March 29, 2023 • 49 mins
After speaking with the brilliant entrepreneur Ben Jones, I'm more convinced than ever that YouTube ads are one of the most underutilized yet powerful ways to reach your target audience. In our conversation, Ben shared the secrets to crafting high-converting YouTube ads, from how to effectively hijack your competitors' traffic to recipes for ads your ideal clients can't help but click. But Ben's impact goes beyond marketing strategy. He's also working to shape future entrepreneurs through hands-on programs teaching students how to turn their passions into purpose. It's inspiring work from an inspiring leader, and I know you'll be as motivated as I am to tune in to hear more. Tune in for the full episode—you won't want to miss it.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend Ben Jones.
Hey Ben.
Hey.
Hey.
Good to be here.
Thank you for having us on,Julie, and um, hopefully we can
help as many people as we can inour conversation today.
(00:20):
Absolutely.
I'm thrilled to have you ontoday.
So where are you in the worldright now?
I am located in Perth, WesternAustralia, so it's like on the
west coast of, um, WesternAustralia, kind of where
California would sit in theUnited States, if that makes
sense.
Um, yes, it does.
Yeah.
So, so over there a bit down,down under, joining you from
your future, which is kind ofexciting.
(00:41):
Very cool.
And for those that don't havethe pleasure to meet you yet,
can you tell us just a littlebit about what you do with your
business?
Yeah, sure.
So I run two, well, twobusinesses.
Um, I speak publicly about.
One is a tight marketer.
We help businesses scale withYouTube advertising.
We've generated, you know, um,multiple seven figures across a
very wide range of industry inrevenue with YouTube
(01:01):
advertising.
Um, and then the other businessI run is youth in business,
where we teach kids how to startbusinesses before they finish
school, which is pretty fun.
That's amazing and I wanna hiton both those topics for sure,
cuz I love both of them.
But we'll start with, uh,YouTube.
So tell me about YouTube ads.
Like most people, when theythink ads, they think Google ads
or Facebook ads.
I don't think a lot of peoplereally think about YouTube ads.
(01:23):
So how does that work and whywould that be an option?
Yeah, so it's pretty crazy.
People don't think about YouTubeads.
I mean, the, the cool thing withYouTube ads is I think in the
United States at the moment,only 8% of businesses are
running YouTube ads, and a lotof'em are corporates, right?
So, YouTube's probably where,um, Facebook was a decade ago,
or when search was back in, youknow, the early two thousands or
email was back in the nineties,right?
(01:44):
So it's, it is out there.
It's probably a little bit.
Bigger in the last couple ofyears than it's been prior to
that.
But if you were, think about itas a curve, like it's very much
at the beginning of an anadoption curve, you know, and
the barrier to entry are peoplecreating video and stuff.
People think of that as hardwhen let's be real.
Video ads are here to stay so,Um, so that, that's why YouTube
(02:04):
ads, I mean this, the otherthing is it's depending on which
month you look at it, it'seither a little bit smaller or a
little bit bigger than Facebook.
So it literally has billions ofusers, like half the planet on
it.
Um, you know, it's overtakingcable television networks and,
and TV and the way that weconsume content.
So, You know, in terms of whoyou want to target and how you
want to get out in front ofpeople, it's just probably one
(02:26):
of the biggest opportunities,um, right now to get in while
the, while the, while thegetting is good.
I mean, at the moment, Google'sliterally giving away$500 to
anyone who starts a new GoogleAds account, which you run
YouTube ads from.
Um, when was the last timeFacebook gave anyone$500 gonna
start on their platform, right?
So no, they just take.
(02:46):
So how does the cost per click,not to get too techy right away,
but the cost per click onYouTube compare to Google or
compare to Facebook?
Yeah, so the cost per click, um,let's do it compared to
Facebook.
So Facebook will get some ofthe, you can get some really
cheap like, Leads and stuff withFacebook lead ads.
Um, you know, like as much as Iwanna throw rubbish on Facebook,
(03:09):
like that is a good strategy.
Um, the only thing with that isthe quality of leads suck,
right?
So, um, and the targeting thatyou're gonna get from Facebook
versus YouTube is like Bambiversus Godzilla, and Facebook is
not the Godzilla in thatequation, right?
So the, the cool thing is, um,the cost per clicks are, are
comparable, if not cheaper toFacebook, depending on how
(03:30):
dialed in your targeting is.
So, You know, if you wanna getreally dialed in targeting,
you'll pay more.
But click, if you want to justmatch.
Broad versus broad.
YouTube will usually be cheaperthan Facebook.
Um, now comparable to search,however, uh, if you were to
compare YouTube to searchYouTube's way cheaper, like, you
know, a quarter to a third ofthe price cheaper than search
(03:50):
ads.
So, um, and the cool thing withthat is you can literally, you
know, if you wanna run searchcampaigns, you know, you'll run
a search ad at Google search adsand your ads will pop up on the
top.
You know, three to five resultsof Google search.
What's really cool is you canactually target those same
people searching those samekeywords on Google, but instead
show a YouTube ad at a quarteror a third of the price, and
(04:12):
you're not up the top competingwith three other people.
You're literally just a video adin front of one user.
So, yeah, heaps of cool stuff interms of like the cost per
clicks and, and the lead qualitythat you get from YouTube versus
any of the other platforms ispretty much unparalleled.
So, Yeah, and you mentionedtargeting, so how specific can
you get with targeting youraudience?
(04:34):
Oh man.
So like if you take somethinglike Facebook, cause a lot of
people who come to YouTube arecoming from Facebook.
Usually they're like fed up withplatform, they're burning money
and whatever.
And um, what a lot of people dois they start just running their
YouTube ads the way that they'redoing their targeting on
Facebook and they bring it overto YouTube and they've just
missed probably the biggestopportunity ever.
Um, for example, We call it likea, a genuine interest.
Facebook's really great at liketargeting people in that top
(04:56):
layer, like, you know, thedemographic, like a woman who's
35 who likes surfing chocolateand cats, like you can target
that right on Facebook andthat's amazing right now where,
where that's different is sayyou could target that same woman
on YouTube, however, now you cantarget it by income.
So does she sit in the top 10%of income, the top 20, 30, 40,
50% of income?
(05:16):
Now that's a really huge dealbecause.
One of the biggest objectionsthat you get in any sales
conversation is, oh, that'sreally great, but I just can't
afford it.
So imagine taking all of thatout, so you're only dealing with
people who can afford yourproducts and services like that.
Alone is next level in terms ofyour marketing for targeting.
Right?
Um, on top of that, what you cando.
(05:38):
In YouTube that you can't doanyone else is target by intent.
Okay?
So target people searching forkeywords, right?
And then watch a video ad.
You can't do that reallyanywhere else.
Um, and both on Google searchand YouTube search, but you can
do some other cool stuff likeethically hijacking competitors
traffic, right?
Is like my favorite thing to doof all time.
(05:58):
So, This is where you wouldliterally find your competitors
url.
So you know, literally thewebsite of your competitors or
like an industry blog or likewhatever.
Anyone who goes there like welike to do.
Um, you know, if you're a six orseven figure business owner and
you're looking for that highquality client, a great way one
to do is to target, uh, peoplewho have, or business owners who
(06:19):
have CRMs, right?
Because.
If you're paying a thousanddollars a month or$500 a month
for a crm, you're a decent sizecompany, right?
So we'll target people who visitwebsites of CRMs, but what we
can actually do is not onlytarget the main one like, you
know, keep or Salesforce orHubSpot, something like that.
You can target the actual log onpage.
So anyone who's logging intothese platforms, show them the
(06:42):
ads, right?
So you're getting right in frontof the, the cool person.
I mean, let alone that, or justshowing your ads to people who
visit your competitor'swebsites, um, is incredibly
cool.
So the, oh, one more thing, onemore targeting.
I could talk about targeting allday.
The other, the other cool thingyou had targeting, um, is you
can target anyone's YouTubetraffic, right?
So pick, insert your favoriteYouTube channel or video here.
(07:03):
Okay, so let's just say I'm inthe coaching consulting space
and, um, I wanna show my ads toanyone who's watched, like Tony
Robbins or Grant Cardone orMarie Folio, any, any of those
channels.
Maybe I just wanna do like aplaylist that I have on their
channel about a certain topic.
I can show my ads directly tothose people.
Um, and, you know, these peopleare creating channels, creating
traffic, all of that.
And then you can just come inand, and siphon the exact right
(07:26):
people straight into yourbusiness.
So, Pretty cool.
That's just like, honestly,that's activity aspect, so I
believe it and that it'sincredible how you can get so
specific and yet reach so manypeople, like these big names are
spending so much money on adsand you can kind of tag onto
that and you know, target theirsame audience is hugely
powerful.
(07:46):
It's really fun.
Um, another thing you can do isI find your competitive, like
type in a search.
Like let's say you're achiropractor, right?
You'll say chiropractors nearme.
Or let's say that you are, um,you know, a pharmaceutical
company.
I think you were talking aboutthem before, right?
Like that sells a certain typeof drug or whatever.
So you can actually go in thereand find like the people who are
advertising at the top.
Top of Google, click on theirlanding page and then literally
(08:08):
grab that landing page thatthey're paying to send traffic
to.
And then say, I wanna showpeople ads who visit this
landing page.
And then you can do it withYouTube.
So these people are paying fortraffic at like three times the
price you are, and you can run aYouTube ad.
And hit those same people with avideo ad without competing with
anyone else at a third of theprice than they're paying.
So there's some pretty coolstuff you can do.
(08:29):
It is cuz you're targeting thepeople just going to that page.
They're targeting people basedon a whole criteria.
So your competition is way lessfor that particular page than
they're actually paying to getpeople to that page.
Right?
Yeah.
So you're literally siphoningoff like the ideal clients.
They're spending all the moneyto figure out how to target and
you can just like, Piggyback onthat.
So that's amazing.
That's pretty cool.
(08:50):
So you certainly can't do thatanywhere else.
No, you can't.
And you mentioned intent.
I think that's important tothink about.
Like so often when we're usingFacebook to target and to market
in your ads.
People are there to beentertained and our goal is to
grab their attention and kind ofpull it off of Facebook.
But YouTube is one of thebiggest search engines, and I
(09:11):
think so often we forget that wethink of it more of an
entertainment platform.
Like what do you find with that,you know, as far as the
importance there?
Oh, I think, you know, you'vejust nailed it.
So, um, it also, Facebook'squite interruptive, right?
Like the whole point of the ad.
Is to interrupt you while you'rescrolling.
So you're scrolling through, youknow, looking at like what
people had for lunch and cats orwhatever.
(09:33):
Okay.
And then an ad pops up to tryand, you know, grab your
attention.
Whereas on YouTube, people aregoing there to be educated or
entertained.
Okay.
Um, and to just talk about likethe search side of it.
Uh, so the biggest search andthen on planet's, Google search.
The second biggest search engineon the planet's YouTube.
Okay?
Now if you've got every othersearch engine like Yahoo, Bing,
(09:54):
ASTA, Vista, you all those otherones, you joined every other
search engine together, otherthan Google, YouTube is still
bigger than all the other searchthird party search engines,
right?
Um, and Microsoft's spending, Idon't know what Bing's worth,
but literally lots of moneytrying to get that up off the
ground in Yahoo and all of that.
And YouTube just smashes thembecause people wanna watch video
content instead of reading blogsthese days.
(10:15):
And a very, very highpercentage, and it changes all
the time of the searches thathappen on YouTube.
Start with how to, so, One ofthe coolest things you can do
with YouTube ads is literallyjust run your ads to people who
are typing in how to solvewhatever problem your business
solves, right?
So if I'm in weight loss, likehow to lose weight if I'm, you
know, um, a happiness coach, youknow, how do I find more meaning
(10:37):
in life?
You know, if I'm a whatever,right?
So whatever they're searching,you are able to just grab that
key phrase they searching inYouTube and show ads to people
searching that stuff, which issuper powerful.
So, Um, yeah, so, and, andthat's the intent side that
you're just not gonna get, andyou know, it's really finding
the person we call it, who'sready to buy, right?
(10:58):
So the, the first big objectionI talked about earlier was, Hey,
look, that sounds fantastic.
I can't afford it.
And you can overcome that withthe, the targeting of the
income.
The second big objection is, oh,that's fantastic.
It's just not the right timenow.
The other thing YouTube allowsyou to do is overcome the, it's
just not the right timeObjection by finding people who
(11:18):
are literally searching orlooking for a solution to the
problem that you have.
And that's, that's the power ofintent, if that makes sense.
It does.
Totally.
So what type of content wouldyou suggest for people to put in
their ads?
Like would you create thosehow-to videos or what would
really work the most?
Yeah.
So at the moment we're finding,um, well, they've got the
emergence of YouTube short ads,which are coming in now, we've
(11:40):
been in for a little while.
So there's probably two types ofads you wanna run.
So one is like that minute long,we're just under minute long,
like long format on, you know,on your phone, YouTube ad.
Mm-hmm.
And literally all of our adsthat we shoot, and probably 90%
of our clients shoot are all ontheir phone.
Right.
So you don't need, you reallydon't need some ridiculous.
(12:00):
Video filming thing to make thiswork.
Right.
Um, now in terms of the ads thatyou wanna do, it's, it's real
simple.
We have a four-part YouTube adstructure.
It's basically a hook, uh,because you were seeing the ads
on YouTube.
As you're watching them, you'vegot five seconds to skip, right?
Mm-hmm.
So that's the hook.
What you say in those first fiveseconds are really, really
(12:21):
important.
Um, probably one of the besthooks we've found, uh, uh,
getting them to say yes tosomething like, are you sick of
burning money on YouTube?
Adss?
Yeah.
Yeah.
Right.
So, you know, you get, you getthem straight off the front end.
Okay.
Um, so that sort of question'sgood, but any sort of benefit,
big problem, relate to them insome way, you know, that's the
sort of hook you wanting.
Um, then after that we have anelevator pitch.
(12:42):
Now the other cool thing aboutYouTube ads, uh, is depending on
which way you run them, is youcan actually get the first 30
seconds for free.
Wow.
Which is cool.
Yeah.
So like on Facebook, you'relucky to get the first 15
seconds free, so you literallyget like twice the amount of
time to get your message across,right?
Mm-hmm.
And that's why we have in thenext part, we have an elevated
(13:05):
pitch that talks about a bit ofa credibility about how you can
help people, what it is they'relooking for.
And you have a very, you canhave a small call to action or
not.
Um, but that's really criticalbecause you're able to get a lot
of your message across.
In that first 30 seconds rightbefore you're even charged, and
then you'll have after that.
The third part is the story.
So this is where you tell astory about something they don't
(13:26):
know that might help them addvalue in their way in, in their
life around what it is that youoffer and, and actually help
people.
I think Frank Kern said it thebest, slack, if you, the best
way to help people is toactually help people.
Right, exactly.
So, um, so yeah, so in your, inyour story part of your ad, like
help them in some way delivervalue, that's so important.
This is not an interruptivesalesy video ad that you'd have
(13:48):
on Facebook, because the reasonpeople come to YouTube is for
entertainment or education.
So help them in some way andthen at the end say, Hey, look,
if that sounds interesting, youknow, close.
And that's the fourth part.
So there's four parts hook,first five seconds, elevator
pitch.
Story where, you know, make sureyou help them and then close,
right?
So that's a four parts, and youcan break that up into, um, a
(14:10):
one minute ad.
We usually find the ad should bearound a minute and a half to
two and a half minutes.
Mm-hmm.
Uh, we have, if you go to ourwebsite, we actually give a
whole bunch of free resourcesand script writing templates and
everything that's gonna give youall of that for free.
Um, but yeah, it's, it's apretty cool way to structure
your ad in a way that's gonnahelp people and get really good
results on, uh, YouTube.
(14:30):
That's amazing and that's a lotto fit into.
A minute, to three minutes ortwo minutes rather.
There is, there is, but we havea full checklist.
You can like tick it off as yougo.
Um, but yeah, it's.
What you say in the ads and thestructure of your ads for
YouTube is probably one of themost important things.
And it's not, it's not thecreative side.
Like it's not having the bestvideo.
(14:52):
It's really not.
It's what you say in the ad.
I mean, think about most of the,the content that you see on
YouTube, it's not TV studiocontent.
It's literally like people likeme and you, Julie, just sitting
here talking on our mics to thescreen, delivering value to
people.
Well, guess what?
Your ads should probably besimilar to that.
Mm-hmm.
Yeah, and that's really whatresonates with people.
Like I think we've gotten sotuned out to those professional
(15:14):
quality things and people justcrave real connection, real
people, you know, realness.
And so the more real you can be,I think it really, that hooks
people more than theprofessional grain quality.
Yeah, no, it really does and,and people are looking for that
authentic connection, if thatmakes sense.
Mm-hmm.
So, yeah, I couldn't agree withyou more.
A hundred percent.
So if you could travel back intime to the beginning of your
(15:36):
business with the things thatyou know now, everything you've
learned through the years, whatwould you do differently?
I.
What would I do differently?
Um, spend more on ads.
Start YouTube ads sooner?
Yeah.
Well, well, not just, orprobably back then there was
like, YouTube ads wasn't reallya thing.
Right.
So probably would've been likesearch ads when that was a, when
(15:56):
that was a massive thing.
But, um, but here's the thing,like in your business, this
bit's really important.
Like, everyone's like, what'sthe one thing you should measure
when you're running ads in yourbusiness?
Right.
There's probably two, and I'll,and I'll explain why the first
one is.
Return on ad spend, that's theone thing that rules them all
right, if I spend$1 here, howmuch should it turn into?
(16:17):
And if your business modeldoesn't allow what we call a
three times return on ad spend,so for every$1 you spend, you're
not making$3.
You actually don't have a, abusiness that can pay for
marketing.
Mm-hmm.
Okay?
So every single business fromMcDonald's to, uh, the Super
Bowl to you name it, they'vefigured out a way.
Um, any department store thatyou see to pay for an ad, That
(16:37):
literally gives them a minimumthree times return on, on ad
spend.
So if whatever system you'reusing, whether it's lead gen to
a sale, whether it's e-commerce,buy off the page, whether it's
coaching, consulting, webinars,virtual events or live events or
you know, book or callstrategies, whatever they are,
right?
If they don't have a minimumthree times return on ad spend,
stop.
Have a look at your salesprocess and fix it.
(16:59):
Okay?
Um, Because you can burn a lotof money.
But here's the thing, if you canget a minimum three times return
on ad spend, and your salescycle is, say, less than a
month, which in most businessesthe sales cycle could even be
that day or that week, but let'ssay it's a month, right?
Um, for every dollar that youspend, if you get$3 back inside
a month, Where else in theuniverse can you do that as a
(17:22):
return on ads, as a return onyour money?
Like you're not gonna do it in abank, you're not gonna do it in
real estate.
You might do it on some weirdcrypto coin.
You know, if you're lucky beforeit crashes.
Yeah.
But realistically on, there's noother place out there in the
world that you're gonna be ableto get that sort of return that
quickly.
Um, so for me, I probablywould've, if I was gonna go back
(17:45):
and tell my younger self, like,what would I do differently?
I would figure that a bit outquicker and I would spend more
money on ads, profitable ads,and grow on scale and not worry
about having everything beperfect in the pursuit of
perfection.
I think we lose.
You know, we, we cost ourselvesa lot.
So, um, that's probably what Iwould say, so.
(18:06):
Awesome.
And thinking about that journey,what brought you here?
Like what, how did you getstarted in this?
In YouTube, adss.
Mm-hmm.
Yeah.
Uh, so YouTube ads.
So basically, um, how didYouTube hard market happen?
So, basically the way that itstarted was, uh, I was running
youth in business.
Um, I'll probably go back alittle bit further than that.
Before I was running youth inbusiness, I was doing like
(18:28):
property investing.
I'd just left my job and I wasgoing into that.
And then, um, my brother talkedme into buying a whole bunch of
online businesses.
Think we bought 30 or somethingthe first year.
Wow.
So I had to, I had to figure outvery quickly how to market
businesses.
Right.
And, uh, and then, you know, wemade some money.
Aaron, my brother, he soldeverything up.
Went traveling.
(18:48):
And I was like, what do I donow?
And that's where Youth inBusiness started.
Cause I was like, oh well youknow, I want, I'm passionate
about helping kids startbusinesses.
Um, but then what happened is Iwas doing that and then, cuz I
still had some other businesses,I was doing that sort of thing.
And youth in business got mespeaking on stages.
So I got to meet a lot of otherspeakers and um, they were like,
oh, what are you doing with yourmarketing?
It's working quite well.
And then next thing I know, I'mspeaking on people's stages
(19:10):
about marketing, right?
Mm-hmm.
And I'm like, I don't wanna havean agency, I don't wanna do
stuff.
I can just help you guys out andthis is what you do.
Right?
And so then all of a sudden I'm,you know, I've got like six
figure business friends that arelike, Hey, can you help us with
our marketing and sort this out?
And it sort of happened a bitorganically.
And um, so we did, and then wesort of covid, well just prior
(19:30):
to Covid, about a year before,like people were saying, how do
we do Google ads?
How do we do YouTube ads?
Because I got really frustratedwith Facebook and moved away
from that.
I don't know, years and yearsago now.
Um, because basically I keptshutting my accounts down the,
the costs were going through, ifI could.
I could really see the writingon the wall like, this is not
going to end well.
Like look at, you just have togo back in history.
(19:51):
Like look at what happened toGoogle search ads.
You know, they got super pricey,super expensive.
Now only the big players arethere is exactly what's
happening with Facebook.
And I sort of saw writing on thewall.
It was like, man, I gotta getout of here.
I've lived, I've lived throughthe s e o thing and I've lived
through the, you know, the, um,Google ppc and now it's
Facebook's like, you know, inthe same space.
Yeah.
And you know, great for Facebookbecause I've.
(20:12):
Been able to get a whole bunchof people in, they're still
making heaps of money.
Everybody's winning.
Right.
Um, so yeah, so we moved over toGoogle adss and I was actually
promoting one of my youthbusiness events and we usually
get like seven, 800 people in aroom for those.
And, um, we booked the room.
We only had like, you know, ahundred people and I had to fly
to China for some business.
And um, I was flying in Chinaand I was like, what am I gonna
(20:33):
do?
Facebook shut all my accountsdown black across a couple of
businesses.
Oh my goodness.
And I was like, My wholebusiness is going to crash and
I'm going to China.
The one place you cannot checkFacebook or Google or anything.
Um, and this is kind of beforeVPNs and that really big thing.
Mm-hmm.
I was like, holy crap, what am Igonna do?
So I was told my team, I'm like,team, just start writing some
Google adss.
Get it wrong for all I care.
Just figure it out.
(20:54):
And uh, we also hired an agencyas well.
Um, and when we got back, whatwe found is that we actually did
better than the agency that wepaid like thousands and
thousands of dollars.
Wow.
And we were like, hmm.
Maybe this is a thing.
And then we just started, youknow, throwing down in, in
YouTube and Google and um, nextthing I know, we were like
speaking on that and then peoplewere having song to talk about
(21:15):
it and we kind of screwed fromthere.
Um, but YouTube though, what wefound is that, you know,
realistically, like we spendmoney on all the platforms, but
the most profitable one, like,are you gonna spend a dollar and
you want$3 back?
That's where YouTube lives.
So, so that's sort of myjourney, like how, how that
started.
Um, during Covid we couldn'tfly, so we had a lot of people
say, Hey, look, can you handlethe agency side of it?
(21:38):
Um, so we did that, but thesedays we kind of more focused
just on the consulting side oflike showing people, I'd much
rather teach people how to fishand empower them to mm-hmm.
Manage their own stuff, um, thendo it for them.
But we do offer both solutions.
I'm way more passionate aboutcoming in.
I mean, even if it's a corporatecoming in and just teaching them
like.
Their team or whoever how to,how to do it because then you
(21:58):
enable them for life, right?
So, um, yeah, so that's, that'skind of how it started to sort
of where it is today.
That's awesome.
I always think it's the coolestwhen businesses grow organically
like that, like specifically outof a need that you just kind of
stumble upon and it works, whichis awesome.
Yeah, and I was very luckyaround the same time, um,
Marcus, my business partner, hewas, he was sort of running his
(22:20):
own agency and um, and I wassort of traveling and flying and
speaking and stuff and I waslike, Hey man, can you just help
my team?
Managed some of my ads, likeback then it was Facebook and a
bit, and we were doing, we weretransitioning heavy into Google.
Mm-hmm.
And he's like, oh, I've got someGoogle experience.
And he come on.
And then he was just so good.
I was like, Hey man, let's joinforces and create Titan.
And, and that's where, that'swhere Tide Marketer was
(22:42):
originally born.
So it was a combination of likeall of those things were
happening at once, so That'samazing.
Yeah.
So for people that are hearingthis and think, oh my God, I
want that three times roi, likewhere do they start?
How can they reach out to you?
Yeah, great.
So I mean, you just go to titanmarketer.com.
We have a whole bunch of freeresources.
One of the things you'll find inthere is some, um, profitability
(23:05):
calculators.
So no matter what you'rerunning, whether you're running
like lead gen, whether you'rerunning Booker call, whether
you're running events or likee-commerce or whatever, there's
a calculator in there.
Just put the numbers of yourbusiness and it'll tell you.
If you're profitable or not and,and what sort of return on ad
spend that you can, that youshould be expecting.
Um, if you need some help withthat, obviously, um, you know,
(23:27):
we, we help people put all thattogether as well, but we have
some free resources.
You should be able to.
Put all that together and figurethat out.
Uh, so that's step one.
If you don't already know, youknow, if you've already running,
like, if you're already likemultiple six figures or seven
figures, you're probably alreadygonna know roughly what your
return on ad spend is, becausemost businesses can't get there
without figuring something alongthose lines.
(23:47):
It might not be perfect, butyou'll have a rough idea that,
hey, I'm spending 10 grand onads and we're doing about, you
know, 40 grand a month in, or 30or 40 grand a month in sales or
something, okay?
Mm-hmm.
Um, So, yeah, and it might bemore like a lot of coaches and
consultants and stuff like that.
If you're selling high ticketthings, it can be anywhere from
seven to, you know, 20 or 30times return ad spend.
Right?
Depending on what you're sellingand how you're doing it and
(24:08):
whatever else, right?
So, um, it really does depend.
On what you're doing, who you'retargeting, and how that works.
Um, so that's step one.
Like figure that out first.
I know that's got nothing to dowith YouTube adss, right?
But it's, if you're gonna builda skyscraper and you're doing it
on shady foundations, and itdoesn't really matter what
you're gonna build, you're justgonna, and you've probably
(24:28):
experience that.
I mean, how many business ownershere that've been running ads d
basically got a half-cockedidea, have a website up, they
throw you thousands dollars ofmarketing on it, and then say,
oh, Facebook ads or YouTube adsor whatever, ads don't work
right, without really gettingthe sales process now.
Mm-hmm.
So, Um, and we've all done it,you know, um, get to be a
business owner that hasn't, sodon't feel bad if that's you
listening.
Um, but take, take the time tojust work out like, well, what
(24:51):
is the best sales process here?
Right?
And, um, you can check that out.
I mean, we also run like freetrainings.
Uh, we're not doing that at themoment.
Uh, but usually once a week wecan get on, ask us any questions
and stuff like that.
Um, cuz we know like, The, if wecan get people who have already
started and we can get them upand running, like we can take
them from there to there muchquicker than, you know, I've not
(25:12):
started or whatever.
So that's why we try and helppeople as much as we can on the
front end.
Um, so yeah, so I mean, that'swhere you can check out, there's
a whole bunch of resources, allthose ad script templates and
everything could be there.
Um, I can send you the link justto the, you know, just to the
thing if people want to grab it.
Um, but yeah, we find that thathelps a bit as well.
Definitely.
So, Yeah, and we'll have all thelinks down below so everybody
(25:34):
can grab them and check it out.
So I can talk about this fordays, but I do wanna hear about
the other side of your businessthat you have with kids, cuz
that's another thing.
Personally, I'm very passionateabout.
I have three kids of my own andtry to teach them every bit of
entrepreneurial skill that myhusband and I can teach them.
We try to instill to them.
So tell me about what you'redoing with that.
(25:55):
First up, like well done forgetting your kids out there and
teaching them entrepreneurialskills.
I think that's probably one ofthe most important things that
we can teach kids today.
Um, and let's face it, they'renot learning it at school,
right?
No.
So, you know, they're not,they're not learning that there.
So for us, um, how did thatstart?
Uh, basically, uh, I think Imentioned before, like we took,
(26:16):
we were at a sort of atransition space.
Um, you know, we sold out of abunch of businesses and things
and kind of get to a point whereyou're like, oh.
What do we do now?
You know, like we can just sithere and chill, but there's
probably something else that wecould, that we could do.
And um, around the same time, myson, um, who's now 14, uh, was
like seven and he was like, oh,um, can I have pocket money?
(26:40):
I was like, no, you can earn it.
Yeah.
You can learn how to sell and belike an asset to his society.
So, um, so yeah, so basicallywhat ended up happening was he
had a little bit of money fromhis grandma and for Christmas
and stuff, and we, we planted aherb garden and he would go
like, he's a real shy kid backthen and, uh, you know, like
(27:00):
sort of kid that I got four kidsby the way.
So that.
He was quite shy.
Like he, you know, when you gotalk to other parents and
they're like, hi, how you doing?
And they look down, they don'treally look.
Yes.
Yeah.
That whole situation.
And I was like, you know what Ithink would solve that cold
sales door to door.
Just throw'em in.
Yeah.
(27:20):
And I like that might seem realharsh, but it works really well.
So, um, and that's what we did.
So he had his herbs, he'dpackage'em all up and then I
literally helped him with ascript.
I'd walk down the road and hewould, I'd help him in the first
couple of doors and then hewould go knock on doors and sell
his herbs.
And what's really amazing is,while a lot of people might
think that's scary, is, um,pretty much every single person
(27:42):
that you talk to, you get aneight year at your door selling
herbs and they give you abrochure and they've got a bit
of a pitch planned, man.
They sell like crazy.
Um, and they'll just buy it offthem because they're a kid.
Right.
And it's just such a goodexperience for them because they
learn that it's okay to sell andthat people are happy if you
sell to them something that's ofvalue and you can help them in
some way.
Right?
Um, so I think that was such agood experience.
(28:04):
And then, um, next thing I know,I'm like talking about, um, this
is an internet marketing thingthat I was going to, and, um, we
met some people and they'relike, oh, hey, would you like to
come speak on stage about that?
And I was like, what?
And, uh, that's where my stagecareer was born.
But, um, the, the good thing forthat was, you know, we were able
to get the, the, just reallyempower a lot of kids quite
(28:26):
quickly.
Um, you know, where.
Seven or eight years in nowwe've had, um, you know, we have
most kids who get started doover a thousand dollars in their
first month.
We've got kids who've done, youknow, six and seven figure
businesses, a bunch of kidswho've done over$10,000 a month.
We have a whole club for it.
Uh, we've got kids buying housesbefore they're 18.
And one of our kids even wrote abook on how I made more money
(28:48):
than my principal.
I had a phone call the otherday.
One of our kids is gonna be onShark Tank, so that's
incredible.
It's just crazy.
So that's where it's grown totoday.
Like today, it's just thismassive thing.
We were able to just really helpheat the kids at scale, which is
literally probably one of themost rewarding things that I do.
So, That is absolutelyincredible.
Yeah.
My middle child, uh, started apressure washing business, so we
(29:12):
taught him cold sail.
Same thing.
Like he really struggled withthat eye contact and that
personal interaction.
We're like, all right, here wego.
This is how you do it.
So, yeah.
Ah, so good.
How did he go with it?
He, did he learn how to sell abit better and.
He did it, it definitely helped.
Um, he struggled with really, hestruggled with the, the
rejection side of it.
Like, you know, people would getkind of funny and then he
(29:32):
wouldn't wanna do it.
So it was, it was a mixed bag.
But, uh, yeah, we'll have tocheck out your resources and see
what you have online cuz that's,it's amazing.
And it helped him tremendouslyin the personal interaction.
And just that confidence, likebeing able to read people, you
don't stand in their space likethere's an art to it, that you
don't get the door slammed inyour face.
Oh, it's so good.
And I think another, like, if,if you're listening to this and
(29:55):
you're thinking, oh man, there'sno way my kids can go door to
door.
Right?
That's totally fine.
Like, Hey, look, I don't have tobe right about this.
Uh, starting'em off withsomething a bit gentler like
markets.
Mm-hmm.
Okay.
Uh, you can do a market or agarage sale.
I don't they have them inAmerica.
How much are they?
Yep.
Yeah.
Garage.
That's right.
So, um, you know, get people tocome to you.
And, and that, and teach them tosell that way.
(30:16):
So, I mean, that's what I'vedone with my other two kids,
like my other kids.
Um, so my youngest is five.
She doesn't have a business yet,but everyone else does.
And, um, you know, it's, it'sridiculous.
What do you buy?
Kids who've already boughteverything that they want for
themselves.
When Christmas comes, it's aquality problem.
Um, But yeah, so I mean, likewe, we do, they do some markets
and they do bit of online stuffand whatever, but it's, it is
(30:38):
really cool for them to learnhow to sell and talk to people.
And I think a lot of today'syouth have kind of missed out on
that a lot, um, with technologyand screen time and, and
everything as well.
So, yeah.
But to your point, they don'tteach that at school.
They sure as heck don't teach ithere, and I'm sure they don't
teach it there either.
So I You have to learn itoutside.
Yeah.
I, I don't think it's a greatconspiracy or anything like
(31:00):
that.
Like I know a lot of peoplelike, yeah, I don't teach it
school.
Um, but I mean, at the end ofthe day, like school's very much
like it's built off atraditional system, uh, to
create employees.
That's literally the whole pointof school.
Right.
Like to, to get.
Higher skilled labor.
And if you go back a littlefurther, like where the
traditional schooling systemstarted was, you know, in, um,
(31:21):
Prusa back in the day, which isGermany.
Mm-hmm.
And they basically, in turn ofthe industrial revolution, they
had just lost a whole bunch of,you know, troops to the Neic
war, or have you pronounced thatbecause their generals couldn't
count.
Right.
It's probably something you wantto be able to do.
And they have that industrialrevolution going on.
So what they ended up doing wasthey said, right, let's just
educate, you know, the masses.
(31:43):
And we'll put it throughParliament and we'll just teach
'em up to, you know, primaryschool and maybe high school.
But, um, and then man, theChris, like the, the high level
of people, like lost theirminds.
Like we educate everyone.
There'll be no class divide,blah, blah, blah, blah, blah.
And, um, like, okay, well, whatwe'll do is we'll make like
university and college superexpensive.
So only the wealthy you can gothere.
(32:04):
And this is going back a couplehundred years, and I don't think
it's changed much.
No.
Look around it hasn't.
Right.
So, um, and I mean, for thattime, you know, like for the
time of creating, you know,better soldiers and better
employees, like that was aperfect system, right?
The problem is today is thatmost people, when they step into
a career, they don't, that's nota lifelong career for them
(32:25):
anymore.
Like the world has changeddrastically.
Um, most people will do aminimum of three to five
careers.
You know, in their life.
So even if they do get a degreein something, that doesn't mean
they're staying there for thelong term.
Right.
So, um, so I think this iswhere, uh, teaching kids what we
call, we call it the skillset ofan entrepreneur, right?
Which is teaching people how toturn their ideas into money and
(32:48):
look, you know, if, uh, kind ofexplain like this, like if Elon
Musk, Richard Branson, or JeffBozos won't break up tomorrow,
how long do you think it wouldbe before the arm has again?
Right?
Yeah, totally.
Like a month, a week, you know,like pretty, pretty quick.
Right.
Um, and the reason for that isthey, if you took everything
away from them and even theircontacts away from them, they
(33:10):
had to go into a third worldcountry or you know, something
like that, I'm pretty sure thatthey would have some sort of
business up and running quitequickly.
And it would be profitable.
Right?
And that's because they havethat skillset.
And this is what we wanna teachkids before they finish school,
is that skillset of, Hey, I canmake money here with my brain.
Okay, I can find a need, I canadd value to people's lives and,
(33:32):
and go from there and there.
Maybe I could do it aroundsomething I'm interested in.
Now if you can figure out how toget paid for stuff that you're
interested in, you'll neverreally have to work a day in
your life or enter the rat raceat all.
Right?
So super, super powerful stuff.
And I think what's even moreimportant than that is, um, in
learning that skillset, itdoesn't have to be perfect,
right?
We, you don't have to get an Agrade, you just have to get out
(33:53):
there and do it.
And you can make mistakes as akid.
And it's not the end of theuniverse when you don't have a
mortgage and kids and, and allthe other drama, right?
And I think what's really coolis.
We have this thing that we startkids off called the$20 Challenge
and they basically start offwith$20, nothing else.
And they just have to turn thatinto as much money as they can
in the first month.
And like most kids, like when wefirst started, they're doing
(34:15):
like a couple hundred bucks orsomething, but most kids today
do well over a thousand dollars.
Wow.
Right.
And I think the record like fiveand a half thousand or
something.
Right.
That's awesome.
Um, Now these are kids who haveno business experience.
They have no idea about anythingto do with business.
Okay?
Now, as most, if most adultsstarted a business and they're a
thousand dollars up in theirfirst month as a side hustle,
(34:35):
like I'm pretty sure they'regonna call that a success,
right?
The, the cool thing here is kidscan do that and learn a whole
bunch of business skills alongthe way.
But what's even more importantthan that is if you were ever
down to your last$20.
And you knew how to turn thatinto, even if it was a hundred
dollars or a couple hundreddollars, you could literally rid
the world of homelessness andhunger and all the rest of it
(34:57):
and really learn how to be ofservice to other people and find
value in their lives.
Cause let's be honest, money isjust an exchange of value,
right?
Yeah.
So, so this is why this is like,I know I'm probably going on a
bit, but this is why I'm prettypassionate about teaching kids
that skillset and then applyingthose skills that they learn
into something they really wantto grow and scale out into a, to
a profitable business.
(35:18):
So, I love it.
So you've done a ton.
Your business is incrediblysuccessful, obviously, but how
do you define success?
What does that mean to you?
Um, success is one of thoseloaded quests.
That's a, that's a massivequestion.
That's why I like to ask it.
Everybody's definition isdifferent.
(35:38):
Yeah.
Um, So for me, like personally,like I have a bit of like a
value hierarchy, right?
So, um, to me, like my successfor me is that, that all those
are aligned probably, and thatI'm, I'm happy with life.
So, you know, for example, youknow, um, you know, my
relationship with, you know, myfather in heavens, you know, is
(36:00):
really important.
So that would be one, and thenit would be like rat, you know,
marriage and family, like that'snext, right?
And then like, Freedom is next.
Like, I'm free, I'm doing thethings that I wanna do when I
wanna do them, and I'm havingfun.
Right?
Then after that, it might be,you know, um, you know, the
traditional like, you know, um,yeah, the, the money, or not
(36:22):
even money, but probably justmore that would come under the
freedom side of life, right?
So, um, but money's just a toolat the end of the day.
So success and health, sorry,health.
Is above up near family, so I'vekind of got this all around the
wrong way.
So spirituality, health, andthen relationships and um, you
know, networks and community,that sort of thing.
(36:44):
And, um, the network communityside is very much where.
Like youth in business lives forme.
Like how do you, if you've gotthe other pillars all sorted
out, like how do you then passthe torch on, if that makes
sense.
So, um, yeah, so success for meis that all of that's aligned
and I'm certainly not gonna proprofess to be perfect or
whatever and have it all quitefigured out.
(37:05):
Um, but yeah, I think, I think,you know, I don't know, like, I
think being happy, happy withthe way that you're living your
life and serving others isprobably like, if you're to summ
it up in a sentence and whateverhappiness means for you would
be, that would be my definitionof success.
So it's certainly not r notwrapped around anything,
anything, if that makes sense.
(37:27):
So a bigger house, a nicer boat,a bigger holiday, none of that.
Yeah.
Um, so.
No, I, I love that.
And that it's so important tohave them aligned, like
especially in the order that youhave a friend behind you in the
order that you mentioned.
He's welcome to join.
No, it's all good.
That's okay.
(37:47):
You're all good.
Um, no, just in the order thatyou mentioned, I think is, is.
Um, increases that success evenmore, you know, with your faith,
your relationships, your family,and you know, your health and
all of that.
Like they, without each ofthose, um, you can be lost,
right?
Like, you need all of themworking together to really have
yourself at a place where youwanna be, which I think is
(38:09):
awesome.
Yeah.
So actually I'll share somethinga little personal if it's okay.
Um, sure.
What I, what I like to do iskind of track it, right?
Because just having ananalytical brain and doing
marketing, like if you can't.
Measure it, you can't reallymanage it, right?
Mm-hmm.
So this is kind of like eachweek I'll measure my thing.
Um, so for me, I sort of measuremy.
(38:30):
The way that I'm tracking infour different dimensions.
So, um, physical, emotional,spiritual, mental, mental.
And I give myself like a out ofpercentage, out of a hundred,
where am I tracking, right?
Mm-hmm.
Uh, and so like physical will bethings like, you know, uh, my
health and, but also underphysical will be like, well, do
we have to do enough money tothe things that I would call
myself free, you know?
(38:50):
Okay.
Um, Yeah, emotional would belike, how am I tracking
emotionally?
Uh, spiritually would be like,well, have I received any
inspiration in the last 24 hourssort of deal.
Mm-hmm.
Uh, and mental always be, youknow, can I, um, mentally
achieve the things I wannaachieve?
Or do I need to have someeducation around stuff that's
blocking me?
Right.
And I do that every week and Ijust like write down a
(39:10):
percentage of those and I canquickly track like when things
are off and what's going on.
Um, but then the other thingthat I'll do is, I've just added
one in the last couple ofmonths, which is like, this is a
harder one, is like out of ahundred.
Where do you think you aresitting compared to what your
potential was last week?
Like if your potential was ahundred last week, you know, how
(39:31):
much of it did you hit out orwere you being lazy?
Wow.
And, uh, so for me, like thatwas actually a really hard
start.
And, um, you know, I started offat like 5% percent or something
like that.
You know, when you see, when youhave to sit down and be like,
Hey, what is, what is yourpotential here?
Yeah.
Um, And you, you know, and youactually think about that once a
week.
(39:51):
It's, it's actually quite adaunting task.
So it's slowly on the rise, but,uh, I don't think I've hit like
20% yet, so maybe I'm just alittle hard on myself.
But the, um, that.
That is a massive stat tomeasure.
So I mean that's, you know, interms of success, how do I
measure it?
Like I, I don't have, like, myanswer probably before wasn't
(40:13):
like super clean.
Um, but that's probably a waythat I do try and track and
measure, you know, how I'mtracking and, and whatever else.
So, I love that.
And I think so many people, youknow, I ask that question a lot
to a lot of people and rarely doI get a number, right?
Like, people don't wanna hitthat number.
They wanna have personal, youknow, inspirational success.
But I think rarely do weactually track that, which I
(40:35):
think is pretty awesome that youdo, to give yourself that
visual.
And I'm a data geek, so youknow, of course I enjoy that
very much.
But, but being able to, to trackthat personal fulfillment and
see progress in your life, Ithink is really awesome.
Yeah.
Yeah.
So it's kind of fun.
Um, so yeah, so I mean, that,that's probably a very long
answer to like how I definesuccess and measure it.
(40:58):
But, um, yeah, like I, I thinkit sort of hit me one time I was
at like, I don't know if it wasa, some sort of like mindset
retreat or something.
Can, they had let.
The wheel of success orsomething crazy up there and,
and like, seriously, I'm notyour mindset guru, right?
Um, but you know, I was like,uh, I think that's good, but for
me there's just too many thingsgoing on on that thing, right?
(41:18):
Like, I was like, how would Isimplify that out to like four
things or three things orsomething?
And, um, and, and that's kind ofhow I've been rolling.
And, uh, I have to admit like,You know, we measure everything
else in life from our bankbalance, to our balance sheets,
to our, you know, um, weightinto whatever else.
But like when was the last timeyou really checked in and was
like, well, how am I personallytracking with the things I found
(41:40):
by valuable in the world?
So, love it.
Very cool.
So if you had the attention ofthe whole world for five
minutes, what would you say?
That's an aw you ask awesomequestions.
Well, thank you.
Um, I have to admit, I've donelots of podcast interviews and
your questions are amazing, sothank you.
Uh, a whole world for fiveminutes.
(42:02):
What would I say?
Um, I would probably talk aboutlike if I could make some impact
on something that I feel like Ihave enough knowledge to impart
on the whole world about.
Like, I don't feel there's lotsof topics that people would be
better to speak to the wholeworld than me, right?
So, you know, um, However, I dothink that I'm probably one of
(42:26):
the best, if not the best, at.
Teaching kids how to startbusinesses.
So I would probably, uh, talkabout that.
Um, the reason is they're likemarketing.
I could talk about marketing,but let's be real.
There's lots of marketers outthere, right.
Um, and different things.
And, uh, I think the biggestimpact that I could probably
make, uh, to people on a topicthat I felt like I knew enough
(42:49):
to talk to the whole world aboutif the whole world was
listening, like, that's a lot ofpressure.
It is.
You know, like you wouldn't wantto talk about God or
spirituality unless you werelike, you know, a Buddha or
Jesus or something.
You know, like that's a, that'sa massive topic.
Um, so while I think there'smany important things that I'd
like to talk to the world about,I think I'd probably have to
(43:09):
stick in my wheelhouse of like,expertise in the most amount of
change I think I could make.
Um, mm-hmm.
So with that caveat, if I can,um, I would probably say, Hey,
look.
Guys, we're not teaching kidshow to be entrepreneurs anymore.
Like we are literally justteaching kids how to be, um, not
slaves, but swap their time fordollars, uh, and basically enter
a rat race.
(43:29):
They're probably gonna hate forthe rest of their labs, right?
So why not?
Why not free the next generationand teach them entrepreneurship?
And even if they become the nextdoctor or lawyer, whatever, they
can start a practicing it andhelp more people.
And I think.
I'm very entrepreneurial driven,and I think that if we could
have more entrepreneurs whocould serve and help people at a
higher level, the world would bea better place.
(43:50):
So in that vein, I wouldprobably scream from the
rooftops about how kids shouldget out there and learn
entrepreneurial skills, learnhow to sell, learn how to hold
themselves, learn how to takethe lives into their own hands
and literally change the worldfor the better.
Love it.
That's so powerful, and I thinkthe more we can help change the
lives of kids, you're right, itchanges the whole world because
(44:12):
that's the, the next generation.
Very cool.
Well, thank you so much.
How can listeners support you inyour work?
Where can they find you online?
I know you mentioned a coupleplaces earlier and I'll have all
the links down below.
Sure, sure.
No, thank you.
Um, yeah, look, if you want toconnect on, uh, the YouTube side
of life, uh, just go to Titanmarketer.
There's free resources, freetraining, all sorts of cool
(44:33):
stuff there you can go checkout.
Um, like I said, we just want tohelp as many people as we can.
Uh, on the youth in businessside, like teaching kids how to
be entrepreneurial, look, headover to youth in business.com.
So titan marketer.com.
Like now it's Titan Marketer,er, not Titan Marketing.
So it's like Titan marketer withan er do com and, uh, and youth
(44:54):
in business.
So youth in business.com.
Again, there'll be some freetraining and 101 free ideas kids
can get started with and allsorts of cool stuff.
Um, you'll be able to see allthe different videos and
different case studies and allthe different things that we've
been able to do over the years.
Um, But like, just get started.
Like I cannot stress thisenough, like whether you wanna
looking at YouTube ads to helpgrow your business to multiple
(45:16):
six or seven figures or justeven if you to get three times
return or whatever.
Like just get started withsomething set, you know, 10
minutes aside on your day orwhatever and, and figure that
skill set out.
Particularly if you're runningpaid ads right now, it's
literally the biggestopportunity around.
So if you're not running YouTubeads and you're running'em on
other platforms, you'reliterally like burning money.
So I would go figure that out.
(45:37):
The other one would be like, ifyou wanna start with youth in
business stuff, like just getstarted.
Like if your kid's entrepreneur,whether they do our stuff or
not, or whatever, like just getstarted.
Just get'em out there, like findsomething they're passionate
about and get'em out there.
Let teach'em how to sell.
Like teaching kids how to sellis probably the most important
thing ever.
You know, life is just one big,long.
Course of sales, like, you know,from whether you are like
(45:59):
looking for a promotion togetting married to, you know,
getting what you want in theworld, you, you need to learn
how to sell, right.
So, um, and I think like that isa skill that I wish I had a
learned earlier, you know?
So, um, yeah.
So I guess that's pretty muchmy.
The two places you check me out,type marketer.com or youth and
business.com if you wannaconnect with me somewhere on
(46:20):
social.
Um, you know, I have all thedifferent social media accounts.
The one I'm probably on that Icheck the most is probably
LinkedIn.
Um, so you can look me up onLinkedIn, but you know, Ben
Jones or Benjamin Jones istricky to look up.
So, um, there's only 1 milliontrillion of us out there.
Uh, so yeah, so you'd probablyjust go to the websites, reach
out.
And I'm happy to help you guyswith whatever question you might
(46:42):
have or if you need some freeresources or whatever.
But whatever it is, get started,make an impact on your life
today and, um, hopefully I'vebeen able to help you in some
way.
Awesome.
Thank you, Ben.
This was awesome having you ontoday.
Really appreciate it.
That's cool.
No, thank and thank you forhaving me, Julian.
Um, I appreciate like all thepeople's attention.
(47:02):
Who's li who's listened to thepodcast's interview this far?
Um, you know, well done.
So Exactly.
And if you found value in thisepisode, please do share it
because that's how people findus.
And you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
welcome to the Seven FigureBuilder Show.
My name is Julie Barick, founderof Seven Figure Builder, where
we help high achieving CEOs freeup time with gorgeous
automations to scale theirbusiness to seven figures and
beyond.
And I'm here today with myfriend Ben Jones.
Hey Ben.
Hey.
Hey.
Good to be here.
Thank you for having us on,Julie, and um, hopefully we can
help as many people as we can inour conversation today.
(00:20):
Absolutely.
I'm thrilled to have you ontoday.
So where are you in the worldright now?
I am located in Perth, WesternAustralia, so it's like on the
west coast of, um, WesternAustralia, kind of where
California would sit in theUnited States, if that makes
sense.
Um, yes, it does.
Yeah.
So, so over there a bit down,down under, joining you from
your future, which is kind ofexciting.
(00:41):
Very cool.
And for those that don't havethe pleasure to meet you yet,
can you tell us just a littlebit about what you do with your
business?
Yeah, sure.
So I run two, well, twobusinesses.
Um, I speak publicly about.
One is a tight marketer.
We help businesses scale withYouTube advertising.
We've generated, you know, um,multiple seven figures across a
very wide range of industry inrevenue with YouTube
(01:01):
advertising.
Um, and then the other businessI run is youth in business,
where we teach kids how to startbusinesses before they finish
school, which is pretty fun.
That's amazing and I wanna hiton both those topics for sure,
cuz I love both of them.
But we'll start with, uh,YouTube.
So tell me about YouTube ads.
Like most people, when theythink ads, they think Google ads
or Facebook ads.
I don't think a lot of peoplereally think about YouTube ads.
(01:23):
So how does that work and whywould that be an option?
Yeah, so it's pretty crazy.
People don't think about YouTubeads.
I mean, the, the cool thing withYouTube ads is I think in the
United States at the moment,only 8% of businesses are
running YouTube ads, and a lotof'em are corporates, right?
So, YouTube's probably where,um, Facebook was a decade ago,
or when search was back in, youknow, the early two thousands or
email was back in the nineties,right?
(01:44):
So it's, it is out there.
It's probably a little bit.
Bigger in the last couple ofyears than it's been prior to
that.
But if you were, think about itas a curve, like it's very much
at the beginning of an anadoption curve, you know, and
the barrier to entry are peoplecreating video and stuff.
People think of that as hardwhen let's be real.
Video ads are here to stay so,Um, so that, that's why YouTube
(02:04):
ads, I mean this, the otherthing is it's depending on which
month you look at it, it'seither a little bit smaller or a
little bit bigger than Facebook.
So it literally has billions ofusers, like half the planet on
it.
Um, you know, it's overtakingcable television networks and,
and TV and the way that weconsume content.
So, You know, in terms of whoyou want to target and how you
want to get out in front ofpeople, it's just probably one
(02:26):
of the biggest opportunities,um, right now to get in while
the, while the, while thegetting is good.
I mean, at the moment, Google'sliterally giving away$500 to
anyone who starts a new GoogleAds account, which you run
YouTube ads from.
Um, when was the last timeFacebook gave anyone$500 gonna
start on their platform, right?
So no, they just take.
(02:46):
So how does the cost per click,not to get too techy right away,
but the cost per click onYouTube compare to Google or
compare to Facebook?
Yeah, so the cost per click, um,let's do it compared to
Facebook.
So Facebook will get some ofthe, you can get some really
cheap like, Leads and stuff withFacebook lead ads.
Um, you know, like as much as Iwanna throw rubbish on Facebook,
(03:09):
like that is a good strategy.
Um, the only thing with that isthe quality of leads suck,
right?
So, um, and the targeting thatyou're gonna get from Facebook
versus YouTube is like Bambiversus Godzilla, and Facebook is
not the Godzilla in thatequation, right?
So the, the cool thing is, um,the cost per clicks are, are
comparable, if not cheaper toFacebook, depending on how
(03:30):
dialed in your targeting is.
So, You know, if you wanna getreally dialed in targeting,
you'll pay more.
But click, if you want to justmatch.
Broad versus broad.
YouTube will usually be cheaperthan Facebook.
Um, now comparable to search,however, uh, if you were to
compare YouTube to searchYouTube's way cheaper, like, you
know, a quarter to a third ofthe price cheaper than search
(03:50):
ads.
So, um, and the cool thing withthat is you can literally, you
know, if you wanna run searchcampaigns, you know, you'll run
a search ad at Google search adsand your ads will pop up on the
top.
You know, three to five resultsof Google search.
What's really cool is you canactually target those same
people searching those samekeywords on Google, but instead
show a YouTube ad at a quarteror a third of the price, and
(04:12):
you're not up the top competingwith three other people.
You're literally just a video adin front of one user.
So, yeah, heaps of cool stuff interms of like the cost per
clicks and, and the lead qualitythat you get from YouTube versus
any of the other platforms ispretty much unparalleled.
So, Yeah, and you mentionedtargeting, so how specific can
you get with targeting youraudience?
(04:34):
Oh man.
So like if you take somethinglike Facebook, cause a lot of
people who come to YouTube arecoming from Facebook.
Usually they're like fed up withplatform, they're burning money
and whatever.
And um, what a lot of people dois they start just running their
YouTube ads the way that they'redoing their targeting on
Facebook and they bring it overto YouTube and they've just
missed probably the biggestopportunity ever.
Um, for example, We call it likea, a genuine interest.
Facebook's really great at liketargeting people in that top
(04:56):
layer, like, you know, thedemographic, like a woman who's
35 who likes surfing chocolateand cats, like you can target
that right on Facebook andthat's amazing right now where,
where that's different is sayyou could target that same woman
on YouTube, however, now you cantarget it by income.
So does she sit in the top 10%of income, the top 20, 30, 40,
50% of income?
(05:16):
Now that's a really huge dealbecause.
One of the biggest objectionsthat you get in any sales
conversation is, oh, that'sreally great, but I just can't
afford it.
So imagine taking all of thatout, so you're only dealing with
people who can afford yourproducts and services like that.
Alone is next level in terms ofyour marketing for targeting.
Right?
Um, on top of that, what you cando.
(05:38):
In YouTube that you can't doanyone else is target by intent.
Okay?
So target people searching forkeywords, right?
And then watch a video ad.
You can't do that reallyanywhere else.
Um, and both on Google searchand YouTube search, but you can
do some other cool stuff likeethically hijacking competitors
traffic, right?
Is like my favorite thing to doof all time.
(05:58):
So, This is where you wouldliterally find your competitors
url.
So you know, literally thewebsite of your competitors or
like an industry blog or likewhatever.
Anyone who goes there like welike to do.
Um, you know, if you're a six orseven figure business owner and
you're looking for that highquality client, a great way one
to do is to target, uh, peoplewho have, or business owners who
(06:19):
have CRMs, right?
Because.
If you're paying a thousanddollars a month or$500 a month
for a crm, you're a decent sizecompany, right?
So we'll target people who visitwebsites of CRMs, but what we
can actually do is not onlytarget the main one like, you
know, keep or Salesforce orHubSpot, something like that.
You can target the actual log onpage.
So anyone who's logging intothese platforms, show them the
(06:42):
ads, right?
So you're getting right in frontof the, the cool person.
I mean, let alone that, or justshowing your ads to people who
visit your competitor'swebsites, um, is incredibly
cool.
So the, oh, one more thing, onemore targeting.
I could talk about targeting allday.
The other, the other cool thingyou had targeting, um, is you
can target anyone's YouTubetraffic, right?
So pick, insert your favoriteYouTube channel or video here.
(07:03):
Okay, so let's just say I'm inthe coaching consulting space
and, um, I wanna show my ads toanyone who's watched, like Tony
Robbins or Grant Cardone orMarie Folio, any, any of those
channels.
Maybe I just wanna do like aplaylist that I have on their
channel about a certain topic.
I can show my ads directly tothose people.
Um, and, you know, these peopleare creating channels, creating
traffic, all of that.
And then you can just come inand, and siphon the exact right
(07:26):
people straight into yourbusiness.
So, Pretty cool.
That's just like, honestly,that's activity aspect, so I
believe it and that it'sincredible how you can get so
specific and yet reach so manypeople, like these big names are
spending so much money on adsand you can kind of tag onto
that and you know, target theirsame audience is hugely
powerful.
(07:46):
It's really fun.
Um, another thing you can do isI find your competitive, like
type in a search.
Like let's say you're achiropractor, right?
You'll say chiropractors nearme.
Or let's say that you are, um,you know, a pharmaceutical
company.
I think you were talking aboutthem before, right?
Like that sells a certain typeof drug or whatever.
So you can actually go in thereand find like the people who are
advertising at the top.
Top of Google, click on theirlanding page and then literally
(08:08):
grab that landing page thatthey're paying to send traffic
to.
And then say, I wanna showpeople ads who visit this
landing page.
And then you can do it withYouTube.
So these people are paying fortraffic at like three times the
price you are, and you can run aYouTube ad.
And hit those same people with avideo ad without competing with
anyone else at a third of theprice than they're paying.
So there's some pretty coolstuff you can do.
(08:29):
It is cuz you're targeting thepeople just going to that page.
They're targeting people basedon a whole criteria.
So your competition is way lessfor that particular page than
they're actually paying to getpeople to that page.
Right?
Yeah.
So you're literally siphoningoff like the ideal clients.
They're spending all the moneyto figure out how to target and
you can just like, Piggyback onthat.
So that's amazing.
That's pretty cool.
(08:50):
So you certainly can't do thatanywhere else.
No, you can't.
And you mentioned intent.
I think that's important tothink about.
Like so often when we're usingFacebook to target and to market
in your ads.
People are there to beentertained and our goal is to
grab their attention and kind ofpull it off of Facebook.
But YouTube is one of thebiggest search engines, and I
(09:11):
think so often we forget that wethink of it more of an
entertainment platform.
Like what do you find with that,you know, as far as the
importance there?
Oh, I think, you know, you'vejust nailed it.
So, um, it also, Facebook'squite interruptive, right?
Like the whole point of the ad.
Is to interrupt you while you'rescrolling.
So you're scrolling through, youknow, looking at like what
people had for lunch and cats orwhatever.
(09:33):
Okay.
And then an ad pops up to tryand, you know, grab your
attention.
Whereas on YouTube, people aregoing there to be educated or
entertained.
Okay.
Um, and to just talk about likethe search side of it.
Uh, so the biggest search andthen on planet's, Google search.
The second biggest search engineon the planet's YouTube.
Okay?
Now if you've got every othersearch engine like Yahoo, Bing,
(09:54):
ASTA, Vista, you all those otherones, you joined every other
search engine together, otherthan Google, YouTube is still
bigger than all the other searchthird party search engines,
right?
Um, and Microsoft's spending, Idon't know what Bing's worth,
but literally lots of moneytrying to get that up off the
ground in Yahoo and all of that.
And YouTube just smashes thembecause people wanna watch video
content instead of reading blogsthese days.
(10:15):
And a very, very highpercentage, and it changes all
the time of the searches thathappen on YouTube.
Start with how to, so, One ofthe coolest things you can do
with YouTube ads is literallyjust run your ads to people who
are typing in how to solvewhatever problem your business
solves, right?
So if I'm in weight loss, likehow to lose weight if I'm, you
know, um, a happiness coach, youknow, how do I find more meaning
(10:37):
in life?
You know, if I'm a whatever,right?
So whatever they're searching,you are able to just grab that
key phrase they searching inYouTube and show ads to people
searching that stuff, which issuper powerful.
So, Um, yeah, so, and, andthat's the intent side that
you're just not gonna get, andyou know, it's really finding
the person we call it, who'sready to buy, right?
(10:58):
So the, the first big objectionI talked about earlier was, Hey,
look, that sounds fantastic.
I can't afford it.
And you can overcome that withthe, the targeting of the
income.
The second big objection is, oh,that's fantastic.
It's just not the right timenow.
The other thing YouTube allowsyou to do is overcome the, it's
just not the right timeObjection by finding people who
(11:18):
are literally searching orlooking for a solution to the
problem that you have.
And that's, that's the power ofintent, if that makes sense.
It does.
Totally.
So what type of content wouldyou suggest for people to put in
their ads?
Like would you create thosehow-to videos or what would
really work the most?
Yeah.
So at the moment we're finding,um, well, they've got the
emergence of YouTube short ads,which are coming in now, we've
(11:40):
been in for a little while.
So there's probably two types ofads you wanna run.
So one is like that minute long,we're just under minute long,
like long format on, you know,on your phone, YouTube ad.
Mm-hmm.
And literally all of our adsthat we shoot, and probably 90%
of our clients shoot are all ontheir phone.
Right.
So you don't need, you reallydon't need some ridiculous.
(12:00):
Video filming thing to make thiswork.
Right.
Um, now in terms of the ads thatyou wanna do, it's, it's real
simple.
We have a four-part YouTube adstructure.
It's basically a hook, uh,because you were seeing the ads
on YouTube.
As you're watching them, you'vegot five seconds to skip, right?
Mm-hmm.
So that's the hook.
What you say in those first fiveseconds are really, really
(12:21):
important.
Um, probably one of the besthooks we've found, uh, uh,
getting them to say yes tosomething like, are you sick of
burning money on YouTube?
Adss?
Yeah.
Yeah.
Right.
So, you know, you get, you getthem straight off the front end.
Okay.
Um, so that sort of question'sgood, but any sort of benefit,
big problem, relate to them insome way, you know, that's the
sort of hook you wanting.
Um, then after that we have anelevator pitch.
(12:42):
Now the other cool thing aboutYouTube ads, uh, is depending on
which way you run them, is youcan actually get the first 30
seconds for free.
Wow.
Which is cool.
Yeah.
So like on Facebook, you'relucky to get the first 15
seconds free, so you literallyget like twice the amount of
time to get your message across,right?
Mm-hmm.
And that's why we have in thenext part, we have an elevated
(13:05):
pitch that talks about a bit ofa credibility about how you can
help people, what it is they'relooking for.
And you have a very, you canhave a small call to action or
not.
Um, but that's really criticalbecause you're able to get a lot
of your message across.
In that first 30 seconds rightbefore you're even charged, and
then you'll have after that.
The third part is the story.
So this is where you tell astory about something they don't
(13:26):
know that might help them addvalue in their way in, in their
life around what it is that youoffer and, and actually help
people.
I think Frank Kern said it thebest, slack, if you, the best
way to help people is toactually help people.
Right, exactly.
So, um, so yeah, so in your, inyour story part of your ad, like
help them in some way delivervalue, that's so important.
This is not an interruptivesalesy video ad that you'd have
(13:48):
on Facebook, because the reasonpeople come to YouTube is for
entertainment or education.
So help them in some way andthen at the end say, Hey, look,
if that sounds interesting, youknow, close.
And that's the fourth part.
So there's four parts hook,first five seconds, elevator
pitch.
Story where, you know, make sureyou help them and then close,
right?
So that's a four parts, and youcan break that up into, um, a
(14:10):
one minute ad.
We usually find the ad should bearound a minute and a half to
two and a half minutes.
Mm-hmm.
Uh, we have, if you go to ourwebsite, we actually give a
whole bunch of free resourcesand script writing templates and
everything that's gonna give youall of that for free.
Um, but yeah, it's, it's apretty cool way to structure
your ad in a way that's gonnahelp people and get really good
results on, uh, YouTube.
(14:30):
That's amazing and that's a lotto fit into.
A minute, to three minutes ortwo minutes rather.
There is, there is, but we havea full checklist.
You can like tick it off as yougo.
Um, but yeah, it's.
What you say in the ads and thestructure of your ads for
YouTube is probably one of themost important things.
And it's not, it's not thecreative side.
Like it's not having the bestvideo.
(14:52):
It's really not.
It's what you say in the ad.
I mean, think about most of the,the content that you see on
YouTube, it's not TV studiocontent.
It's literally like people likeme and you, Julie, just sitting
here talking on our mics to thescreen, delivering value to
people.
Well, guess what?
Your ads should probably besimilar to that.
Mm-hmm.
Yeah, and that's really whatresonates with people.
Like I think we've gotten sotuned out to those professional
(15:14):
quality things and people justcrave real connection, real
people, you know, realness.
And so the more real you can be,I think it really, that hooks
people more than theprofessional grain quality.
Yeah, no, it really does and,and people are looking for that
authentic connection, if thatmakes sense.
Mm-hmm.
So, yeah, I couldn't agree withyou more.
A hundred percent.
So if you could travel back intime to the beginning of your
(15:36):
business with the things thatyou know now, everything you've
learned through the years, whatwould you do differently?
I.
What would I do differently?
Um, spend more on ads.
Start YouTube ads sooner?
Yeah.
Well, well, not just, orprobably back then there was
like, YouTube ads wasn't reallya thing.
Right.
So probably would've been likesearch ads when that was a, when
(15:56):
that was a massive thing.
But, um, but here's the thing,like in your business, this
bit's really important.
Like, everyone's like, what'sthe one thing you should measure
when you're running ads in yourbusiness?
Right.
There's probably two, and I'll,and I'll explain why the first
one is.
Return on ad spend, that's theone thing that rules them all
right, if I spend$1 here, howmuch should it turn into?
(16:17):
And if your business modeldoesn't allow what we call a
three times return on ad spend,so for every$1 you spend, you're
not making$3.
You actually don't have a, abusiness that can pay for
marketing.
Mm-hmm.
Okay?
So every single business fromMcDonald's to, uh, the Super
Bowl to you name it, they'vefigured out a way.
Um, any department store thatyou see to pay for an ad, That
(16:37):
literally gives them a minimumthree times return on, on ad
spend.
So if whatever system you'reusing, whether it's lead gen to
a sale, whether it's e-commerce,buy off the page, whether it's
coaching, consulting, webinars,virtual events or live events or
you know, book or callstrategies, whatever they are,
right?
If they don't have a minimumthree times return on ad spend,
stop.
Have a look at your salesprocess and fix it.
(16:59):
Okay?
Um, Because you can burn a lotof money.
But here's the thing, if you canget a minimum three times return
on ad spend, and your salescycle is, say, less than a
month, which in most businessesthe sales cycle could even be
that day or that week, but let'ssay it's a month, right?
Um, for every dollar that youspend, if you get$3 back inside
a month, Where else in theuniverse can you do that as a
(17:22):
return on ads, as a return onyour money?
Like you're not gonna do it in abank, you're not gonna do it in
real estate.
You might do it on some weirdcrypto coin.
You know, if you're lucky beforeit crashes.
Yeah.
But realistically on, there's noother place out there in the
world that you're gonna be ableto get that sort of return that
quickly.
Um, so for me, I probablywould've, if I was gonna go back
(17:45):
and tell my younger self, like,what would I do differently?
I would figure that a bit outquicker and I would spend more
money on ads, profitable ads,and grow on scale and not worry
about having everything beperfect in the pursuit of
perfection.
I think we lose.
You know, we, we cost ourselvesa lot.
So, um, that's probably what Iwould say, so.
(18:06):
Awesome.
And thinking about that journey,what brought you here?
Like what, how did you getstarted in this?
In YouTube, adss.
Mm-hmm.
Yeah.
Uh, so YouTube ads.
So basically, um, how didYouTube hard market happen?
So, basically the way that itstarted was, uh, I was running
youth in business.
Um, I'll probably go back alittle bit further than that.
Before I was running youth inbusiness, I was doing like
(18:28):
property investing.
I'd just left my job and I wasgoing into that.
And then, um, my brother talkedme into buying a whole bunch of
online businesses.
Think we bought 30 or somethingthe first year.
Wow.
So I had to, I had to figure outvery quickly how to market
businesses.
Right.
And, uh, and then, you know, wemade some money.
Aaron, my brother, he soldeverything up.
Went traveling.
(18:48):
And I was like, what do I donow?
And that's where Youth inBusiness started.
Cause I was like, oh well youknow, I want, I'm passionate
about helping kids startbusinesses.
Um, but then what happened is Iwas doing that and then, cuz I
still had some other businesses,I was doing that sort of thing.
And youth in business got mespeaking on stages.
So I got to meet a lot of otherspeakers and um, they were like,
oh, what are you doing with yourmarketing?
It's working quite well.
And then next thing I know, I'mspeaking on people's stages
(19:10):
about marketing, right?
Mm-hmm.
And I'm like, I don't wanna havean agency, I don't wanna do
stuff.
I can just help you guys out andthis is what you do.
Right?
And so then all of a sudden I'm,you know, I've got like six
figure business friends that arelike, Hey, can you help us with
our marketing and sort this out?
And it sort of happened a bitorganically.
And um, so we did, and then wesort of covid, well just prior
(19:30):
to Covid, about a year before,like people were saying, how do
we do Google ads?
How do we do YouTube ads?
Because I got really frustratedwith Facebook and moved away
from that.
I don't know, years and yearsago now.
Um, because basically I keptshutting my accounts down the,
the costs were going through, ifI could.
I could really see the writingon the wall like, this is not
going to end well.
Like look at, you just have togo back in history.
(19:51):
Like look at what happened toGoogle search ads.
You know, they got super pricey,super expensive.
Now only the big players arethere is exactly what's
happening with Facebook.
And I sort of saw writing on thewall.
It was like, man, I gotta getout of here.
I've lived, I've lived throughthe s e o thing and I've lived
through the, you know, the, um,Google ppc and now it's
Facebook's like, you know, inthe same space.
Yeah.
And you know, great for Facebookbecause I've.
(20:12):
Been able to get a whole bunchof people in, they're still
making heaps of money.
Everybody's winning.
Right.
Um, so yeah, so we moved over toGoogle adss and I was actually
promoting one of my youthbusiness events and we usually
get like seven, 800 people in aroom for those.
And, um, we booked the room.
We only had like, you know, ahundred people and I had to fly
to China for some business.
And um, I was flying in Chinaand I was like, what am I gonna
(20:33):
do?
Facebook shut all my accountsdown black across a couple of
businesses.
Oh my goodness.
And I was like, My wholebusiness is going to crash and
I'm going to China.
The one place you cannot checkFacebook or Google or anything.
Um, and this is kind of beforeVPNs and that really big thing.
Mm-hmm.
I was like, holy crap, what am Igonna do?
So I was told my team, I'm like,team, just start writing some
Google adss.
Get it wrong for all I care.
Just figure it out.
(20:54):
And uh, we also hired an agencyas well.
Um, and when we got back, whatwe found is that we actually did
better than the agency that wepaid like thousands and
thousands of dollars.
Wow.
And we were like, hmm.
Maybe this is a thing.
And then we just started, youknow, throwing down in, in
YouTube and Google and um, nextthing I know, we were like
speaking on that and then peoplewere having song to talk about
(21:15):
it and we kind of screwed fromthere.
Um, but YouTube though, what wefound is that, you know,
realistically, like we spendmoney on all the platforms, but
the most profitable one, like,are you gonna spend a dollar and
you want$3 back?
That's where YouTube lives.
So, so that's sort of myjourney, like how, how that
started.
Um, during Covid we couldn'tfly, so we had a lot of people
say, Hey, look, can you handlethe agency side of it?
(21:38):
Um, so we did that, but thesedays we kind of more focused
just on the consulting side oflike showing people, I'd much
rather teach people how to fishand empower them to mm-hmm.
Manage their own stuff, um, thendo it for them.
But we do offer both solutions.
I'm way more passionate aboutcoming in.
I mean, even if it's a corporatecoming in and just teaching them
like.
Their team or whoever how to,how to do it because then you
(21:58):
enable them for life, right?
So, um, yeah, so that's, that'skind of how it started to sort
of where it is today.
That's awesome.
I always think it's the coolestwhen businesses grow organically
like that, like specifically outof a need that you just kind of
stumble upon and it works, whichis awesome.
Yeah, and I was very luckyaround the same time, um,
Marcus, my business partner, hewas, he was sort of running his
(22:20):
own agency and um, and I wassort of traveling and flying and
speaking and stuff and I waslike, Hey man, can you just help
my team?
Managed some of my ads, likeback then it was Facebook and a
bit, and we were doing, we weretransitioning heavy into Google.
Mm-hmm.
And he's like, oh, I've got someGoogle experience.
And he come on.
And then he was just so good.
I was like, Hey man, let's joinforces and create Titan.
And, and that's where, that'swhere Tide Marketer was
(22:42):
originally born.
So it was a combination of likeall of those things were
happening at once, so That'samazing.
Yeah.
So for people that are hearingthis and think, oh my God, I
want that three times roi, likewhere do they start?
How can they reach out to you?
Yeah, great.
So I mean, you just go to titanmarketer.com.
We have a whole bunch of freeresources.
One of the things you'll find inthere is some, um, profitability
(23:05):
calculators.
So no matter what you'rerunning, whether you're running
like lead gen, whether you'rerunning Booker call, whether
you're running events or likee-commerce or whatever, there's
a calculator in there.
Just put the numbers of yourbusiness and it'll tell you.
If you're profitable or not and,and what sort of return on ad
spend that you can, that youshould be expecting.
Um, if you need some help withthat, obviously, um, you know,
(23:27):
we, we help people put all thattogether as well, but we have
some free resources.
You should be able to.
Put all that together and figurethat out.
Uh, so that's step one.
If you don't already know, youknow, if you've already running,
like, if you're already likemultiple six figures or seven
figures, you're probably alreadygonna know roughly what your
return on ad spend is, becausemost businesses can't get there
without figuring something alongthose lines.
(23:47):
It might not be perfect, butyou'll have a rough idea that,
hey, I'm spending 10 grand onads and we're doing about, you
know, 40 grand a month in, or 30or 40 grand a month in sales or
something, okay?
Mm-hmm.
Um, So, yeah, and it might bemore like a lot of coaches and
consultants and stuff like that.
If you're selling high ticketthings, it can be anywhere from
seven to, you know, 20 or 30times return ad spend.
Right?
Depending on what you're sellingand how you're doing it and
(24:08):
whatever else, right?
So, um, it really does depend.
On what you're doing, who you'retargeting, and how that works.
Um, so that's step one.
Like figure that out first.
I know that's got nothing to dowith YouTube adss, right?
But it's, if you're gonna builda skyscraper and you're doing it
on shady foundations, and itdoesn't really matter what
you're gonna build, you're justgonna, and you've probably
(24:28):
experience that.
I mean, how many business ownershere that've been running ads d
basically got a half-cockedidea, have a website up, they
throw you thousands dollars ofmarketing on it, and then say,
oh, Facebook ads or YouTube adsor whatever, ads don't work
right, without really gettingthe sales process now.
Mm-hmm.
So, Um, and we've all done it,you know, um, get to be a
business owner that hasn't, sodon't feel bad if that's you
listening.
Um, but take, take the time tojust work out like, well, what
(24:51):
is the best sales process here?
Right?
And, um, you can check that out.
I mean, we also run like freetrainings.
Uh, we're not doing that at themoment.
Uh, but usually once a week wecan get on, ask us any questions
and stuff like that.
Um, cuz we know like, The, if wecan get people who have already
started and we can get them upand running, like we can take
them from there to there muchquicker than, you know, I've not
(25:12):
started or whatever.
So that's why we try and helppeople as much as we can on the
front end.
Um, so yeah, so I mean, that'swhere you can check out, there's
a whole bunch of resources, allthose ad script templates and
everything could be there.
Um, I can send you the link justto the, you know, just to the
thing if people want to grab it.
Um, but yeah, we find that thathelps a bit as well.
Definitely.
So, Yeah, and we'll have all thelinks down below so everybody
(25:34):
can grab them and check it out.
So I can talk about this fordays, but I do wanna hear about
the other side of your businessthat you have with kids, cuz
that's another thing.
Personally, I'm very passionateabout.
I have three kids of my own andtry to teach them every bit of
entrepreneurial skill that myhusband and I can teach them.
We try to instill to them.
So tell me about what you'redoing with that.
(25:55):
First up, like well done forgetting your kids out there and
teaching them entrepreneurialskills.
I think that's probably one ofthe most important things that
we can teach kids today.
Um, and let's face it, they'renot learning it at school,
right?
No.
So, you know, they're not,they're not learning that there.
So for us, um, how did thatstart?
Uh, basically, uh, I think Imentioned before, like we took,
(26:16):
we were at a sort of atransition space.
Um, you know, we sold out of abunch of businesses and things
and kind of get to a point whereyou're like, oh.
What do we do now?
You know, like we can just sithere and chill, but there's
probably something else that wecould, that we could do.
And um, around the same time, myson, um, who's now 14, uh, was
like seven and he was like, oh,um, can I have pocket money?
(26:40):
I was like, no, you can earn it.
Yeah.
You can learn how to sell and belike an asset to his society.
So, um, so yeah, so basicallywhat ended up happening was he
had a little bit of money fromhis grandma and for Christmas
and stuff, and we, we planted aherb garden and he would go
like, he's a real shy kid backthen and, uh, you know, like
(27:00):
sort of kid that I got four kidsby the way.
So that.
He was quite shy.
Like he, you know, when you gotalk to other parents and
they're like, hi, how you doing?
And they look down, they don'treally look.
Yes.
Yeah.
That whole situation.
And I was like, you know what Ithink would solve that cold
sales door to door.
Just throw'em in.
Yeah.
(27:20):
And I like that might seem realharsh, but it works really well.
So, um, and that's what we did.
So he had his herbs, he'dpackage'em all up and then I
literally helped him with ascript.
I'd walk down the road and hewould, I'd help him in the first
couple of doors and then hewould go knock on doors and sell
his herbs.
And what's really amazing is,while a lot of people might
think that's scary, is, um,pretty much every single person
(27:42):
that you talk to, you get aneight year at your door selling
herbs and they give you abrochure and they've got a bit
of a pitch planned, man.
They sell like crazy.
Um, and they'll just buy it offthem because they're a kid.
Right.
And it's just such a goodexperience for them because they
learn that it's okay to sell andthat people are happy if you
sell to them something that's ofvalue and you can help them in
some way.
Right?
Um, so I think that was such agood experience.
(28:04):
And then, um, next thing I know,I'm like talking about, um, this
is an internet marketing thingthat I was going to, and, um, we
met some people and they'relike, oh, hey, would you like to
come speak on stage about that?
And I was like, what?
And, uh, that's where my stagecareer was born.
But, um, the, the good thing forthat was, you know, we were able
to get the, the, just reallyempower a lot of kids quite
(28:26):
quickly.
Um, you know, where.
Seven or eight years in nowwe've had, um, you know, we have
most kids who get started doover a thousand dollars in their
first month.
We've got kids who've done, youknow, six and seven figure
businesses, a bunch of kidswho've done over$10,000 a month.
We have a whole club for it.
Uh, we've got kids buying housesbefore they're 18.
And one of our kids even wrote abook on how I made more money
(28:48):
than my principal.
I had a phone call the otherday.
One of our kids is gonna be onShark Tank, so that's
incredible.
It's just crazy.
So that's where it's grown totoday.
Like today, it's just thismassive thing.
We were able to just really helpheat the kids at scale, which is
literally probably one of themost rewarding things that I do.
So, That is absolutelyincredible.
Yeah.
My middle child, uh, started apressure washing business, so we
(29:12):
taught him cold sail.
Same thing.
Like he really struggled withthat eye contact and that
personal interaction.
We're like, all right, here wego.
This is how you do it.
So, yeah.
Ah, so good.
How did he go with it?
He, did he learn how to sell abit better and.
He did it, it definitely helped.
Um, he struggled with really, hestruggled with the, the
rejection side of it.
Like, you know, people would getkind of funny and then he
(29:32):
wouldn't wanna do it.
So it was, it was a mixed bag.
But, uh, yeah, we'll have tocheck out your resources and see
what you have online cuz that's,it's amazing.
And it helped him tremendouslyin the personal interaction.
And just that confidence, likebeing able to read people, you
don't stand in their space likethere's an art to it, that you
don't get the door slammed inyour face.
Oh, it's so good.
And I think another, like, if,if you're listening to this and
(29:55):
you're thinking, oh man, there'sno way my kids can go door to
door.
Right?
That's totally fine.
Like, Hey, look, I don't have tobe right about this.
Uh, starting'em off withsomething a bit gentler like
markets.
Mm-hmm.
Okay.
Uh, you can do a market or agarage sale.
I don't they have them inAmerica.
How much are they?
Yep.
Yeah.
Garage.
That's right.
So, um, you know, get people tocome to you.
And, and that, and teach them tosell that way.
(30:16):
So, I mean, that's what I'vedone with my other two kids,
like my other kids.
Um, so my youngest is five.
She doesn't have a business yet,but everyone else does.
And, um, you know, it's, it'sridiculous.
What do you buy?
Kids who've already boughteverything that they want for
themselves.
When Christmas comes, it's aquality problem.
Um, But yeah, so I mean, likewe, we do, they do some markets
and they do bit of online stuffand whatever, but it's, it is
(30:38):
really cool for them to learnhow to sell and talk to people.
And I think a lot of today'syouth have kind of missed out on
that a lot, um, with technologyand screen time and, and
everything as well.
So, yeah.
But to your point, they don'tteach that at school.
They sure as heck don't teach ithere, and I'm sure they don't
teach it there either.
So I You have to learn itoutside.
Yeah.
I, I don't think it's a greatconspiracy or anything like
(31:00):
that.
Like I know a lot of peoplelike, yeah, I don't teach it
school.
Um, but I mean, at the end ofthe day, like school's very much
like it's built off atraditional system, uh, to
create employees.
That's literally the whole pointof school.
Right.
Like to, to get.
Higher skilled labor.
And if you go back a littlefurther, like where the
traditional schooling systemstarted was, you know, in, um,
(31:21):
Prusa back in the day, which isGermany.
Mm-hmm.
And they basically, in turn ofthe industrial revolution, they
had just lost a whole bunch of,you know, troops to the Neic
war, or have you pronounced thatbecause their generals couldn't
count.
Right.
It's probably something you wantto be able to do.
And they have that industrialrevolution going on.
So what they ended up doing wasthey said, right, let's just
educate, you know, the masses.
(31:43):
And we'll put it throughParliament and we'll just teach
'em up to, you know, primaryschool and maybe high school.
But, um, and then man, theChris, like the, the high level
of people, like lost theirminds.
Like we educate everyone.
There'll be no class divide,blah, blah, blah, blah, blah.
And, um, like, okay, well, whatwe'll do is we'll make like
university and college superexpensive.
So only the wealthy you can gothere.
(32:04):
And this is going back a couplehundred years, and I don't think
it's changed much.
No.
Look around it hasn't.
Right.
So, um, and I mean, for thattime, you know, like for the
time of creating, you know,better soldiers and better
employees, like that was aperfect system, right?
The problem is today is thatmost people, when they step into
a career, they don't, that's nota lifelong career for them
(32:25):
anymore.
Like the world has changeddrastically.
Um, most people will do aminimum of three to five
careers.
You know, in their life.
So even if they do get a degreein something, that doesn't mean
they're staying there for thelong term.
Right.
So, um, so I think this iswhere, uh, teaching kids what we
call, we call it the skillset ofan entrepreneur, right?
Which is teaching people how toturn their ideas into money and
(32:48):
look, you know, if, uh, kind ofexplain like this, like if Elon
Musk, Richard Branson, or JeffBozos won't break up tomorrow,
how long do you think it wouldbe before the arm has again?
Right?
Yeah, totally.
Like a month, a week, you know,like pretty, pretty quick.
Right.
Um, and the reason for that isthey, if you took everything
away from them and even theircontacts away from them, they
(33:10):
had to go into a third worldcountry or you know, something
like that, I'm pretty sure thatthey would have some sort of
business up and running quitequickly.
And it would be profitable.
Right?
And that's because they havethat skillset.
And this is what we wanna teachkids before they finish school,
is that skillset of, Hey, I canmake money here with my brain.
Okay, I can find a need, I canadd value to people's lives and,
(33:32):
and go from there and there.
Maybe I could do it aroundsomething I'm interested in.
Now if you can figure out how toget paid for stuff that you're
interested in, you'll neverreally have to work a day in
your life or enter the rat raceat all.
Right?
So super, super powerful stuff.
And I think what's even moreimportant than that is, um, in
learning that skillset, itdoesn't have to be perfect,
right?
We, you don't have to get an Agrade, you just have to get out
(33:53):
there and do it.
And you can make mistakes as akid.
And it's not the end of theuniverse when you don't have a
mortgage and kids and, and allthe other drama, right?
And I think what's really coolis.
We have this thing that we startkids off called the$20 Challenge
and they basically start offwith$20, nothing else.
And they just have to turn thatinto as much money as they can
in the first month.
And like most kids, like when wefirst started, they're doing
(34:15):
like a couple hundred bucks orsomething, but most kids today
do well over a thousand dollars.
Wow.
Right.
And I think the record like fiveand a half thousand or
something.
Right.
That's awesome.
Um, Now these are kids who haveno business experience.
They have no idea about anythingto do with business.
Okay?
Now, as most, if most adultsstarted a business and they're a
thousand dollars up in theirfirst month as a side hustle,
(34:35):
like I'm pretty sure they'regonna call that a success,
right?
The, the cool thing here is kidscan do that and learn a whole
bunch of business skills alongthe way.
But what's even more importantthan that is if you were ever
down to your last$20.
And you knew how to turn thatinto, even if it was a hundred
dollars or a couple hundreddollars, you could literally rid
the world of homelessness andhunger and all the rest of it
(34:57):
and really learn how to be ofservice to other people and find
value in their lives.
Cause let's be honest, money isjust an exchange of value,
right?
Yeah.
So, so this is why this is like,I know I'm probably going on a
bit, but this is why I'm prettypassionate about teaching kids
that skillset and then applyingthose skills that they learn
into something they really wantto grow and scale out into a, to
a profitable business.
(35:18):
So, I love it.
So you've done a ton.
Your business is incrediblysuccessful, obviously, but how
do you define success?
What does that mean to you?
Um, success is one of thoseloaded quests.
That's a, that's a massivequestion.
That's why I like to ask it.
Everybody's definition isdifferent.
(35:38):
Yeah.
Um, So for me, like personally,like I have a bit of like a
value hierarchy, right?
So, um, to me, like my successfor me is that, that all those
are aligned probably, and thatI'm, I'm happy with life.
So, you know, for example, youknow, um, you know, my
relationship with, you know, myfather in heavens, you know, is
(36:00):
really important.
So that would be one, and thenit would be like rat, you know,
marriage and family, like that'snext, right?
And then like, Freedom is next.
Like, I'm free, I'm doing thethings that I wanna do when I
wanna do them, and I'm havingfun.
Right?
Then after that, it might be,you know, um, you know, the
traditional like, you know, um,yeah, the, the money, or not
(36:22):
even money, but probably justmore that would come under the
freedom side of life, right?
So, um, but money's just a toolat the end of the day.
So success and health, sorry,health.
Is above up near family, so I'vekind of got this all around the
wrong way.
So spirituality, health, andthen relationships and um, you
know, networks and community,that sort of thing.
(36:44):
And, um, the network communityside is very much where.
Like youth in business lives forme.
Like how do you, if you've gotthe other pillars all sorted
out, like how do you then passthe torch on, if that makes
sense.
So, um, yeah, so success for meis that all of that's aligned
and I'm certainly not gonna proprofess to be perfect or
whatever and have it all quitefigured out.
(37:05):
Um, but yeah, I think, I think,you know, I don't know, like, I
think being happy, happy withthe way that you're living your
life and serving others isprobably like, if you're to summ
it up in a sentence and whateverhappiness means for you would
be, that would be my definitionof success.
So it's certainly not r notwrapped around anything,
anything, if that makes sense.
(37:27):
So a bigger house, a nicer boat,a bigger holiday, none of that.
Yeah.
Um, so.
No, I, I love that.
And that it's so important tohave them aligned, like
especially in the order that youhave a friend behind you in the
order that you mentioned.
He's welcome to join.
No, it's all good.
That's okay.
(37:47):
You're all good.
Um, no, just in the order thatyou mentioned, I think is, is.
Um, increases that success evenmore, you know, with your faith,
your relationships, your family,and you know, your health and
all of that.
Like they, without each ofthose, um, you can be lost,
right?
Like, you need all of themworking together to really have
yourself at a place where youwanna be, which I think is
(38:09):
awesome.
Yeah.
So actually I'll share somethinga little personal if it's okay.
Um, sure.
What I, what I like to do iskind of track it, right?
Because just having ananalytical brain and doing
marketing, like if you can't.
Measure it, you can't reallymanage it, right?
Mm-hmm.
So this is kind of like eachweek I'll measure my thing.
Um, so for me, I sort of measuremy.
(38:30):
The way that I'm tracking infour different dimensions.
So, um, physical, emotional,spiritual, mental, mental.
And I give myself like a out ofpercentage, out of a hundred,
where am I tracking, right?
Mm-hmm.
Uh, and so like physical will bethings like, you know, uh, my
health and, but also underphysical will be like, well, do
we have to do enough money tothe things that I would call
myself free, you know?
(38:50):
Okay.
Um, Yeah, emotional would belike, how am I tracking
emotionally?
Uh, spiritually would be like,well, have I received any
inspiration in the last 24 hourssort of deal.
Mm-hmm.
Uh, and mental always be, youknow, can I, um, mentally
achieve the things I wannaachieve?
Or do I need to have someeducation around stuff that's
blocking me?
Right.
And I do that every week and Ijust like write down a
(39:10):
percentage of those and I canquickly track like when things
are off and what's going on.
Um, but then the other thingthat I'll do is, I've just added
one in the last couple ofmonths, which is like, this is a
harder one, is like out of ahundred.
Where do you think you aresitting compared to what your
potential was last week?
Like if your potential was ahundred last week, you know, how
(39:31):
much of it did you hit out orwere you being lazy?
Wow.
And, uh, so for me, like thatwas actually a really hard
start.
And, um, you know, I started offat like 5% percent or something
like that.
You know, when you see, when youhave to sit down and be like,
Hey, what is, what is yourpotential here?
Yeah.
Um, And you, you know, and youactually think about that once a
week.
(39:51):
It's, it's actually quite adaunting task.
So it's slowly on the rise, but,uh, I don't think I've hit like
20% yet, so maybe I'm just alittle hard on myself.
But the, um, that.
That is a massive stat tomeasure.
So I mean that's, you know, interms of success, how do I
measure it?
Like I, I don't have, like, myanswer probably before wasn't
(40:13):
like super clean.
Um, but that's probably a waythat I do try and track and
measure, you know, how I'mtracking and, and whatever else.
So, I love that.
And I think so many people, youknow, I ask that question a lot
to a lot of people and rarely doI get a number, right?
Like, people don't wanna hitthat number.
They wanna have personal, youknow, inspirational success.
But I think rarely do weactually track that, which I
(40:35):
think is pretty awesome that youdo, to give yourself that
visual.
And I'm a data geek, so youknow, of course I enjoy that
very much.
But, but being able to, to trackthat personal fulfillment and
see progress in your life, Ithink is really awesome.
Yeah.
Yeah.
So it's kind of fun.
Um, so yeah, so I mean, that,that's probably a very long
answer to like how I definesuccess and measure it.
(40:58):
But, um, yeah, like I, I thinkit sort of hit me one time I was
at like, I don't know if it wasa, some sort of like mindset
retreat or something.
Can, they had let.
The wheel of success orsomething crazy up there and,
and like, seriously, I'm notyour mindset guru, right?
Um, but you know, I was like,uh, I think that's good, but for
me there's just too many thingsgoing on on that thing, right?
(41:18):
Like, I was like, how would Isimplify that out to like four
things or three things orsomething?
And, um, and, and that's kind ofhow I've been rolling.
And, uh, I have to admit like,You know, we measure everything
else in life from our bankbalance, to our balance sheets,
to our, you know, um, weightinto whatever else.
But like when was the last timeyou really checked in and was
like, well, how am I personallytracking with the things I found
(41:40):
by valuable in the world?
So, love it.
Very cool.
So if you had the attention ofthe whole world for five
minutes, what would you say?
That's an aw you ask awesomequestions.
Well, thank you.
Um, I have to admit, I've donelots of podcast interviews and
your questions are amazing, sothank you.
Uh, a whole world for fiveminutes.
(42:02):
What would I say?
Um, I would probably talk aboutlike if I could make some impact
on something that I feel like Ihave enough knowledge to impart
on the whole world about.
Like, I don't feel there's lotsof topics that people would be
better to speak to the wholeworld than me, right?
So, you know, um, However, I dothink that I'm probably one of
(42:26):
the best, if not the best, at.
Teaching kids how to startbusinesses.
So I would probably, uh, talkabout that.
Um, the reason is they're likemarketing.
I could talk about marketing,but let's be real.
There's lots of marketers outthere, right.
Um, and different things.
And, uh, I think the biggestimpact that I could probably
make, uh, to people on a topicthat I felt like I knew enough
(42:49):
to talk to the whole world aboutif the whole world was
listening, like, that's a lot ofpressure.
It is.
You know, like you wouldn't wantto talk about God or
spirituality unless you werelike, you know, a Buddha or
Jesus or something.
You know, like that's a, that'sa massive topic.
Um, so while I think there'smany important things that I'd
like to talk to the world about,I think I'd probably have to
(43:09):
stick in my wheelhouse of like,expertise in the most amount of
change I think I could make.
Um, mm-hmm.
So with that caveat, if I can,um, I would probably say, Hey,
look.
Guys, we're not teaching kidshow to be entrepreneurs anymore.
Like we are literally justteaching kids how to be, um, not
slaves, but swap their time fordollars, uh, and basically enter
a rat race.
(43:29):
They're probably gonna hate forthe rest of their labs, right?
So why not?
Why not free the next generationand teach them entrepreneurship?
And even if they become the nextdoctor or lawyer, whatever, they
can start a practicing it andhelp more people.
And I think.
I'm very entrepreneurial driven,and I think that if we could
have more entrepreneurs whocould serve and help people at a
higher level, the world would bea better place.
(43:50):
So in that vein, I wouldprobably scream from the
rooftops about how kids shouldget out there and learn
entrepreneurial skills, learnhow to sell, learn how to hold
themselves, learn how to takethe lives into their own hands
and literally change the worldfor the better.
Love it.
That's so powerful, and I thinkthe more we can help change the
lives of kids, you're right, itchanges the whole world because
(44:12):
that's the, the next generation.
Very cool.
Well, thank you so much.
How can listeners support you inyour work?
Where can they find you online?
I know you mentioned a coupleplaces earlier and I'll have all
the links down below.
Sure, sure.
No, thank you.
Um, yeah, look, if you want toconnect on, uh, the YouTube side
of life, uh, just go to Titanmarketer.
There's free resources, freetraining, all sorts of cool
(44:33):
stuff there you can go checkout.
Um, like I said, we just want tohelp as many people as we can.
Uh, on the youth in businessside, like teaching kids how to
be entrepreneurial, look, headover to youth in business.com.
So titan marketer.com.
Like now it's Titan Marketer,er, not Titan Marketing.
So it's like Titan marketer withan er do com and, uh, and youth
(44:54):
in business.
So youth in business.com.
Again, there'll be some freetraining and 101 free ideas kids
can get started with and allsorts of cool stuff.
Um, you'll be able to see allthe different videos and
different case studies and allthe different things that we've
been able to do over the years.
Um, But like, just get started.
Like I cannot stress thisenough, like whether you wanna
looking at YouTube ads to helpgrow your business to multiple
(45:16):
six or seven figures or justeven if you to get three times
return or whatever.
Like just get started withsomething set, you know, 10
minutes aside on your day orwhatever and, and figure that
skill set out.
Particularly if you're runningpaid ads right now, it's
literally the biggestopportunity around.
So if you're not running YouTubeads and you're running'em on
other platforms, you'reliterally like burning money.
So I would go figure that out.
(45:37):
The other one would be like, ifyou wanna start with youth in
business stuff, like just getstarted.
Like if your kid's entrepreneur,whether they do our stuff or
not, or whatever, like just getstarted.
Just get'em out there, like findsomething they're passionate
about and get'em out there.
Let teach'em how to sell.
Like teaching kids how to sellis probably the most important
thing ever.
You know, life is just one big,long.
Course of sales, like, you know,from whether you are like
(45:59):
looking for a promotion togetting married to, you know,
getting what you want in theworld, you, you need to learn
how to sell, right.
So, um, and I think like that isa skill that I wish I had a
learned earlier, you know?
So, um, yeah.
So I guess that's pretty muchmy.
The two places you check me out,type marketer.com or youth and
business.com if you wannaconnect with me somewhere on
(46:20):
social.
Um, you know, I have all thedifferent social media accounts.
The one I'm probably on that Icheck the most is probably
LinkedIn.
Um, so you can look me up onLinkedIn, but you know, Ben
Jones or Benjamin Jones istricky to look up.
So, um, there's only 1 milliontrillion of us out there.
Uh, so yeah, so you'd probablyjust go to the websites, reach
out.
And I'm happy to help you guyswith whatever question you might
(46:42):
have or if you need some freeresources or whatever.
But whatever it is, get started,make an impact on your life
today and, um, hopefully I'vebeen able to help you in some
way.
Awesome.
Thank you, Ben.
This was awesome having you ontoday.
Really appreciate it.
That's cool.
No, thank and thank you forhaving me, Julian.
Um, I appreciate like all thepeople's attention.
(47:02):
Who's li who's listened to thepodcast's interview this far?
Um, you know, well done.
So Exactly.
And if you found value in thisepisode, please do share it
because that's how people findus.
And you can findme@sevenfigurebuilder.com and I
look forward to seeing you onthe next episode.
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