How SHE Sparked a Movement with her ‘Sorry to Offend You’ Campaign – and Skyrocketed Her Sales with Chloe De Winter from Nala

In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.

Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, and why inclusivity is at the heart of everything they do. She also talks about navigating the realities of growing an e-commerce brand while balancing motherhood and her partnership with co-founder and husband.

You'll hear about: 

✨ The power of bold branding: Why Nala’s colourful, edgy aesthetic is a breath of fresh air in a world of beige, and how it draws customers in. 

✨ Inclusivity in action: How Nala’s commitment to body diversity goes beyond marketing, with an extended size range that includes up to a J cup, and plans for more. 

✨ Fit Guide innovation: Learn how Nala’s Fit Guide revolutionises online bra shopping by helping customers find the perfect fit based on real body types. 

✨ Viral campaigns: The story behind the viral "Sorry to Offend You" breastfeeding campaign, how it sparked conversation around public breastfeeding, and what it did for Nala’s brand recognition. 

✨ Scaling smart: How Chloe and her team are preparing to enter David Jones and begin Nala’s expansion into wholesale, while keeping their DTC roots strong. 

✨ Balancing it all: Chloe’s candid take on juggling a growing business, a new baby, and a marriage that’s also a business partnership.

This episode is full of insights on building a standout brand, creating products that truly serve customers, and embracing the chaos of entrepreneurship. Chloe’s journey is a reminder that taking risks and staying true to your values can lead to incredible success.

This episode is brought to you by Locad

Locad is changing the face of end-to-end fulfillment solution across Southeast Asia and Australia! Designed to champion the merchant, e-commerce brands can experience a simplified plug-and-play solution, seamlessly connecting to multiple marketplaces enabling distributed fulfillment. With Locad, welcome your brand in the ecosystem of convenience & jump the ship to scalable fulfillment with their reliable tech stack, built to keep the engine running!

Website: https://golocad.com/

Resources and Links:

Visit Nala to explore their range of products.

Follow @wear_nala on instagram for their latest news and releases.

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