March 24, 2023 • 26 mins
In this captivating episode, we dive deep into the world of search engine optimization and copywriting mastery with the brilliant Faith Hanan. Faith shares invaluable insights into how to boost your website's search rankings through strategic SEO techniques as well as craft powerful copy that converts readers into loyal customers. Beyond the technical skills, Faith also opens up about her journey of faith, the importance of family, and her lifelong passion for horses. Whether you're looking to grow your business or simply find inspiration from a creative and analytical female entrepreneur who has cracked the code to success, this episode is not to be missed. Tune in now for an entertaining and enlightening conversation you won't soon forget.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend, faith Hannah, how are
you?
Faith?
Hey, I'm good, Julie, how areyou today?
I am fabulous.
So for those that haven't hadthe pleasure of meeting you yet,
(00:21):
can you tell us just a littlebit about what you do with your
business?
So, um, well, whatever I do, Ihave to do it quick cuz I'm a,
like, I'm, I'm a I I'm a wifeand a mom of two little bitties,
a five-year-old and atwo-year-old.
And then I have barrel horses.
I help in church.
We help lead worship.
I mean, I've, I'm homeschooling,so what I do in business has to
(00:44):
be very efficient, veryeffective.
And for the most part, mybusiness could be summed up as
an SEO in copywriting.
Um, business.
So I've got, um, just one, likethree branches, basically, like
one hour consulting calls.
And then I have a courseteaching people how to market
their business online, um, usingorganic marketing.
And then I have like a done foryou side with copywriting and
(01:07):
seo.
But that's, that's pretty muchme.
I try to simplify everything andput it in normal human terms so
that our brains can understand se o and copywriting and
marketing without feeling likewe wanna bang our heads against
a wall.
Yeah, totally.
And for most people, I think SEOis a big scary mess, right?
(01:27):
Mm-hmm.
Like we don't know what happensbehind the scenes.
It's some magical thing that goothat, you know, Google does as
far as rankings.
Mm-hmm.
Can you just explain in humanterms what is it, and you know,
how can people use it?
Why?
Why do they care?
So, Yeah, so essentially likeseo, the, the most basic
definition that I've come upwith is it's setting everything
up on your website so that itcan be easily found and
(01:49):
categorized by Google.
And that's just the basic enessence of it.
And there are, there are factorsthat you don't see.
You know, is from the consumer'sper perspective and there's
factors that you do see.
Um, and so there's a lot ofheavy lifting on the front end
for sustained results on thelong end, you know, the long
(02:10):
game.
And for me it really boils downto like, how can I serve my
people best?
And get my solutions in front ofthe right people.
And that's my whole goal withseo.
And then I went on the teachingside of it.
I like to teach people in waysthat don't require like a
Harvard degree to understand, orlike an urkel level nerdiness.
(02:32):
Cause I'm like, listen, I'msmart, but like I don't wear
pocket protectors for fun.
Like people understand this.
Absolutely.
Mm-hmm.
So would you say with seo, is itmore a short-term plan or a
long-term plan?
Both, but more long-term, youknow, I mean, let's be real,
like the short-term plan isbooty shaking on Instagram.
(02:54):
Yeah, and like I'm just, I'mjust not about that life, you
know?
Yeah.
Like, I don't mind being infront of the camera, but I don't
wanna have to use social mediato grow my business.
And so for me, I'd rather investin, you know, really high
quality pitches and, you know,for the short term and long term
great SEO for my business andfor clients' businesses.
Totally.
(03:14):
And so does this apply to just,uh, one particular platform like
WordPress or does this apply toall platforms?
So I, as far as websites go, Ireally like show it as a website
platform host, and then becausethey are married to WordPress
for their blogging mm-hmm.
But for building websites likeshow WordPress is just like, I
can't do it.
(03:35):
I like show it, I like show itbecause you can do a lot of the
really SEO friendly stuff.
Mm-hmm.
But, It's a lot easier and it'spretty, yeah, and I'm like
pretty, yeah, WordPress can bequite challenging unless you
have like plugins and all sortsof editors and stuff that
mm-hmm.
You know, you kind of slap ontop of it, so.
Mm-hmm.
Gotcha.
(03:56):
So you also do the copywriting,right?
Mm-hmm.
And how would you say that theygo hand in hand or what is the
relationship there?
Well, because to me, it doesn'tmatter how many people come to
your website, if they get toyour website and it sucks.
You know, and it doesn't speakand it doesn't speak to them.
And I got into copywritingbecause I'm good with words.
And I would have these friendswho turned into clients and I'm
(04:17):
like, listen, you have thisamazing product, but your words
are not.
Showcasing how you help peopleand they're not speaking to the
right person.
And so just kind of throughoutthe years I've married this SEO
and copywriting to help peopleyou know at not, not just
attract the right people, butkeep the right people.
Mm-hmm.
And turn those people that youworked your little tush off to
(04:37):
get to your website, turn theminto amazing clients because
your words really resonate withthem.
Absolutely.
And I mean, really that is thesecret behind Google's rankings.
Mm-hmm.
Is when people find what they'relooking for.
And I know that sounds so basic.
Mm-hmm.
But at its essence, it's that,does the copy resonate?
Are they finding the resultsthey're looking for?
(04:58):
Is it meeting their needs or arethey just bouncing right away?
Because that's what's gonna getyou those higher rankings in
Google.
Right?
Right.
And it was so funny when that,that August, 2022 update came
out and they're like, stopriding like a robot.
I'm like, listen y'all, youshould never write one robot.
Yeah.
I mean, robots might get youfound, but robots aren't paying
the do.
Paying the bills.
(05:18):
Right.
You know, people are like,you're here to serve people.
So ultimately, all of yourcontent, all of your copy,
everything that you do inbusiness should be about serving
people.
Mm-hmm.
And serving your people.
And so if SEO is just a tool toget you there, like let's use
it, y'all like quit ignoring it.
Like I know it's scary and it'sintimidating and there's
(05:39):
definitions out there that makeno sense.
But it is a tool.
It's just a tool to help youserve your people.
For sure.
So speaking of robots, have youdug in much to the whole chat G
B T thing and how that couldpotentially impact seo?
So yes and no.
Like some, I mean, I just, everyAI tool I've ever used Sounds
(06:00):
like a robot.
Mm-hmm.
And I don't like reading thingswritten by robots.
I don't know one single personwho does.
And so I think, I think toolslike that are useful for helping
to generate ideas and helping toget you started.
If you're just like staring at ablank screen, don't know what to
do.
But I never, I'm never at ashortage for ideas of what to
talk about.
(06:22):
You could see my content lists.
And so, and to me justpersonally, it's way harder to
take something.
And edit it and like refine itthan it is to just create from
scratch.
Mm-hmm.
That's just the way my brainworks, and I know that that's
not the case for everybody.
Some people like to take atranscript and edit it down, but
like, not me, like, I'd ratherjust like, get outta my way, let
(06:43):
me create something fromscratch.
So I'm, I'm not using it.
I mean, I'm, I may play with itsomeday just to be like, yeah,
hey, what does this say?
But no, I mean, ultimatelyagain, you know, SEO should be
to serve people.
Now is chat Jeep, you know, isthat gonna be.
Useful to some degree, probably.
But should you use that to writeyour content or come up with
your all, all your ideas like,no, no.
(07:06):
Yeah.
No, and I think, I think as timegoes on and as these AI tools
get more intelligent mm-hmm.
I think we as humans are goingto become even more sensitive to
human written content.
Mm-hmm.
And you know, it's kind of likewhen the first, um, robot.
You know, phone calls that weused to get forever go.
Right.
(07:26):
And you become more and moresensitive as they get smarter
and smarter.
It's like, I think I'm talkingto a robot, I'm really sure, but
I'm pretty certain this is not ahuman.
You know, I, that's kind of howI feel this will progress.
Mm-hmm.
Um, where right now, yeah, youcan usually tell it's pretty
techy.
Like, personally, I like to useJasper's.
One of the tools, I don't usechat, t p t.
(07:47):
Mm-hmm.
But I like Jasper just to like,you know, give me those ideas.
Mm-hmm.
Mm-hmm.
Um, But I find I am not acopywriting queen, so I love
people like you because like, Ilove to, you know, have people
help with copy.
Mm-hmm.
But I find personally I dobetter transcribing mm-hmm.
So I can get my, my personalvoice out better mm-hmm.
When I'm transcribing than whatI'm writing.
(08:09):
So that's been kind of a, a tipthat I found that helps me.
Mm-hmm.
Because I'm not, that is not mystrength.
Yeah.
But even, but would you say thateven as a, as a verbal
processor, it's easier for youto just create verbally from
scratch?
Yeah.
Yeah.
Yeah, it's when I'm writingthat, like my brain tries to
organize it too much kind ofbefore.
Oh.
So I, yeah.
I kind of get stuck some timewith writer's block.
(08:31):
Yeah.
That's funny.
And it's, it to me, like one ofthe most fascinating things
about business is, you know, youhave your God-given strengths
and your gifts, you know, andyour brain made exactly like it
is, you know, and you havesomething very particular and
very, you know, amazing to offerthe world that is different than
me.
You know, and it's differentthan the girl down the street.
(08:53):
And so it's just so fun to seehow like everybody's strengths
can play together and, you know,just be a blessing.
Absolutely.
Absolutely.
No, and that, I think that's oneof my favorite parts of this
podcast is that I get to connectwith such cool people and, you
know, see what people'sstrengths are and, you know,
collaborate and work togetherand like it just forms some
really cool relationships.
(09:13):
So, absolutely.
Yeah.
So we'll talk family.
How do you juggle everythingthat you mentioned,
homeschooling your kids andfamily and wife and mother, and
all those fun things.
So, fun story.
Um, so I only work 15 to 20hours a week.
Mm-hmm.
(09:33):
Max.
That's it.
Um, When I'm in a sprint season,it's maybe like 25.
Um, and I have an amazing,amazing support system.
Um, my husband is like, bestever I could, I could shout his
praises from the rooftop, like,he's amazing.
Um, he like, just on the reallypractical, tactile like he cooks
(09:54):
because I'm a terrible cook.
I can do dishes and I'll clean,but he cooks and so like, that's
something that's off my platethat I'm not doing.
My mom is amazing and shewatches my kiddos two days a
week.
And so that's when I hustle mybustle and I work.
And then also like I've got somesystems.
Y'all.
Like I am not reinventing thewheel.
Yeah.
Ever, ever.
(10:15):
And so, and it's funny cuz.
I am a very creative brainperson in a lot of ways, but I
have so many systems and I'm sojust like structured with my
time and my systems now thatwhen I have to start something
new, I'm like, wait, how do I dothis again?
Because I'm very systematic.
So, and I have, I have oneperson on my team, um, she's
(10:35):
amazing.
She's been one of my bestfriends literally since middle
school, and she has just, she'sjust awesome and she helps her
with writing and VA work.
And then I also have aninternship program.
Awesome.
So yeah, it's really, it's funand it's fun to blend and
balance and you know, like am Iscaling at the rate that I would
if I was working 80 hours aweek?
Probably not, but that's okay.
(10:56):
Yeah.
You know, I want, I want mybusiness to serve my life, not
my life, to serve my business.
So we are in church at leastonce a week serving there, which
is so fun.
My kiddos are like, Very excitedand involved there.
Um, we homeschooling takes, youknow, not a ton of time in the
morning cuz my kid's five,right?
Mm-hmm.
So it's not like an all daydeal.
(11:17):
Um, and then we just try to be,I'd love to say that we're
minimalist, but we're not, andwe're never gonna minimalist
because I have too many hobbiesto me to be a minimalist.
But, you know, it's just, it's abalance and it's.
Fun and usually it's notfrustrating, but occasionally
it's frustrating to like fit allthe pieces together.
But I've learned from somepeople and I've invested to
(11:39):
learn.
From some people who are muchmore systematic in their
thinking than I am, because Irealized that that was not one
of my strong suits.
And so I knew if I wanted togrow that I was going to have to
really hone in on my systems andget some automations going and
just really push past thatbarrier of, you know, Not
wanting to be systematic, I'drather just go bouncing through
(12:02):
a field, you know, like throwingwildflowers like up into
personality more so than like,right, do this, do this, do
this, do this.
But I'm also really goaloriented, goal oriented.
So I was like, listen, if Iwanna get there, I'm gonna have
to bust my butt to get there andwork smarter, not harder.
Totally.
Mm-hmm.
So what would you say are yourfavorite systems and automation
that you use day to day?
(12:22):
So, I use a program calledMeisterTask mm-hmm.
That I learned about through aprogram that I purchased from
somebody named Chelsea Joe.
Um, and I had tried, I sayMeister task because I know it's
not like a whole system, butit's a, you know, it's a project
management system.
I tr I had tried every other oneout there and they just didn't
work for my brain.
(12:44):
It, it didn't, it just neverregistered.
I mean it, like I set it up, butit was like, this never fits.
And um, I'm kind of a jump firstand build a parachute on the way
down kinda person anyway.
So like I was not the girlwatching all the tutorials
before she set up the thing.
I just set up the thing and didit right and figured it out as I
(13:05):
went along.
Um, and Meister task is the onlyone that worked for me there.
Um, so one of my core systems inis I set up my workflow every
week.
Mm-hmm.
I know when I'm starting my, myday Monday, I know I'm doing
this and this and this onMonday, this and this, and this
On Tuesday.
I know how long everything'sgonna take.
I know when I need to do stuff.
(13:25):
As far as like when my kids areawake, you know, if they're
playing nicely, I can crank outfive emails.
I know when I can't be creatingcontent, when I can't be
recording a podcast.
So I've got everything really,really planned out as far as
that goes.
And then I.
I use, I use templates likethey're going out of style.
Mm-hmm.
And not in a, like, um, youknow, sounding like a robot kind
(13:49):
of way, but I just like, I, Idon't need to read with the
wheel.
Yeah.
You know, as far as like mycontent creation goes, I mean,
so probably my projectmanagement system would be my
number one system that I use.
It's not, it's, there's a littlebit of automation there, not
ton.
Mm-hmm.
But you know, enough to like nothave to really use brain power
every single moment.
(14:10):
No.
And that's a huge time saver.
Uh, you know, once you figureout that system that works or
take one that someone elsealready figured out even better
and just adapt it to yourbusiness.
But yeah, my brain is the typeto.
If I'm gonna do it, you know,once I wanna figure it out to do
it 50 times over, because then Iknow I've got something I can
repeat over and over again.
(14:30):
So it just mm-hmm.
For me, it's easier in the longhaul.
Um.
Mm-hmm.
But yeah, I'm very systematic inmy brain too.
Mm-hmm.
So you merit, you mentionedbarrel racing.
Mm-hmm.
And you're a horse girl?
I'm a horse girl too, yeah.
Oh, do you have horsescurrently?
Me too.
Yeah, I have one.
Nice, nice.
Yes.
So we have, I have, well, I havethree and a half horses.
(14:51):
Nice.
I've got, I've got a mirrorthat's bred and do this.
Oh, awesome.
I'm, I am like, I'm probablymore excited for this cult than
I was with kids.
Let's just be real.
I mean, okay, so that's a slightexaggeration, but I just love, I
love, love, love baby horses,and I know that, I know that
(15:14):
they're philies and colstechnically, but they, in my
heart, they're baby horses and Ilove them so much.
Um, and so yeah, I've got two.
I've got my old finished barrelhorse who's like, she's just
push button, like a monkey couldsit on her backwards and she'd
run a perfect pattern.
That's awesome.
That I have kind of passed on tomy daughter.
Um, and then I've got a, whatshould we call her?
(15:39):
Um, rehab project is a niceword.
She is, she has a list of quirkslonger than my arm.
Mm-hmm.
She is just, she's special, I'llput it that way.
She's special.
I've got her, she's pretty mucha finished barrel horse.
She just needs me to ride her.
She likes me and that's aboutit.
And then I have my brood marerewho is, I got her.
Um, just kind of in a weirddispersal deal, hoping that I
(16:04):
could take her and get her legup and run her and sell her.
But she's, she's got a knee thatkind of hurts her a little bit,
so she can't run anymore, butshe's bred really well.
And so I was like, you knowwhat, let's get a baby on the
deal.
So we've got a bun in the ovenin my little horse, and she's
just the cutest little pregnantmayor that ever was.
She's just happiest, can bepregnant, so That's awesome.
(16:25):
Yeah.
Awesome.
So do you do it competitively orjust for fun or, yeah, well,
everything I do is competitive.
Like, let's just be real.
I mean, I ate dinnercompetitively, Julie, like, I'm
like, I'm going to win.
Right.
I'll be done first.
Yeah.
Um, but yeah, so.
I compete as much as I can.
Um, right now I'm just honestlyin a building season with my
(16:47):
business, so I'm like, listen, Ican bust my little tush for 15,
20 hours a week in the crackshere and build a really
successful business and then,you know, maybe afford a really
nice barrel horse in a fewyears.
Right?
Or I can keep, you know, havingfun with, but kind of wasting a
little bit of time with my.
Current projects.
So, um, I'll go some thissummer, but where we live, we
(17:10):
are literally two hours away orfurther from every possible
horse event.
And so it's, you know, it's anall day, a lot, all weekend deal
to go and so we'll gooccasionally.
I'm not going, not hauling superhard right now, just don't
really have the horses to go ashard as I want to.
Yeah.
That's awesome.
Yeah.
You have, what do you do?
I, I ride for pleasure.
(17:31):
Um, that, and I do libertytraining, so those have been my,
my fun.
Thanks.
But, uh, yeah, I have a PalominoQuarter Horse.
His name is Simba, and he's,he's my buddy.
I love it.
Yep.
But one of my horses when I wasa teenager that we had gotten
from somebody else was a barrelracer.
And so I used to at leastpretend, you know, in the
(17:53):
pasture I was riding and shecould turn on a dime and it was
so much fun.
So it is, I do, I play with, youknow, with Simba, with some
pretend barrel racing will sayit's not the, uh, the series
competition kind, but Okay.
It's for fun.
It's probably smarter.
You probably spend a lot ofmoney.
Yeah.
Not doing not, not being theloose about it.
(18:14):
Yeah.
Yeah.
It's, it's an expensive habit,but they're so much fun.
They are.
They are.
Yeah.
So you've got lots going on,obviously.
Right.
Looking at your family, yourbusiness, your horses, what
would you say, how do you find,how do you define success?
(18:34):
So this is probably, um, I don'tknow, not maybe your typical
answer, but.
My version of success is at theend of my life when I'm standing
before my creator, I wanna hearwell done, good and faithful
servant.
Um, and I truly believe that wehave each been given gifts and
callings to use to bring gloryto God.
(18:55):
And so sometimes it's reallyeasy for us to look at those and
be like, oh, well, if I'm giftedand I'm, then I'm gonna be in
the pulpit ministry.
Or if I'm gifted, I'm going tobe, you know, like serving in
the church.
And I do think that that'simportant.
I get the opportunity to leadworship at least once a month in
my church.
And I love, love, love it, youknow?
And I always wanna be sewinginto my church there, but also
like I have a brain forbusiness, you know?
(19:16):
And my heart is to help otherentrepreneurs use their gifts
and market their businesseswell.
And so success for me.
Is truly just doing what God hasgiven me to do and listening to
his leading and just beingobedient so that that is success
for me.
And right now, obviously I havesmall children, so that
(19:38):
stewarding them well and lovingthem well and training them well
is part of that definition ofsuccess, you know?
And so just obedience reallyhonestly is my definition of
success.
I love it.
That's awesome.
Yeah.
My, my faith is to my core, so Idefinitely appreciate where
you're coming from and that's,it's part of everything I do, so
(19:58):
I love that.
Yeah.
That's awesome.
Very cool.
Um, so what can people expectfrom you next?
You've got lots going on withyour course.
Your, your, um, all the servicesthat you provide.
Mm-hmm.
Oh, oh gosh.
If I knew, I would tell youright now, I'm just like, head
down, being faithful.
(20:19):
Mm-hmm.
So, um, I've got my podcast andI love, love, love doing that so
much.
And then I have the coachingaspect of my business.
I busted my little tookus tocreate a course and that January
5th.
And so I just really wannanurture those.
And then, you know, my, myagency side of copywriting and
SEO consulting, you know, that'sobviously like I can't help as
(20:42):
many people at a time with that.
Mm-hmm.
But it's still super fun for meand content writing and like
helping the one-on-one clientsbecause I get to get in your
business, like, figure out allthe things and figure out how to
fix the things and like reallyhelp you and get to know you.
Um, so honestly, like I'm justhead kind of head down doing
those things.
Like I'm constantly learningmore about SEO and how to
(21:03):
capitalize on that and how tohelp people, you know, simplify
their, their online lives with,you know, really strategic SEO
application, um, and what theyactually need to do versus what
they don't need to do.
Um, but I'm just kind of headdown like doing those things,
like if there's something new onthe horizon, I don't know about
it yet.
(21:24):
Well, and that's pretty smart tojust work with what you got and
mm-hmm.
You know, get the word out andget people coming in.
Which, speaking of which, howcan people find you?
Where can they, you know, howcan listeners support you in
your work?
So really my podcast is probablythe most fun way.
Um, and it is simple SEO inmarketing, and then my website
is faith hannon.com.
(21:45):
Um, and all the things are onthere, and my podcast is
probably the best way to hearfrom me.
I'm not active on social media.
Ain't nobody got time for thatright now.
Um, so my podcast and, andthat's just the best way,
probably.
Awesome.
And we'll have all the linksbelow.
So if you had the attention tothe whole world for five
minutes, what would you tellthem?
(22:05):
Mm, well.
Well, first of all, I would tellthem that Jesus loves them and
that they matter.
And that, you know, the gift andthe calling that God gave them
is not by accident that you cando something that literally
nobody else can do like you doit.
And so for you to lean into theCreator and lean into your
(22:27):
gifting, you're gonna find morefulfillment and more peace into
leaning into him and how hecreated you to function.
Um, then.
Any other way, you know?
And then to take that gift anduse that gift in the marketplace
to serve people is so fun.
It is so fun.
It's challenging, but when youknow that it's something that
(22:48):
you've been gifted to do andyou're really leaning into God
and how to do it, it's like youhave your own personal business
coach who created the world.
It's like, oh, okay, God.
Like you figured out.
Uh, Cobo, I'm pretty sure youcan help me figure out, figure
out my business.
Like Right, you knew you knew akangaroo would need a pouch.
You can help me figure this out.
Like, exactly.
(23:11):
Yeah.
So just really delete.
If I, if I could tell the wholeworld something in five minutes,
that would be it.
I love it.
I love it.
Well, thank you Faith.
I really appreciate you being onthe show with us today.
And if you found value in thisepisode, please share it cuz
that's how people find us.
Mm-hmm.
But thank you, thank you so muchfor being on today.
(23:31):
Well, thank you Julia.
I appreciate it so much and Ihope you get some nice sunshine
warm.
We used to go ride Simba and youknow, continue helping people
with their systems and theirautomations because it's so.
So needed, especially peoplewith brains like mine that would
rather bounce around field andwild wildflowers.
That's fun too.
Yeah, my pleasure.
(23:54):
Absolutely, and you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend, faith Hannah, how are
you?
Faith?
Hey, I'm good, Julie, how areyou today?
I am fabulous.
So for those that haven't hadthe pleasure of meeting you yet,
(00:21):
can you tell us just a littlebit about what you do with your
business?
So, um, well, whatever I do, Ihave to do it quick cuz I'm a,
like, I'm, I'm a I I'm a wifeand a mom of two little bitties,
a five-year-old and atwo-year-old.
And then I have barrel horses.
I help in church.
We help lead worship.
I mean, I've, I'm homeschooling,so what I do in business has to
(00:44):
be very efficient, veryeffective.
And for the most part, mybusiness could be summed up as
an SEO in copywriting.
Um, business.
So I've got, um, just one, likethree branches, basically, like
one hour consulting calls.
And then I have a courseteaching people how to market
their business online, um, usingorganic marketing.
And then I have like a done foryou side with copywriting and
(01:07):
seo.
But that's, that's pretty muchme.
I try to simplify everything andput it in normal human terms so
that our brains can understand se o and copywriting and
marketing without feeling likewe wanna bang our heads against
a wall.
Yeah, totally.
And for most people, I think SEOis a big scary mess, right?
(01:27):
Mm-hmm.
Like we don't know what happensbehind the scenes.
It's some magical thing that goothat, you know, Google does as
far as rankings.
Mm-hmm.
Can you just explain in humanterms what is it, and you know,
how can people use it?
Why?
Why do they care?
So, Yeah, so essentially likeseo, the, the most basic
definition that I've come upwith is it's setting everything
up on your website so that itcan be easily found and
(01:49):
categorized by Google.
And that's just the basic enessence of it.
And there are, there are factorsthat you don't see.
You know, is from the consumer'sper perspective and there's
factors that you do see.
Um, and so there's a lot ofheavy lifting on the front end
for sustained results on thelong end, you know, the long
(02:10):
game.
And for me it really boils downto like, how can I serve my
people best?
And get my solutions in front ofthe right people.
And that's my whole goal withseo.
And then I went on the teachingside of it.
I like to teach people in waysthat don't require like a
Harvard degree to understand, orlike an urkel level nerdiness.
(02:32):
Cause I'm like, listen, I'msmart, but like I don't wear
pocket protectors for fun.
Like people understand this.
Absolutely.
Mm-hmm.
So would you say with seo, is itmore a short-term plan or a
long-term plan?
Both, but more long-term, youknow, I mean, let's be real,
like the short-term plan isbooty shaking on Instagram.
(02:54):
Yeah, and like I'm just, I'mjust not about that life, you
know?
Yeah.
Like, I don't mind being infront of the camera, but I don't
wanna have to use social mediato grow my business.
And so for me, I'd rather investin, you know, really high
quality pitches and, you know,for the short term and long term
great SEO for my business andfor clients' businesses.
Totally.
(03:14):
And so does this apply to just,uh, one particular platform like
WordPress or does this apply toall platforms?
So I, as far as websites go, Ireally like show it as a website
platform host, and then becausethey are married to WordPress
for their blogging mm-hmm.
But for building websites likeshow WordPress is just like, I
can't do it.
(03:35):
I like show it, I like show itbecause you can do a lot of the
really SEO friendly stuff.
Mm-hmm.
But, It's a lot easier and it'spretty, yeah, and I'm like
pretty, yeah, WordPress can bequite challenging unless you
have like plugins and all sortsof editors and stuff that
mm-hmm.
You know, you kind of slap ontop of it, so.
Mm-hmm.
Gotcha.
(03:56):
So you also do the copywriting,right?
Mm-hmm.
And how would you say that theygo hand in hand or what is the
relationship there?
Well, because to me, it doesn'tmatter how many people come to
your website, if they get toyour website and it sucks.
You know, and it doesn't speakand it doesn't speak to them.
And I got into copywritingbecause I'm good with words.
And I would have these friendswho turned into clients and I'm
(04:17):
like, listen, you have thisamazing product, but your words
are not.
Showcasing how you help peopleand they're not speaking to the
right person.
And so just kind of throughoutthe years I've married this SEO
and copywriting to help peopleyou know at not, not just
attract the right people, butkeep the right people.
Mm-hmm.
And turn those people that youworked your little tush off to
(04:37):
get to your website, turn theminto amazing clients because
your words really resonate withthem.
Absolutely.
And I mean, really that is thesecret behind Google's rankings.
Mm-hmm.
Is when people find what they'relooking for.
And I know that sounds so basic.
Mm-hmm.
But at its essence, it's that,does the copy resonate?
Are they finding the resultsthey're looking for?
(04:58):
Is it meeting their needs or arethey just bouncing right away?
Because that's what's gonna getyou those higher rankings in
Google.
Right?
Right.
And it was so funny when that,that August, 2022 update came
out and they're like, stopriding like a robot.
I'm like, listen y'all, youshould never write one robot.
Yeah.
I mean, robots might get youfound, but robots aren't paying
the do.
Paying the bills.
(05:18):
Right.
You know, people are like,you're here to serve people.
So ultimately, all of yourcontent, all of your copy,
everything that you do inbusiness should be about serving
people.
Mm-hmm.
And serving your people.
And so if SEO is just a tool toget you there, like let's use
it, y'all like quit ignoring it.
Like I know it's scary and it'sintimidating and there's
(05:39):
definitions out there that makeno sense.
But it is a tool.
It's just a tool to help youserve your people.
For sure.
So speaking of robots, have youdug in much to the whole chat G
B T thing and how that couldpotentially impact seo?
So yes and no.
Like some, I mean, I just, everyAI tool I've ever used Sounds
(06:00):
like a robot.
Mm-hmm.
And I don't like reading thingswritten by robots.
I don't know one single personwho does.
And so I think, I think toolslike that are useful for helping
to generate ideas and helping toget you started.
If you're just like staring at ablank screen, don't know what to
do.
But I never, I'm never at ashortage for ideas of what to
talk about.
(06:22):
You could see my content lists.
And so, and to me justpersonally, it's way harder to
take something.
And edit it and like refine itthan it is to just create from
scratch.
Mm-hmm.
That's just the way my brainworks, and I know that that's
not the case for everybody.
Some people like to take atranscript and edit it down, but
like, not me, like, I'd ratherjust like, get outta my way, let
(06:43):
me create something fromscratch.
So I'm, I'm not using it.
I mean, I'm, I may play with itsomeday just to be like, yeah,
hey, what does this say?
But no, I mean, ultimatelyagain, you know, SEO should be
to serve people.
Now is chat Jeep, you know, isthat gonna be.
Useful to some degree, probably.
But should you use that to writeyour content or come up with
your all, all your ideas like,no, no.
(07:06):
Yeah.
No, and I think, I think as timegoes on and as these AI tools
get more intelligent mm-hmm.
I think we as humans are goingto become even more sensitive to
human written content.
Mm-hmm.
And you know, it's kind of likewhen the first, um, robot.
You know, phone calls that weused to get forever go.
Right.
(07:26):
And you become more and moresensitive as they get smarter
and smarter.
It's like, I think I'm talkingto a robot, I'm really sure, but
I'm pretty certain this is not ahuman.
You know, I, that's kind of howI feel this will progress.
Mm-hmm.
Um, where right now, yeah, youcan usually tell it's pretty
techy.
Like, personally, I like to useJasper's.
One of the tools, I don't usechat, t p t.
(07:47):
Mm-hmm.
But I like Jasper just to like,you know, give me those ideas.
Mm-hmm.
Mm-hmm.
Um, But I find I am not acopywriting queen, so I love
people like you because like, Ilove to, you know, have people
help with copy.
Mm-hmm.
But I find personally I dobetter transcribing mm-hmm.
So I can get my, my personalvoice out better mm-hmm.
When I'm transcribing than whatI'm writing.
(08:09):
So that's been kind of a, a tipthat I found that helps me.
Mm-hmm.
Because I'm not, that is not mystrength.
Yeah.
But even, but would you say thateven as a, as a verbal
processor, it's easier for youto just create verbally from
scratch?
Yeah.
Yeah.
Yeah, it's when I'm writingthat, like my brain tries to
organize it too much kind ofbefore.
Oh.
So I, yeah.
I kind of get stuck some timewith writer's block.
(08:31):
Yeah.
That's funny.
And it's, it to me, like one ofthe most fascinating things
about business is, you know, youhave your God-given strengths
and your gifts, you know, andyour brain made exactly like it
is, you know, and you havesomething very particular and
very, you know, amazing to offerthe world that is different than
me.
You know, and it's differentthan the girl down the street.
(08:53):
And so it's just so fun to seehow like everybody's strengths
can play together and, you know,just be a blessing.
Absolutely.
Absolutely.
No, and that, I think that's oneof my favorite parts of this
podcast is that I get to connectwith such cool people and, you
know, see what people'sstrengths are and, you know,
collaborate and work togetherand like it just forms some
really cool relationships.
(09:13):
So, absolutely.
Yeah.
So we'll talk family.
How do you juggle everythingthat you mentioned,
homeschooling your kids andfamily and wife and mother, and
all those fun things.
So, fun story.
Um, so I only work 15 to 20hours a week.
Mm-hmm.
(09:33):
Max.
That's it.
Um, When I'm in a sprint season,it's maybe like 25.
Um, and I have an amazing,amazing support system.
Um, my husband is like, bestever I could, I could shout his
praises from the rooftop, like,he's amazing.
Um, he like, just on the reallypractical, tactile like he cooks
(09:54):
because I'm a terrible cook.
I can do dishes and I'll clean,but he cooks and so like, that's
something that's off my platethat I'm not doing.
My mom is amazing and shewatches my kiddos two days a
week.
And so that's when I hustle mybustle and I work.
And then also like I've got somesystems.
Y'all.
Like I am not reinventing thewheel.
Yeah.
Ever, ever.
(10:15):
And so, and it's funny cuz.
I am a very creative brainperson in a lot of ways, but I
have so many systems and I'm sojust like structured with my
time and my systems now thatwhen I have to start something
new, I'm like, wait, how do I dothis again?
Because I'm very systematic.
So, and I have, I have oneperson on my team, um, she's
(10:35):
amazing.
She's been one of my bestfriends literally since middle
school, and she has just, she'sjust awesome and she helps her
with writing and VA work.
And then I also have aninternship program.
Awesome.
So yeah, it's really, it's funand it's fun to blend and
balance and you know, like am Iscaling at the rate that I would
if I was working 80 hours aweek?
Probably not, but that's okay.
(10:56):
Yeah.
You know, I want, I want mybusiness to serve my life, not
my life, to serve my business.
So we are in church at leastonce a week serving there, which
is so fun.
My kiddos are like, Very excitedand involved there.
Um, we homeschooling takes, youknow, not a ton of time in the
morning cuz my kid's five,right?
Mm-hmm.
So it's not like an all daydeal.
(11:17):
Um, and then we just try to be,I'd love to say that we're
minimalist, but we're not, andwe're never gonna minimalist
because I have too many hobbiesto me to be a minimalist.
But, you know, it's just, it's abalance and it's.
Fun and usually it's notfrustrating, but occasionally
it's frustrating to like fit allthe pieces together.
But I've learned from somepeople and I've invested to
(11:39):
learn.
From some people who are muchmore systematic in their
thinking than I am, because Irealized that that was not one
of my strong suits.
And so I knew if I wanted togrow that I was going to have to
really hone in on my systems andget some automations going and
just really push past thatbarrier of, you know, Not
wanting to be systematic, I'drather just go bouncing through
(12:02):
a field, you know, like throwingwildflowers like up into
personality more so than like,right, do this, do this, do
this, do this.
But I'm also really goaloriented, goal oriented.
So I was like, listen, if Iwanna get there, I'm gonna have
to bust my butt to get there andwork smarter, not harder.
Totally.
Mm-hmm.
So what would you say are yourfavorite systems and automation
that you use day to day?
(12:22):
So, I use a program calledMeisterTask mm-hmm.
That I learned about through aprogram that I purchased from
somebody named Chelsea Joe.
Um, and I had tried, I sayMeister task because I know it's
not like a whole system, butit's a, you know, it's a project
management system.
I tr I had tried every other oneout there and they just didn't
work for my brain.
(12:44):
It, it didn't, it just neverregistered.
I mean it, like I set it up, butit was like, this never fits.
And um, I'm kind of a jump firstand build a parachute on the way
down kinda person anyway.
So like I was not the girlwatching all the tutorials
before she set up the thing.
I just set up the thing and didit right and figured it out as I
(13:05):
went along.
Um, and Meister task is the onlyone that worked for me there.
Um, so one of my core systems inis I set up my workflow every
week.
Mm-hmm.
I know when I'm starting my, myday Monday, I know I'm doing
this and this and this onMonday, this and this, and this
On Tuesday.
I know how long everything'sgonna take.
I know when I need to do stuff.
(13:25):
As far as like when my kids areawake, you know, if they're
playing nicely, I can crank outfive emails.
I know when I can't be creatingcontent, when I can't be
recording a podcast.
So I've got everything really,really planned out as far as
that goes.
And then I.
I use, I use templates likethey're going out of style.
Mm-hmm.
And not in a, like, um, youknow, sounding like a robot kind
(13:49):
of way, but I just like, I, Idon't need to read with the
wheel.
Yeah.
You know, as far as like mycontent creation goes, I mean,
so probably my projectmanagement system would be my
number one system that I use.
It's not, it's, there's a littlebit of automation there, not
ton.
Mm-hmm.
But you know, enough to like nothave to really use brain power
every single moment.
(14:10):
No.
And that's a huge time saver.
Uh, you know, once you figureout that system that works or
take one that someone elsealready figured out even better
and just adapt it to yourbusiness.
But yeah, my brain is the typeto.
If I'm gonna do it, you know,once I wanna figure it out to do
it 50 times over, because then Iknow I've got something I can
repeat over and over again.
(14:30):
So it just mm-hmm.
For me, it's easier in the longhaul.
Um.
Mm-hmm.
But yeah, I'm very systematic inmy brain too.
Mm-hmm.
So you merit, you mentionedbarrel racing.
Mm-hmm.
And you're a horse girl?
I'm a horse girl too, yeah.
Oh, do you have horsescurrently?
Me too.
Yeah, I have one.
Nice, nice.
Yes.
So we have, I have, well, I havethree and a half horses.
(14:51):
Nice.
I've got, I've got a mirrorthat's bred and do this.
Oh, awesome.
I'm, I am like, I'm probablymore excited for this cult than
I was with kids.
Let's just be real.
I mean, okay, so that's a slightexaggeration, but I just love, I
love, love, love baby horses,and I know that, I know that
(15:14):
they're philies and colstechnically, but they, in my
heart, they're baby horses and Ilove them so much.
Um, and so yeah, I've got two.
I've got my old finished barrelhorse who's like, she's just
push button, like a monkey couldsit on her backwards and she'd
run a perfect pattern.
That's awesome.
That I have kind of passed on tomy daughter.
Um, and then I've got a, whatshould we call her?
(15:39):
Um, rehab project is a niceword.
She is, she has a list of quirkslonger than my arm.
Mm-hmm.
She is just, she's special, I'llput it that way.
She's special.
I've got her, she's pretty mucha finished barrel horse.
She just needs me to ride her.
She likes me and that's aboutit.
And then I have my brood marerewho is, I got her.
Um, just kind of in a weirddispersal deal, hoping that I
(16:04):
could take her and get her legup and run her and sell her.
But she's, she's got a knee thatkind of hurts her a little bit,
so she can't run anymore, butshe's bred really well.
And so I was like, you knowwhat, let's get a baby on the
deal.
So we've got a bun in the ovenin my little horse, and she's
just the cutest little pregnantmayor that ever was.
She's just happiest, can bepregnant, so That's awesome.
(16:25):
Yeah.
Awesome.
So do you do it competitively orjust for fun or, yeah, well,
everything I do is competitive.
Like, let's just be real.
I mean, I ate dinnercompetitively, Julie, like, I'm
like, I'm going to win.
Right.
I'll be done first.
Yeah.
Um, but yeah, so.
I compete as much as I can.
Um, right now I'm just honestlyin a building season with my
(16:47):
business, so I'm like, listen, Ican bust my little tush for 15,
20 hours a week in the crackshere and build a really
successful business and then,you know, maybe afford a really
nice barrel horse in a fewyears.
Right?
Or I can keep, you know, havingfun with, but kind of wasting a
little bit of time with my.
Current projects.
So, um, I'll go some thissummer, but where we live, we
(17:10):
are literally two hours away orfurther from every possible
horse event.
And so it's, you know, it's anall day, a lot, all weekend deal
to go and so we'll gooccasionally.
I'm not going, not hauling superhard right now, just don't
really have the horses to go ashard as I want to.
Yeah.
That's awesome.
Yeah.
You have, what do you do?
I, I ride for pleasure.
(17:31):
Um, that, and I do libertytraining, so those have been my,
my fun.
Thanks.
But, uh, yeah, I have a PalominoQuarter Horse.
His name is Simba, and he's,he's my buddy.
I love it.
Yep.
But one of my horses when I wasa teenager that we had gotten
from somebody else was a barrelracer.
And so I used to at leastpretend, you know, in the
(17:53):
pasture I was riding and shecould turn on a dime and it was
so much fun.
So it is, I do, I play with, youknow, with Simba, with some
pretend barrel racing will sayit's not the, uh, the series
competition kind, but Okay.
It's for fun.
It's probably smarter.
You probably spend a lot ofmoney.
Yeah.
Not doing not, not being theloose about it.
(18:14):
Yeah.
Yeah.
It's, it's an expensive habit,but they're so much fun.
They are.
They are.
Yeah.
So you've got lots going on,obviously.
Right.
Looking at your family, yourbusiness, your horses, what
would you say, how do you find,how do you define success?
(18:34):
So this is probably, um, I don'tknow, not maybe your typical
answer, but.
My version of success is at theend of my life when I'm standing
before my creator, I wanna hearwell done, good and faithful
servant.
Um, and I truly believe that wehave each been given gifts and
callings to use to bring gloryto God.
(18:55):
And so sometimes it's reallyeasy for us to look at those and
be like, oh, well, if I'm giftedand I'm, then I'm gonna be in
the pulpit ministry.
Or if I'm gifted, I'm going tobe, you know, like serving in
the church.
And I do think that that'simportant.
I get the opportunity to leadworship at least once a month in
my church.
And I love, love, love it, youknow?
And I always wanna be sewinginto my church there, but also
like I have a brain forbusiness, you know?
(19:16):
And my heart is to help otherentrepreneurs use their gifts
and market their businesseswell.
And so success for me.
Is truly just doing what God hasgiven me to do and listening to
his leading and just beingobedient so that that is success
for me.
And right now, obviously I havesmall children, so that
(19:38):
stewarding them well and lovingthem well and training them well
is part of that definition ofsuccess, you know?
And so just obedience reallyhonestly is my definition of
success.
I love it.
That's awesome.
Yeah.
My, my faith is to my core, so Idefinitely appreciate where
you're coming from and that's,it's part of everything I do, so
(19:58):
I love that.
Yeah.
That's awesome.
Very cool.
Um, so what can people expectfrom you next?
You've got lots going on withyour course.
Your, your, um, all the servicesthat you provide.
Mm-hmm.
Oh, oh gosh.
If I knew, I would tell youright now, I'm just like, head
down, being faithful.
(20:19):
Mm-hmm.
So, um, I've got my podcast andI love, love, love doing that so
much.
And then I have the coachingaspect of my business.
I busted my little tookus tocreate a course and that January
5th.
And so I just really wannanurture those.
And then, you know, my, myagency side of copywriting and
SEO consulting, you know, that'sobviously like I can't help as
(20:42):
many people at a time with that.
Mm-hmm.
But it's still super fun for meand content writing and like
helping the one-on-one clientsbecause I get to get in your
business, like, figure out allthe things and figure out how to
fix the things and like reallyhelp you and get to know you.
Um, so honestly, like I'm justhead kind of head down doing
those things.
Like I'm constantly learningmore about SEO and how to
(21:03):
capitalize on that and how tohelp people, you know, simplify
their, their online lives with,you know, really strategic SEO
application, um, and what theyactually need to do versus what
they don't need to do.
Um, but I'm just kind of headdown like doing those things,
like if there's something new onthe horizon, I don't know about
it yet.
(21:24):
Well, and that's pretty smart tojust work with what you got and
mm-hmm.
You know, get the word out andget people coming in.
Which, speaking of which, howcan people find you?
Where can they, you know, howcan listeners support you in
your work?
So really my podcast is probablythe most fun way.
Um, and it is simple SEO inmarketing, and then my website
is faith hannon.com.
(21:45):
Um, and all the things are onthere, and my podcast is
probably the best way to hearfrom me.
I'm not active on social media.
Ain't nobody got time for thatright now.
Um, so my podcast and, andthat's just the best way,
probably.
Awesome.
And we'll have all the linksbelow.
So if you had the attention tothe whole world for five
minutes, what would you tellthem?
(22:05):
Mm, well.
Well, first of all, I would tellthem that Jesus loves them and
that they matter.
And that, you know, the gift andthe calling that God gave them
is not by accident that you cando something that literally
nobody else can do like you doit.
And so for you to lean into theCreator and lean into your
(22:27):
gifting, you're gonna find morefulfillment and more peace into
leaning into him and how hecreated you to function.
Um, then.
Any other way, you know?
And then to take that gift anduse that gift in the marketplace
to serve people is so fun.
It is so fun.
It's challenging, but when youknow that it's something that
(22:48):
you've been gifted to do andyou're really leaning into God
and how to do it, it's like youhave your own personal business
coach who created the world.
It's like, oh, okay, God.
Like you figured out.
Uh, Cobo, I'm pretty sure youcan help me figure out, figure
out my business.
Like Right, you knew you knew akangaroo would need a pouch.
You can help me figure this out.
Like, exactly.
(23:11):
Yeah.
So just really delete.
If I, if I could tell the wholeworld something in five minutes,
that would be it.
I love it.
I love it.
Well, thank you Faith.
I really appreciate you being onthe show with us today.
And if you found value in thisepisode, please share it cuz
that's how people find us.
Mm-hmm.
But thank you, thank you so muchfor being on today.
(23:31):
Well, thank you Julia.
I appreciate it so much and Ihope you get some nice sunshine
warm.
We used to go ride Simba and youknow, continue helping people
with their systems and theirautomations because it's so.
So needed, especially peoplewith brains like mine that would
rather bounce around field andwild wildflowers.
That's fun too.
Yeah, my pleasure.
(23:54):
Absolutely, and you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
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Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.