What if one decision nearly cost you everything you’d spent a decade building?
In this raw and powerful episode, Lisa sits down with Briony Kennedy, founder of Adorn Cosmetics - a clean beauty brand with a cult following and a founder story like no other.
From launching with nine-month-old twins while battling postnatal depression to surviving a half-a-million-dollar tech disaster, Briony proves that you don’t need a trust fund or a Vogue cover to build a million-dollar brand. You just need relentless belief, purpose-led products, and a hell of a lot of hustle.
Briony gets honest about what it really takes to scale in a cutthroat industry, why she didn’t pay herself for nearly a decade, and how she finally unlocked growth by getting in front of the camera. This is an unfiltered look at resilience, leadership, and building a beauty business that puts sustainability - and the customer - first.
What You’ll Learn:
✨ Why Briony didn’t pay herself for 9 years and what kept her going
✨ The massive mistake that cost her over $500K…and what she learned from it
✨ How getting on camera saved her business and skyrocketed growth
✨ Why sustainability isn’t a buzzword at Adorn - it’s a non-negotiable
✨ The unglamorous truth about being in business for 17 years - and why she’s still obsessed with it
Love this episode?
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Resources and Links:
Follow Briony & Adorn Cosmetics @adorncosmetics
Shop the range at www.adorncosmetics.com.au
Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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