When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?
In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.
Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and why brands should hire a CEO, and how Seed & Sprout scaled through hypergrowth (600% year-on-year!) while maintaining its mission and values.
You’ll hear about:
✨ The difference between a General Manager and a CEO - and how to know which one you need
✨ Why Seed & Sprout’s founder, Sophie, made the decision to bring in external leadership
✨ Navigating the chaos of fast growth - from logistics nightmares to cash flow crises
✨ Tackling copycats, warehouse efficiency, and hiring the right leadership team
✨ The importance of financial literacy and why every founder must understand their numbers
✨ The role of bravery in business - and why you don’t have to be loud to be bold
Rebecca’s wisdom is a must-listen for any founder wondering if (or when) they should step back from day-to-day operations, and for those of you with big plans for growth in the next few years.
👉Loved this episode? DM Lisa on Instagram with your favorite takeaway!
Resources and Links:
Follow Seed & Sprout @seedandsproutco
Visit Seed & Sprout: https://seedandsprout.com
Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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