March 8, 2023 • 45 mins
Get ready to meet the ultimate productivity queens - Alegre and Natascha! These two incredible women manage five businesses and juggle three kids, all while inspiring moms and caregivers to prioritize their own goals and save precious time. With their expertise in brain science, they have written two books and offer three web courses packed with practical tips to help you achieve your goals and make the most of your time. Trust us, you won't want to miss this full episode!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup their time with gorgeous
automations to grow theirbusiness to seven figures and
beyond.
And I'm here today with my twofriends, Natasha and Allegra.
Welcome ladies.
Hi.
Thanks.
Nice.
Thanks for having us.
Absolutely.
I know.
I'm thrilled for today.
(00:21):
So for those that haven't hadthe pleasure of meeting you yet,
can you tell us just a littlebit about what you do with your
business?
So our business is called BeyondYour Wildest Dreams, and this is
Allegra, and we are basically aproductivity, habit formation,
goal setting through the lens ofbeing parents and caregivers.
We like to say that we're on amission to help moms and
(00:43):
caregivers prioritizethemselves, save time, and
accomplish their goals.
I love it.
Yeah, we have a lot of moms outthere that are doing life and
business at the same time andthey often feel like they're
competing in so many ways,especially with our time and
attention.
And I'm a mom myself, so I candefinitely feel the pain and am
(01:04):
there many times over.
So yes, I definitely hear youthere.
That's awesome.
I love the mission.
Yeah.
And it was really born out of,our own frustration as a mom, as
a woman, a working woman.
And a woman who has an advanceddegree.
I personally never feltdisenfranchised until I became a
mom because American societyreally does not support
(01:26):
families.
It does not support workingmoms.
We're one of only twoindustrialized countries that
don't have federal paid parentleave.
And so there was a lot of backburnering of things that I
wanted to be working on because.
As a mom, even if I was working,when something unexpected would
hit my family, I would be theone who would have to absorb it.
(01:50):
And I really felt like I wasstarting to lose part of myself,
and I felt like I had seen itaround me all the time because
it's culturally acceptable, it'ssocially acceptable.
Even encourage maybe for womento back burner themselves to
their families, but.
I also knew that was just gonnalead me to a place of being
resentful.
I rejiggered all the stuff thatI had learned in my decades of
(02:13):
schooling and just my personalinterest in brain science and
productivity and goal setting,and found something that
actually worked.
And so I had casually startedcoaching friends and family,
Natasha being one of the people.
And I had, I'd actually beendeveloping my own planner for.
About five years.
And really it was just for myown use.
(02:34):
But what I discovered over thefive years was that there is no
perfect planner.
What one really needs is thethought process behind how to
plan so that you can be nimbleenough to change things when all
the unexpected stuff gets thrownat you, as it often does.
And so I'm seeing success,Natasha being one of my, Quote
unquote star students in termsof was really getting it.
(02:57):
And I said to her, I said, youknow what?
I don't think the planner isreally what people need.
There's lots of planners outthere.
What people need is aphilosophy, a way of thinking
about planning.
Yeah, and I like to say be,because I really did come to
Allegra in desperation.
I was like, girl, how are youdoing this?
Rocking it.
She's a homeschooling mom.
She's just killing it in herdifferent businesses that she's
got going on and rocking andmaking time for I.
(03:19):
Great camping vacations and allthe things that like make life
fun and full too, and I waslike, I'm stay at home, work at
home, work from home mom, and Ijust felt like talk about the
back burnering.
Like I, for the last decade Ifelt like that's what I was
doing, and I was coming out ofthe fog of, our kids are school
age, so we're not under amountain of diapers anymore.
Like they have different needs.
(03:40):
And I suddenly was like comingup for air and going oh yeah.
We'll, aside from my business,like what do I want?
To do.
I have all these great ideasthat I've been wanting to follow
through on, and I was, look, dida leg on.
I was like, she's killing it.
What's she doing?
And she and I, she was goingahead and coaching me like she
said, and we're different.
People though.
So we, so the way that Allegradoes it and the w the system
(04:02):
that we've developed that shespearheaded and then I jumped
on.
I like to joke around and justsay that like Allegra's, if
you've watched like a exercisevideo, shoot a person in the
front who's lift your knees andbreathe.
And I'm the person on the sidewho's save your joints.
And we just have differentstyles.
Yeah.
So we were very conscious ofYes, we're developing this, but
(04:23):
we really wanna make itcustomizable.
We wanna make it Sure.
So it's, it fits for differentpeople's lifestyles and
different, just also theirdifferent perspectives and
they're with different ways ofbeing, so we've we give a lot of
modify it this way or take thispart of that if the whole chunk
doesn't feel like it works foryou.
Yeah, which is huge because allof our lives look completely
different, right?
Even if we're all working, we'reall moms.
(04:44):
It doesn't matter what we'redoing.
It's almost 100% different.
Yes.
So it needs to be modifiable toapply to different people's
lives.
So do you focus more on likework from home moms or in office
moms, or all the above?
Or really, where do you helpout?
All of the above.
As Natasha said, we feel likeour core audience are people who
(05:06):
are not.
Under a mountain of diapers, weactually just did a.
A cla.
We led a class for a preschool,and some of the parents had
older kids, so they understoodthat, at five there's this big
change in terms of how much freetime you have.
And at 10, another change.
But some of them only hadpreschool-aged children.
They were just like, I just wantmore sleep.
(05:27):
And I've been there.
And so part of it was just likeit gets better.
Trust me, it gets better like.
Power through.
That's just the season you're inright now.
But it will change.
That's really where one of ourbooks Rock Your Morning.
Three Simple Steps to TakeControl Of Your Morning comes in
(05:47):
because we feel like the numberone tool for anyone who's
feeling like they're just notbeing taken care of is a morning
ritual.
It is the thing that keeps mesane and I'm not.
I'm not being hyperbolic when Isay that.
Like literally sane is to justtake an hour every morning and
(06:08):
know that I am getting my needsmet in all different ways.
And this is available as ane-book and a book, but it's also
available as a free video courseon our website.
It's just we have two minutevideos.
There's three of them.
You get one for three days in arow, and obviously it's not as
comprehensive as the book perse, but.
(06:30):
If you get information betterthrough video, right?
Some people like to read, somepeople like to listen, some
people like to watch.
We just wanna put it out therein different formats.
And for the people listening tothis podcast, they can't see how
thin this book is.
But this book is a workbook andit's probably, it's less than an
hour read, so it's not long byany stretch of the imagination.
But I do feel like it is thenumber one thing.
(06:51):
It's a gift that you can giveyourself every day.
And as Natasha and I weretalking, we do an Instagram live
every Wednesday at nine 30Pacific.
And we were actually justtalking about how, no matter how
crappy, no matter how sidewaysyour day goes, I go to bed
saying, okay, at least I have mymorning ritual tomorrow I can
reset.
(07:12):
Yeah.
And a heavy, fresh start.
And that ritual can be, Smalland compact, or it can be, more
involved depending on, what timeyou, you have, like Allegras our
rituals look different becausewe have different needs in the
morning.
I have to, my ritual is brokenup into two parts cuz there's
drop off in the middle of it.
So there's small, so I've got itlittle chunked out and it can be
really simple, but it's reallyjust a way to like we, she and I
(07:34):
talked about earlier today inour Instagram live that the.
That having the ability to goahead and just set aside some,
like regular self-care asopposed to that just
happenstance, like massage amonth or pedicure every once in
a while, self-care, like theregular self-care is as
important to fill up that tankand be available for yourself,
(07:56):
your business your family, andthat's why we really love the
ritual.
Yeah.
One, I, go ahead.
I just wanna say one thing aboutNatasha's ritual too, that I
really love is that because it'snot something that I do and I've
actually been thinking maybe Ishould incorporate this.
So she has her ritual broken upinto, before drop off and after
drop off.
But part of her ritual is herhusband and she walked the dog
(08:19):
together.
And that's part of their timetogether as a couple.
And it's interesting cuz myhusband and I, our morning
rituals are like parallel traintracks.
They're happening near eachother and at the same time, but
we don't interact at all.
So I've been thinking that maybewe should start, and actually
part of his morning ritual iswalking the dog, and I was like
I guess I could get up and walkthe dog with him five minutes
(08:44):
earlier.
Like a morning ritual, it reallycan be.
We don't tell people what theyshould put in their ritual.
It's up to them.
We just help them create it.
Devise it, create it.
That's what the workbook isabout.
That's what the three littlevideos are about, is just
helping you create it and alsomake a really strong case for
why it's important.
Because it feels sometimes oh,it's just one more thing to do
(09:05):
and and really recontextualizingit into no, actually, it's
really important that you goahead and put yourself first and
find out and prioritize what isimportant to you and what can I
get in this morning?
What can I do?
Set aside and carve time out forthis morning, that will really
feed me so that I'm, I, so Idon't feel depleted.
A hundred percent.
Yeah.
I have a pretty set morningritual as well, and my husband
(09:27):
and I, we spend the morningstogether.
Like we have our coffeetogether, we connect, we talk,
we do our thing, and then hegoes off to work.
I do my thing here.
I keep trying to expand mymorning ritual to include a
workout.
That's where I struggle.
I'm like, all right, I gotta getup just a little bit earlier so
I can get my workout in.
And then do you know our time?
And then.
Daytime, right?
Like you have everything thatfollows after that.
(09:49):
But yeah, I totally agree withyou.
It's so incredibly important.
Whatever your morning rituallooks like, to have some sanity
time before you just get towork.
Cause I know some days I juststumble in if we don't, spend
our time together.
I stumble in and just startworking with my coffee and it's
oh my God, it's five o'clock andI didn't shower yet.
You feel gross, you don't,you're not as productive and.
(10:09):
You just need to have thatsanity time.
So the day tends to get awaywith your, get away from you if
you don't make it a priority.
Agreed.
Yeah.
And also depending on your age,Natasha and I are both in this
like perimenopause stage, right?
Where supplements have gone frombeing a eh, if I remember to A,
oh my gosh, I need them so thatI'm to function.
(10:31):
Yeah, this is where a morningritual is really helpful to just
help make sure those things thatjust have to happen.
Yeah, absolutely.
When I started likeincorporating that and tracking
it, when I lo and behold allthese things, I'm like, these
supplements don't work.
I wasn't taking them veryregularly.
(10:51):
I started taking them regular.
I'm like, oh my goodness.
They actually help imagine that.
Yeah.
Imagine that.
They do stay on the bottle.
It's take 60 to 90 days to feel,to see real results.
And I was like, who can do that?
But the ritual, and it literallyjust creates like, it's just a,
it's just a teeny bit moreeffort and really good returns,
really good reward on likesuddenly, oh, my joints do feel
(11:13):
better, kind of thing.
And the other thing I wanna justmention, Julie is like, This,
the our morning rituals are likecontin, like works in progress
too.
You know what I mean?
We're always I say you gotta getthat workout in.
Yeah.
Great.
It's, it for sure.
Michael said, our, my, theritual now would've been white
way different 20 years ago,right?
And there's one of the otherthings that we really encourage
(11:34):
people to do is even just goingahead and setting aside, I know
this sounds ridiculous on somelevel because we always wanna
hit the ground running, but evenjust putting one minute in for,
let's say a stretch that startsto carve out some time, that's
like start somewhere.
Start somewhere.
Yeah.
Or maybe one minute of jumpingjacks.
One minute.
So that you start to just putthat little wedge in there.
(11:55):
And because we wanna go I'mgonna go to the gym five days a
week for, like an hour.
And then that's unsustainable orit's not, it's unrealistic that
we would sustain that I shouldsay.
But you can really start withthere's this Japanese Theory or
philosophy called ki the kaizenway, where it's just talks about
start with one minute.
And the next thing you know,maybe it's gonna be 90 seconds,
(12:17):
and then next thing you know,hey, you're up to five minutes.
And to really let yourself havethe long game, the long time
kind of perspective of insteadof feeling like the pressure to
wedge in, a good 45 minutesinstantly.
Yeah.
That, and like you mentioned,you break yours up.
I think of at my lunch break, mydog just walked by For those on
video, I take my dog out for awalk.
(12:38):
I try to make that a prioritytoo.
But like those, breaking up yourday into having your own sanity
time and like I share with myfamily if I, if my.
My health is not well, like myblood pressure's through the
roof, what?
Whatever I'm of no use toanybody.
If I don't take care of myself,I can't help anybody else.
So as a mom, as a woman, we tendto put ourselves last.
(13:00):
We just do, and I speak formyself there, but.
You have to be able toprioritize.
I don't think you're justspeaking for yourself and
everybody else out therelistening.
Yeah.
But it's very easy to do and ifyou don't put yourself, up there
and take care of yourself.
Like I said, you can't helpanybody else.
Yeah.
We say hashtag put on youroxygen mask first.
(13:23):
Yeah.
All the time.
Because you can't help anybodyif you are dead.
True.
Truly.
I know.
I know.
It's the truth.
So what do you find, I don'tknow if this is somewhere you
delve into, but on the friendlevel, like I know it can be
very isolating being in businessand just, you feel like you're
talking sales, so you don'treally connect with people.
But is that something you haveany tips for people that wanna
(13:45):
reach out at this point in theirlife and kind of broaden their
friend circle?
Yes.
Actually one of my, one of thethings that's in my weekly plan
is to call one person that isout of state or out of the
country, just so you know, oneof the beautiful things about.
The internet and in inexpensivelong distance or free long
(14:07):
distance calls.
I grew up in the age when I hada friend in London and our
telephone ca bills were like$200a month.
Oh yeah.
And so it's very different nowthat you can just call anyone
and it doesn't cost anythingreally.
And, but you still have to makethe time.
And we often say if you say it'simportant, but you're not making
time for it.
(14:27):
Then it's not actuallyimportant, right?
So I write down one name in myplanner for the week and I find
a time to call that person toconnect, right?
Because we do have so many morerelationships that we're able to
keep up than we were able to doin the past.
And it's so important to do thatbecause I think we take for
granted, I, I really work tostay in touch with my cousins
(14:49):
because we do have familymembers in common that we help
to care for.
And that just works a lot betterwhen our relationships are
nurtured as cousins.
It's a lot easier to ask someonelike, Hey, can you do this
really time consuming, expensivething?
When they actually care aboutyou.
So that's one thing.
But the other thing too is I'm ahuge fan of, The buy nothing
(15:14):
community.
Natasha's oh, I did not, we knowwe were going there.
Go for it.
I actually assumed thoughbecause it just, maven.
Yeah.
So Julie, I don't know if you'veever heard of Buy Nothing.
Fill me in.
Okay, so Buy Nothing is amovement that started about a
decade ago with two moms inWashington who were just like,
(15:36):
God, we have so much stuff asmoms.
It'd be nice to just have a wayto hand this off to someone else
who needs it.
And so they created a giftingcommunity within Facebook where
it was literally just ask forwhat you need, gift what you
have.
No questions asked, no moneyexchanged.
That's awesome.
And it grew very organically.
(15:56):
It has since changed.
I'm not gonna talk about the newformat, which involves an app.
I'm just gonna talk about theFacebook group format.
So I.
For years was looking to see ifthere was a buy nothing group in
my community and there wasn'tone.
And so finally when the pandemicstarted, I said, I'm just gonna
start one in my community.
And the interesting thing aboutBuy Nothing Group is that when
(16:19):
you join, you immediately haveso much more in common with
those people because you sharethis philosophy of gifting.
Without asking.
And of repurposing.
And so I have made friends inthat group so quickly just
because and there's some people,because you have to be within
(16:40):
like a certain area.
Yeah.
So there are people in myneighborhood.
Do you find local people?
Local people?
Yeah.
So it's even paper.
Yeah, hyper local.
So we're in Los Angeles,obviously big city.
So you're not exchanging withsomebody who has to drive 10
miles or more to come, like it'svery, it's very local, so it
makes it, a efficient and moreeco-friendly, but also, hey,
(17:01):
people in your neighborhood youexist.
Yeah.
Have some, some values that aresimilar, right?
Yeah.
And so they're people in myactual neighborhood.
That I had never met before, theBuy Nothing group that I have
become good friends with.
Now our Buy Nothing group isgoing on three years because we
share this philosophy.
But, one of the things that wetalk about in our harness and
(17:24):
power of planning course isreally designing your life in a
way that allows you to live yourvalues.
So really whenever I'm, and letme just back up.
This is born out of a story thatI heard about Richard Granson,
which.
Richard Branson talked to thisgroup of CEOs, and one of the
CEOs was so enamored with histalk that he said, please come
to my company and give thattalk.
And Richard Branson's peoplesaid, sorry, no.
(17:46):
And then he said, okay, howabout if I offer Richard Branson
this huge amount of money?
And they said, sorry.
No.
And then he said, okay, opencheck.
What will it take to get RichardBranson to come to my company
and.
Richard Branson's people said,sorry, we weren't clear.
Richard has four goals that he'sworking on, and if an activity
does not support one of thosegoals, then it's an automatic
(18:06):
no.
And so when I heard that story,I thought to myself, that's the
sort of clarity that I need tho.
Those are the sort of boundariesI need to be able to say no
quickly.
And I am not the person who.
Does, wine night?
I'm not, I'm just not a drinker.
I don't like to go out at night,but I love to be in the outdoors
(18:29):
and I love to hike.
And so when one person, when onemom put in the buy nothing group
Hey, I'm looking for a hikingbuddy, I, it was an immediate
yes because it allowed me tolive the, my values of being
outside, it allowed me to livemy value of getting an activity.
And I was gonna get to know thisperson who, three years on now,
has become a very good friendthat I do a lot of different
things with.
(18:50):
And every once a week, she and Iand a few other women, now it's
the group has grown.
We do these sunrise hikes andour goal is to do 30 sunrise
hikes in a year, and then wereward ourselves with an outing
at the end of the year.
Awesome.
But that has been, the buyinggroup has been an amazing way to
make real friendships quicklybecause you get through all this
(19:14):
other stuff because you alreadyknow that you're philosophically
aligned.
And I think something thatAlleg, just to piggyback on what
Allegra said, like there's a togo ahead and it sounds almost
maybe too structured oh, I'mgonna go ahead and.
Dedicate this week to talking tothis person or that kind of
thing.
But I find that if I don'tstructure that in, if I don't go
ahead and have a, I have a, itused to be a weekly hike with a
(19:35):
friend.
Our life has gotten a little bitcrazier, but now it's it's a
monthly hike with a friend thatwe have, like this ongoing
thing.
If I don't have that structure,if I haven't put it in a place
in my schedule where it exists.
Outside of just oh yeah, I gottado that.
Or on this oh, I really mean todo that type thing.
If I don't put it in existence,it just, another month goes by.
(19:56):
Yeah.
So whether it be a coffee datethat, you know I have an my next
door neighbor and I we want, we.
Basically wanna get togetheronce ev every three months, like
we wanna have a monthly excuseme, every three months we go out
and have breakfast.
If I don't, if we don't schedulethat in, and same thing with a
friend of mine who we try to goand have a mani patty so that we
could, it's really more about usgetting.
(20:17):
To sit next to each other andtalk.
But if we don't schedule thatwhile we're leaving the previous
Manny Patty, if we don't put itin the calendar and make the
appointment then I can tell youwhen we first were like, Hey,
we're gonna do this every month.
Ha.
One year later.
Yeah, our calendars.
But that would just, it wouldjust go by and be like, oh girl,
I can't do it.
That kind of thing.
But we made the appointment atnail place, in that moment.
(20:40):
Looked at our calendars.
Yeah, we've had to rescheduleit, but it just puts it in
existence in another way.
And that would be my, ourbiggest, I think, tip is to
just, I.
Kind of find a way to structureit in such a way.
Same thing with like date nightswith my husband.
Like we've been saying forforever, let's have a, an
ongoing date night.
This year finally, I was like,we're gonna have 12 date nights
this year.
That sound like a lot to somepeople, but that's a huge,
(21:02):
that's 10 more than we had lastyear.
You know what I mean?
So that kind of thing where youhave to find a way to structure
and structure it in, in, in a,it doesn't have to be like
rigid, right?
But it just so that it it'smaking a priority.
Yeah.
Make clarity and then put it inexistence, so that's the thing,
that's the key for me.
It's not just oh, we should dothat, but oh, we're specifically
(21:23):
doing it the last Friday ofevery month, or something like
that, like putting it in thecalendar.
Yeah.
And so I think that goes withfriends too, and just, and find
finding those friends that,we've all probably been through
the process of Mom dating, justkinda oh, going on a first date
with another mom and being like,oh, is this gonna work out?
Like I know, am I gonna likeyou?
That kinda thing.
Yeah.
And different stages atdifferent ages and different
(21:45):
stages.
We find, different people that Ithink we gel with, and and then
sometimes not so much differentseasons.
It depends.
And going back to the Kaizen wayof thinking, right?
Natasha and I met, Now, 10 yearsago, right?
Yeah.
And we saw each other maybe oncea month, maybe quarterly.
(22:06):
It was very regular.
And then we joined like a familygroup, a social group together.
And so then we were seeing eachother once a month regularly.
And then at some point, westarted, I started coaching her
and then I said, I think thiscould be a business.
Would you be interested in doingit with me?
And part of the.
Part of the appeal of doing thisbusiness was to spend more time
(22:26):
with someone that I like talkingabout things with.
And Natasha brings interestingarticles to my attention and,
vibing back and forth.
And this grew slowly over a longperiod of time, just my
friendship with these women whohike, it's like we started out
hiking and for a while it wasjust two of us, and then became
three, and then became four.
And then we like came, let's doit more often, and now let's
(22:47):
play tennis together.
And pretty soon we're gonna belike road tripping and cross
country together.
Probably.
That sounds awesome.
But you have to start with theselittle bits and see if it's
working for you and if you wannaexpand that bit, it is this, and
we talk about this in.
Both of our books that, thecommon, the conventional wisdom
is that takes 24 days for you toestablish a new habit, and
(23:10):
that's just not true.
It takes much longer than that,but I feel like people knowing
that it takes much longer thanthat is, half the battle to just
realize that changing behaviortakes time and to take the
pressure off yourself to expectyourself to immediately change
like you're literally movingaround.
(23:32):
These bundles in your braincarving out new habits in your
brain.
And that only happens as fast asit happens and you can't really
speed it up.
Yeah, you can't force it.
No, you can't force it.
So it just takes time.
It does for sure.
So speaking of prioritizationwhat is your take on to-do
(23:53):
lists?
How do you find that they helppeople?
Initially to-do lists arehelpful because it's always
helpful to put something down inwriting, right?
Like when you have all of thesethoughts in your head about
things that you need to do, andyou don't put them physically
anywhere in writing, it's likehaving all of these open tabs in
your brain, right?
(24:13):
And you're like, oh I have thatthing, and I have that thing,
and I have that thing.
So it's actually a greatde-stress.
Activity to just do brain dumpsand get information down onto
paper.
However, once you've done that,then what do you do?
Because you end up with thislist that looks like this.
Write a thank you.
No paint cabinets.
(24:33):
Pick up contact lenses.
Work on business automations.
Walk the dog repo the fern.
Buy that gift for your friend.
Brush your teeth.
Order pencils.
Buy dog insurance.
Schedule a haircut.
Write a business newsletter.
It's just like very random,right?
And so we have three veryspecific tips to help people
take that randomness and cut itdown and think about it
(24:59):
strategically, and then to putit into existence, as Natasha
was saying, into their actualcalendar.
And like for instance, one ofthe things that we talk about in
terms of doing it strategicallyis looking at tasks and thinking
to yourself, is this a deep taskor a shallow task?
And by deeper shallow, we meanwhat kind of attention span do
(25:20):
you need to have in order to dothis work, but also how much
output do you have to create?
Like for instance, I write threetimes faster in the morning than
I do at night.
And so if I wanna work fast, I'mabsolutely gonna do that in the
morning.
Now creative thinking has beenshown to actually be stronger
(25:40):
when you are a little bit tiredbecause you make these like
loose connections between thingsthat you might not make when
you're super alert.
So if I have to dobrainstorming, even though in
some ways that's a verycreative.
Task.
I should actually do that whenI'm a little tired, so I can be
more free thinking, right?
So to just think strategicallyabout what kind of attention you
(26:02):
have to give to a task.
So then you can say to yourself,okay, business automations,
that's gonna be very text heavy.
I need to be super on point withmy, Catching typos and grammar
and whatever.
So I'm gonna do that in the am.
I'm just gonna do it for anhour, cuz after an hour my focus
is gonna wander, but I'm gonnado it Monday and Wednesday and
Friday from eight to 9:00 AMuntil it's done.
(26:25):
Because you need to review thoseautomations.
And for people who don't knowwhat automations are, when you
sign up for an email list andyou start receiving emails,
that's an automation, right?
And it just takes a lot of timeto build those.
And so one hour Monday,Wednesday, Friday, until it's
done so that it can be, get theproper attention.
Because if you try to hammerthat out in one day, it's gonna
be full of errors.
(26:48):
Yeah.
You're gonna be sending peoplethree emails instead of one.
So it takes a minute to startto, shift into, is that a deep
task or a shallow task, andlooking at things that way as
opposed to just, oh, I cansqueeze it in, I can squeeze
this in here, I can squeeze thatin there.
And I tell the story all thetime.
I sometimes write reports backto my clients and just give them
like either, Updates or I do amonthly report for myself and I
(27:12):
was squeezing it in afterbedtime, but I was wiped.
You know what I mean?
Cuz that's the time where okay,the kids are bed now I have the
time to do it.
So looking at it like, and guesswhat?
A report that literally probablyshould have taken me 45 minutes
to do, would take me likeseveral nights to do because I'd
be in front of the.
Computer light, like my eyeslike I couldn't focus.
(27:33):
Here it is something that'staking me like three nights to
do when if I had just reallycarved it out into some other
time and space.
And really, again, like this isdeep work.
You need to do it when you'realert.
You need to really get, do itwhen you're wa you know, when
you're on it.
And it just, it that shiftedeverything.
Going from this perspective oflike, where can I fit it in as
opposed to when is the best,like when is the best time for
(27:54):
my brain to handle?
This is definitely a gamechanger.
And then also just looking atthe to-do list like that Allegra
gave as an example.
What can I bang out here?
What's a two minute job here?
What's two minutes?
What's something I can just bangbang.
Two minutes.
Two minutes?
And we recommend even.
Not putting on those things likerecurring, don't put down, don't
(28:15):
put down brushing your teeth.
You're gonna brush your teethbrush.
But for someone like myself whowas like an intermittent
flosser, right?
So that's a whole differentthing where that's gonna take me
two min, like less than twominutes really.
But I don't need to put that onmy to-do list either because
it's a two, it's something thatI'm trying to create a habit
with.
So That's a whole nother thingthat we would, that's, I wanna
have be recurring, but I'm notgonna put that on a to-do list
(28:37):
because that's like a differentkind of category, so to speak.
Something that I would track.
Cause I wanna do that daily.
And so that's really a wholedifferent kind of thing.
So I wouldn't put that on ato-do list per se.
Yeah.
That's not that's not like aone-off thing.
That's something that I wannahave, I create a habit around
and That's something a littlebit different, but these things
where it's gonna take twominutes.
Now, I always say to Allegra, alot of times I'll be in with a
(29:00):
client working on something andsomething will pop into my head
like, oh, you've gotta send thatemail to I obviously can't.
You'll, that's a two minutetask.
I obviously can't stop what I'mdoing with my client and write
that email.
So that.
Would go on the to-do list andlive there for, a minute for,
until I have a moment to go andreminder.
Yeah.
But things like things that youcan, when you're sitting down to
do that, to-do list and you canbang it off right then, like
(29:22):
it's send that text, make thatappointment, whatever.
Because otherwise your to-dolist can just become miles long,
yeah, every, that's justoverwhelming because you never
get any progress in it causeit's continually growing.
Yeah.
I think that is very importantthough, what you mentioned about
listening to your body,listening to your mind,
listening to your productivitytimes, and think about, over
(29:42):
time, looking back when are youthe most productive?
Yeah.
I found recently, I am not a bigfan of writing content and it
drives me crazy quite honestly.
Like I, if I sit there and I'mwriting stuff, I struggle, like
I get writer's block and I juststruggle.
But what I found personally andtip for whomever is if I
(30:03):
transcribe, it's so incrediblyeasy for me because then it's
just me talking.
So I've completely shifted.
My model in my content is I'lljust transcribe it to my phone
in whatever app I'm using, andthen I go back and I polish it
and I plug it in where it needsto go.
But if I'm sitting there at mydesk trying to type it out and
I'm having writer's block, liketo your point, it could take me
(30:23):
hours or days to do thesimplest, dumbest thing, where
if I realize with myself thisworks a lot better, it's way
more efficient, way moreeffective.
Fantastic.
And we're so lucky that we havethat technology to do that.
I'm the same Julie.
I'm the same.
Yeah.
Yeah.
I can't, it's not that I can't,I just find that it's just,
there's too much of a hurdle forme right now.
I don't know what's going, thatwas always the case for me, but
(30:45):
just, yeah, being able totranscribe it has been a huge
game changer.
Yeah.
So I think the ultimate goaljust.
One last thought on, yeah, goahead.
The to-do list is that, we havea three-step framework for
people to implement on theirto-do list, but that eventually,
The three step process becomesinternalized so that you stop
(31:07):
writing down these recurringthings.
You stop writing down these twominute things and you
immediately, when you have atask come up, you think to
yourself, deep, shallow, I canput it here.
And then you just put into yourplanner.
So like for me, it's acompletely mental process at
this point, but it takes time.
Yeah, it does.
It's not that it's not thatefficient for me at this stage
in the game.
I do write it down.
(31:29):
I think about where it shouldgo, and then I like transfer it
into my planner because it's notalways gonna be something that
goes in, this week per se, thatkind of thing.
So it's still a multi-stepprocess for me, but it has, it,
it helps me really prioritize.
Cause otherwise, like you said,before you put everything down,
then everything seems important.
Some of it, some of it's moreimportant than others and some
of it is, like you said, likeit's just reoccurring.
(31:49):
Like you're gonna walk the dogis gonna let you know it needs
to go to the bathroom, whetheryou write it down or not.
So yeah, you need to necessarilywrite that down.
Yeah.
The other thing that I foundhelped me, I'm not sure if it's
part of your model or not, butthe urgent important matrix, I
think they call it theEisenhower Matrix.
But you think about, with yourto-do list, is something urgent?
Yes.
Is it important?
(32:10):
Yes.
Take care of it, right?
Is it not urgent?
Is it not important?
Get rid of it.
And it helps you prioritize whatshould you be focusing your
energy on first?
What can you kick off the list?
What can you delegate?
What can you schedule?
It helps you really map thosethings out more effectively.
Like my brain's very logical, solike that helps me to really
break it down to I don't wannawaste my time on things that I
(32:32):
shouldn't be.
Hundred percent.
Yes.
Yeah, we do have that grid inthe book.
In the to-do list book.
Awesome.
Yeah, I find that super, superhelpful.
Yeah.
Yeah.
It's really great.
Yeah.
Especially for, yeah, it'sreally helpful, especially for
someone like me where like I,sometimes everything feels
important, yeah, question.
You know what I mean?
Is it urgent?
(32:52):
What's more, what takesprecedent over something else?
Yeah, it's important.
Absolutely.
So what can people expect fromyou next?
We have a couple more bookscoming out.
It was interesting becauseoriginally, we like to think of,
since your podcast is a littlebit more targeted towards
business owners, we like tothink about our product
offerings in terms of Tiffany.
(33:14):
Tiffany has the key ring thatgets you in the store and then,
maybe you'd get yourself like anice plate or a bowl as a
wedding gift, and then, at somepoint maybe you're gonna get a
ring or a bracelet.
So the different tiers ofproducts.
So we started out with our, so Iknow some people start with
building their audience, but westarted, we wanted to have a
(33:36):
proof of concept first.
Because we were creatingsomething that had never existed
before.
And so it's a little harder toprove is this something that
people actually want?
And so we, we created our courseharness the Power of Planning,
which is a two day virtualcourse.
People can watch the betarecorded version now, and they
can sign up for the wait listfor the live version.
(33:58):
And obviously the live version'salways gonna be the latest and
greatest because Natasha and Iare lifelong learners and we're
always reading and learning, andwe're getting feedback from our
alumni.
So there's the, so that's our,that's our engagement ring tier.
Then we were like, okay, sowhat's the introductory tier?
And so we came up with a, 40minute workshop on the to-do
list.
(34:19):
And then we also came out withthe book format because as I
mentioned earlier, some peoplelike to read, some people like
to watch, some people like tolisten.
And then we said, okay, we needour key ring.
And so our key ring is themorning ritual video series,
right?
It's the free video seriespeople can sign up for and get
on our mailing list.
However, if people also want to,give it as a gift, the mok makes
a great gift, or if they justwanna go deeper with their
(34:41):
learning on it.
So we have those three tiers.
However, the unexpected thing.
And if you've been anentrepreneur for a while, I've
been an entrepreneur now for 22years, right?
You learn that, you pivot cuzunexpected things happen.
What we were surprised by waswhen our 3 21 done book.
Hit bestseller in multiplecategories in Amazon and we're
(35:04):
like, oh, we were only gonnawrite one of these.
Yeah.
Sounds like a trilogy.
Yeah.
So we've got a bunch of bookseries ideas that kind of are
hit different categories.
So we're we'll have some morecoming out later this year as
well.
But yeah, so that that's what'sup next for us is going ahead
and.
We're taking, the course itself,like she said, that's the
(35:25):
engagement ring level and it'sthis two day course and it
really is, it is.
We like to talk about it like asa life design course, right?
So it's not just, it's not aboutproductivity and making you a
productivity robot and outputand all that kind of stuff.
It's really about thinking ofyour life as like, how would I
design my life if I got todesign it?
And.
Sometimes we don't always thinkof our lives in that realm.
(35:45):
And so we pause at questions andwe have exercises and of course
and by the end of that two days,You've got not only like a
design, but a way to implementthat design.
But there are components of itcuz we, when we first started
creating this course, we'relike, and then this and then
that.
And we realized that we werepiling all this amazing content
into it.
But we really had to like, lookat it with a good editor's eye
(36:06):
and be like, okay.
What is like the core of thisand how is this gonna be the
most efficiently helpful?
So all of those other goodiesthat we were, throwing in there
at first we're, we've decidedwon't put these into these small
book series.
These nice, easy, digestibleTopics that really do a deep
dive into whatever thatparticular topic is.
And so we're, because we'relifelong learners and planners
(36:29):
the series, so one of the seriesthat's coming up is gonna be
about like rocking your holidaysand having a stress free but
meaningful holiday for yourseason for yourself cuz.
And we've got plenty of otherbook titles as well too.
So we've got a bunch ofdifferent topics coming up later
this year.
Yeah.
Cause so much about productivityand goal setting and habit
formation is, based on business.
(36:49):
So we do take the more personalapproach, like how can you apply
these things to just making yourlife work better?
Because that was a big ahamoment for me about six years
ago was, I was thriving in thesebusiness areas, but my
relationships weren't as good asI wanted them to be, and my
health wasn't as good as Iwanted it to be.
So I was like why don't I just.
Take all these goal setting andhabit formation things that I do
(37:11):
for my work, for my business,and apply them to my personal
life.
And that's when my relationshipswere improving and my health was
improving and I just felt morefulfilled personally.
And so really that's what we'retrying to do is just take a lot
of the stuff that is taught topeople who are project managers
or in M B A school and apply itto everyday life.
(37:31):
Awesome.
I love it.
Yeah.
There are so many crossoversfrom what we do in business and
we don't really think aboutapplying it to our life, cuz
life just tends to happen.
But when we have things thatwork so well business wise, it
makes a lot of sense toincorporate them into our
personal lives and make, improvethe quality of our personal
lives as well.
So I think that's prettyawesome.
So if you had the attention ofthe whole world for five
(37:52):
minutes, what would you tellthem?
Ooh, that's a great question.
We'll probably have differentanswers because you each can
answer it.
How about that?
Okay.
I would say to become fulfilledpersonally, I believe that life
(38:12):
is just about becoming the bestversion of yourself and then
sharing that with the world.
And I just love to imagine whatthe world would be like if
everyone.
Felt fulfilled and happy withhow they spend their day.
And that doesn't mean being richbecause I've traveled all over
the world and happiness inpeople who do not have material
(38:35):
wealth.
And my goal in being a mom is toreally just allow my child to
follow what her gifts are sothat at 18 she can hit the
ground running.
So does she doesn't spend hertwenties floundering like I did.
Under the weight of shoulds andrepressed interests that I grew
(38:56):
up with.
Awesome.
I love it.
Natasha, how about you?
This, I love this big picturequestion.
I feel like the main thing.
One of the things, having workedwith Allegra on creating B Y W D
and the course and the books andalso so forth I mentioned
earlier this idea of life designwhere I had.
(39:19):
Been back burnering ideas andgoals for myself and not putting
myself first.
And it's still a journey for meto this idea, this concept of
fully embodying, prioritizingmyself, first, prioritizing
yourself in such a way thatreally helps you feel like a
Lego said fulfilled that thenallows for you to be available
(39:40):
in all the ways and gifts thatyou have available.
To you to gift, right?
So that to me is, I feel like ajourney and being able to really
prioritize yourself in such away that you are showing up as
your best self.
And I say that not so much likeyou gotta be killing it.
(40:00):
I'm giving a hundred percent.
Because I absolutely have falleninto that idea and that trap and
these ideas of what otherpeople's ideas successors.
And even just coming into thispart of my life and going what
is my definition success, myide, my idea and definition
success in my twenties andthirties was way different.
And it really looked veryexternal.
And I'm still in a process ofdefining what that, what, that's
(40:22):
what that idea of success lookslike for me.
And so I suppose the ultimatething would be, Really take a
look at what is your idea ofsuccess for you, and this idea
of allowing for yourself to befulfilled inside of what you are
fulfilling, what's important toyou.
And it is wild, but it doeseverything.
(40:43):
Everything falls out in front ofthat like meaning.
You being able to find yourselfyour own defini definition of
success and what that looks likereally helps not just you, but
everyone around you.
Totally.
And I think that's also likecoming in alignment with your
gifts and being able to use yourgifts to help people.
(41:04):
Everything else just becomes somuch easier.
It does.
Yeah.
Absolutely.
And also part of why we loveteaching this to parents is
because we know that by modelingthis for their kids, we're
helping to create culturechange, right?
Because their kids will thengrow up with that as a model.
A hundred percent.
Awesome.
We talked about a lot ofdifferent services and a lot of
(41:25):
different things that you offer.
We'll have all the links downbelow, but where can listeners
and how can listeners bestsupport you in your work?
Best place to go ultimatelywould be our website, yw
dreams.com.
Everything is there.
All the links are there to gocheck it out there.
You can follow us on our socialmedias, b y w dreams at
(41:47):
Instagram and Facebook andTikTok.
You can find all, find our usthere, but our website's got
everything.
Yeah.
And we're really in the, for thebusiness.
Listeners, we're, we have ourproof of concept, we have this
amazing feedback.
We have this, these testimonialswhere people literally use the
word life-changing for ourcourse all the time.
(42:11):
And that's a hard thing for meto admit because that sounds so
braggy.
So I'm just gonna put that outthere.
But, Now we're in the buildingour audience stage because we
just, want people to get to knowus.
If you're ready to go all in andbuy our books and, sign up for
our wait list or take our videocourse, do it.
(42:33):
They're, you won't regret it.
We've never heard anyone saythey didn't learn something no
matter where they were on theirjourney of.
Planning, goal plan, goalsetting, planning, productivity
but also they make fantasticgifts.
We have been getting a lot ofpeople giving them as gifts, so
if you need a gift for thatperson that has everything, here
(42:54):
you go.
I love it.
So yeah, we'll have all thelinks down below, and I love
what your girls are doing.
I'm so excited to see what'scoming out next and the books
that you're working on and can'twait to share that with
everybody and I appreciate youbeing on today.
So thank you very much.
Thanks for having us.
My pleasure.
Yeah, and you can hit meup@sevenfigurebuilder.com and I
(43:15):
look forward to seeing you onthe next episode.
welcome to the seven FigureBuilder Show.
(00:01):
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup their time with gorgeous
automations to grow theirbusiness to seven figures and
beyond.
And I'm here today with my twofriends, Natasha and Allegra.
Welcome ladies.
Hi.
Thanks.
Nice.
Thanks for having us.
Absolutely.
I know.
I'm thrilled for today.
(00:21):
So for those that haven't hadthe pleasure of meeting you yet,
can you tell us just a littlebit about what you do with your
business?
So our business is called BeyondYour Wildest Dreams, and this is
Allegra, and we are basically aproductivity, habit formation,
goal setting through the lens ofbeing parents and caregivers.
We like to say that we're on amission to help moms and
(00:43):
caregivers prioritizethemselves, save time, and
accomplish their goals.
I love it.
Yeah, we have a lot of moms outthere that are doing life and
business at the same time andthey often feel like they're
competing in so many ways,especially with our time and
attention.
And I'm a mom myself, so I candefinitely feel the pain and am
(01:04):
there many times over.
So yes, I definitely hear youthere.
That's awesome.
I love the mission.
Yeah.
And it was really born out of,our own frustration as a mom, as
a woman, a working woman.
And a woman who has an advanceddegree.
I personally never feltdisenfranchised until I became a
mom because American societyreally does not support
(01:26):
families.
It does not support workingmoms.
We're one of only twoindustrialized countries that
don't have federal paid parentleave.
And so there was a lot of backburnering of things that I
wanted to be working on because.
As a mom, even if I was working,when something unexpected would
hit my family, I would be theone who would have to absorb it.
(01:50):
And I really felt like I wasstarting to lose part of myself,
and I felt like I had seen itaround me all the time because
it's culturally acceptable, it'ssocially acceptable.
Even encourage maybe for womento back burner themselves to
their families, but.
I also knew that was just gonnalead me to a place of being
resentful.
I rejiggered all the stuff thatI had learned in my decades of
(02:13):
schooling and just my personalinterest in brain science and
productivity and goal setting,and found something that
actually worked.
And so I had casually startedcoaching friends and family,
Natasha being one of the people.
And I had, I'd actually beendeveloping my own planner for.
About five years.
And really it was just for myown use.
(02:34):
But what I discovered over thefive years was that there is no
perfect planner.
What one really needs is thethought process behind how to
plan so that you can be nimbleenough to change things when all
the unexpected stuff gets thrownat you, as it often does.
And so I'm seeing success,Natasha being one of my, Quote
unquote star students in termsof was really getting it.
(02:57):
And I said to her, I said, youknow what?
I don't think the planner isreally what people need.
There's lots of planners outthere.
What people need is aphilosophy, a way of thinking
about planning.
Yeah, and I like to say be,because I really did come to
Allegra in desperation.
I was like, girl, how are youdoing this?
Rocking it.
She's a homeschooling mom.
She's just killing it in herdifferent businesses that she's
got going on and rocking andmaking time for I.
(03:19):
Great camping vacations and allthe things that like make life
fun and full too, and I waslike, I'm stay at home, work at
home, work from home mom, and Ijust felt like talk about the
back burnering.
Like I, for the last decade Ifelt like that's what I was
doing, and I was coming out ofthe fog of, our kids are school
age, so we're not under amountain of diapers anymore.
Like they have different needs.
(03:40):
And I suddenly was like comingup for air and going oh yeah.
We'll, aside from my business,like what do I want?
To do.
I have all these great ideasthat I've been wanting to follow
through on, and I was, look, dida leg on.
I was like, she's killing it.
What's she doing?
And she and I, she was goingahead and coaching me like she
said, and we're different.
People though.
So we, so the way that Allegradoes it and the w the system
(04:02):
that we've developed that shespearheaded and then I jumped
on.
I like to joke around and justsay that like Allegra's, if
you've watched like a exercisevideo, shoot a person in the
front who's lift your knees andbreathe.
And I'm the person on the sidewho's save your joints.
And we just have differentstyles.
Yeah.
So we were very conscious ofYes, we're developing this, but
(04:23):
we really wanna make itcustomizable.
We wanna make it Sure.
So it's, it fits for differentpeople's lifestyles and
different, just also theirdifferent perspectives and
they're with different ways ofbeing, so we've we give a lot of
modify it this way or take thispart of that if the whole chunk
doesn't feel like it works foryou.
Yeah, which is huge because allof our lives look completely
different, right?
Even if we're all working, we'reall moms.
(04:44):
It doesn't matter what we'redoing.
It's almost 100% different.
Yes.
So it needs to be modifiable toapply to different people's
lives.
So do you focus more on likework from home moms or in office
moms, or all the above?
Or really, where do you helpout?
All of the above.
As Natasha said, we feel likeour core audience are people who
(05:06):
are not.
Under a mountain of diapers, weactually just did a.
A cla.
We led a class for a preschool,and some of the parents had
older kids, so they understoodthat, at five there's this big
change in terms of how much freetime you have.
And at 10, another change.
But some of them only hadpreschool-aged children.
They were just like, I just wantmore sleep.
(05:27):
And I've been there.
And so part of it was just likeit gets better.
Trust me, it gets better like.
Power through.
That's just the season you're inright now.
But it will change.
That's really where one of ourbooks Rock Your Morning.
Three Simple Steps to TakeControl Of Your Morning comes in
(05:47):
because we feel like the numberone tool for anyone who's
feeling like they're just notbeing taken care of is a morning
ritual.
It is the thing that keeps mesane and I'm not.
I'm not being hyperbolic when Isay that.
Like literally sane is to justtake an hour every morning and
(06:08):
know that I am getting my needsmet in all different ways.
And this is available as ane-book and a book, but it's also
available as a free video courseon our website.
It's just we have two minutevideos.
There's three of them.
You get one for three days in arow, and obviously it's not as
comprehensive as the book perse, but.
(06:30):
If you get information betterthrough video, right?
Some people like to read, somepeople like to listen, some
people like to watch.
We just wanna put it out therein different formats.
And for the people listening tothis podcast, they can't see how
thin this book is.
But this book is a workbook andit's probably, it's less than an
hour read, so it's not long byany stretch of the imagination.
But I do feel like it is thenumber one thing.
(06:51):
It's a gift that you can giveyourself every day.
And as Natasha and I weretalking, we do an Instagram live
every Wednesday at nine 30Pacific.
And we were actually justtalking about how, no matter how
crappy, no matter how sidewaysyour day goes, I go to bed
saying, okay, at least I have mymorning ritual tomorrow I can
reset.
(07:12):
Yeah.
And a heavy, fresh start.
And that ritual can be, Smalland compact, or it can be, more
involved depending on, what timeyou, you have, like Allegras our
rituals look different becausewe have different needs in the
morning.
I have to, my ritual is brokenup into two parts cuz there's
drop off in the middle of it.
So there's small, so I've got itlittle chunked out and it can be
really simple, but it's reallyjust a way to like we, she and I
(07:34):
talked about earlier today inour Instagram live that the.
That having the ability to goahead and just set aside some,
like regular self-care asopposed to that just
happenstance, like massage amonth or pedicure every once in
a while, self-care, like theregular self-care is as
important to fill up that tankand be available for yourself,
(07:56):
your business your family, andthat's why we really love the
ritual.
Yeah.
One, I, go ahead.
I just wanna say one thing aboutNatasha's ritual too, that I
really love is that because it'snot something that I do and I've
actually been thinking maybe Ishould incorporate this.
So she has her ritual broken upinto, before drop off and after
drop off.
But part of her ritual is herhusband and she walked the dog
(08:19):
together.
And that's part of their timetogether as a couple.
And it's interesting cuz myhusband and I, our morning
rituals are like parallel traintracks.
They're happening near eachother and at the same time, but
we don't interact at all.
So I've been thinking that maybewe should start, and actually
part of his morning ritual iswalking the dog, and I was like
I guess I could get up and walkthe dog with him five minutes
(08:44):
earlier.
Like a morning ritual, it reallycan be.
We don't tell people what theyshould put in their ritual.
It's up to them.
We just help them create it.
Devise it, create it.
That's what the workbook isabout.
That's what the three littlevideos are about, is just
helping you create it and alsomake a really strong case for
why it's important.
Because it feels sometimes oh,it's just one more thing to do
(09:05):
and and really recontextualizingit into no, actually, it's
really important that you goahead and put yourself first and
find out and prioritize what isimportant to you and what can I
get in this morning?
What can I do?
Set aside and carve time out forthis morning, that will really
feed me so that I'm, I, so Idon't feel depleted.
A hundred percent.
Yeah.
I have a pretty set morningritual as well, and my husband
(09:27):
and I, we spend the morningstogether.
Like we have our coffeetogether, we connect, we talk,
we do our thing, and then hegoes off to work.
I do my thing here.
I keep trying to expand mymorning ritual to include a
workout.
That's where I struggle.
I'm like, all right, I gotta getup just a little bit earlier so
I can get my workout in.
And then do you know our time?
And then.
Daytime, right?
Like you have everything thatfollows after that.
(09:49):
But yeah, I totally agree withyou.
It's so incredibly important.
Whatever your morning rituallooks like, to have some sanity
time before you just get towork.
Cause I know some days I juststumble in if we don't, spend
our time together.
I stumble in and just startworking with my coffee and it's
oh my God, it's five o'clock andI didn't shower yet.
You feel gross, you don't,you're not as productive and.
(10:09):
You just need to have thatsanity time.
So the day tends to get awaywith your, get away from you if
you don't make it a priority.
Agreed.
Yeah.
And also depending on your age,Natasha and I are both in this
like perimenopause stage, right?
Where supplements have gone frombeing a eh, if I remember to A,
oh my gosh, I need them so thatI'm to function.
(10:31):
Yeah, this is where a morningritual is really helpful to just
help make sure those things thatjust have to happen.
Yeah, absolutely.
When I started likeincorporating that and tracking
it, when I lo and behold allthese things, I'm like, these
supplements don't work.
I wasn't taking them veryregularly.
(10:51):
I started taking them regular.
I'm like, oh my goodness.
They actually help imagine that.
Yeah.
Imagine that.
They do stay on the bottle.
It's take 60 to 90 days to feel,to see real results.
And I was like, who can do that?
But the ritual, and it literallyjust creates like, it's just a,
it's just a teeny bit moreeffort and really good returns,
really good reward on likesuddenly, oh, my joints do feel
(11:13):
better, kind of thing.
And the other thing I wanna justmention, Julie is like, This,
the our morning rituals are likecontin, like works in progress
too.
You know what I mean?
We're always I say you gotta getthat workout in.
Yeah.
Great.
It's, it for sure.
Michael said, our, my, theritual now would've been white
way different 20 years ago,right?
And there's one of the otherthings that we really encourage
(11:34):
people to do is even just goingahead and setting aside, I know
this sounds ridiculous on somelevel because we always wanna
hit the ground running, but evenjust putting one minute in for,
let's say a stretch that startsto carve out some time, that's
like start somewhere.
Start somewhere.
Yeah.
Or maybe one minute of jumpingjacks.
One minute.
So that you start to just putthat little wedge in there.
(11:55):
And because we wanna go I'mgonna go to the gym five days a
week for, like an hour.
And then that's unsustainable orit's not, it's unrealistic that
we would sustain that I shouldsay.
But you can really start withthere's this Japanese Theory or
philosophy called ki the kaizenway, where it's just talks about
start with one minute.
And the next thing you know,maybe it's gonna be 90 seconds,
(12:17):
and then next thing you know,hey, you're up to five minutes.
And to really let yourself havethe long game, the long time
kind of perspective of insteadof feeling like the pressure to
wedge in, a good 45 minutesinstantly.
Yeah.
That, and like you mentioned,you break yours up.
I think of at my lunch break, mydog just walked by For those on
video, I take my dog out for awalk.
(12:38):
I try to make that a prioritytoo.
But like those, breaking up yourday into having your own sanity
time and like I share with myfamily if I, if my.
My health is not well, like myblood pressure's through the
roof, what?
Whatever I'm of no use toanybody.
If I don't take care of myself,I can't help anybody else.
So as a mom, as a woman, we tendto put ourselves last.
(13:00):
We just do, and I speak formyself there, but.
You have to be able toprioritize.
I don't think you're justspeaking for yourself and
everybody else out therelistening.
Yeah.
But it's very easy to do and ifyou don't put yourself, up there
and take care of yourself.
Like I said, you can't helpanybody else.
Yeah.
We say hashtag put on youroxygen mask first.
(13:23):
Yeah.
All the time.
Because you can't help anybodyif you are dead.
True.
Truly.
I know.
I know.
It's the truth.
So what do you find, I don'tknow if this is somewhere you
delve into, but on the friendlevel, like I know it can be
very isolating being in businessand just, you feel like you're
talking sales, so you don'treally connect with people.
But is that something you haveany tips for people that wanna
(13:45):
reach out at this point in theirlife and kind of broaden their
friend circle?
Yes.
Actually one of my, one of thethings that's in my weekly plan
is to call one person that isout of state or out of the
country, just so you know, oneof the beautiful things about.
The internet and in inexpensivelong distance or free long
(14:07):
distance calls.
I grew up in the age when I hada friend in London and our
telephone ca bills were like$200a month.
Oh yeah.
And so it's very different nowthat you can just call anyone
and it doesn't cost anythingreally.
And, but you still have to makethe time.
And we often say if you say it'simportant, but you're not making
time for it.
(14:27):
Then it's not actuallyimportant, right?
So I write down one name in myplanner for the week and I find
a time to call that person toconnect, right?
Because we do have so many morerelationships that we're able to
keep up than we were able to doin the past.
And it's so important to do thatbecause I think we take for
granted, I, I really work tostay in touch with my cousins
(14:49):
because we do have familymembers in common that we help
to care for.
And that just works a lot betterwhen our relationships are
nurtured as cousins.
It's a lot easier to ask someonelike, Hey, can you do this
really time consuming, expensivething?
When they actually care aboutyou.
So that's one thing.
But the other thing too is I'm ahuge fan of, The buy nothing
(15:14):
community.
Natasha's oh, I did not, we knowwe were going there.
Go for it.
I actually assumed thoughbecause it just, maven.
Yeah.
So Julie, I don't know if you'veever heard of Buy Nothing.
Fill me in.
Okay, so Buy Nothing is amovement that started about a
decade ago with two moms inWashington who were just like,
(15:36):
God, we have so much stuff asmoms.
It'd be nice to just have a wayto hand this off to someone else
who needs it.
And so they created a giftingcommunity within Facebook where
it was literally just ask forwhat you need, gift what you
have.
No questions asked, no moneyexchanged.
That's awesome.
And it grew very organically.
(15:56):
It has since changed.
I'm not gonna talk about the newformat, which involves an app.
I'm just gonna talk about theFacebook group format.
So I.
For years was looking to see ifthere was a buy nothing group in
my community and there wasn'tone.
And so finally when the pandemicstarted, I said, I'm just gonna
start one in my community.
And the interesting thing aboutBuy Nothing Group is that when
(16:19):
you join, you immediately haveso much more in common with
those people because you sharethis philosophy of gifting.
Without asking.
And of repurposing.
And so I have made friends inthat group so quickly just
because and there's some people,because you have to be within
(16:40):
like a certain area.
Yeah.
So there are people in myneighborhood.
Do you find local people?
Local people?
Yeah.
So it's even paper.
Yeah, hyper local.
So we're in Los Angeles,obviously big city.
So you're not exchanging withsomebody who has to drive 10
miles or more to come, like it'svery, it's very local, so it
makes it, a efficient and moreeco-friendly, but also, hey,
(17:01):
people in your neighborhood youexist.
Yeah.
Have some, some values that aresimilar, right?
Yeah.
And so they're people in myactual neighborhood.
That I had never met before, theBuy Nothing group that I have
become good friends with.
Now our Buy Nothing group isgoing on three years because we
share this philosophy.
But, one of the things that wetalk about in our harness and
(17:24):
power of planning course isreally designing your life in a
way that allows you to live yourvalues.
So really whenever I'm, and letme just back up.
This is born out of a story thatI heard about Richard Granson,
which.
Richard Branson talked to thisgroup of CEOs, and one of the
CEOs was so enamored with histalk that he said, please come
to my company and give thattalk.
And Richard Branson's peoplesaid, sorry, no.
(17:46):
And then he said, okay, howabout if I offer Richard Branson
this huge amount of money?
And they said, sorry.
No.
And then he said, okay, opencheck.
What will it take to get RichardBranson to come to my company
and.
Richard Branson's people said,sorry, we weren't clear.
Richard has four goals that he'sworking on, and if an activity
does not support one of thosegoals, then it's an automatic
(18:06):
no.
And so when I heard that story,I thought to myself, that's the
sort of clarity that I need tho.
Those are the sort of boundariesI need to be able to say no
quickly.
And I am not the person who.
Does, wine night?
I'm not, I'm just not a drinker.
I don't like to go out at night,but I love to be in the outdoors
(18:29):
and I love to hike.
And so when one person, when onemom put in the buy nothing group
Hey, I'm looking for a hikingbuddy, I, it was an immediate
yes because it allowed me tolive the, my values of being
outside, it allowed me to livemy value of getting an activity.
And I was gonna get to know thisperson who, three years on now,
has become a very good friendthat I do a lot of different
things with.
(18:50):
And every once a week, she and Iand a few other women, now it's
the group has grown.
We do these sunrise hikes andour goal is to do 30 sunrise
hikes in a year, and then wereward ourselves with an outing
at the end of the year.
Awesome.
But that has been, the buyinggroup has been an amazing way to
make real friendships quicklybecause you get through all this
(19:14):
other stuff because you alreadyknow that you're philosophically
aligned.
And I think something thatAlleg, just to piggyback on what
Allegra said, like there's a togo ahead and it sounds almost
maybe too structured oh, I'mgonna go ahead and.
Dedicate this week to talking tothis person or that kind of
thing.
But I find that if I don'tstructure that in, if I don't go
ahead and have a, I have a, itused to be a weekly hike with a
(19:35):
friend.
Our life has gotten a little bitcrazier, but now it's it's a
monthly hike with a friend thatwe have, like this ongoing
thing.
If I don't have that structure,if I haven't put it in a place
in my schedule where it exists.
Outside of just oh yeah, I gottado that.
Or on this oh, I really mean todo that type thing.
If I don't put it in existence,it just, another month goes by.
(19:56):
Yeah.
So whether it be a coffee datethat, you know I have an my next
door neighbor and I we want, we.
Basically wanna get togetheronce ev every three months, like
we wanna have a monthly excuseme, every three months we go out
and have breakfast.
If I don't, if we don't schedulethat in, and same thing with a
friend of mine who we try to goand have a mani patty so that we
could, it's really more about usgetting.
(20:17):
To sit next to each other andtalk.
But if we don't schedule thatwhile we're leaving the previous
Manny Patty, if we don't put itin the calendar and make the
appointment then I can tell youwhen we first were like, Hey,
we're gonna do this every month.
Ha.
One year later.
Yeah, our calendars.
But that would just, it wouldjust go by and be like, oh girl,
I can't do it.
That kind of thing.
But we made the appointment atnail place, in that moment.
(20:40):
Looked at our calendars.
Yeah, we've had to rescheduleit, but it just puts it in
existence in another way.
And that would be my, ourbiggest, I think, tip is to
just, I.
Kind of find a way to structureit in such a way.
Same thing with like date nightswith my husband.
Like we've been saying forforever, let's have a, an
ongoing date night.
This year finally, I was like,we're gonna have 12 date nights
this year.
That sound like a lot to somepeople, but that's a huge,
(21:02):
that's 10 more than we had lastyear.
You know what I mean?
So that kind of thing where youhave to find a way to structure
and structure it in, in, in a,it doesn't have to be like
rigid, right?
But it just so that it it'smaking a priority.
Yeah.
Make clarity and then put it inexistence, so that's the thing,
that's the key for me.
It's not just oh, we should dothat, but oh, we're specifically
(21:23):
doing it the last Friday ofevery month, or something like
that, like putting it in thecalendar.
Yeah.
And so I think that goes withfriends too, and just, and find
finding those friends that,we've all probably been through
the process of Mom dating, justkinda oh, going on a first date
with another mom and being like,oh, is this gonna work out?
Like I know, am I gonna likeyou?
That kinda thing.
Yeah.
And different stages atdifferent ages and different
(21:45):
stages.
We find, different people that Ithink we gel with, and and then
sometimes not so much differentseasons.
It depends.
And going back to the Kaizen wayof thinking, right?
Natasha and I met, Now, 10 yearsago, right?
Yeah.
And we saw each other maybe oncea month, maybe quarterly.
(22:06):
It was very regular.
And then we joined like a familygroup, a social group together.
And so then we were seeing eachother once a month regularly.
And then at some point, westarted, I started coaching her
and then I said, I think thiscould be a business.
Would you be interested in doingit with me?
And part of the.
Part of the appeal of doing thisbusiness was to spend more time
(22:26):
with someone that I like talkingabout things with.
And Natasha brings interestingarticles to my attention and,
vibing back and forth.
And this grew slowly over a longperiod of time, just my
friendship with these women whohike, it's like we started out
hiking and for a while it wasjust two of us, and then became
three, and then became four.
And then we like came, let's doit more often, and now let's
(22:47):
play tennis together.
And pretty soon we're gonna belike road tripping and cross
country together.
Probably.
That sounds awesome.
But you have to start with theselittle bits and see if it's
working for you and if you wannaexpand that bit, it is this, and
we talk about this in.
Both of our books that, thecommon, the conventional wisdom
is that takes 24 days for you toestablish a new habit, and
(23:10):
that's just not true.
It takes much longer than that,but I feel like people knowing
that it takes much longer thanthat is, half the battle to just
realize that changing behaviortakes time and to take the
pressure off yourself to expectyourself to immediately change
like you're literally movingaround.
(23:32):
These bundles in your braincarving out new habits in your
brain.
And that only happens as fast asit happens and you can't really
speed it up.
Yeah, you can't force it.
No, you can't force it.
So it just takes time.
It does for sure.
So speaking of prioritizationwhat is your take on to-do
(23:53):
lists?
How do you find that they helppeople?
Initially to-do lists arehelpful because it's always
helpful to put something down inwriting, right?
Like when you have all of thesethoughts in your head about
things that you need to do, andyou don't put them physically
anywhere in writing, it's likehaving all of these open tabs in
your brain, right?
(24:13):
And you're like, oh I have thatthing, and I have that thing,
and I have that thing.
So it's actually a greatde-stress.
Activity to just do brain dumpsand get information down onto
paper.
However, once you've done that,then what do you do?
Because you end up with thislist that looks like this.
Write a thank you.
No paint cabinets.
(24:33):
Pick up contact lenses.
Work on business automations.
Walk the dog repo the fern.
Buy that gift for your friend.
Brush your teeth.
Order pencils.
Buy dog insurance.
Schedule a haircut.
Write a business newsletter.
It's just like very random,right?
And so we have three veryspecific tips to help people
take that randomness and cut itdown and think about it
(24:59):
strategically, and then to putit into existence, as Natasha
was saying, into their actualcalendar.
And like for instance, one ofthe things that we talk about in
terms of doing it strategicallyis looking at tasks and thinking
to yourself, is this a deep taskor a shallow task?
And by deeper shallow, we meanwhat kind of attention span do
(25:20):
you need to have in order to dothis work, but also how much
output do you have to create?
Like for instance, I write threetimes faster in the morning than
I do at night.
And so if I wanna work fast, I'mabsolutely gonna do that in the
morning.
Now creative thinking has beenshown to actually be stronger
(25:40):
when you are a little bit tiredbecause you make these like
loose connections between thingsthat you might not make when
you're super alert.
So if I have to dobrainstorming, even though in
some ways that's a verycreative.
Task.
I should actually do that whenI'm a little tired, so I can be
more free thinking, right?
So to just think strategicallyabout what kind of attention you
(26:02):
have to give to a task.
So then you can say to yourself,okay, business automations,
that's gonna be very text heavy.
I need to be super on point withmy, Catching typos and grammar
and whatever.
So I'm gonna do that in the am.
I'm just gonna do it for anhour, cuz after an hour my focus
is gonna wander, but I'm gonnado it Monday and Wednesday and
Friday from eight to 9:00 AMuntil it's done.
(26:25):
Because you need to review thoseautomations.
And for people who don't knowwhat automations are, when you
sign up for an email list andyou start receiving emails,
that's an automation, right?
And it just takes a lot of timeto build those.
And so one hour Monday,Wednesday, Friday, until it's
done so that it can be, get theproper attention.
Because if you try to hammerthat out in one day, it's gonna
be full of errors.
(26:48):
Yeah.
You're gonna be sending peoplethree emails instead of one.
So it takes a minute to startto, shift into, is that a deep
task or a shallow task, andlooking at things that way as
opposed to just, oh, I cansqueeze it in, I can squeeze
this in here, I can squeeze thatin there.
And I tell the story all thetime.
I sometimes write reports backto my clients and just give them
like either, Updates or I do amonthly report for myself and I
(27:12):
was squeezing it in afterbedtime, but I was wiped.
You know what I mean?
Cuz that's the time where okay,the kids are bed now I have the
time to do it.
So looking at it like, and guesswhat?
A report that literally probablyshould have taken me 45 minutes
to do, would take me likeseveral nights to do because I'd
be in front of the.
Computer light, like my eyeslike I couldn't focus.
(27:33):
Here it is something that'staking me like three nights to
do when if I had just reallycarved it out into some other
time and space.
And really, again, like this isdeep work.
You need to do it when you'realert.
You need to really get, do itwhen you're wa you know, when
you're on it.
And it just, it that shiftedeverything.
Going from this perspective oflike, where can I fit it in as
opposed to when is the best,like when is the best time for
(27:54):
my brain to handle?
This is definitely a gamechanger.
And then also just looking atthe to-do list like that Allegra
gave as an example.
What can I bang out here?
What's a two minute job here?
What's two minutes?
What's something I can just bangbang.
Two minutes.
Two minutes?
And we recommend even.
Not putting on those things likerecurring, don't put down, don't
(28:15):
put down brushing your teeth.
You're gonna brush your teethbrush.
But for someone like myself whowas like an intermittent
flosser, right?
So that's a whole differentthing where that's gonna take me
two min, like less than twominutes really.
But I don't need to put that onmy to-do list either because
it's a two, it's something thatI'm trying to create a habit
with.
So That's a whole nother thingthat we would, that's, I wanna
have be recurring, but I'm notgonna put that on a to-do list
(28:37):
because that's like a differentkind of category, so to speak.
Something that I would track.
Cause I wanna do that daily.
And so that's really a wholedifferent kind of thing.
So I wouldn't put that on ato-do list per se.
Yeah.
That's not that's not like aone-off thing.
That's something that I wannahave, I create a habit around
and That's something a littlebit different, but these things
where it's gonna take twominutes.
Now, I always say to Allegra, alot of times I'll be in with a
(29:00):
client working on something andsomething will pop into my head
like, oh, you've gotta send thatemail to I obviously can't.
You'll, that's a two minutetask.
I obviously can't stop what I'mdoing with my client and write
that email.
So that.
Would go on the to-do list andlive there for, a minute for,
until I have a moment to go andreminder.
Yeah.
But things like things that youcan, when you're sitting down to
do that, to-do list and you canbang it off right then, like
(29:22):
it's send that text, make thatappointment, whatever.
Because otherwise your to-dolist can just become miles long,
yeah, every, that's justoverwhelming because you never
get any progress in it causeit's continually growing.
Yeah.
I think that is very importantthough, what you mentioned about
listening to your body,listening to your mind,
listening to your productivitytimes, and think about, over
(29:42):
time, looking back when are youthe most productive?
Yeah.
I found recently, I am not a bigfan of writing content and it
drives me crazy quite honestly.
Like I, if I sit there and I'mwriting stuff, I struggle, like
I get writer's block and I juststruggle.
But what I found personally andtip for whomever is if I
(30:03):
transcribe, it's so incrediblyeasy for me because then it's
just me talking.
So I've completely shifted.
My model in my content is I'lljust transcribe it to my phone
in whatever app I'm using, andthen I go back and I polish it
and I plug it in where it needsto go.
But if I'm sitting there at mydesk trying to type it out and
I'm having writer's block, liketo your point, it could take me
(30:23):
hours or days to do thesimplest, dumbest thing, where
if I realize with myself thisworks a lot better, it's way
more efficient, way moreeffective.
Fantastic.
And we're so lucky that we havethat technology to do that.
I'm the same Julie.
I'm the same.
Yeah.
Yeah.
I can't, it's not that I can't,I just find that it's just,
there's too much of a hurdle forme right now.
I don't know what's going, thatwas always the case for me, but
(30:45):
just, yeah, being able totranscribe it has been a huge
game changer.
Yeah.
So I think the ultimate goaljust.
One last thought on, yeah, goahead.
The to-do list is that, we havea three-step framework for
people to implement on theirto-do list, but that eventually,
The three step process becomesinternalized so that you stop
(31:07):
writing down these recurringthings.
You stop writing down these twominute things and you
immediately, when you have atask come up, you think to
yourself, deep, shallow, I canput it here.
And then you just put into yourplanner.
So like for me, it's acompletely mental process at
this point, but it takes time.
Yeah, it does.
It's not that it's not thatefficient for me at this stage
in the game.
I do write it down.
(31:29):
I think about where it shouldgo, and then I like transfer it
into my planner because it's notalways gonna be something that
goes in, this week per se, thatkind of thing.
So it's still a multi-stepprocess for me, but it has, it,
it helps me really prioritize.
Cause otherwise, like you said,before you put everything down,
then everything seems important.
Some of it, some of it's moreimportant than others and some
of it is, like you said, likeit's just reoccurring.
(31:49):
Like you're gonna walk the dogis gonna let you know it needs
to go to the bathroom, whetheryou write it down or not.
So yeah, you need to necessarilywrite that down.
Yeah.
The other thing that I foundhelped me, I'm not sure if it's
part of your model or not, butthe urgent important matrix, I
think they call it theEisenhower Matrix.
But you think about, with yourto-do list, is something urgent?
Yes.
Is it important?
(32:10):
Yes.
Take care of it, right?
Is it not urgent?
Is it not important?
Get rid of it.
And it helps you prioritize whatshould you be focusing your
energy on first?
What can you kick off the list?
What can you delegate?
What can you schedule?
It helps you really map thosethings out more effectively.
Like my brain's very logical, solike that helps me to really
break it down to I don't wannawaste my time on things that I
(32:32):
shouldn't be.
Hundred percent.
Yes.
Yeah, we do have that grid inthe book.
In the to-do list book.
Awesome.
Yeah, I find that super, superhelpful.
Yeah.
Yeah.
It's really great.
Yeah.
Especially for, yeah, it'sreally helpful, especially for
someone like me where like I,sometimes everything feels
important, yeah, question.
You know what I mean?
Is it urgent?
(32:52):
What's more, what takesprecedent over something else?
Yeah, it's important.
Absolutely.
So what can people expect fromyou next?
We have a couple more bookscoming out.
It was interesting becauseoriginally, we like to think of,
since your podcast is a littlebit more targeted towards
business owners, we like tothink about our product
offerings in terms of Tiffany.
(33:14):
Tiffany has the key ring thatgets you in the store and then,
maybe you'd get yourself like anice plate or a bowl as a
wedding gift, and then, at somepoint maybe you're gonna get a
ring or a bracelet.
So the different tiers ofproducts.
So we started out with our, so Iknow some people start with
building their audience, but westarted, we wanted to have a
(33:36):
proof of concept first.
Because we were creatingsomething that had never existed
before.
And so it's a little harder toprove is this something that
people actually want?
And so we, we created our courseharness the Power of Planning,
which is a two day virtualcourse.
People can watch the betarecorded version now, and they
can sign up for the wait listfor the live version.
(33:58):
And obviously the live version'salways gonna be the latest and
greatest because Natasha and Iare lifelong learners and we're
always reading and learning, andwe're getting feedback from our
alumni.
So there's the, so that's our,that's our engagement ring tier.
Then we were like, okay, sowhat's the introductory tier?
And so we came up with a, 40minute workshop on the to-do
list.
(34:19):
And then we also came out withthe book format because as I
mentioned earlier, some peoplelike to read, some people like
to watch, some people like tolisten.
And then we said, okay, we needour key ring.
And so our key ring is themorning ritual video series,
right?
It's the free video seriespeople can sign up for and get
on our mailing list.
However, if people also want to,give it as a gift, the mok makes
a great gift, or if they justwanna go deeper with their
(34:41):
learning on it.
So we have those three tiers.
However, the unexpected thing.
And if you've been anentrepreneur for a while, I've
been an entrepreneur now for 22years, right?
You learn that, you pivot cuzunexpected things happen.
What we were surprised by waswhen our 3 21 done book.
Hit bestseller in multiplecategories in Amazon and we're
(35:04):
like, oh, we were only gonnawrite one of these.
Yeah.
Sounds like a trilogy.
Yeah.
So we've got a bunch of bookseries ideas that kind of are
hit different categories.
So we're we'll have some morecoming out later this year as
well.
But yeah, so that that's what'sup next for us is going ahead
and.
We're taking, the course itself,like she said, that's the
(35:25):
engagement ring level and it'sthis two day course and it
really is, it is.
We like to talk about it like asa life design course, right?
So it's not just, it's not aboutproductivity and making you a
productivity robot and outputand all that kind of stuff.
It's really about thinking ofyour life as like, how would I
design my life if I got todesign it?
And.
Sometimes we don't always thinkof our lives in that realm.
(35:45):
And so we pause at questions andwe have exercises and of course
and by the end of that two days,You've got not only like a
design, but a way to implementthat design.
But there are components of itcuz we, when we first started
creating this course, we'relike, and then this and then
that.
And we realized that we werepiling all this amazing content
into it.
But we really had to like, lookat it with a good editor's eye
(36:06):
and be like, okay.
What is like the core of thisand how is this gonna be the
most efficiently helpful?
So all of those other goodiesthat we were, throwing in there
at first we're, we've decidedwon't put these into these small
book series.
These nice, easy, digestibleTopics that really do a deep
dive into whatever thatparticular topic is.
And so we're, because we'relifelong learners and planners
(36:29):
the series, so one of the seriesthat's coming up is gonna be
about like rocking your holidaysand having a stress free but
meaningful holiday for yourseason for yourself cuz.
And we've got plenty of otherbook titles as well too.
So we've got a bunch ofdifferent topics coming up later
this year.
Yeah.
Cause so much about productivityand goal setting and habit
formation is, based on business.
(36:49):
So we do take the more personalapproach, like how can you apply
these things to just making yourlife work better?
Because that was a big ahamoment for me about six years
ago was, I was thriving in thesebusiness areas, but my
relationships weren't as good asI wanted them to be, and my
health wasn't as good as Iwanted it to be.
So I was like why don't I just.
Take all these goal setting andhabit formation things that I do
(37:11):
for my work, for my business,and apply them to my personal
life.
And that's when my relationshipswere improving and my health was
improving and I just felt morefulfilled personally.
And so really that's what we'retrying to do is just take a lot
of the stuff that is taught topeople who are project managers
or in M B A school and apply itto everyday life.
(37:31):
Awesome.
I love it.
Yeah.
There are so many crossoversfrom what we do in business and
we don't really think aboutapplying it to our life, cuz
life just tends to happen.
But when we have things thatwork so well business wise, it
makes a lot of sense toincorporate them into our
personal lives and make, improvethe quality of our personal
lives as well.
So I think that's prettyawesome.
So if you had the attention ofthe whole world for five
(37:52):
minutes, what would you tellthem?
Ooh, that's a great question.
We'll probably have differentanswers because you each can
answer it.
How about that?
Okay.
I would say to become fulfilledpersonally, I believe that life
(38:12):
is just about becoming the bestversion of yourself and then
sharing that with the world.
And I just love to imagine whatthe world would be like if
everyone.
Felt fulfilled and happy withhow they spend their day.
And that doesn't mean being richbecause I've traveled all over
the world and happiness inpeople who do not have material
(38:35):
wealth.
And my goal in being a mom is toreally just allow my child to
follow what her gifts are sothat at 18 she can hit the
ground running.
So does she doesn't spend hertwenties floundering like I did.
Under the weight of shoulds andrepressed interests that I grew
(38:56):
up with.
Awesome.
I love it.
Natasha, how about you?
This, I love this big picturequestion.
I feel like the main thing.
One of the things, having workedwith Allegra on creating B Y W D
and the course and the books andalso so forth I mentioned
earlier this idea of life designwhere I had.
(39:19):
Been back burnering ideas andgoals for myself and not putting
myself first.
And it's still a journey for meto this idea, this concept of
fully embodying, prioritizingmyself, first, prioritizing
yourself in such a way thatreally helps you feel like a
Lego said fulfilled that thenallows for you to be available
(39:40):
in all the ways and gifts thatyou have available.
To you to gift, right?
So that to me is, I feel like ajourney and being able to really
prioritize yourself in such away that you are showing up as
your best self.
And I say that not so much likeyou gotta be killing it.
(40:00):
I'm giving a hundred percent.
Because I absolutely have falleninto that idea and that trap and
these ideas of what otherpeople's ideas successors.
And even just coming into thispart of my life and going what
is my definition success, myide, my idea and definition
success in my twenties andthirties was way different.
And it really looked veryexternal.
And I'm still in a process ofdefining what that, what, that's
(40:22):
what that idea of success lookslike for me.
And so I suppose the ultimatething would be, Really take a
look at what is your idea ofsuccess for you, and this idea
of allowing for yourself to befulfilled inside of what you are
fulfilling, what's important toyou.
And it is wild, but it doeseverything.
(40:43):
Everything falls out in front ofthat like meaning.
You being able to find yourselfyour own defini definition of
success and what that looks likereally helps not just you, but
everyone around you.
Totally.
And I think that's also likecoming in alignment with your
gifts and being able to use yourgifts to help people.
(41:04):
Everything else just becomes somuch easier.
It does.
Yeah.
Absolutely.
And also part of why we loveteaching this to parents is
because we know that by modelingthis for their kids, we're
helping to create culturechange, right?
Because their kids will thengrow up with that as a model.
A hundred percent.
Awesome.
We talked about a lot ofdifferent services and a lot of
(41:25):
different things that you offer.
We'll have all the links downbelow, but where can listeners
and how can listeners bestsupport you in your work?
Best place to go ultimatelywould be our website, yw
dreams.com.
Everything is there.
All the links are there to gocheck it out there.
You can follow us on our socialmedias, b y w dreams at
(41:47):
Instagram and Facebook andTikTok.
You can find all, find our usthere, but our website's got
everything.
Yeah.
And we're really in the, for thebusiness.
Listeners, we're, we have ourproof of concept, we have this
amazing feedback.
We have this, these testimonialswhere people literally use the
word life-changing for ourcourse all the time.
(42:11):
And that's a hard thing for meto admit because that sounds so
braggy.
So I'm just gonna put that outthere.
But, Now we're in the buildingour audience stage because we
just, want people to get to knowus.
If you're ready to go all in andbuy our books and, sign up for
our wait list or take our videocourse, do it.
(42:33):
They're, you won't regret it.
We've never heard anyone saythey didn't learn something no
matter where they were on theirjourney of.
Planning, goal plan, goalsetting, planning, productivity
but also they make fantasticgifts.
We have been getting a lot ofpeople giving them as gifts, so
if you need a gift for thatperson that has everything, here
(42:54):
you go.
I love it.
So yeah, we'll have all thelinks down below, and I love
what your girls are doing.
I'm so excited to see what'scoming out next and the books
that you're working on and can'twait to share that with
everybody and I appreciate youbeing on today.
So thank you very much.
Thanks for having us.
My pleasure.
Yeah, and you can hit meup@sevenfigurebuilder.com and I
(43:15):
look forward to seeing you onthe next episode.
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