In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager.
You’ll hear about:
✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key.
✨ The Shark Tank experience: How Annabel secured the "best-ever pitch" on the show, but rejected the deal off-camera - and why it was the right move.
✨ Retail realities: The surprising lessons from working with Priceline, Woolies, and navigating big-box retailers.
✨ Bootstrapping and balance: Why Annabel worked full-time for years while investing $160K into developing her brand.
✨ The highs and lows of self-employment: The unexpected challenges of being your own boss and managing work-life boundaries.
✨ Crushing it on Amazon: How the US market is taking off for CLUTCH, and why Annabel underestimated Amazon's power.
✨ Mindset & resilience: How to handle stress, setbacks, and keep pushing forward in business.
Annabel’s journey proves that success isn’t just about having a great idea - it’s about persistence, strategic thinking, and being brave enough to take risks. If you have a business (or are keen to start one), this is an episode you can’t miss!
Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women in the e-commerce space!
This episode is brought to you by ShipStation
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Resources and Links:
🔹 Follow CLUTCH Glue on Instagram & TikTok: @Clutch_Glue
🔹 Follow Annabel Hay on Instagram: @Annabel_Hay
🔹 Check out CLUTCH Glue: www.clutchglue.com
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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