In this finale to the “Burn Book of Bad Sales Advice” mini-series, Andee reveals one of the most counterintuitive yet transformative sales skills: the courage to say no.
In this episode:
- Why chasing every buyer leads to burnout, misaligned customers, and endless busy work (and how to break the cycle)
- Andee’s personal story of turning down a “wrong fit” sale and the powerful business results that followed
- The four pillars of discernment-driven selling that will help you attract the right customers (and gently repel the wrong ones)
- Why “no” is not a failure, but a strategic filter for growth—and how data backs this up
- Actionable ways to ask qualifying questions, set clear boundaries, and use “no” as valuable data (not a personal rejection)
- How following up with empathy—not pressure—builds trust and gets you referrals or repeat business
- A “bonus tip” with Andee’s 3 go-to questions to ask after every sale you walk away from—plus how these questions can help you close more of the right sales in the future
Ready to transform your approach to sales, stop over-discounting, and finally serve your best customers with clarity and confidence? Listen in and get ready to reframe your sales fears for good.
Apply for Andee’s brand new She Sells Differently Mastermind! Doors open soon for a small, high-impact group—perfect if you’re ready to deepen your skills and scale your product-based business.
https://go.andeehart.com/mastermind
Don’t forget: Let Andee know if you loved the “Burn Book” mini-series! Drop some fan mail via the link above—your feedback shapes future episodes.
Resources & Links
👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank
👉🏼 Apply for the She Sells Differently Mastermind
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
If you enjoyed this episode:
✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.