Can you really build a luxury pet brand while raising four kids?
In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).
What started as a simple idea - solving a gap in the pet grooming market - has grown into a brand stocked in Harrods, David Jones and luxury retailers across the world. Lisa lifts the lid on how she navigated launching in a pandemic, what it’s really like scaling while parenting, and why being authentic - even when it's messy - is her biggest asset.
From marketing lessons learned the hard way to breaking into the US market, Lisa’s story is a masterclass in resilience, grit, and staying true to your mission…even when life feels impossible.
What You’ll Learn in This Episode:
✨How Lisa launched DOG by Dr Lisa during newborn chaos, emergency surgery, and a global pandemic
✨ Why she believes building a brand is about solving real problems - not just selling products
✨ How she turned TV fame into a trusted brand - and the surprising challenges that came with it
✨ What launching into Harrods taught her about persistence (and why sales aren't always the main goal)
✨ Why social media still feels unnatural for her, and how she's finding a more sustainable way to show up
✨ Lessons from expanding into the US market and the truth about scaling D2C in 2025
✨ How to handle trolling, tall poppy syndrome, and stay focused on your bigger mission
If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum - and that your biggest challenges could become your greatest story.
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Resources and Links:
Follow DOG by Dr Lisa @dogbydrlisa
Shop the range at www.dogbydrlisa.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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