Can you really quit your job, sell headbands online, and build a global empire?
In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.
Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.
Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.
What You’ll Learn in This Episode:
✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband)
✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start
✨ Why “boring products” can make millions with the right branding & entertainment strategy
✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips)
✨ Why building a business is about more than money - it’s about living beautifully
From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.
Love this episode?
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Resources and Links:
Follow Athena Severi @athenaseveri
Visit Titan Network: www.TitanNetwork.com
Learn more about China Magic: www.ChinaMagicTrip.com
Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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