Why SHE Believes Intuition is Her Greatest Superpower in Building a Global Beauty Brand with Heather Spierings from Eye of Horus

In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand. 

Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industry.

Heather talks about the challenges she faced scaling Eye of Horus, including product development, securing distributors, and overcoming personal and family hardships. She also shares her thoughts on entrepreneurship, intuition, and maintaining brand integrity.

You’ll hear about:

✨ The origin story: How a shared passion for natural beauty led Heather and her daughter Holly to create Eye of Horus, inspired by ancient Egyptian practices.

✨ Unique branding: Why Eye of Horus’s Cleopatra-inspired marketing made a huge impact at early expos and set them apart in the beauty industry.

✨ Navigating growth: The importance of establishing a strong local base before expanding internationally, and why Eye of Horus is cautious about outside investment.

✨ The power of intuition: Heather’s insights on trusting her gut in critical business decisions and why women’s intuition is essential in entrepreneurship.

✨ Overcoming adversity: How Holly’s health journey reshaped their priorities and strengthened their family’s bond, leading them to redefine success.

Tune in to learn how Heather turned ancient inspiration into a modern beauty brand and why trusting her intuition has been key to Eye of Horus’s success.

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Resources and Links:

Visit Eye of Horus to explore their range of products.

Follow @eyeofhoruscosmetics on instagram for their latest news and releases.

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