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August 13, 2025 16 mins

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Are you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection. 


Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locations, breaking down the mindset shifts and tactical steps every product-based business owner needs to take that first step toward wholesaling success. 


You’ll learn: 

  • The common fears that hold product makers back and how to overcome them 


  • Why wholesaling is a long game and how consistent small steps lead to big wins 


  • How to identify your ideal wholesale buyer and where to find them

 

  • Tips for crafting personalized wholesale pitches that get noticed 


  • The importance of persistence and follow-up to close wholesale deals 


Plus, stick around for a bonus mindset trick at the end that will help you stop overthinking and start wholesaling with ease! 


Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable. 



Resources & Links


👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind


👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community


If you enjoyed this episode:


✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

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