyesterday?
Did I wanna launch my coursethrough.
The week before, what have you.
But I think like even through usand trying to communicate and
both busy schedules you knowwhat, if it launches, a few days
later okay, no one knows if youput it out there, you're
(18:08):
launching on this date, but youlaunched that.
The world's not gonna end.
So it's just like having thatperspective so that I don't
drive myself crazy and feel likeI'm always failing basically.
Yeah, no, absolutely true.
I remember telling my kids atone point really, truly nobody
cares.
Like you get hung up on thesetiny little things or what
(18:28):
somebody said or whatever, andeverybody's going a million
miles an hour.
And yes, things are important,but like at the end of the day,
nobody really gets that hung upabout it.
That's awesome.
So looking over your career,over your tv, over your family,
over all the things you've done,how do you define success?
What does that mean to you?
I love that question.
(18:49):
I.
For me, success is recognizingthe accomplishments that I've
made and continuously evolvingand not just like settling with
where I'm at.
And I also think my version ofsuccess is constantly moving,
but I don't equate success towealth.
Yes, I have goals, but for me,success is more about Seeing,
(19:13):
and maybe this sounds cheesy,but seeing the rewards that you
know are brought at when I workwith my clients and the
transformations that they gothrough, like that's truly
rewarding.
That's what motivates me to keepon going and to say, okay, I'm
onto something and I'm doingsomething right and I'm good at
what I do.
So it's almost like my successis in your success because
(19:33):
that's what keeps me going.
That's awesome.
Yeah, and that's, I always thinkif you're chasing that monetary
goal, that goal is always gonnabe moving.
So you're always gonna bechasing something else and never
actually feeling fulfilled inreaching it.
Yes.
So I think of being on TV as,the whole influencer thing,
you're a leader, right?
(19:53):
What would you say makes a goodleader or makes something that
people actually want to aspireto and look up to.
So I was just contributing to anarticle about the idea of
thought leaders, and I thinkthere's a difference between
being a leader and a thoughtleader.
And I think that for personalbranding and really growing your
business, it's important to be athought leader in the sense that
(20:17):
you're introducing new ideas oryou have a specific kind of
point of view with how youapproach things.
Versus just going along with theflow and doing what other people
are doing.
So as a leader, I think it'sreally essential that you make
your own mark within your space.
(20:38):
Otherwise you're gonna get lost.
Yeah, which always comes back tobeing your authentic self and
like truly being true to you.
Absolutely.
So you've got lots of things inthe works.
You've just launched yourcourse.
What can people expect from younext?
Ooh.
I'm excited to just continue toget the word out about my course
and my services.
(20:59):
I love helping people andcoaching them within the
publicity space, so I'mcompletely driven to do more of
that.
Of course, you'll see me doingmore TV segments.
So depending on where you live,I might pop up on your screen,
but, hopefully if anyone hasquestions about publicity or
anything I wanna help you learnhow you can do it on your own
(21:20):
and not feel like if you're notin the right place, budget wise
or what have you, that itdoesn't mean it's not your turn
to get your voice heard or yourmessage shared For sure.
And on that note, if you had theattention of the whole world for
five minutes, what would youtell them?
Oh, wow.
That's a big statement.
(21:41):
It's which platform do I wannatalk on?
So there's a few I have I.
It's a really good questionbecause I ha what would I wanna
tell them?
One is more about a philanthropything that I'm really passionate
about and to me that matters somuch.
But within the publicity space,like there's a whole nother
section there.
So I don't know which way, whichroad do you want me to take?
(22:03):
Wherever your gut leads you,it's your stage.
Okay, then realistically, whatI'd wanna for everyone to do and
know about is the importance ofBeing aware of what Type one
diabetes is, because my 11 yearold son has that.
And the more money that can beraised for research will get us,
closer to a cure.
(22:25):
Right now, there's no cure.
So for me, ultimately that wouldbe, mean everything.
I'd say that Trumps publicity.
You can get publicity for that.
How about that?
Yeah, exactly.
You're right.
Exactly.
Yeah, for sure.
And a very valid cause I knowit's impacts so many people
around the world, so that'shuge.
Yeah.
So how can listeners support youin your work?
(22:46):
Where can they find you online?
You can find me online on nicolepearl.com and I have a free get
on TV guide with some tips.
So if you're interested in that,you can, enter your email there
and you will get that.
TV guide, which has some reallygreat tips to get you started.
And if you're interested in thecourse I'll be announcing when
(23:09):
my next cohort opens up.
So that will be a great way towork together.
And if you wanna do theone-on-one, I also let's talk.
You can schedule a freediscovery call with me.
I always like to speak to youbefore bringing you on to make
sure it's the right fit.
And, I can basically help youaccomplish all those goals that
you have.
Awesome.
(23:30):
And we'll have all the linksdown below so people can come
check you out.
And you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
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