Are you ready for the million-dollar question we all want the answer to? How do you build your business with organic marketing content?
Today, Ashley Alderson is sharing her 3-ingredient recipe to create 6 essential pieces of content that builds community and drives sales. Her recipe includes creating branded content, sales content that clearly communicates your products value, and engagement content. This 3-ingredient recipe is the secret to building strong, authentic relationships with your audience.
She is also diving into the importance of mindset in business and how transitioning from an entrepreneur to a CEO mindset can set the groundwork for success.
Ashley is the Founder/CEO of The Boutique Hub, connecting over 100,000 independent retail stores, ecommerce brands and the boutique industry worldwide. She's an industry disrupter teaching business owners how to grow their business in community over competition, through their membership program, live events, and high-level programs. Ashley is a wife, mom of three in middle and high school, lover of sarcasm, old lady basketball and all things horses.
So, if you are ready to connect with your customers and grow your business through 6 essential content tips that drive organic growth and engagement than this episode is for you!
Connect with Ashley
Website - http://theboutiquehub.com/
Instagram - @theboutiquehub
Instagram - @ajalderson
Episode Highlights:
- Initial challenges with the online shopping mall concept & pivot to community building
- Growth of boutique hub
- Key factors for business success
- Entrepreneur vs CEO mindset
- Content strategy for marketing
- 6 essential pieces of content for growth
- Trends and innovations in product-based businesses
Resources & Links
👉🏼 Check out my Faire Visibility Playbook course here.
👉🏼 Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.
👉🏼 Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
If you enjoyed this episode:
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You can grab free resources here: https://andeehart.com/resources
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