If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.
Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.
In this episode, we break down:
✅ The biggest mistakes brands make with influencer marketing (and how to fix them)
✅ How to get influencers to want to promote your product (without overpaying)
✅ The power of Employee-Generated Content (EGC) - and how brands are using their own team members to go viral
✅ Why UGC isn’t as effective as it used to be - and what to do instead
✅ How to find the right marketing hires for your e-commerce brand (including tips for small budgets)
✅ Chantel’s personal tips for maintaining work-life balance while thriving in a high-growth marketing role
Whether you're a startup founder or running a multi-million-dollar e-commerce brand, Chantel’s insights will help you cut through the noise, attract real customers, and scale smarter.
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Resources and Links:
Follow Chantel Brayley @chantelbrayley
Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co
Join the SHE-com Community HERE
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WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
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