How SHE Built a Thriving Brand While Keeping Production Local with Fleur from Leina and Fleur

In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.

Fleur shares the secrets behind their weekly capsule collections of limited edition clothing and how they’ve built a loyal customer base with over 25,000 glowing reviews placing them in the top 1% of JudgeMe company websites in Australia. 

But it’s not just about the numbers. In today’s episode, we also explore the challenges of managing a business partnership, recognising when it’s time to part ways, and navigating the overwhelming aspects of running a successful fashion brand.

We dive into: 

✨ The Numbers Behind the Brand: How Leina & Fleur produce 35,000 garments annually, all in Australia, and what it takes to maintain such a high standard. 

✨ Weekly Capsule Releases: The strategy and creativity behind releasing limited edition clothing collections every week. 

✨ Building Customer Loyalty: The importance of reviews and how Leina & Fleur achieved over 25,000 reviews with a 98% retention rate. 

✨ The Reality of Business Partnerships: Fleur discusses the highs and lows of working with a business partner and the process of exiting a partnership when it’s no longer working. 

✨ Handling Overwhelm: Tips and insights on managing the pressures and challenges of running a rapidly growing fashion label.

Tune in for an episode packed with insights on fashion, business partnerships, and the art of building a successful, sustainable brand in today’s competitive market.

Resources and Links:

Visit Leina & Fleur to explore their range of products.

Follow @leinaandfleur on instagram for their latest releases and advice. 

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