What if selling didn’t feel sleazy, scary, or self-centered—but instead felt like service? In this empowering episode, Andee is joined by longtime creative director, maker advocate, and soon-to-launch licensing agency founder Margo Tantau.
Together, they uncover why artists and product-based founders often struggle to sell what they’ve created—and exactly how to reframe it so selling becomes second nature. If you've ever hesitated to pitch your products, doubted your value, or felt personally rejected when hearing “no,” this is your sign to hit play.
🔑 What You’ll Learn:
· The subtle mindset shift that makes selling your own products feel 10x easier
· Why perfectionism is killing your sales—and how to move forward anyway
· A simple visual strategy that gets buyers and art directors to say YES
· What to do when your work gets a “no”—and why it’s usually not about you
· How to pitch your products in-person without fear (including Andee's “10 seconds of courage” trick)
· Why selling your creative work is a gift—and how to embrace that truth
💬 Soundbites You’ll Love:
“Done is better than perfect.”
“You make my job easier when you show me how your art fits my product.”
“We get in our own way more than we realize.”
“Start before you’re ready. Then improve in public.”
🔗 Resources & Links:
· Margo Tantau's’s artist licensing agency: tantaustudio.com (coming soon!)
· Margo’s podcast: Windowsill Chats
· Join her membership with this code for your first month free! The Foundry
Pick ONE sales tip from today’s episode—maybe it’s walking into a boutique, creating a postcard, or rethinking how you frame your offer—and go try it this week. Then tell us how it went inside the She Sells Differently Facebook community!
Resources & Links
👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank
👉🏼 Apply for the She Sells Differently Mastermind
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
Connect with Andee Hart @ She Sells Differently
🎥 Youtube
If you enjoyed this episode:
✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.
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