March 31, 2023 • 45 mins
Having a strong money mindset is key to unlocking your business's true potential. In an insightful conversation with Alejandra Rojas, the Money Mindset Expert, we explored how our mental barriers and negative beliefs around money are often the biggest obstacles preventing growth. By challenging those self-limiting thoughts and adopting a healthier relationship with money through simple yet powerful mindset shifts, we can break free of those roadblocks and accelerate towards the next level of success. This enlightening episode is one you won't want to miss. Tune in to start rewriting your money story and open the floodgates to a more profitable future.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusinesses to seven figures and
beyond.
And today I'm here with myfriend Alejandro Rojas.
How are you?
Good.
How are you?
Thank you so much for having me.
Yeah, absolutely.
It is wonderful to have you.
(00:22):
Now tell me where are you, whereare you currently located?
Currently I'm, I'm connectingfrom the Netherlands.
Um, beautiful Delft here in theNetherlands.
And, uh, big cold, but it'sgood.
That's awesome.
And I am actually here in WestPalm Beach and I am on the road.
Oh.
So I'm not at home either.
(00:44):
Wow.
But those that have not had thepleasure of meeting you yet, can
you tell us just a little bitabout what you do with your
business?
Yeah, absolutely.
I'm a finance professional.
I'm money mindset coach, uh, akamoney mindset expert, just
because I'm a nerd, uh, reallyunderstanding human behavior,
um, and, and brain and money.
(01:05):
Um, so I have a coachingbusiness.
I.
Really dedicate my, my life tothis.
Um, I have a podcast.
I have, uh, the coaching, I havethe programs, uh, um, I'm a
speaker and overall I justreally love to, you know, start
(01:25):
the conversation about femaleentrepreneurs and money, which
still is a taboo topic for many.
Yeah, absolutely.
So, so diving right in, I, Iknow a lot of us grow up with
the mindset of we have what wehave.
You know, we can only get so farin life and, you know, money
mindset is huge, right?
(01:46):
But so much of us don't reallyunderstand what that actually
means and how it can impact ourlives.
Yeah.
So fill us in, like how doesthat actually impact our
wellbeing and our financialwellbeing?
Yeah, so it's um, great how youintroduce it that many of us
grow up in certain ways, certainmindset, right?
So mindset is just a perspectivethat you have over one
(02:08):
particular object.
In this case it's money and howit correlates to your life and
your life with your businessspecifically, uh, on mine and,
uh, the people listening totheir podcast as well, right?
So, um, it's just a perspectivethat you have.
Um, About money and what it cando, uh, in your life, and what
(02:30):
is the space that money has inyour life as well.
Now, when we becomeentrepreneurs, when we have our
own businesses that, um,Perspective is in itself
challenge because that's not thenormal.
The normal is go to the nine tofive job, do your job, do your
work, and receive money for itso that later on you can pay the
(02:53):
bills.
So you can, you know, do allthe, the things that we know and
we are used to, to here.
Right?
Um, but when you start your ownbusiness, you have to.
Really get down to what the hellis money?
Like why is money for, uh, am Igoing to have enough?
(03:13):
Uh, am I going to survive?
What is the price that I'm gonnaput?
Like, all of these questionsthat you have never had to ask
yourself before start to, um,come to the surface.
And it creates a kind of aconflict between what you
thought you knew about money.
And I say that veryintentionally because many don't
(03:37):
realize what money is until theyreally become an entrepreneur.
We know money is here, we usemoney, but do you actually know
what money is?
Probably you didn't until youstarted your own business
because it's not something thatwe are actively thinking about.
But then when, um, this topicgot involved in your business
(04:00):
and your ability to, uh, be anentrepreneur, then the
perspective and the programmingand the point of views that you
picked up when you were growingup that your partner study your
society, school, and everybodytold gym kind of gets to be.
Challenge and it createsconflicts.
(04:22):
I call it subconscious conflictswith money, uh, because it's not
really logical, it doesn't makesense.
You only see the outcome.
You only see the result.
And yeah, you ask why, why thishappens.
Um, it's just that, that shockin between what you're doing now
and the meanings that you arehaving now with money and what
(04:45):
you were taught before, andthat's when money mindset.
Became a bus warrant in theentrepreneurial work because
it's like, yeah, you need tolook at your money mindset, and
that's just a fancy word to say.
You need to look yourperspective.
What is your perspective aboutmoney now that you have a
business?
Um, yeah, so that I.
(05:07):
Did I answer your question?
I think I, I went in tangent,but I did.
No, you did.
You did.
And it, it really is ourrelationship with money, right?
Like you mentioned, as we growup, we're taught different
things about money and that hasframed our mindset of what is
money, how does it play into mylife?
And prior to being self-employedand an entrepreneur, It's just a
(05:28):
transaction, right?
It's like, I want this right todo this.
But when you have your ownbusiness, you have to then
assign a worth to yourself inyour own time and what are you
worth with money and how are yougonna grow with it?
And it, it's a whole mindset.
Mindset, yeah.
Shift.
And it's so incrediblyimportant, like you mentioned,
(05:48):
and.
So how do you recommend forpeople that have grown up a
certain way and now they want tomove and grow with their
business to overcome thosebarriers and overcome what
they've been taught and unlearnthe things that they've been
taught?
Right.
So I just want to amplify alittle bit on what you said, um,
(06:08):
about money stories.
So this is something that Ireally love to talk about
because when we talk about moneymindset, uh, many people say,
yeah, uh, money, your moneymindset is your morning story.
To me, that is differentbecause.
What shapes your perspective.
Of course, it's your story, butit's also what you're currently
(06:31):
living and it's also youremotions with money.
So it's not only about what wegrew up with or what we, uh, got
educated with, uh uh.
Like according to parents andeverybody involved with money
about money, but also what weare experiencing right now.
(06:51):
So that all of that, eh, enenters to your money mindset and
then you add an a differentlayer with money, which is the
emotional layer.
And I focus a lot on theemotional layer of money, uh,
especially because of peoplethat are.
Trying to make a living withtheir business, but they come
(07:12):
from a very heavy emotional sideof money with a, when lack is
just very rough when, uh, moneycreated such a ingrained trauma.
That no matter how many moneymindset work, uh, like
(07:32):
exercises, money, mindset,affirmations, or all the things
that you see now on socialmedia, you do, you won't be able
to bypass the trauma.
And that is because thatemotional layer with money.
So to circle back to yourquestion on what would I
recommend, first of all, um, Ifyou're listening to this and you
(07:54):
think, shit, I have such a,sorry, I don't know if I can
start.
You're good here.
No, you're good.
Ok, good.
Um, so it's like, um, if you'relistening to this episode and
you think, I don't have the,like, I don't come from an
abandon.
Uh, family, I come, in fact, Icome from a lack family.
I always looking at, uh, howmuch money do I have and how can
(08:18):
I spend, and I'm alwaysstruggling with money.
I have such a bad money story.
I have such a bad relationshipwith money.
I want you to make that shiftright now.
Be because there is no bad.
Story that is not such a thingas a, uh, you have a, a bad
story with money.
You have a bad relationship withmoney.
You have a good relationshipwith money, you have a
(08:38):
relationship with money, and youhave a story with money.
I.
What happens and when you canreally, um, make that judgment,
whether it is good or bad, isaccording to your vision, that
is the first step.
What is the vision that you havefor your business?
Is you, the vision that you havefor your business, aligning is
(09:00):
the morning story and theemotions that you're feeling
when.
It comes to dealing with money,with pricing, with asking for a
price with not giving thousanddiscounts and all of this.
Is that in alignment with yourvision?
If it is, Then there is noreason why you need to say, uh,
(09:20):
I have such a bad story or badrelationship because it's
serving you.
The moment that it becomes, um,negative or it becomes like it
turns against you, is the momentwhen I.
That vision and that basis ofyou with money are not really in
alignment.
You cannot shoot, to put you anexample, you cannot shoot to
(09:43):
earn, uh, 10 K months.
Just to put an example, when youare thinking that all the people
that.
Every 10 K months are the worst.
People in this world are, um,people that are greedy.
Um, you cannot be reaching those10 k months when you think, if I
reach those 10 K months, I won'thave time for my family.
(10:04):
Your brain is simply won't allowto do that because there are
different priorities, and thefirst priority for your brain,
which is the main driver of yourbehavior with money, you, the
main priority is to keep yousafe.
And if right out of the gate youare telling yourself, yes, I
(10:25):
would like to earn 10 K months.
Oh, but that comes with a lot ofeffort and a lot of more work,
and that those are the hoursthat I spend with my kids.
You are not gonna make it.
As simple as that,subconsciously you're gonna
sabotage all the time.
So that's when really it becomesproblematic.
(10:46):
Um, and, and really it's whenyou have to start looking,
what's your money story?
Why do you believe it is to betruth?
What is it, uh, that yourparents told you what you heard?
And it start really.
Pivoting from there.
I don't wanna change your story.
I think everybody has abeautiful story.
Everybody has the potential tomake the money that they want to
(11:07):
make.
But what we do and what I do inmy own coaching, um, and all the
programs inside of the MoneyMindset Hub is that.
We take that story, we see whereyou want to go, and then we say,
okay, here is, it's just that alittle blip on the programming
that when like kind of run, uh,kind of, you know, an error is
(11:31):
saying that, okay, we changethat blip.
And the code is good.
It's working now.
Let's continue doing that.
But you cannot change that codeif you have, if you want to have
the same outcome, the code isonly going to change when you
decide to change the outcome.
Yeah, absolutely.
(11:51):
And I think it's so criticalthat.
The first step is becoming awareof the story that we're telling
ourselves and that we've beentaught our whole lives.
Like personally till I startedlooking into this within my own
business, in the course of myjourney, it wasn't a conscious
thing.
It was, you know, I've, atdifferent points, I've had
different relationships withmoney and different struggles
with money, and approached it indifferent ways and done
(12:13):
different research and trainingand all that stuff, but you
don't really think about.
That money mindset, and I knowagain, it's a such a buzzword
today, but it's so critical thatyou need to become aware of
self-aware of that relationshipthat you have with it.
That to your point, you could beself-sabotaging your entire
business based off of those, youknow, subconscious fears or
(12:36):
whatever it is that's holdingyou back.
That you know, you look at thatnext level of success, whatever
it is, whether it's 6, 7, 8, youknow, Figures, it doesn't really
matter.
There are different blockers atdifferent steps that you have to
reevaluate and you know, justreassess.
What is your mindset?
What are you thinking about?
What does that level look likeand what could be keeping you
(12:57):
from reaching that?
Right.
Yeah.
Right.
And like you said, all of thisis subconscious.
Um, it's funny because in everysession that I have, in every,
like all of my clients, we sitdown, start the session, and I
always tell them, I.
After I say, hi, how are you?
And I, listen how your week hasbeen.
(13:19):
I stop talking to you and Istart talking to your
subconscious because that'swhere the really the real work
becomes.
So sometimes they will hear metalking about trees and how a
tree grows and all of thesethings that don't really make
sense, but it makes sense toyour mind because.
Subconscious doesn't understandabout language.
(13:39):
Subconscious does, uh,subconscious understands about
images, about similarities, andthe most simply feeling simple
stuff is what is gonna get youthere.
So one of, um, the, theexercises that I give people,
um, that are starting to, youknow, become aware of the money
(14:00):
mindset is, Just think aboutwhat else you think After you
think about money, what is thenext thought after you think
about money?
What is that image that it comesto your mind?
Because that image, chances arethat that image is gonna tell a
lot of what you believe money tobe, and that's how you can start
(14:23):
becoming aware.
Here's the thing.
As an entrepreneur, we have tobe 300%.
Self-aware of everything withmarketing, with sales, with like
every single part of ourbusiness and money.
It's part of your business, but.
Unfortunately, you really don'tbecome aware of this topic until
(14:46):
you are seeing that you arestruggling to get somewhere.
So imagine if we just flip the,the screen, say, okay, I'm gonna
take care of my money mindset,or I'm gonna take care of my
whole money reality.
Um, as much as I take care of mymarketing.
Completely.
Yeah.
Mm-hmm.
Uh, so I wanna get yourthoughts.
(15:07):
Um, we've talked about familyand our relationship with money
and how, you know, our familyworld has.
Factored into our money mindset.
But I, I think a lot aboutsociety and like here in the US
we've been taught that, youknow, as soon as you start
working, you start investinginto a 401k and you save for
retirement and you work, work,work, and then eventually you
(15:28):
retire and then eventually youcan have fun and like there's a
whole, you know, process thereand you know, you buy a house
and all of that.
Like what is your take on thatand how does that factor into
your money mindset and being anentrepreneur?
Right.
Beautiful.
Because this is the wholeprogramming of the coach that I
(15:48):
was talking about before.
So for years and years, andactually yesterday I was
watching a documentary, um,about self century and they just
did a brilliant job passing bylike, like how many years the
society have been reinforcingwhat we known today to be.
(16:10):
Safety with money.
So it started back then beforethe the war and somebody said,
oh, this is a good thing to keepreinforcing.
And then the next governmentdid.
And the next government did, andnow it just became normal.
Now when you put your business,you right from the gate, you
(16:31):
know that you are doingsomething that goes against of
what many people.
Will think it's normal and safe.
Now that triggers in itselfsomething with you because money
is safety.
So subconsciously you arealready triggering something
(16:52):
with and in within your moneymindset.
Right now, what's the deal withit?
I think it's just time.
It's it's time.
Um, it's up to us right now toget surrounded by the people
that has already shifted.
That mindset because if you goand look for, um, opinions on
(17:17):
people that don't have abusiness, or let's say that you
are trying to go from sixfigures to seven figures.
If you surround yourself only bypeople that is making six
figures, you will neverunderstand the different
realities of a person that isdoing seven figures right now,
or a figures or billionaires.
You will never get thatperspective, and because it's
(17:40):
not normal, Right now for you,then it is not safe.
And if it is not safe, the firstbreak that your brain is gonna
have is the money break.
That's the first safety, likethe safeguard that we have.
So just think about it like yourbrain.
I can't, I always imagine thisconversation inside of my
(18:00):
client's brains like, Just thinkabout it.
Is it good?
What would you risk it?
You already made six figures.
Why would you go to seven ifLook all the struggle that you
had to make and all of thesequestions come to the surface.
But if you are surrounded inthis case, in this example, by
people that already feel easymaking seven figures that
(18:22):
already know that this ispossible, that already know that
it's a safety on those sevenfigures, and in that journey,
then your mind is gonna start.
Reprogramming by itself.
Of course.
When you come to a coach likeme, I'm a finance coach.
I speed up the process likesomething that can take you 10
years, it will take you 12weeks.
(18:43):
Uh, but it's possible and it's,it's just adapting to that new
coding.
Um, and unfortunately, the codethat we have as a society is a
code that doesn't reallyprioritize entrepreneurship.
Yeah.
Yeah.
And and another thought I hadwith what you were just saying
is when we often start ourbusinesses and we're telling
(19:06):
people, Hey, I wanna be anentrepreneur, I wanna start my
own business, you often get somuch opposition or questioning
Yeah.
Or anxiety or whatever.
From your family, from yourfriends, from like, are you
crazy?
Why don't you just get a job?
You know, like we've all beenindoctrinated with the same
thought process.
So it brings up that much moreof your own money mindset of
(19:27):
like, what the hell am I doing?
You know, why am I going downthis path?
And it can reinforce the wrongmessages, but it's so critical,
like you mentioned, ofsurrounding yourself with people
that have the.
That, that good healthy moneymindset, whatever that is,
whatever you're after, you know,surround yourself with those
people so that you can feed offeach other and build each other
(19:50):
up and support each other inyour journeys rather than, you
know, breaking each other downor getting in each other's way.
You're just, you know, creatingthose barriers and roadblocks.
So I think that's, that's hugelyhelpful and hugely important.
Yes.
It's, um, it's incredible to seehow.
We really start adapting andbecoming what we are surrounded
(20:13):
with.
And I just, um, to me, uh, kidsand babies are the perfect
mirror for this.
Cuz when you see your, like ababy with the moment and it
starts to grow up, by the way,um, your, your behaviors with
money and most of the outcomesthat you're gonna have with
money are shaped since you were.
(20:33):
Baby zero to seven years.
So those are the critical agesfor you.
Like everything that you areworking on right now.
You didn't pick up last year.
You didn't pick up this yearbefore, or even when you started
your business, you picked it upwhen you were zero to seven.
So, I, to me it's veryfascinating to, uh, see how the
(20:55):
babies start to mimic even thegestures of mom, right?
Or start to mimic the way thatmom or dad talk, or sister or
brother talk, and it start doingall of it.
They are a mirror.
They're mirroring.
That's exactly what we do withmoney.
We mirror things, right?
So what happens when you mirrorsomething?
(21:17):
And that reflection is not whatyou expected.
It's not what you wanted.
You start creating thatconflict.
And that's what happens when westart, um, our businesses.
We start thinking, oh, I need tocontinue mirroring these people
that are up to today.
Um, they haven't given me that,uh, This is, again, this is all
(21:40):
brain talk here, but it's likeit's they, after today, they
gave me the safety.
They keep me alive.
I need to continue mirroringthat.
But you cannot mirror somebodythat hasn't gone through the
things yet.
So when you start surrounding,um, yourself with, with.
The people that is already doingwhat you want to do.
(22:04):
Not to compare yourself, but toreally see the possibility and
to see the differentperspective.
Then you start reallyquestioning that old mirror.
Mm-hmm.
And some, at some point you'regonna update the mirror because
when you don't like that mirror,you're gonna get rid of it.
It applies in so many levels.
(22:25):
Yes.
So I'm always intrigued andfascinated by like the super
wealthy and you know, where theyare in their mindset.
Where, what have you seen andthe difference of how they look
at money and their money mindsetversus, you know, the middle,
upper class.
How does that differ?
Right.
(22:46):
I have a very good advantage,which is that I travel a lot, so
I get to challenge this conceptevery single time and everywhere
I go.
So when you say super wealthy,um, we immediately, my brain is
okay, super wealthy.
Where Because super wealthy, uh,here, let's say in the
(23:07):
Netherlands, it's.
It's one thing and super wealththing in United States is uh,
another level.
Right?
Right.
So this is just to show you howthe concepts of what is as like
wealth and what is rich.
It's really subjectives so.
(23:29):
From that point of view,something among all of the
people that is already makingwhat they want to make and have
the ambition to make more, whichis my definition of super
wealthy.
Um, they know that they're gonnamake it.
Right.
They really are settled on whatis it that we are gonna do.
(23:51):
And I'm talking here for peoplethat has, that are, um, getting
this wealth with theirbusinesses, not people that are
working on, um, for othercompanies, right?
So, W we are gonna do this, weare gonna focus on that and how
we are gonna make this othermoney work for us too.
So money is really a tool, it'san objective tool, right?
(24:15):
And, uh, you know about banking,you know about taxation, you
know about how to.
Plug and play with that money,you know, about what are your
boundaries as a person withmoney?
Why are your financial, um,visions and why your financial
restrictions as well With money,it's really a tool that you use
(24:38):
it no longer it or it stopsbeing what is like, why am I
doing wrong with money and whylike, How bad I am with money or
stuff like that.
It's not about you, it's aboutwhat can I do with this tool
that I'm getting to use rightnow?
Yeah, absolutely.
(24:58):
No, I, I find that veryinteresting.
Uh, and what would you say isthe biggest money trap that
people fall into?
Uh, Oh, there's so many.
There's so many money traps.
There are so many.
The first trap that we all havefallen when we started our
business is to believe thatmoney define whoever like.
(25:20):
We are an, our success is theintrinsic value of money being
the value of your success oryour power within yourself, or
the power of your business.
That's such bullshit.
Um, I, I, every time I see thatI'm like, No, it, it, it's not,
it's not, it's not, your moneysituation doesn't define you,
(25:42):
doesn't, doesn't tell who youare.
You can be a very bad person andearn a lot of money.
You can be a very bad person andnot earn money.
It doesn't have it, it hasnothing to do with the type of
person that you are or you wantto be.
Uh, but it depends on what the,the results want to be.
(26:04):
I'm sorry, I got distracted.
Just the snowing right now.
Oh my goodness.
I'm like, I'm just seeing thesnow here.
I'm like, what?
I got such a big screen andsuddenly the snow came.
Uh, okay.
So, um, what I was saying is itdepends on, on the, the outcome
that you have.
Like for example, right now, um,I have the Income MA salary
(26:27):
program, which is only designedto work.
With your brain and money storyand the strategies to increase
income, that's the only goal.
We are gonna increase yourincome as a female entrepreneur.
Within that outcome ofincreasing income.
There are thousands of moneytraps, but one of the biggest
(26:47):
ones that I see is the trap of.
If I already worked so hard tobe making, let's say again
multiple six figures, bus, uh,uh, business right now, why
would I move to seven figures ifI'm fine here?
(27:08):
You don't have to.
And that's a huge truck thatgets, especially female
entrepreneurs, the way that ourbrain as a females are designed.
It has like, let's say, Itdoesn't look like this, but we
have a thicker emotional layerwith money, and that emotion,
that layer, really triggers thehell out of us every single
(27:32):
time.
So when you have alreadyovercome the struggle, when you
have already succeed and put asix figures business going to
the next level, you have toovercome so many money traps
that are only in your mindset.
And your emotional layer withmoney because it is.
(27:54):
Believe it or not, it's easierto make the f the first six
figures than jumping from thereto seven or eight figures
because it's really challengeyou.
Like, oh, you got quote unquoteluck.
You got lucky until now.
Are you still going tochallenge, uh, and make more?
Who are you to be thisambitious?
(28:16):
Why can you just not settle upwith it?
And all these kind of, um,narratives that come up to the
surface.
Yeah.
And, and that goes back toagain, who you surround yourself
with and who you listen to andwhen you, um, personalize and,
you know, um, take in thosemessages.
Or if you just push them awayand say, you know what, I've got
(28:36):
goals.
This is my goal.
Keep my eyes on the goal, and Ijust move forward.
Yeah.
So you mentioned this is aobviously huge passion of yours,
but what got you started on thisjourney?
Yeah, listen, I always been kindof the weird kid, uh, that
preferred to play with invoices.
(28:57):
I was just like, you can imagineme, uh, my, both of my parents
are accountants and they willhave like a library one.
Um, my dad will have thedesktop.
Um, like the computer and thedesktop, and they would have a
sit next to him and I would doinvoices with him and they
calculated and all that.
So you can already tell, okay,she's gonna do something like
(29:19):
that.
Right.
Uh, but then I, in my highschool I did, um, they had an
option to do, um, accountants,bookkeeping and stuff.
Um, I did that.
Then I went into college, didfinance.
It just very, um, It was veryinteresting to me, but it wasn't
until I went into my own morningburned out and I re ended up re
(29:40):
reactivating a health conditionthat I had when I was little.
Uh, when I really started to seewhat the hell is my morning
story?
Why am I trading my health formoney?
Like, why am I chasing thisquote unquote success?
Because, According to everybody,I was so successful that I
shouldn't be feeling anythingbut grace and gratefulness.
(30:03):
Um, and the reality was that Iwas arriving home, crying,
vomiting, uh, with all thesethings.
And that was when, when reallyknocked on my door.
And it was a very pivotaldecision for me to say, okay,
whether you take yourprofession, And change it and
(30:23):
start looking for the reasonswhy and understanding and, um,
You walk that path or you justfind something else to do and
uh, just walk away from it.
I couldn't walk away.
It's on my, like, I, I seemorning, I see finance.
Like this is so easy for me.
Like putting a a, a budget andexcel is just like, it's so
(30:45):
easy.
But why does it have to be socomplicated when it comes to us,
when it comes to our own?
Wellbeing that really picked mybrain, and that's when I started
to get into, you know, studying,uh, Putting my own coaching,
doing my own research, creatingmy methods, I created two
(31:06):
methods based on, on that, um,which are the basis of my
programs.
One is the mess method, uh,mindset and motion is strategy.
The way to deal with money whenyou're a female entrepreneur,
and now the rich method, which.
Is, um, recurring incomecreation habits, that it's all
about increasing your income ina way that is sustainable.
(31:30):
And it only was because of that,because I just couldn't believe
it.
This just a strategy, like Iwent into so many years of, um,
Studies in college andeverything that they tell you is
about the strategy about, uh,what to do.
One plus one equals two.
But honestly, when we have ourbusinesses, one plus one doesn't
(31:51):
equal two, it equals two.
Or it's too expensive, or it istwo, it's not gonna be enough or
it is two.
And why is it two and oh four?
It's just like, it's so manythings involved that just
narrowing down to the strategy,um, it's not gonna work, it's
not gonna be sustainable.
And, and something you touch on,and I hear this from so many
(32:13):
people and myself included, butwhen we go through hard times,
like you went through massivestruggles, right?
With your health, with yourfamily, with all of that, and
something so pivotal and sobeautiful came out of it and.
Changed the course of your life.
And I think so often, uh, tiesin with money mindset, but life
(32:33):
in general, we can get so downon ourselves and, and so, you
know, entrenched in just thechallenge in front of us, when,
if we look at it differently andthink, what can I take out of
this?
What can I improve from this?
Like, what, what do I need tolearn?
So life doesn't keep beating meover the head and move forward
from this.
You know, it can be completelylife-changing instead of a
(32:55):
downer.
You know what I mean?
Yeah, it is.
Listen, when I was six yearsold, them doctors told my
parents that and they werepretty much like, Hey, enjoy her
cuz she's not gonna make ituntil eight.
Uh, so.
To me that was valuable.
I grew up knowing that I'mprivileged to be here one day,
(33:17):
that I'm privileged to be evenlike, that's why I was so
impressed with the song cuzlike, I genuinely get excited to
be seen these things.
It's just a beautiful way ofliving life.
And when I realized that what Ilove as a professional was going
(33:37):
against, Me being here and myhealth, I, it, it, it really hit
home.
I didn't really care about whatother people thought.
I didn't really care anymore howmany people I had to face.
I knew that my priority was.
I, I am here for a reason.
(33:58):
I am not going to give that upto continue what occurring money
and what if tomorrow this is notenough and I'm not here.
Like, well, good luck.
But I understand that for somepeople is, um, more difficult
because they have been re reallymet that line.
(34:19):
Mm-hmm.
And that's when I say you don'thave to meet the line to change,
uh, whatever is that you'redoing that doesn't feel
comfortable with.
And like, it doesn't sit wellwith you.
I need to be honest, when, um,before my pivotal point, my
pivotal point happened when Ifainted, um, on my way to work.
(34:40):
I have never fainted before.
I had never fainted before.
I have never fainted after thatmoment.
It was just at that moment, um,So that was my wake up call.
Like, what are you do?
Like, what really are you doing?
Right?
And it's a bad place to be inbecause to get out of that
(35:01):
place, it takes a lot, it takesa lot of strength, mental,
emotional, uh, all of theirresources, energy, time, like it
takes a lot of strength.
But when I arrived to thatpoint, I.
Had made the choice to ignoreall of the bad feelings that I
(35:22):
was having.
Like probably two, three monthsbefore that, prior to that.
So if you are already feelinguncomfortable, if something
doesn't sit well with you,listen to that.
You don't have to wait until thethe, the pivotal moment because
every moment.
Can be a pivotal moment.
Just have to be dramatic.
(35:42):
Uh, listen, I'm a Latina.
I watch Del Noves.
I think it's on my subconsciousthat you have to faint and do
all these things so youunderstand that something is
wrong.
Right.
Uh, but before that, yeah,exactly.
You can't, you can't do it.
And it, it, it, it also works.
Um, when you listened to what ishappening, when, um, and just
(36:05):
this, uh, weekend I was.
With a client.
She was struggling so much toprice her offer now that she has
been on on work for, like, onher business for two years, um,
she has like, her struggle withpricing was so much that she got
(36:26):
constipated.
Like she got all of the chestand you could see the red here
because that's how our, ourbodies are, right?
We.
It's, it's somatic what?
Like we internalize, we think,and she was like, I, I feel my
throat that I cannot attack andsay, listen, you don't have to
get to this point.
(36:47):
You have ignored all theuncomfortable feelings about
pricing for already four months.
You can either.
Face this right now and just goeasy on yourself and say,
listen, these are my prizes.
Now you take it or leave it, oryou can continue hurting
(37:08):
yourself, uh, in a, in a way, ina subconscious way.
And yeah, it, it's, it's veryreally fascinating to me how our
bodies are the first.
Um, channel of communicationthat we have to learn about our
relationship with money and whatneeds to be tweaked.
Yeah.
(37:28):
Excuse me.
So often we ignore the signalsthat our bodies are telling us.
Until we have no choice, then wehave yes, but we can listen
sooner, all the better.
And I know.
You know, we grow in the timesof challenge, and I've
personally grown the mostthrough the most challenging
times, and it's made me who I amtoday.
(37:49):
And the challenge was not fun atall, obviously, but you know,
it, I wouldn't change it becauseI wouldn't be who I am today
because of it.
So I think it's important to, tokeep that perspective in mind,
you know?
Yeah.
Um, so looking over yourbusiness, your life, your
training, everything that you'vegone through, right?
How would you define success?
(38:11):
Oh, love this question.
Um, because my whole businessstarted, because I challenged my
definition of success back inthe day, um, Ooh.
Already seven years ago.
Uh, but my, my own personaldefinition of success is to do
what I want whenever I want,with whoever I want to.
(38:34):
Um, it is really, A personaldecision how I want to live the
day.
So every time I wake up, I.
I'm always constantly askingmyself, what is intention for
the day?
Mm-hmm.
Uh, what are we gonna do today?
(38:55):
And it's so much fun tosometimes say, okay, we are
gonna just sleep the whole day,and that's it.
And you are successful becauseof that.
So every single day comes withyour own spicy, and I love it,
uh, because has given me a lotof freedom.
And to the core of it, I'm aperson that.
(39:15):
Um, values freedom as well.
So to the, to the real core of,of my definition of success is
kind of on the lines of, um,freedom plus enjoyment, plus
just, let's see, this beautifulplanet.
I love it.
That's so liberating too, and,and amazing as you're traveling
the world and seeing, you know,everything there is out there.
(39:38):
I love your definition.
That's awesome.
So what can people expect fromyou next?
It sounds like you have programsthat are going, people can
connect with you.
Tell us about what you've gotgoing on.
Yeah, so right now, if.
Is in your pipeline, if it is inyour vision, on your desire to
increase your income, um, breakthrough that income plate.
(40:00):
Income accelerator is theprogram that I'm going to be
leading, um, on a one-on-onebasis.
Uh, it's a 12 week program andwe go over subconscious.
Um, Solving subconsciousconflicts that are keeping you
at the same level.
It's all about how the brainworks with money so that you
(40:21):
make it sustainable.
I don't want to, like, I love myclients, but I don't want to see
them with me for three years.
I want them to be empowered, uh,learn the tools, learn their own
money story, and then breakthrough whatever plate tail they
are.
Um, So Income Accelerator isdesigned to do that is the first
(40:41):
program that I do incorporatingnervous system regulation, which
is huge with money.
All the emotional layer withmoney is included there and all
the brain money frameworks aswell.
So, And it's designed with theonly mission to increase income.
Uh, that's the baby right now.
Uh, but also the Money MindsetHub, uh, which is my company has
(41:04):
different programs to better rere your relationship with money
and to scale the business.
If you go to the money mindsethub.com, um, you will see all of
the offers there.
And if you follow me onInstagram, uh, I'm almost always
there.
Uh, money mindset expert.
That's my handle on Instagramand I'm always open for a money
(41:26):
chat, like, let's talk aboutmoney, let's make it so we can
make more.
That's it.
I love it.
And we'll have all the linksdown below, but if you had the
attention of the whole world forfive minutes, what would you
tell them?
Oh my goodness.
Love this way.
If I have the intention, theattention of the whole word for
five minutes mm-hmm.
(41:47):
I will tell them first.
Everybody's trying to figureshit out, so don't buy it.
Like if you have a desire inyour head, just be sure that you
are going to fulfill thatbecause the neighbor and the
next person is trying to figureit out too.
Um, second is, uh, just be morekind.
(42:10):
We need more kindness and thatit starts by being kind to
yourself and.
Third, we all have so many deeptraumas.
Don't take it personal, but uh,don't take personal anything.
Um, but just work on that Traumais your responsibility as a
(42:31):
human being to not make more,um, to not hurt more, but to
understand what happened to youso that you can, um, correlate
to other ones as well.
I love it and work through thathealing both physically,
emotionally.
Yeah, it all ties together.
(42:51):
That's awesome.
Yeah.
Thank you so much for being ontoday.
Like I said, I'll have all thelinks below so everyone can come
check you out and help withtheir money mindset and really
just blow up their businessesthis year.
So thank you so much for beingon.
Thank you.
Yeah, absolutely, and you canhit me
up@sevenfigurebuilder.com.
(43:11):
If you found this episodehelpful, please share it.
That's how we get the word out,but spread the word and I look
forward to seeing you in thenext episode.
welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusinesses to seven figures and
beyond.
And today I'm here with myfriend Alejandro Rojas.
How are you?
Good.
How are you?
Thank you so much for having me.
Yeah, absolutely.
It is wonderful to have you.
(00:22):
Now tell me where are you, whereare you currently located?
Currently I'm, I'm connectingfrom the Netherlands.
Um, beautiful Delft here in theNetherlands.
And, uh, big cold, but it'sgood.
That's awesome.
And I am actually here in WestPalm Beach and I am on the road.
Oh.
So I'm not at home either.
(00:44):
Wow.
But those that have not had thepleasure of meeting you yet, can
you tell us just a little bitabout what you do with your
business?
Yeah, absolutely.
I'm a finance professional.
I'm money mindset coach, uh, akamoney mindset expert, just
because I'm a nerd, uh, reallyunderstanding human behavior,
um, and, and brain and money.
(01:05):
Um, so I have a coachingbusiness.
I.
Really dedicate my, my life tothis.
Um, I have a podcast.
I have, uh, the coaching, I havethe programs, uh, um, I'm a
speaker and overall I justreally love to, you know, start
(01:25):
the conversation about femaleentrepreneurs and money, which
still is a taboo topic for many.
Yeah, absolutely.
So, so diving right in, I, Iknow a lot of us grow up with
the mindset of we have what wehave.
You know, we can only get so farin life and, you know, money
mindset is huge, right?
(01:46):
But so much of us don't reallyunderstand what that actually
means and how it can impact ourlives.
Yeah.
So fill us in, like how doesthat actually impact our
wellbeing and our financialwellbeing?
Yeah, so it's um, great how youintroduce it that many of us
grow up in certain ways, certainmindset, right?
So mindset is just a perspectivethat you have over one
(02:08):
particular object.
In this case it's money and howit correlates to your life and
your life with your businessspecifically, uh, on mine and,
uh, the people listening totheir podcast as well, right?
So, um, it's just a perspectivethat you have.
Um, About money and what it cando, uh, in your life, and what
(02:30):
is the space that money has inyour life as well.
Now, when we becomeentrepreneurs, when we have our
own businesses that, um,Perspective is in itself
challenge because that's not thenormal.
The normal is go to the nine tofive job, do your job, do your
work, and receive money for itso that later on you can pay the
(02:53):
bills.
So you can, you know, do allthe, the things that we know and
we are used to, to here.
Right?
Um, but when you start your ownbusiness, you have to.
Really get down to what the hellis money?
Like why is money for, uh, am Igoing to have enough?
(03:13):
Uh, am I going to survive?
What is the price that I'm gonnaput?
Like, all of these questionsthat you have never had to ask
yourself before start to, um,come to the surface.
And it creates a kind of aconflict between what you
thought you knew about money.
And I say that veryintentionally because many don't
(03:37):
realize what money is until theyreally become an entrepreneur.
We know money is here, we usemoney, but do you actually know
what money is?
Probably you didn't until youstarted your own business
because it's not something thatwe are actively thinking about.
But then when, um, this topicgot involved in your business
(04:00):
and your ability to, uh, be anentrepreneur, then the
perspective and the programmingand the point of views that you
picked up when you were growingup that your partner study your
society, school, and everybodytold gym kind of gets to be.
Challenge and it createsconflicts.
(04:22):
I call it subconscious conflictswith money, uh, because it's not
really logical, it doesn't makesense.
You only see the outcome.
You only see the result.
And yeah, you ask why, why thishappens.
Um, it's just that, that shockin between what you're doing now
and the meanings that you arehaving now with money and what
(04:45):
you were taught before, andthat's when money mindset.
Became a bus warrant in theentrepreneurial work because
it's like, yeah, you need tolook at your money mindset, and
that's just a fancy word to say.
You need to look yourperspective.
What is your perspective aboutmoney now that you have a
business?
Um, yeah, so that I.
(05:07):
Did I answer your question?
I think I, I went in tangent,but I did.
No, you did.
You did.
And it, it really is ourrelationship with money, right?
Like you mentioned, as we growup, we're taught different
things about money and that hasframed our mindset of what is
money, how does it play into mylife?
And prior to being self-employedand an entrepreneur, It's just a
(05:28):
transaction, right?
It's like, I want this right todo this.
But when you have your ownbusiness, you have to then
assign a worth to yourself inyour own time and what are you
worth with money and how are yougonna grow with it?
And it, it's a whole mindset.
Mindset, yeah.
Shift.
And it's so incrediblyimportant, like you mentioned,
(05:48):
and.
So how do you recommend forpeople that have grown up a
certain way and now they want tomove and grow with their
business to overcome thosebarriers and overcome what
they've been taught and unlearnthe things that they've been
taught?
Right.
So I just want to amplify alittle bit on what you said, um,
(06:08):
about money stories.
So this is something that Ireally love to talk about
because when we talk about moneymindset, uh, many people say,
yeah, uh, money, your moneymindset is your morning story.
To me, that is differentbecause.
What shapes your perspective.
Of course, it's your story, butit's also what you're currently
(06:31):
living and it's also youremotions with money.
So it's not only about what wegrew up with or what we, uh, got
educated with, uh uh.
Like according to parents andeverybody involved with money
about money, but also what weare experiencing right now.
(06:51):
So that all of that, eh, enenters to your money mindset and
then you add an a differentlayer with money, which is the
emotional layer.
And I focus a lot on theemotional layer of money, uh,
especially because of peoplethat are.
Trying to make a living withtheir business, but they come
(07:12):
from a very heavy emotional sideof money with a, when lack is
just very rough when, uh, moneycreated such a ingrained trauma.
That no matter how many moneymindset work, uh, like
(07:32):
exercises, money, mindset,affirmations, or all the things
that you see now on socialmedia, you do, you won't be able
to bypass the trauma.
And that is because thatemotional layer with money.
So to circle back to yourquestion on what would I
recommend, first of all, um, Ifyou're listening to this and you
(07:54):
think, shit, I have such a,sorry, I don't know if I can
start.
You're good here.
No, you're good.
Ok, good.
Um, so it's like, um, if you'relistening to this episode and
you think, I don't have the,like, I don't come from an
abandon.
Uh, family, I come, in fact, Icome from a lack family.
I always looking at, uh, howmuch money do I have and how can
(08:18):
I spend, and I'm alwaysstruggling with money.
I have such a bad money story.
I have such a bad relationshipwith money.
I want you to make that shiftright now.
Be because there is no bad.
Story that is not such a thingas a, uh, you have a, a bad
story with money.
You have a bad relationship withmoney.
You have a good relationshipwith money, you have a
(08:38):
relationship with money, and youhave a story with money.
I.
What happens and when you canreally, um, make that judgment,
whether it is good or bad, isaccording to your vision, that
is the first step.
What is the vision that you havefor your business?
Is you, the vision that you havefor your business, aligning is
(09:00):
the morning story and theemotions that you're feeling
when.
It comes to dealing with money,with pricing, with asking for a
price with not giving thousanddiscounts and all of this.
Is that in alignment with yourvision?
If it is, Then there is noreason why you need to say, uh,
(09:20):
I have such a bad story or badrelationship because it's
serving you.
The moment that it becomes, um,negative or it becomes like it
turns against you, is the momentwhen I.
That vision and that basis ofyou with money are not really in
alignment.
You cannot shoot, to put you anexample, you cannot shoot to
(09:43):
earn, uh, 10 K months.
Just to put an example, when youare thinking that all the people
that.
Every 10 K months are the worst.
People in this world are, um,people that are greedy.
Um, you cannot be reaching those10 k months when you think, if I
reach those 10 K months, I won'thave time for my family.
(10:04):
Your brain is simply won't allowto do that because there are
different priorities, and thefirst priority for your brain,
which is the main driver of yourbehavior with money, you, the
main priority is to keep yousafe.
And if right out of the gate youare telling yourself, yes, I
(10:25):
would like to earn 10 K months.
Oh, but that comes with a lot ofeffort and a lot of more work,
and that those are the hoursthat I spend with my kids.
You are not gonna make it.
As simple as that,subconsciously you're gonna
sabotage all the time.
So that's when really it becomesproblematic.
(10:46):
Um, and, and really it's whenyou have to start looking,
what's your money story?
Why do you believe it is to betruth?
What is it, uh, that yourparents told you what you heard?
And it start really.
Pivoting from there.
I don't wanna change your story.
I think everybody has abeautiful story.
Everybody has the potential tomake the money that they want to
(11:07):
make.
But what we do and what I do inmy own coaching, um, and all the
programs inside of the MoneyMindset Hub is that.
We take that story, we see whereyou want to go, and then we say,
okay, here is, it's just that alittle blip on the programming
that when like kind of run, uh,kind of, you know, an error is
(11:31):
saying that, okay, we changethat blip.
And the code is good.
It's working now.
Let's continue doing that.
But you cannot change that codeif you have, if you want to have
the same outcome, the code isonly going to change when you
decide to change the outcome.
Yeah, absolutely.
(11:51):
And I think it's so criticalthat.
The first step is becoming awareof the story that we're telling
ourselves and that we've beentaught our whole lives.
Like personally till I startedlooking into this within my own
business, in the course of myjourney, it wasn't a conscious
thing.
It was, you know, I've, atdifferent points, I've had
different relationships withmoney and different struggles
with money, and approached it indifferent ways and done
(12:13):
different research and trainingand all that stuff, but you
don't really think about.
That money mindset, and I knowagain, it's a such a buzzword
today, but it's so critical thatyou need to become aware of
self-aware of that relationshipthat you have with it.
That to your point, you could beself-sabotaging your entire
business based off of those, youknow, subconscious fears or
(12:36):
whatever it is that's holdingyou back.
That you know, you look at thatnext level of success, whatever
it is, whether it's 6, 7, 8, youknow, Figures, it doesn't really
matter.
There are different blockers atdifferent steps that you have to
reevaluate and you know, justreassess.
What is your mindset?
What are you thinking about?
What does that level look likeand what could be keeping you
(12:57):
from reaching that?
Right.
Yeah.
Right.
And like you said, all of thisis subconscious.
Um, it's funny because in everysession that I have, in every,
like all of my clients, we sitdown, start the session, and I
always tell them, I.
After I say, hi, how are you?
And I, listen how your week hasbeen.
(13:19):
I stop talking to you and Istart talking to your
subconscious because that'swhere the really the real work
becomes.
So sometimes they will hear metalking about trees and how a
tree grows and all of thesethings that don't really make
sense, but it makes sense toyour mind because.
Subconscious doesn't understandabout language.
(13:39):
Subconscious does, uh,subconscious understands about
images, about similarities, andthe most simply feeling simple
stuff is what is gonna get youthere.
So one of, um, the, theexercises that I give people,
um, that are starting to, youknow, become aware of the money
(14:00):
mindset is, Just think aboutwhat else you think After you
think about money, what is thenext thought after you think
about money?
What is that image that it comesto your mind?
Because that image, chances arethat that image is gonna tell a
lot of what you believe money tobe, and that's how you can start
(14:23):
becoming aware.
Here's the thing.
As an entrepreneur, we have tobe 300%.
Self-aware of everything withmarketing, with sales, with like
every single part of ourbusiness and money.
It's part of your business, but.
Unfortunately, you really don'tbecome aware of this topic until
(14:46):
you are seeing that you arestruggling to get somewhere.
So imagine if we just flip the,the screen, say, okay, I'm gonna
take care of my money mindset,or I'm gonna take care of my
whole money reality.
Um, as much as I take care of mymarketing.
Completely.
Yeah.
Mm-hmm.
Uh, so I wanna get yourthoughts.
(15:07):
Um, we've talked about familyand our relationship with money
and how, you know, our familyworld has.
Factored into our money mindset.
But I, I think a lot aboutsociety and like here in the US
we've been taught that, youknow, as soon as you start
working, you start investinginto a 401k and you save for
retirement and you work, work,work, and then eventually you
(15:28):
retire and then eventually youcan have fun and like there's a
whole, you know, process thereand you know, you buy a house
and all of that.
Like what is your take on thatand how does that factor into
your money mindset and being anentrepreneur?
Right.
Beautiful.
Because this is the wholeprogramming of the coach that I
(15:48):
was talking about before.
So for years and years, andactually yesterday I was
watching a documentary, um,about self century and they just
did a brilliant job passing bylike, like how many years the
society have been reinforcingwhat we known today to be.
(16:10):
Safety with money.
So it started back then beforethe the war and somebody said,
oh, this is a good thing to keepreinforcing.
And then the next governmentdid.
And the next government did, andnow it just became normal.
Now when you put your business,you right from the gate, you
(16:31):
know that you are doingsomething that goes against of
what many people.
Will think it's normal and safe.
Now that triggers in itselfsomething with you because money
is safety.
So subconsciously you arealready triggering something
(16:52):
with and in within your moneymindset.
Right now, what's the deal withit?
I think it's just time.
It's it's time.
Um, it's up to us right now toget surrounded by the people
that has already shifted.
That mindset because if you goand look for, um, opinions on
(17:17):
people that don't have abusiness, or let's say that you
are trying to go from sixfigures to seven figures.
If you surround yourself only bypeople that is making six
figures, you will neverunderstand the different
realities of a person that isdoing seven figures right now,
or a figures or billionaires.
You will never get thatperspective, and because it's
(17:40):
not normal, Right now for you,then it is not safe.
And if it is not safe, the firstbreak that your brain is gonna
have is the money break.
That's the first safety, likethe safeguard that we have.
So just think about it like yourbrain.
I can't, I always imagine thisconversation inside of my
(18:00):
client's brains like, Just thinkabout it.
Is it good?
What would you risk it?
You already made six figures.
Why would you go to seven ifLook all the struggle that you
had to make and all of thesequestions come to the surface.
But if you are surrounded inthis case, in this example, by
people that already feel easymaking seven figures that
(18:22):
already know that this ispossible, that already know that
it's a safety on those sevenfigures, and in that journey,
then your mind is gonna start.
Reprogramming by itself.
Of course.
When you come to a coach likeme, I'm a finance coach.
I speed up the process likesomething that can take you 10
years, it will take you 12weeks.
(18:43):
Uh, but it's possible and it's,it's just adapting to that new
coding.
Um, and unfortunately, the codethat we have as a society is a
code that doesn't reallyprioritize entrepreneurship.
Yeah.
Yeah.
And and another thought I hadwith what you were just saying
is when we often start ourbusinesses and we're telling
(19:06):
people, Hey, I wanna be anentrepreneur, I wanna start my
own business, you often get somuch opposition or questioning
Yeah.
Or anxiety or whatever.
From your family, from yourfriends, from like, are you
crazy?
Why don't you just get a job?
You know, like we've all beenindoctrinated with the same
thought process.
So it brings up that much moreof your own money mindset of
(19:27):
like, what the hell am I doing?
You know, why am I going downthis path?
And it can reinforce the wrongmessages, but it's so critical,
like you mentioned, ofsurrounding yourself with people
that have the.
That, that good healthy moneymindset, whatever that is,
whatever you're after, you know,surround yourself with those
people so that you can feed offeach other and build each other
(19:50):
up and support each other inyour journeys rather than, you
know, breaking each other downor getting in each other's way.
You're just, you know, creatingthose barriers and roadblocks.
So I think that's, that's hugelyhelpful and hugely important.
Yes.
It's, um, it's incredible to seehow.
We really start adapting andbecoming what we are surrounded
(20:13):
with.
And I just, um, to me, uh, kidsand babies are the perfect
mirror for this.
Cuz when you see your, like ababy with the moment and it
starts to grow up, by the way,um, your, your behaviors with
money and most of the outcomesthat you're gonna have with
money are shaped since you were.
(20:33):
Baby zero to seven years.
So those are the critical agesfor you.
Like everything that you areworking on right now.
You didn't pick up last year.
You didn't pick up this yearbefore, or even when you started
your business, you picked it upwhen you were zero to seven.
So, I, to me it's veryfascinating to, uh, see how the
(20:55):
babies start to mimic even thegestures of mom, right?
Or start to mimic the way thatmom or dad talk, or sister or
brother talk, and it start doingall of it.
They are a mirror.
They're mirroring.
That's exactly what we do withmoney.
We mirror things, right?
So what happens when you mirrorsomething?
(21:17):
And that reflection is not whatyou expected.
It's not what you wanted.
You start creating thatconflict.
And that's what happens when westart, um, our businesses.
We start thinking, oh, I need tocontinue mirroring these people
that are up to today.
Um, they haven't given me that,uh, This is, again, this is all
(21:40):
brain talk here, but it's likeit's they, after today, they
gave me the safety.
They keep me alive.
I need to continue mirroringthat.
But you cannot mirror somebodythat hasn't gone through the
things yet.
So when you start surrounding,um, yourself with, with.
The people that is already doingwhat you want to do.
(22:04):
Not to compare yourself, but toreally see the possibility and
to see the differentperspective.
Then you start reallyquestioning that old mirror.
Mm-hmm.
And some, at some point you'regonna update the mirror because
when you don't like that mirror,you're gonna get rid of it.
It applies in so many levels.
(22:25):
Yes.
So I'm always intrigued andfascinated by like the super
wealthy and you know, where theyare in their mindset.
Where, what have you seen andthe difference of how they look
at money and their money mindsetversus, you know, the middle,
upper class.
How does that differ?
Right.
(22:46):
I have a very good advantage,which is that I travel a lot, so
I get to challenge this conceptevery single time and everywhere
I go.
So when you say super wealthy,um, we immediately, my brain is
okay, super wealthy.
Where Because super wealthy, uh,here, let's say in the
(23:07):
Netherlands, it's.
It's one thing and super wealththing in United States is uh,
another level.
Right?
Right.
So this is just to show you howthe concepts of what is as like
wealth and what is rich.
It's really subjectives so.
(23:29):
From that point of view,something among all of the
people that is already makingwhat they want to make and have
the ambition to make more, whichis my definition of super
wealthy.
Um, they know that they're gonnamake it.
Right.
They really are settled on whatis it that we are gonna do.
(23:51):
And I'm talking here for peoplethat has, that are, um, getting
this wealth with theirbusinesses, not people that are
working on, um, for othercompanies, right?
So, W we are gonna do this, weare gonna focus on that and how
we are gonna make this othermoney work for us too.
So money is really a tool, it'san objective tool, right?
(24:15):
And, uh, you know about banking,you know about taxation, you
know about how to.
Plug and play with that money,you know, about what are your
boundaries as a person withmoney?
Why are your financial, um,visions and why your financial
restrictions as well With money,it's really a tool that you use
(24:38):
it no longer it or it stopsbeing what is like, why am I
doing wrong with money and whylike, How bad I am with money or
stuff like that.
It's not about you, it's aboutwhat can I do with this tool
that I'm getting to use rightnow?
Yeah, absolutely.
(24:58):
No, I, I find that veryinteresting.
Uh, and what would you say isthe biggest money trap that
people fall into?
Uh, Oh, there's so many.
There's so many money traps.
There are so many.
The first trap that we all havefallen when we started our
business is to believe thatmoney define whoever like.
(25:20):
We are an, our success is theintrinsic value of money being
the value of your success oryour power within yourself, or
the power of your business.
That's such bullshit.
Um, I, I, every time I see thatI'm like, No, it, it, it's not,
it's not, it's not, your moneysituation doesn't define you,
(25:42):
doesn't, doesn't tell who youare.
You can be a very bad person andearn a lot of money.
You can be a very bad person andnot earn money.
It doesn't have it, it hasnothing to do with the type of
person that you are or you wantto be.
Uh, but it depends on what the,the results want to be.
(26:04):
I'm sorry, I got distracted.
Just the snowing right now.
Oh my goodness.
I'm like, I'm just seeing thesnow here.
I'm like, what?
I got such a big screen andsuddenly the snow came.
Uh, okay.
So, um, what I was saying is itdepends on, on the, the outcome
that you have.
Like for example, right now, um,I have the Income MA salary
(26:27):
program, which is only designedto work.
With your brain and money storyand the strategies to increase
income, that's the only goal.
We are gonna increase yourincome as a female entrepreneur.
Within that outcome ofincreasing income.
There are thousands of moneytraps, but one of the biggest
(26:47):
ones that I see is the trap of.
If I already worked so hard tobe making, let's say again
multiple six figures, bus, uh,uh, business right now, why
would I move to seven figures ifI'm fine here?
(27:08):
You don't have to.
And that's a huge truck thatgets, especially female
entrepreneurs, the way that ourbrain as a females are designed.
It has like, let's say, Itdoesn't look like this, but we
have a thicker emotional layerwith money, and that emotion,
that layer, really triggers thehell out of us every single
(27:32):
time.
So when you have alreadyovercome the struggle, when you
have already succeed and put asix figures business going to
the next level, you have toovercome so many money traps
that are only in your mindset.
And your emotional layer withmoney because it is.
(27:54):
Believe it or not, it's easierto make the f the first six
figures than jumping from thereto seven or eight figures
because it's really challengeyou.
Like, oh, you got quote unquoteluck.
You got lucky until now.
Are you still going tochallenge, uh, and make more?
Who are you to be thisambitious?
(28:16):
Why can you just not settle upwith it?
And all these kind of, um,narratives that come up to the
surface.
Yeah.
And, and that goes back toagain, who you surround yourself
with and who you listen to andwhen you, um, personalize and,
you know, um, take in thosemessages.
Or if you just push them awayand say, you know what, I've got
(28:36):
goals.
This is my goal.
Keep my eyes on the goal, and Ijust move forward.
Yeah.
So you mentioned this is aobviously huge passion of yours,
but what got you started on thisjourney?
Yeah, listen, I always been kindof the weird kid, uh, that
preferred to play with invoices.
(28:57):
I was just like, you can imagineme, uh, my, both of my parents
are accountants and they willhave like a library one.
Um, my dad will have thedesktop.
Um, like the computer and thedesktop, and they would have a
sit next to him and I would doinvoices with him and they
calculated and all that.
So you can already tell, okay,she's gonna do something like
(29:19):
that.
Right.
Uh, but then I, in my highschool I did, um, they had an
option to do, um, accountants,bookkeeping and stuff.
Um, I did that.
Then I went into college, didfinance.
It just very, um, It was veryinteresting to me, but it wasn't
until I went into my own morningburned out and I re ended up re
(29:40):
reactivating a health conditionthat I had when I was little.
Uh, when I really started to seewhat the hell is my morning
story?
Why am I trading my health formoney?
Like, why am I chasing thisquote unquote success?
Because, According to everybody,I was so successful that I
shouldn't be feeling anythingbut grace and gratefulness.
(30:03):
Um, and the reality was that Iwas arriving home, crying,
vomiting, uh, with all thesethings.
And that was when, when reallyknocked on my door.
And it was a very pivotaldecision for me to say, okay,
whether you take yourprofession, And change it and
(30:23):
start looking for the reasonswhy and understanding and, um,
You walk that path or you justfind something else to do and
uh, just walk away from it.
I couldn't walk away.
It's on my, like, I, I seemorning, I see finance.
Like this is so easy for me.
Like putting a a, a budget andexcel is just like, it's so
(30:45):
easy.
But why does it have to be socomplicated when it comes to us,
when it comes to our own?
Wellbeing that really picked mybrain, and that's when I started
to get into, you know, studying,uh, Putting my own coaching,
doing my own research, creatingmy methods, I created two
(31:06):
methods based on, on that, um,which are the basis of my
programs.
One is the mess method, uh,mindset and motion is strategy.
The way to deal with money whenyou're a female entrepreneur,
and now the rich method, which.
Is, um, recurring incomecreation habits, that it's all
about increasing your income ina way that is sustainable.
(31:30):
And it only was because of that,because I just couldn't believe
it.
This just a strategy, like Iwent into so many years of, um,
Studies in college andeverything that they tell you is
about the strategy about, uh,what to do.
One plus one equals two.
But honestly, when we have ourbusinesses, one plus one doesn't
(31:51):
equal two, it equals two.
Or it's too expensive, or it istwo, it's not gonna be enough or
it is two.
And why is it two and oh four?
It's just like, it's so manythings involved that just
narrowing down to the strategy,um, it's not gonna work, it's
not gonna be sustainable.
And, and something you touch on,and I hear this from so many
(32:13):
people and myself included, butwhen we go through hard times,
like you went through massivestruggles, right?
With your health, with yourfamily, with all of that, and
something so pivotal and sobeautiful came out of it and.
Changed the course of your life.
And I think so often, uh, tiesin with money mindset, but life
(32:33):
in general, we can get so downon ourselves and, and so, you
know, entrenched in just thechallenge in front of us, when,
if we look at it differently andthink, what can I take out of
this?
What can I improve from this?
Like, what, what do I need tolearn?
So life doesn't keep beating meover the head and move forward
from this.
You know, it can be completelylife-changing instead of a
(32:55):
downer.
You know what I mean?
Yeah, it is.
Listen, when I was six yearsold, them doctors told my
parents that and they werepretty much like, Hey, enjoy her
cuz she's not gonna make ituntil eight.
Uh, so.
To me that was valuable.
I grew up knowing that I'mprivileged to be here one day,
(33:17):
that I'm privileged to be evenlike, that's why I was so
impressed with the song cuzlike, I genuinely get excited to
be seen these things.
It's just a beautiful way ofliving life.
And when I realized that what Ilove as a professional was going
(33:37):
against, Me being here and myhealth, I, it, it, it really hit
home.
I didn't really care about whatother people thought.
I didn't really care anymore howmany people I had to face.
I knew that my priority was.
I, I am here for a reason.
(33:58):
I am not going to give that upto continue what occurring money
and what if tomorrow this is notenough and I'm not here.
Like, well, good luck.
But I understand that for somepeople is, um, more difficult
because they have been re reallymet that line.
(34:19):
Mm-hmm.
And that's when I say you don'thave to meet the line to change,
uh, whatever is that you'redoing that doesn't feel
comfortable with.
And like, it doesn't sit wellwith you.
I need to be honest, when, um,before my pivotal point, my
pivotal point happened when Ifainted, um, on my way to work.
(34:40):
I have never fainted before.
I had never fainted before.
I have never fainted after thatmoment.
It was just at that moment, um,So that was my wake up call.
Like, what are you do?
Like, what really are you doing?
Right?
And it's a bad place to be inbecause to get out of that
(35:01):
place, it takes a lot, it takesa lot of strength, mental,
emotional, uh, all of theirresources, energy, time, like it
takes a lot of strength.
But when I arrived to thatpoint, I.
Had made the choice to ignoreall of the bad feelings that I
(35:22):
was having.
Like probably two, three monthsbefore that, prior to that.
So if you are already feelinguncomfortable, if something
doesn't sit well with you,listen to that.
You don't have to wait until thethe, the pivotal moment because
every moment.
Can be a pivotal moment.
Just have to be dramatic.
(35:42):
Uh, listen, I'm a Latina.
I watch Del Noves.
I think it's on my subconsciousthat you have to faint and do
all these things so youunderstand that something is
wrong.
Right.
Uh, but before that, yeah,exactly.
You can't, you can't do it.
And it, it, it, it also works.
Um, when you listened to what ishappening, when, um, and just
(36:05):
this, uh, weekend I was.
With a client.
She was struggling so much toprice her offer now that she has
been on on work for, like, onher business for two years, um,
she has like, her struggle withpricing was so much that she got
(36:26):
constipated.
Like she got all of the chestand you could see the red here
because that's how our, ourbodies are, right?
We.
It's, it's somatic what?
Like we internalize, we think,and she was like, I, I feel my
throat that I cannot attack andsay, listen, you don't have to
get to this point.
(36:47):
You have ignored all theuncomfortable feelings about
pricing for already four months.
You can either.
Face this right now and just goeasy on yourself and say,
listen, these are my prizes.
Now you take it or leave it, oryou can continue hurting
(37:08):
yourself, uh, in a, in a way, ina subconscious way.
And yeah, it, it's, it's veryreally fascinating to me how our
bodies are the first.
Um, channel of communicationthat we have to learn about our
relationship with money and whatneeds to be tweaked.
Yeah.
(37:28):
Excuse me.
So often we ignore the signalsthat our bodies are telling us.
Until we have no choice, then wehave yes, but we can listen
sooner, all the better.
And I know.
You know, we grow in the timesof challenge, and I've
personally grown the mostthrough the most challenging
times, and it's made me who I amtoday.
(37:49):
And the challenge was not fun atall, obviously, but you know,
it, I wouldn't change it becauseI wouldn't be who I am today
because of it.
So I think it's important to, tokeep that perspective in mind,
you know?
Yeah.
Um, so looking over yourbusiness, your life, your
training, everything that you'vegone through, right?
How would you define success?
(38:11):
Oh, love this question.
Um, because my whole businessstarted, because I challenged my
definition of success back inthe day, um, Ooh.
Already seven years ago.
Uh, but my, my own personaldefinition of success is to do
what I want whenever I want,with whoever I want to.
(38:34):
Um, it is really, A personaldecision how I want to live the
day.
So every time I wake up, I.
I'm always constantly askingmyself, what is intention for
the day?
Mm-hmm.
Uh, what are we gonna do today?
(38:55):
And it's so much fun tosometimes say, okay, we are
gonna just sleep the whole day,and that's it.
And you are successful becauseof that.
So every single day comes withyour own spicy, and I love it,
uh, because has given me a lotof freedom.
And to the core of it, I'm aperson that.
(39:15):
Um, values freedom as well.
So to the, to the real core of,of my definition of success is
kind of on the lines of, um,freedom plus enjoyment, plus
just, let's see, this beautifulplanet.
I love it.
That's so liberating too, and,and amazing as you're traveling
the world and seeing, you know,everything there is out there.
(39:38):
I love your definition.
That's awesome.
So what can people expect fromyou next?
It sounds like you have programsthat are going, people can
connect with you.
Tell us about what you've gotgoing on.
Yeah, so right now, if.
Is in your pipeline, if it is inyour vision, on your desire to
increase your income, um, breakthrough that income plate.
(40:00):
Income accelerator is theprogram that I'm going to be
leading, um, on a one-on-onebasis.
Uh, it's a 12 week program andwe go over subconscious.
Um, Solving subconsciousconflicts that are keeping you
at the same level.
It's all about how the brainworks with money so that you
(40:21):
make it sustainable.
I don't want to, like, I love myclients, but I don't want to see
them with me for three years.
I want them to be empowered, uh,learn the tools, learn their own
money story, and then breakthrough whatever plate tail they
are.
Um, So Income Accelerator isdesigned to do that is the first
(40:41):
program that I do incorporatingnervous system regulation, which
is huge with money.
All the emotional layer withmoney is included there and all
the brain money frameworks aswell.
So, And it's designed with theonly mission to increase income.
Uh, that's the baby right now.
Uh, but also the Money MindsetHub, uh, which is my company has
(41:04):
different programs to better rere your relationship with money
and to scale the business.
If you go to the money mindsethub.com, um, you will see all of
the offers there.
And if you follow me onInstagram, uh, I'm almost always
there.
Uh, money mindset expert.
That's my handle on Instagramand I'm always open for a money
(41:26):
chat, like, let's talk aboutmoney, let's make it so we can
make more.
That's it.
I love it.
And we'll have all the linksdown below, but if you had the
attention of the whole world forfive minutes, what would you
tell them?
Oh my goodness.
Love this way.
If I have the intention, theattention of the whole word for
five minutes mm-hmm.
(41:47):
I will tell them first.
Everybody's trying to figureshit out, so don't buy it.
Like if you have a desire inyour head, just be sure that you
are going to fulfill thatbecause the neighbor and the
next person is trying to figureit out too.
Um, second is, uh, just be morekind.
(42:10):
We need more kindness and thatit starts by being kind to
yourself and.
Third, we all have so many deeptraumas.
Don't take it personal, but uh,don't take personal anything.
Um, but just work on that Traumais your responsibility as a
(42:31):
human being to not make more,um, to not hurt more, but to
understand what happened to youso that you can, um, correlate
to other ones as well.
I love it and work through thathealing both physically,
emotionally.
Yeah, it all ties together.
(42:51):
That's awesome.
Yeah.
Thank you so much for being ontoday.
Like I said, I'll have all thelinks below so everyone can come
check you out and help withtheir money mindset and really
just blow up their businessesthis year.
So thank you so much for beingon.
Thank you.
Yeah, absolutely, and you canhit me
up@sevenfigurebuilder.com.
(43:11):
If you found this episodehelpful, please share it.
That's how we get the word out,but spread the word and I look
forward to seeing you in thenext episode.
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