In this episode, Andee kicks off her Burn Book of Bad Sales Advice series by tackling a harmful myth: that slashing prices is the fastest way to make more sales.
Andee dives into why discounting out of panic can hurt your profits, undermine your confidence, and actually train your customers to wait for sales instead of buying from value.
You’ll hear real talk about what constant discounts communicate (hint: it’s not what you want), how to reframe your sales strategy, and why planned, strategic promotions win every time.
🔑 You’ll Learn:
- Why discounting is like duct tape — a temporary fix for a deeper problem
- The top 3 messages panic promotions send to your audience
- The difference between panic and planned promotions (with examples)
- What ethical urgency and exclusivity look like for product-based brands
- The power of rewarding loyalty instead of attracting discount chasers
🎁 BONUS TIP:
Stay tuned to the end where Andee shares a no-discount promotion strategy that builds loyalty, demand, and profit — without touching your prices.
🛍️ Plus: Learn how the Product Marketing Bank can save you hours each month and help you sell confidently without relying on discounting your prices.
👉 Get your first month for just $10 using the promo code “BANK10”
Resources & Links
👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank
👉🏼 Access the free Faire Growth Formula Secret Podcast
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
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