Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 3

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Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range.

We dive deep into why this particular revenue bracket represents the "sweet spot" for marketing partnerships - these companies have mastered their operations but need specialized marketing scaffolding to reach the next level. The conversation candidly addresses one of the industry's most contentious issues: data ownership. "You own everything when you work with us," we emphasize, contrasting this approach with unfortunate industry practices where companies hold client data hostage after relationships end.

The team explores how effective marketing extends far beyond websites and social media, requiring seamless integration with your entire business ecosystem - from CRMs and POS systems to 3D configurators and sales processes. For manufacturers, we challenge traditional thinking about expansion: "Your digital storefront - how many lots do you have? Because you could put the same money into your digital storefront getting it started... is it any more expensive than a new lot? Certainly not."

Looking toward the future, we examine how societal shifts toward tiny homes, ADUs, and sustainable living create expanding opportunities across the industry. "The next 50 years of the shed industry is not a zero-sum game," we note, highlighting how forward-thinking businesses should position themselves to capture disproportionate growth.

Ready to transform how you think about marketing your shed business? This episode provides the strategic framework and honest perspective you've been searching for. Connect with us at [e-mail] to continue the conversation about how marketing can drive your next phase of growth.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at [e-mail].

This episodes Sponsors:
Studio Sponsor: Shed Pro

CAL
LuxGuard
Shed Sales Summit
Digital Shed Builder
Calculate Business Services

Episode Transcript

INTRO (00:00):
Hello and welcome back to the Shed Geek Podcast.
Here's a message from our 2025studio sponsor.
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building great sheds.
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(00:21):
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(01:02):
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(01:22):
co/ shedgeek.
Thank you, ShedPro, for beingour studio sponsor and, honestly
, for building something thathelps the industry.

Shed Geek (01:34):
Welcome back to part three of a three-part
mini-series involving Shed GeekMarketing.
Thank you so much for listening.
I hope you guys have enjoyedthis mini-series.
Our bread and butter of what weoffer.
If we took um everything thatwe threw up that we could do, or

(01:55):
and even an endless list ofwhat we may be willing to do,
depending on where you want togo, um, if we haven't figured it
out, we'll figure it out, we'lllearn.
We're I mean, we're justadaptable.
I think that's who we want tobe.
But if we took the core, thenucleus of the things that we do
, and we threw something at thewall and hit it, who is that

(02:15):
going to benefit the most?
My argument is companies thatare going to fall within
probably $7 to $20 million,probably 7 to 20 million.
Yeah, not because we can't behighly effective for 60 million,
300 million, and not that wecan't be effective for your 1.8
million dollar a year companyeither.
Dealer inquiries come in by thegroves because dealers

(02:41):
constantly want to know and wewould have to do a whole nother
podcast.
We've already done some and wewould have to do a whole other
podcast.
We've already done some andwe'll have to do some again on
branding, because we've got tostart to break down like, if
you're a consignment dealer, doyou have access to the company's
website?
If not, is the company doingthe thing you know?
Like we could get into likejust endless, but I want to
focus on that.
But I want to focus on that,that $7 million to $20 million

(03:11):
seems to be our best resultsbecause they can afford the
nucleus right.

Cord Coch (03:14):
Yeah.

Shed Geek (03:15):
And they're having a problem getting over to that
next level.

Cord Coch (03:20):
Budget, obviously right.
I mean, that's just like theycan afford to build up that
scaffolding.
Yeah, um, but it's not justthat it is, it is operations,
right.
If you're in that window, youhave operationally figured out
how to scale this part of yourbusiness, right so their mindset
they come into it with thisidea that, hey, we figured out

(03:41):
how to oh, they know some stuff.

Shed Geek (03:43):
They know some stuff.
They know some stuff.

Cord Coch (03:44):
They know some stuff like they're operationally, you
know strong really strong andthey're in this high growth
phase

Wyatt Kirk (03:49):
I would say they're also in the process of becoming
that right, like my favoriteclients are the ones that are
coming to us asking, like, whatother softwares do I need to
pair along with this CRM greatquestion, you know.
So now that's when I getexcited.
It's like, well, I like the waythis thing does this and this
software does this, and justputting all of that together is

(04:12):
very exciting to do from scratch.
That's what I meant.
You've got it.

Shed Geek (04:16):
About being drug into stuff.
That's what I meant earlier.
And like let's just take themask off.
All of a sudden I got to starttalking about POS, ERP, 3d
configurators.

Cord Coch (04:27):
You got to.

Shed Geek (04:28):
I have to start talking about CRMs.
I have to start talking aboutyour sales process,

Cord Coch (04:33):
critical parts of success.

Shed Geek (04:35):
I have to ask questions and, like we've been
fortunate enough to like have areally good relationship with, I
would say, the majority, thereare some softwares in the
industry that are more difficultto work with.

Cord Coch (04:50):
Yeah, more difficult, certainly fair, but I don't I
wouldn't categorize anything asbeing any more than that.
Right, like we work witheverybody, we can we can figure
out how to do it all, but I mean,

Shed Geek (05:01):
if you're willing, if you're willing if you're
willing, you have to come to thetable and say like look, we
want to work with you and it'slike look, it's not about
working with us, it's aboutworking with our client.
And if we share a client, weneed to be able to help that
client.
And if you won't come acrossthe aisle because of some
preconceived notion or some ideaof like, you don't like
something else we're doing orwhatever, then you're holding up

(05:25):
process for our shared client.

Cord Coch (05:29):
Yeah.

Shed Geek (05:30):
I don't know what else to do and it's hard to
stand.

Cord Coch (05:32):
It's hard to like stand on that leg.
I mean it's hard to justifythat sort of you know.
I mean I guess maybe we are Idon't want to call it naive,
because I don't like to thinkabout it that way but we all
want to do the best for ourclients every day.
There's just no two ways aboutthat for me.
We will willingly and Dylanwill say this too we will

(05:52):
willingly downsell into what'sappropriate.
We will again consultative, wewill downsell you into the
google ads package that fitsyour budget because, look you,
you know you don't need this bigthing with all these campaigns.
You need something that fitsyour budget, where your one or

(06:15):
two campaigns are.
Now google's gotten reallygreat, where they have these,
the, the variable, uh, creativecampaigns, so they actually go
and match the keywords for youand shift that on.
Anyway, my point is you're muchbetter off to have a really
great optimized single keywordcampaign than you are to be
spreading your dollars too thin,and we will tell you that we

(06:37):
will gladly take less money, solike it kind of you know.
I mean, obviously we understandcompetition and everything else
.

Shed Geek (06:54):
Obviously, we understand competition and
everything else, but it justmakes you tense up whenever
other people aren't willing tohave that same approach with a
client.
I think that there's definitelysome moves toward wanting to be
wholly operational orvertically integrated to be able
to solve all the problems, orvertically integrated to be able
to solve all the problems, andI think that what you're finding
is that's where the rubbermeets the road in terms of
acquisitions and mergers andthings like that, and who you're

(07:14):
willing to work with, and somewant to have complete ownership
and vertical integration,control the data we give.
Just to be clear, I want to saythis because it's a good,
perfect, prime time to say thatyou own everything.
Yep, when you work with us, youown it, you own it.
Ask even the person who left.
We said, hey, you know, here'sall your data.
Yeah, they're there within 24hours.

(07:36):
I had problems that we had tostart fixing.
Right, we had to be aconsultation for the person who
left because their new marketingcompany didn't set them up for
success already.
Right, and it's just like well,you know, really, you shouldn't
be asking us these questions ifyou decided to leave but like,
but we're gonna be helpful.

Cord Coch (07:54):
So here you go, we're gonna be, we're gonna be.

Shed Geek (07:57):
We walked through it and we said this is what you
need to do.
But that's what's frustrating,because it's like really,
someone should be walking youthrough all this Like we could
have let you lose all of that.
We didn't let you lose all ofit, nor did we hold any of it
hostage and make you sue us toget it.
Like we're going to give it toyou.
You own it.
It's your digital assets.

Cord Coch (08:15):
We'll facilitate it, right Like we will facilitate
your ownership of all of thedata, the deliverables.
When we think of creativedeliverables, whether that's
video assets or picture assetsor whatever else, not only will
we not hold it hostage, we willactively facilitate whatever

(08:38):
that is, because you paid for it, it's yours.

Shed Geek (08:41):
But it is frustrating .
Let's be honest, guys.
Of course it is.

Wyatt Kirk (08:44):
It is frustrating when you're like gosh, you know
nothing worse than being, youknow, like having someone leave,
and then be like, hey, I needyour help here, and you're like,
uh, okay, okay, I want to help,so we're going to be helpful
and as frustrating as it is,though I would say, you know, I
just seeing different clients onboard the more frustrating

(09:05):
thing is being on the oppositeend of that, when you're
onboarding a client and theyhave a another company holding
their data hostage and justknowing what that?
that feels like not even on, youknow from the client's
perspective just from myperspective, you're now making
my job much more difficult.
Yeah, because of this, you knowholding this data hostage or

(09:27):
this account you don't actuallyown.

Shed Geek (09:29):
You just put the other branch out.
Hey, I want to help this guy.
Will you help me help this guy?
Since we share them as a client, will you help me help your
client?

Cord Coch (09:38):
Good practices amongst peers and I'll tell you
what.
And I mean, you know, you'rethe man here, but as far as
deciding when it starts and whenit stops, but uh, we are both
newly uh, newly found cpap users, yeah, and I'll tell you what,
why it's not yet, but I thinkeverybody could use a cpap.

(09:58):
But I'll tell you what I'm
life changing for me already.
And partly because the c-pap, but partly because I
believe in why we do business,how we work, our dedication to
our clients.
I sleep great every single night,

Shed Geek (10:14):
Absolutely yep

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(11:04):
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Shed Geek (11:13):
Like I've even told people I've used this comment
here lately.
Maybe I'm getting too deep forthe podcast, but I use the
comment here lately.
I said oh, don't get me wrong,I'm.
It's not that you're not goingto hear some bad things about me
.
I just want them to prove it toyou, because that's what I'm
waiting on, is I'm waiting forthe data to show that I'm
dishonest, unfair or have donesomeone wrong.

(11:34):
Matter of fact, thismicrophone's open.
It's open to everyone in theindustry.
We've opened it up to evenpeople we compete with.
Come on and challenge thoughts,because guess what?
This industry gets betterwhenever we have hard
conversations the idea that weshould sit inside an echo
chamber and like preach toourselves.
No, is terrible.
Like I need to be challenged.
We the one thing that I I knowthat I wouldn't say makes you

(11:57):
guys nervous, but I'm like,challenge these guys.
Yeah.
Yeah, if you know more, guesswhat?
We want to pick your brain.
Yeah, we want to learn from youlike you can't beat someone
willing to continue to learn,like we refuse to be like we
have all the answers and we'reperfect and we have it all
figured out, because we knowthat we're not so.

(12:19):
We want more conversation tocome on here that helps the
industry as a whole, and we'rerealistic enough to know that we
can't serve all.
Look, if every one of you cameand said we want to work with
you right now, we're gonna letyou down.
There's no way we can take oneverybody anyway right we and
we've experienced this with,with, with marketing already

(12:39):
when a company comes to us andsays I'm at 1.8, I want to
double this year, do you really?
Do you really, even if we couldhelp you double, because now
you're going to run into lumbershortages?
Where's your buying power?
Can your production keep up?
Are you going to have to starta new bay?
Can your delivery guys?
Well, I hire a guy out.
What's going to happen?
Well, he'll get a new truck.
What if he can't?
Well, I'll hire another guyLike there's.

(13:00):
I'll hire another guy Likethere's.
You haven't thought about theprice of success.
And, to be honest with you,neither have we.
Yeah, neither have we.
Yeah, and it and it landed usin a lost client.
Yeah, you know what I mean.
Because we didn't think aboutthe price of success, we didn't
think about what we were goingto have to do when things
started going well.
Because I don't know about youguys fall back on.

(13:21):
Yep, my parents prepared me tofail yeah, this is a middle
class, but they never, never,prepared me to succeed, right?
what do you do then?
Because I'm out here with myname on something that's gotta
make people believe in it and wegotta produce.
And if we don't produce or wefail in one area, guess who gets

(13:42):
the blame?
I told you earlier I get a lotof credit for you guys.
Guess who gets the blame?
Yeah, yeah, guess who gets theblame.
And you know what.
You don't deserve any of it.
I do because it's a lack ofvision if we don't put the right
things in motion.
So, I accept the blame, I takeit wholeheartedly in stride and
strive to do better.

Cord Coch (14:00):
And we will learn from it absolutely you know, one
thing we absolutely we.
We may hate having toughconversations or hate losing a
client.
Um, hate all those things.
I'll tell you what just makesme suffer, and I mean just smoke
coming out of my ears.
Matt is making the same mistaketwice.
We, we do not accept it, wecan't stand it, we will not do

(14:23):
it.
Yeah, so you know, that's justa line that we all draw in the
sand for ourselves you know, andI, and I want to say, yeah, I'm
gonna say this.

Shed Geek (14:34):
I think it's okay, this was a smaller client yeah,
in that relatively speaking, inall of our client lists,
probably bottom 10 in terms oflike and in that range that
you're talking about.

Cord Coch (14:46):
That's just really hard right, it's.

Shed Geek (14:49):
It's in that growth range that like but there was
never a conversation that waslike we can afford to lose that
that conversation never turnedinto.
We can afford to lose that Idon't care your size.

Cord Coch (15:05):
Devastated, devastated.

Shed Geek (15:08):
Devastated and did all we could to say how do we
solve this problem so that thisproblem doesn't exist again?
Maybe we will.
Maybe we'll have more failures.

Cord Coch (15:17):
I'm quite certain we'll have more failures, yeah
but I'll tell you what I knowfor sure is that, despite our
failures, we left, as I mean youknow, whatever.

Wyatt Kirk (15:29):
Uh, I'm like it feels it feels.

Cord Coch (15:31):
You know I'm just again our upbringing or whatever
it is right, our, our beliefsystem, uh, doesn't allow me to
brag, but you know, not only dowe leave the door open, I feel
like we left with, um, um, youknow, with our intent and our
purpose and what we are here todo out on the table, and
everybody understands it.

(15:52):
And I will not be surprised onebit if, whatever the time frame
is 6, 12, 18, 24 months in thefuture, like we, we are we're
going to be considered to, to goback to them at some point and
do a great job and I guaranteeyou we will, because the pain
and the sting of this will be asfresh in all of our minds as it

(16:14):
is today, because that's justthe way we're all wired which is
good Before we go.

Shed Geek (16:18):
You know, what breaks my heart, probably more than
anything, is the calls we getfrom dealers.
I mentioned that earlier andthere's so many dealers out here
and we talk to them all thetime about just the basic
necessity, like.
Here's how I'm going to breakit down to any of the dealers
who are listening today,especially who inquire about
marketing.
Here's the problem.

(16:40):
Let's say you're a consignmentdealer and you sell a million
dollars a year.
It's a pretty successful lot.
Right At a million dollars.
Let's just assume that it's apretty standard 10%.
Let's say your revenue is 100Kby the time you take your
expenses out, your lot, rent,you pay yourself, you do all
this.

(17:00):
It sounds like a lot, lot, butis there hardly enough money
left for you to establish aneffective marketing campaign?
Because just this, the same aslike if you say I want to get
into the shed business and Iwant to start manufacturing
building sheds, there is a costto lumber, there's a cost to
nails and there's a cost to nailguns.
You know that is just umrudimentary for you to be able

(17:26):
to, to start.
And that's what breaks my heartthe most is like how can we help
them, especially if they'reconsigning and they're 1099 and
they've had to create their ownbrand.
And then how complex is thatwhen you're fragmenting your
brand because you sell for XYZcompany?

(17:47):
But now you're, you know BassPro Buildings, and it's like is
Bass Pro Buildings ever going tobe a 30-lot facility or are you
going to probably have just theone?
Are you going to have two orthree?
You know, and we get so caughtup in.

(18:08):
People know our brand, peopleknow what we.
It takes so much if you go outand ask just go to lunch today,
go to lunch today and ask yourwaitress I was thinking about
getting a storage shed.
What's the name of the companythat does storage sheds?

Cord Coch (18:34):
And you're most of the time going to get.

Shed Geek (18:35):
I just go to Lowe's or Home Depot, the biggest
companies, the 300 millions, 500millions.
Most of the time, if you took a, if you, if you took you know,
uh, 10 people, I mean I thinkthat nine plus percent of the
time yeah, you're not going toget someone who can name a

(18:56):
company and we get so caught upin thinking we're actually doing
it better.
But I'm a local legend.
Well, maybe probably 100 peoplein your community do know that
you're Boobaloo Sheds.

Cord Coch (19:06):
Yeah right.

Shed Geek (19:07):
You know I'm not taking that away from you.
What I'm saying is do 150people, mile radius, do they
know you?
Yeah, can they find you, canthey see you?
And do they just think ofBoobaloos whenever it's time to
buy a shed?
Or do they get on and say,shed's near me, boom, start

(19:27):
looking for who has websiteauthority, good presence, good
like, hey, these guys got greatsocial media following.
Hey, look at all these coolvideos.
Oh, look, it's.
You know this guy with thebeard and the glasses.
I like him, he's.
Yeah, I see him all the timeand it's hard for us.

Cord Coch (19:40):
You're like, yeah, you're doing a great job of like
putting it into how, the how it, but it's hard for us because
if that dealer level person isthe person coming to us, then
that's who we're beingconsultative to.
And if we're being consultativeto that individual dealer lot
that is not company branded oryou know that is whatever that

(20:03):
is not big company branded, thenour honest opinion for that
person has to be control yourbrand, your yeah, as a preacher
friend would of mine would say,you're meddling and and we're
going to meddle here for just aminute.

Shed Geek (20:16):
We're over an hour already.
This might be a four-partseries but like

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Shed Geek (21:51):
If you were a manufacturer and you came to me
and you said what is the bestthing that we can do, well, I'm
consulting you.
You just said control yourbrand.
Franchise your Facebook pages,control your brand.
If you can do it, go to W2.
Do a McDonald's model Own yourlots.

Cord Coch (22:08):
That's too expensive.
Have your own 3D builder.
Yeah, I mean like yeah, oh youcan go far.

Shed Geek (22:12):
Yeah, yeah, oh, you can go far yeah, control your
assets.
Yeah, right, control your assets, yeah have your own trucking,
do your own building, if youreally want to know.
I can't afford to do that.
Perfectly reasonable, perfectlyreasonable, like who could like
?
Only so many, so many?
Can you know?
So?
So, then it's like well, okay,well then, this is what we would
do.
This direction, blah, blah,blah.
If you're a dealer and you cometo us and you say I do this,

(22:35):
you are a 1099 dealer, whichmeans you're an independent
contractor, so you are not anemployee of this company,
correct, correct, okay.
Then I'm going to treat youlike a business owner and tell
you this is what you need to do.
You need to control your brand.
You need to set yourself up insuch a way that, if you ever
switch vendors, you know that,like, you have control of that.

(22:56):
But there's a, we could getinto it.
I've got a guy coming up beforetoo long that we're doing like
and you know we've got Calculateyou know Kirk Paquette and
Clark Paquette and they do someadvertising with us.
They do some business services,some fractional C-level CEO
type stuff and things like that.
But I've got another guy comingup.
One of our listeners, jamesLynn, actually put me on to this

(23:18):
guy.
I talked to him yesterday.
He seems excellent.
So shout-out to James.
Thank you for connecting me tothis potential future or what
will be this future podcastguest.

Cord Coch (23:30):
You know, and talking about your numbers as a whole
and understanding business as awhole and, like you know, like
understanding where your placeis if you're a consignment
dealer, like if you are aconsignment dealer, you run a
business yes, you're, you'reaccompanying a provider, but
you're a business owner, like sobecause, because the problem

(23:54):
with those conversations is thatif we take off the hat of the
1099 dealer that is talking tous and we just zoom out and we
just get a 10,000 foot view andsay what is our true
consultation for this location,the true consultation is that
that that, uh, a bigger companyshould be supplying you with the

(24:18):
value that you're coming to usand asking about.
Right, the true answer.

Shed Geek (24:23):
Let me play devil's advocate for just a quick, quick
second.
Sure, they're already givingyou two hundred thousand dollars
of free buildings on your lotwith no net 10, no net 30, no
net 90, so you you're not havingto wholesale purchase these
things, you get free inventory.
Can they then also beresponsible for creating all of

(24:44):
your marketing budget?

Cord Coch (24:47):
well, they got the logo on it that's theirs, right?
So, there's either anexpectation that you go build
their brand identity in a waythat is or is not up to their
standard.
Who knows?
I mean, the landscape here isvastly different.
Now, you know this is donedifferent ways across different

(25:10):
industries.
I've been in lawn equipment,tractors, power equipment, you
know, so there's like a co-opidea where, by the way, me
people don't know this about you.

Shed Geek (25:20):
You're like a franchising expert.
There's so many things that youknow.
You guys always say such kindthings about me.
I wish I could just sit andgive y'all's resume half the
time to people, because theydon't know what they're missing
by not just calling and having aconversation with you.
Yes, I spend time podcastingand on the phone, doggone it.
We could hire 10 people and youguys could be doing the same
thing, because you're thatvaluable.

(25:43):
Yeah, I mean seriously you guysare that valuable that you could
just sit and probably spendeight hours on the phone talking
to people and probably putother people to work doing some
of these, some of these task-oriented things.

Cord Coch (25:54):
But we try to learn, I mean at the, at the, at a
minimum, but um, but you know, Ithink at, whether it's a, a
system of co-op, where as longas you stick to brand guidelines
, then the dealer can the dealerlevel you know can spend the
money and then they getreimbursed for x percent.

(26:14):
Um, some of the companies that Iworked with uh, um, whenever we
grew, Hoyer Outdoor Equipment.
Uh, over in Brookport, Illinois, whenever I was there, um, some
of those companies would do ahundred percent co-op payback up
to a cap.
Some of them would do 30, 40,50 percent on every dollar spent
and some companies do a co-opyeah right shed industry you

(26:37):
know there are ways that, likeyou can, you can offer that
value.
Um, you know, I mean, if you'rehonestly asking me that question
about 200k versus lead gen orwhatever, if I'm being totally
honest I would say, well, ifthat's the calculus that's going
into it, then my consultationto a company that viewed it like
that would be then why don't,why don't you put 160k dude

(27:01):
right like why don't you, whydon't you reduce that inventory
number?

Shed Geek (27:05):
yes, because ultimately, so or another lot
altogether.
Like the conversation I've hadrecently is like, how many lots
you got?
We've got 35 lots.
Your digital storefront howmany lots do you have?
What do you mean?
Do you have even one?
Because you could put the samemoney into your digital
storefront getting it started.
But you'll say this isexpensive and I'm like is it any

(27:28):
more expensive than a new lot?

Cord Coch (27:30):
Certainly not.

Shed Geek (27:32):
And then they're like no, and I'm like, okay, and
it's going to produce how much?
Oh, and, by the way, it takesaway all of those pesky problems
, like dealers that you've hadfor 20 years, who are good old
boys and good old gals that weall know and love, right, that
sell sheds, but they say I ain'tgetting on facebook, right, I
don't care about technology, Idon't care about any of this

(27:52):
stuff that they're talking about, and I'll never do it and I
won't be a dealer.
And it's like, well, we don'twant to upset the dealer network
.

Cord Coch (27:57):
Cool, you don't have to well, yeah, right, exactly,
but like the, the approach ofjust saying that big brand,
however, we want to, you know,name that or discuss it, that,
that, that larger umbrella brandalso.
Then, like again, trueconsultative hat here.
Like what's the right way isthat all of those activities you

(28:20):
know, uh, digital marketingactivities, lead generation,
providing those assets andhaving a much more lead gen
focus relationship with yourdealers, provides the, the
carrot that you need to actuallyget those people who don't, who
aren't going to do this orwhatever, right, like it

(28:42):
provides.
Like when you go to a dealermeeting and like the talk at the
, the table or the conference or, you know, in the conference
room or wherever you're at,turns into well, we're up 30
percent.
Right, you know.
And you're sitting there saying, well, I mean, I'm basically
having the same year I had lastyear, I'm marginally up or
marginally down, and everybodyelse here is using these tools.

(29:04):
Right, like now you start toput real carrots out there in
front of them.
There's that are saying, like,you have to.
And then you know, obviously,with the carrot comes the stick
and if you're evaluating thesepeople and they're not using the
tools that allow you to get 30%more sales out of your location
or whatever.
I mean, we're just making upnumbers here, but whatever it
might be right, then you have tohave you know the stick and say

(29:28):
, look, you know we expect thatin a town this size, in a
location like this or whateverit might be, you know we could
put up a digital storefrontright and expect to have
basically the same results, ifnot better that's right for the
people who's like.

Shed Geek (29:43):
Well, you're trying to eliminate the dealer.
False, absolutely not greatcustomer service will always
well it is the manufacturer'splace to grow how they want to.
Anyway, you can choose todistribute the leads however you
prefer.
You can do zip codedistribution if that's what you
want to do.
If you want to do an in-housemodel where there's somebody

(30:05):
they're selling, if you want topass that on to us, if we ever
create something we'll sell them.
Um, if we get there, I don'teven know if we're going to go
there, like that's the problem.
You know, when people say I'mdoing too much, they ain't got
to do doing too much, it's doinga good job at anything you're
doing.
I don't want to just startsomething and just be another.
You know, I said earlier peopleget the unfair um constitution

(30:30):
you know of.
Like I want to start a business, it'll never work.
It's also because we haveover-promised and
under-delivered so much in thisindustry that people are like
burnt and I'm like man, let'sjust don't do anything until we
do it.
Well, probably part of ourconversation about losing a
client, you know, it's likewe're perfectionists.
We don't like that.
We suffer from perfectionism.

(30:51):
We don't want to lose one.
It's perfectly reasonable tolose one in 50,.
We don't want to lose one.
It's perfectly reasonable tolose one in 50, 60 clients,
perfectly reasonable.
In terms of retention, I thinkwe've done pretty good, but
still it irks, doesn't it?
it irks like everybody here isjust like.
This will never happen.
You know what I mean.
It's just like you know likewe'll make sure to solve.

(31:12):
We'll turn over every rock.
Well, you know what I mean.
It's like you know 16 hours ofwork ain't enough.
We'll work 24 to solve.
We'll turn over every rock.
You know what I mean.
It's like 16 hours of workain't enough.
We'll work 24 hours.

Wyatt Kirk (31:19):
We'll work eight days a week.
What do you want?

Shed Geek (31:21):
We're going to solve this problem.

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(32:11):
industry.
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I hope to see you there.

Shed Geek (32:20):
I think we.
I think we do.
I love these conversationsbecause these are just open.
These podcasts are just open togive people a chance to see who
you guys are.
They do talk about high levelthings, but I just I can't come.
I'm going to end it.
We keep saying we're going toend it because this is a three
part already.

(32:41):
I just can't help but like, ifwhat you want from us in a quote
is to just give you a price andbeat the next guy.
I suppose we can travel downthat road.
I don't think that that's theidentity of who we are and I
think we'd rather not do this ifwe can't do a good job, and I

(33:03):
don't just want to beat the nextguy in price.
I want to talk with you aboutyour dreams, your goes, your
vision.
I want to know where you'regoing.
I want to know like we're goingto get into some details with
you.
We're going to get into Dylansays the down and dirty.
Uh, you know, that's what healways says.
We're going to get in yourbusiness.
We want to know where are yougoing.

(33:25):
Oh well, you're just doingmarketing for us.
Why do you want to know that,bro?
Because we got to know whatyou're trying to accomplish.
Are you trying to go from 10 to20 mil?
Then let's get you there.
Let's figure out a plan to makeit happen define success, right
?

Cord Coch (33:41):
I mean, like this is something that doesn't even get
talked enough, talked aboutenough.
You know, in normalconversations, right?
I mean just, uh, in theconversations we all have with
each other, you think aboutthese types of things a lot.
But, like you know, like we,it's easy to define success as
10 to 20, right?
or 10 to 15, or we're justsetting reasonable uh goals,

(34:04):
which all that is good, right,but you know I mean for me,
right, like if somebody asked me, um, you know, to define
success for myself, you know itis, um, uh, building a home that
will last for as manygenerations as my kids and their
kids and their kids care tolive in it.

(34:24):
Right, that's what successlooks like for me is leaving
something on our family farm.
You know that, that, as long aspeople are interested in being
on the farm that my four greatsgrandfather uh lived on, as long
as they want to live there.
Hopefully one day somebody willtalk about me as their four
greats grandfather used to liveright here on this spot in this

(34:46):
house or whatever, right and so,like you know, that's a
different definition of successthan us sitting around talking
about, you know, 10 to 20, right, I mean that that's talking
about okay, well, uh, what's itgoing to take to get that house
built?
You know what I mean?
That's these are, and, butthese are the types of things
that you know, understandingwhat success, defining success

(35:10):
for each company, for eachperson in that company, for each
division of that company, isreally important what does
success look like for Wyatt?

Wyatt Kirk (35:18):
I, I was just thinking to me, like all
conversation that we've had inthese two parts, I feel like
they all kind of boil down togoals.
So, for me I would say successis when those goals are met.
But I, our CFO, had mentionedsomething that was.

(35:39):
It's really stuck with me eversince she mentioned it.
And then there's kind ofanother piece of advice that I
had picked up from a podcast Iwas listening to and they both
pair really well together.
But the first one is you don'tmake your.
Your goals are not your metrics.
All right, so if you make yourgoal, your metric, you are not

(36:01):
going to get anywhere at all.
Right, your metrics are whathelps you obtain the goal.
And if, for even in likepersonal life right, I was
talking to my wife we're tryingto save up by house, right, so
that may be the goal, but thenwe have to establish metrics,

(36:23):
well then, once we've had ourmetrics established, it then
becomes really easy.
Because that second piece ofadvice I heard was any, once
your goals are clearlyestablished, every single
decision you make becomes reallyeasy.
Because you ask yourself doesit contribute to the goal?
And if the answer is no, yousimply don't do it goal?

(36:49):
And if the answer is no, yousimply don't do it.
And so for me, success is theability to identify what those
goals are and then achieve thosegoals, and if I'm not meeting
those, you know, being able tofigure out why, and then maybe
my goal is unrealistic, right,and just having a clear vision
of that to me is what successlooks like, because you're
comfortable with what you havedone, you have set a target and

(37:13):
hit that, and if you're doingthat, I mean I don't think
you're really stoppable in anyway right.
I mean, like you, if you havethat nailed down, there's not
much that can slow you downother than yourself.

Shed Geek (37:25):
Got a month's worth of content coming in today and
the truth is we could sit hereand do a podcast every morning,
like we could probably sit hereand do one every morning at 6 am
, because the shed industry ismade up of people and people.
They have a lot of life goingon.
You know whether it's talkingabout our faith, talking about
our goals, talking about yourgoals, talking about sheds,

(37:47):
talking about carports, talkingabout steel structures, barn
does, horse run-ins, animalshelters, dog kennels, chicken
coops, furniture, sales,marketing, pos, erp, seo, crms
and then rto and all the peopleand then all the people that
make all those things go aroundright, I mean, like all those

(38:08):
relationships and yeah, yeah,it's, uh, I love it.

Cord Coch (38:11):
I mean I'm, I'm still , I still consider myself fresh.
I mean I'm the easily thejunior member in the industry
sitting at this table and, uh,you know, really in this office,
except for the new CRM hiresand everything but um, I mean
I've just come to love it sofast I think, I think we're just
uh just thankful for thisindustry, you know I mean it's

(38:34):
really definitely made a hugeimpact on all of our lives, and
sad that Dylan's missing thisepisode with us, but maybe I'll
hop on another one if we do apart four.

Shed Geek (38:44):
Can't say enough about that guy and appreciate
what he's done, his leadershipand just the everything, how
he's gotten involved, thetalents, the talents of this
team, the unsung heroes, theChristians and the Nathaniels
and the Davids, and you knowwhat I mean, like a lot of the

(39:07):
people who are behind the scenes.
You know that don't get a lotof credit.

Cord Coch (39:13):
We're really encouraging Nathaniel to do some
more client interactions andthings.
He's such a great guy, such alovable person.
And actually to Wyatt's pointabout the Knicks.

Shed Geek (39:27):
I didn't talk about this.
A lot of people have met Nick,though.
Oh yeah, Nick Henley.

Cord Coch (39:31):
Nick and Nathaniel both.
But Nathaniel's one of his KPIsto Wyatt's point.
There one of his KPIs is tojust kind of go be creative with
his time right.
Go pick a client, be creative.
Let's see what they think aboutit right, like, let's shoot it

(39:54):
over to him and he's going to dosuch a great job with that, so
anyway, the ability to doanimations that he does that you
guys haven't even seen.

Shed Geek (40:02):
Maybe a couple things here and there.
My favorite thing to do is everytime a client comes here is
like bring them in here withNathaniel and say name two
animals and he'll combine themand draw it put it on the
whiteboard there's no lack ofcreativity, and I think it was,
um, um, Maya Angelou and maybeI'm saying it wrong or name
wrong, but uh, that said, youknow, the thing about creativity

(40:25):
is the more of it, the more youmore you use creativity, the
more of it you have.
And that's the thing about usis we've never stopped being
creative.
Like you, you know, I have asign in my office that says if
you can't stop thinking about it, don't quit working for it.
Right, like, why is it on yourmind?

(40:47):
You, what I mean?
Like, um, there's so manythings that have changed my life
, philosophies and thoughts andmemes and all the little stuff
that you know just really takeroot in your, you know, in your
soul as seed and then, uh, theygrow to be this really cool
thing.
I mean, it's just a podcast.
At the end of the day, you cansay whatever you want.
It's just a podcast, just abunch.
End of the day, you can saywhatever you want, but it's just
a podcast, just a bunch ofpeople talking.
But I think it's made up ofexperiences and life experiences

(41:11):
and people's experiences andbusiness people.
Simon Sinek says if you don'tknow, if you don't realize that
100% of businesses are people.
If you don't know people, youdon't know business.

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Cord Coch (42:28):
You know that's still true today, although we're
getting to it, yeah, kind ofblurring the line.
Lines are starting to blur.
Yeah, that's right.

Shed Geek (42:37):
Well, it's been.
It's definitely alwaysenjoyable talking with you guys,
having you on here.
I think you guys add so muchvalue.
You know each podcast isdifferent.
I have people tell me I don'tlisten to every one.
I'm like I get it.
I have favorite podcasts and Idon't listen to every one of
them.
I hope you're blessed by mycontent today the rawness, the

(42:58):
realness of what it is.
If not, we'll get away fromthat.
But you know, uh, we love tolisten to the listeners, love to
have you on as a guest.
This is really cool dialoguehere today, uh, between us
internally.

Cord Coch (43:12):
But the, the, the interview style with having
people on, you know, um it wouldbe cool to almost have you know
a discovery, or even adiscovery for just a service
with a like on a podcast with aperson here, like I think that
would be.
I wish someone would contact us.

Shed Geek (43:32):
I'm gonna go out on a limb here.
I wish someone would contact uswho's interested in marketing
services and you're willing tolet us from.
We don't even know you.
We haven't talked to you yet.
I don't want to set up anything.
Yeah, right, if you'reinterested and you're willing to
let us turn your discovery callinto a podcast oh, that'd be so

(43:53):
awesome if you're willing toallow us to do that, because we
work toward record our calls fornote taker purposes.
Yeah, you know what I mean.
Like we got to go back and like, like, like, like make sure we
didn't miss something.
But if you're willing to calland say, hey, from the get go,
when we schedule that firstdiscovery call, let's turn it
into a Zoom call, let's turn itinto a process and just watch

(44:16):
how that works.
We're open.

Cord Coch (44:19):
We're open to it and that'd be so valuable for
anybody who's on the fence or isunsure to just take that first
step.
My goodness that would be.
It'd be so much.
We have a lot of fun on thosecalls.
Yeah, I mean, you know, becausewe are, we're digging in and
this is what we love.

Shed Geek (44:33):
Well, it might be opening up that's the thing.
It might be opening up a littlebit of vulnerability for your
company.
So, you're willing to.
Maybe we need to, you know,edit out particular numbers or
something like that for yourbenefit Like we don't care what
the quote on Chet's houseprofessional to you today, Right

(44:55):
.
You know, somebody is like man,you put your prices out there.
Like we told you, we're notafraid of prices.
We got to get to what the priceshould be based off, what you
need, right, correct, and thenwe'll share it.
We'll share it with everybody,I don't care what gets out there
in front of people.
Look, we've been like yeah, wetalk about in the weeds, we've
been copied.
Yeah, we've been copied in waysthat we know we can prove it.

(45:16):
We've never even told themRight, fine, yeah, I fine yeah I
know people are gonna people.
That's what people do.
Yeah, people are gonna bepeople.
It's okay.
Um, we're gonna keep head down,nose to the grindstone and
we're gonna work for you.
So give us a call.
Some of the best guys I've everworked with in my life I
promise you they have a.
They have a.
Here's the beauty cord.

(45:37):
Why use an outside industry oroutside?
Someone outside the industrygot no problems with it.
Why should I?
It doesn't matter.
What we do have that's acompetitive advantage is we've
got over 50, now nearing 60clients of data that we can pull
from, best services andpractices.
We don't have to mention thosecompanies.

(45:58):
We don't have to talk aboutthem.
But hey, this is what welearned over here in Idaho.
This may help you in Florida orTexas or New York, because this
is I know it's differentdemographic, but we have a
company about your size that didthis, made these moves.
That's invaluable.
That's one of the coolestthings is like we can pull our

(46:19):
experience, yeah, into the frayand say, hey, look, you know we.
You don't have to tell us what agambler roof is, and you don't
have to tell us what a gamblerroof is, and you don't have to
tell us who the 3D configuratorsare.
We know them, we talk to themevery day, like you know POS
systems and just like all thestuff.

Cord Coch (46:35):
We've got direct contacts at all these places
that answer the phone when wecall, even if they don't answer
the phone when you dial in,because we work with them every
day.

Shed Geek (46:44):
I mean we have to, we have to we have to, and your
benefit and as long as they'rewilling to work back with us.
And I don't know, some of themare like, hey, like what you're
doing, want to compete.
Well, you know, come on.
Yes, like, here's the one thingI promise I'll give to you.
Is the same thing wheneverpeople say well, aren't you
worried?
Someone else does a podcast.
No, matter of fact, mychallenge is do better.
Do better than me, because itwill encourage me to do better.

(47:08):
I should not sit in the sameecho chamber that I accuse
people of and say no one shouldget to do this or do this.
It's America.
You go, do what you want.
I don't care what you start.
The pie is going to grow.

Cord Coch (47:19):
I mean, like we have macro trends here as an economy,
as a society, right that like.
I mean you know anyone who'swatching that has any kind of
tiny home, mention ADU,accessory dwelling unit, mention

(47:40):
are doing full finish outs andeven mention that or have ads
running for that right, like thesociety is moving towards.
I'm on the city council now inMetropolis and we just had to
have a debate about how manychickens you can have in the
city.

Wyatt Kirk (47:53):
I've been watching the chicken drama.

Cord Coch (47:55):
Great drama, right, but like we're moving in this
direction and this is what Isaid was basically that like we
need think about, as a city,what we're saying to young
people, because here's thebottom line with young people,
they realize that processed foodand the way that we have built

(48:17):
the systems around us for thelast frankly post-war-ish right,
I mean certainly starting inthe 70s with roundup and some of
the harsher uh chemical stuff.
But my point is not to get in, Imean, my goodness, not to get
into all that specifically, butthe point is people are coming
back to a more traditional wayof living.

(48:37):
Yeah, um, that involves, uh,not just food, but uh, less debt
, right, less debt and a moresustainable life, whether you
think about that from a foodperspective or a money
perspective or just a wasteperspective.
How many square feet do me andmy wife?
You know my daughter's, youknow she's now a junior in high

(49:00):
school, she'll be a senior thiscoming year.
How many square feet do we need?
Yeah, right, and this, andwe're even a little ahead of the
curve of the actualgenerational shift that is
happening in this country rightnow and like sheds and portable
structures and custom builtonsite structures and affordable

(49:20):
solutions that are that areable to be granted to people at
costs that are reasonable andthat solve problems and can be
financed or can be RTO, like allthese things.
Like the pie is going to keepgrowing, right?

Shed Geek (49:38):
So, we, you know, to me… it's just a matter of time,
cord, cord, before we do,probably a tiny home podcast,
but.
But you know, like it's justprobably a matter of time before
we get into that world, becauseso many manufacturers can serve
both the minimalistic mindset,you know, uh, downsize, you know

(49:59):
, mindset, uh, of Gen Z now, uh,you know, but you can also
serve the gen x and baby boomersand the, the thought of excess
and storage and traditionalstorage.
I need a place to put my oldCorvette, I need a place to put
my motorcycle or my whatever youhave your mower.

Cord Coch (50:16):
The next 50 years of the shed industry is not a
zero-sum game, right?
This is not.
Can I elbow out the next guy?
Yeah, this pie is gonna grow.
Make it a bigger pie, you knownow you know there's gonna be
competition, there's gonna bepeople consolidate, there's
gonna people go out of businessjust because, just because the
macro trend is growth doesn'tmean that there's not going to
be a handful of companies thatdo that grow the heck of a lot

(50:39):
better than everybody else.
So, my advice would be one ofthem.

Shed Geek (50:42):
A lot of things are gonna you start keeping your eye
on ai, start keeping your eyeon automation and the
manufacturing yeah, I'm tellingyou, there's some crazy
conversations I'm having that Idon't get to share,
unfortunately, with some reallycool people who I keep asking to
come on the podcast and they'regiving me a maybe, uh, but

(51:03):
they're doing cool stuff and funstuff and I think it's awesome.
I look, I'm here for it all.
Like we made our living in thisworld.
We want to be a part of it.
If you'll let us be a part ofit.
Like it's been fun.
It's already been fun goinginto year five.
It's like I wake up every dayand I'm like I'm not, I'm not
discouraged.
The difference is and I'll tellup, be with you.

(51:23):
It's between us three girlshere.
You know it's turned into a job.
Yeah.

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(52:34):
Let's grow your businesstogether yeah.

Shed Geek (52:42):
So, I do have a passion project and setting on
my wings back here that I'mthinking about.
I'm still very passionate aboutthis, but I did this when it
made me no money.
I did this because it was justfun.
I admit that it's a job now.
Sure, like just being honestwith you, it's a it's a job now.
Um, I haven't lost my passionfor it, but I'm more fueled by

(53:07):
having you guys involved andother people involved like I
want you to tell your story,because I think people, if we
don't talk about marketing,sales or ever do business
together, I've got friends inthis industry that I'll never do
business with.
I want to talk about life withyou.
Come on here and talk about howyou got started.
Other people are encouraged.
You know.
I got one guy who tells me Ilove to listen to podcasts.

(53:27):
I was like, come on mine.
He's like I don't know and I'mlike you love to listen to
podcasts.
He's like, yeah, I was likesomebody's got to be a guest on
that for you to listen to.
Other people want to hear fromyou too.
I'm not going to ask you aboutyour trade secrets on the on the
podcast.
Share what you want, but?
But come on and have a high-level conversation that creates
good content that makes peoplewant to listen.

(53:49):
Um, uh, and if you say, well,I'm not much of a public speaker
or I'm afraid of publicspeaking, look, me too, I'm not
either this ain't public I mean,maybe I'm a bit more polished
now than I was when I started,but the reality is I started
when I was nervous.
Yeah, you know, I was nervousand I was scared and it was

(54:10):
worthy of being, you know, oftalking to someone about.
So, whether it's the SteelKings on Monday, us on Wednesday
, Sam on Fridays, do a tiny homepodcast, whatever, I don't know
.
It's like, let's go, I'm readyto.
I'm ready to keep going and Iwill fuel my passions 100
passion in some other direction,but I'm gonna keep doing what

(54:33):
we're doing.
So, thank you guys for being ontoday.
This is easy two-parter, so wegot three now let's see if we
can get another one who knows,maybe we're done for the day,
but any final thoughts that youguys want real quick, anything
that you want to say to anybody,any shout-outs to anybody?

Cord Coch (54:48):
Oh gosh, I mean, you know you hate to be like.

Shed Geek (54:52):
Start name-dropping all the customers.

Cord Coch (54:53):
Well, you hate to, but I mean, Nick and I just had
such a great time going out.
Not to turn this into a pitch,but we're doing this premier
content capture package whereyou know one of the biggest
things and just getting peopleto stop the scroll the
effectiveness of youradvertising, how well we can

(55:14):
optimize and ultimately drivethat cost per ratio down, is
just how good your content is.
Me and nick had such a greattime out in North Carolina.
We flew out there.
There's a direct flight fromPaducah to Charlotte.
Now, um had such a great timeout there.
I won't start name dropping anduh all that because you know um

(55:35):
I saw you was out there, butHowie sent me a picture.

Shed Geek (55:38):
Yeah, yeah, we uh, you know.

Cord Coch (55:41):
Yeah, yeah, we had a we had a great time and did
really great work, which isobviously the point of it.
But I mean, it is the people,right, it's the people that you
get to spend time with, andthose people aren't always just
the top dogs, right, Like it'snot just about president, CEO,
founder of the company, you knowwe have.

(56:02):
You get surprisingly reallygreat content out of the guys
who are working in the plant,right.
You get really great contentout of, you know, one of the
local dealers who's just sogreat.

Shed Geek (56:17):
Are some of the people, not some of the coolest
people.
That's what I was about to say.

Wyatt Kirk (56:22):
Like.
My shout-out would just be toour clients in general and
anybody that we've haddiscussions with, right even
people who haven't became ourclients.
Like this past year a littleover a year now that I've been
doing this like it has been themost fun I have had at work
because of the people.

Shed Geek (56:41):
I mean job offers.
You're getting behind our backhere, Wyatt.

Wyatt Kirk (56:45):
Well, none as of yet , but uh, no, it really has been
, isn't that?

Shed Geek (56:48):
the nature of the industry.
I want that.

Cord Coch (56:50):
Oh yeah, you know, I think I'll just hire them I
think there's, you know, I think, like I know that that's like
something that we all are awareof, but I also think that like
there's a sneaky the way thatlike we live, or you
specifically, but like we'remuch more just public doing this
than so many other companies,that I think there's a little

(57:12):
tinge of like oh gosh, if we gotry and poach somebody,
Shannon's going to have aveiled… A special episode
dedicated to this.

Shed Geek (57:23):
I just assume that you're getting job offers all
the time.
I just assume that you'regetting job offers all the time.
I've been around the blockenough to know that that's
typically the way mostindustries work, but this one is
very bad about it.
Oh, I'll just work my way inthere, get to know them and hire
them away, because I want thatnow.
And that's why conversations ofno competes come up.

(57:45):
You see, these big companiesstart to do this with dealers.
I've never been a fan of nocompetes and things like that.
I want someone to work.
But, man, when you put so muchtime in, I mean I had that
happen with a dealer.
You know somebody that I, youknow, cared a lot about.
You know, and they couldn'twork on commission, so I paid
them.
And next thing, you knowanother company, company come
along.
It's like, hey, I'll snag, youknow, snag them up and pay them

(58:05):
twice as much, or whatever it is.
You want to be happy for yourpeople and for your friends and
all that stuff if you're not ina position to of course you know
to pay that.
So, you never want to stuntanybody's growth.
But, man, like it sucks maybe Ishouldn't use the word sucks on
the podcast.
It stinks, uh, wheneversomething like that happens, you
know.
But, um, that is the industry.

(58:26):
It's like hey man, that guy'stalented I want you know our
gal's talented, I just want to.

Cord Coch (58:30):
It's the nature of the beast.
Everybody knows everybody and Ilike the point that Wyatt made,
which is like we're not just Imean this sounds so like you
know you can say we're beingcheesy or whatever else we're
not just thankful for theclients that we have, like just
our clients.
We're thankful for theconversations, the discovery
calls we've had with people thathave never paid us a dollar

(58:53):
right.
Because, like allowing us tocome in Hours of content, yeah,
allowing us to come in and havethat conversation and get to
know you and be vulnerable aboutwhere you are in your business
and where you want to go andwhether or not.
This is a fit right, like youknow.
I mean, I'm just again.
I'm not going to start namingnames or whatever else, but I
can think of a half a dozenpeople in the last month who,

(59:16):
you know, are just maybe not inthe position where we wind up
like we're talking about they'rea dealer.
Does it make sense for them toput this huge spend in, like?
Whatever?
It is right, but my goodness,did we have a great time getting
to know them?
Yeah?
and great company and getting tounderstand uh, you know what
they've got going on.
So, you know, that's a greatpoint and I think all of us feel

(59:37):
the same way um, we, just welove the people and love the
conversations and great company.

Shed Geek (59:42):
I used to do this, so I'm gonna ask you guys this,
because y'all know me reallyclose, you know me really well,
but I used to ask people I stilldo at the end of it any
questions you have for me, sinceI'm technically interviewing
you.
Any question you have for methat I'll answer in full
transparency doesn't have to bepodcast related or anything.
You're gonna embarrass me rightnow.

(01:00:03):
Whatever you want to do,because y'all know me well
enough any question that youwould have and I'll answer it oh
gosh, I want to.

Cord Coch (01:00:10):
Uh, I know we've talked about it, but you know
I'm so nervous I'd like yeah I'dlike to.
I'd like to pin you down on um,we've, I think it would be so
great to I mean, we just talkedabout doing a discovery call
here with someone live, that'dbe great.
I feel like we almost have totry, do our best to plan and I

(01:00:32):
know it'd be hard a road tripstyle, you know, even if we just
took three days, you know thethree of us sitting here in
Dillon and we go out and we tryand hit two shed industry people
it doesn't have to be dealersor manufacturers shed industry
people and go do our littlethree or four day road trip
where the boys are out in theworld and going and doing this

(01:00:56):
thing, live with people.
I know you've done that plenty,but I just think we would have
such a ball doing it.
Yeah, um, you know.
So that's not much of aquestion other than, like, just
pressing you into, like, let'sdo this yeah, let's make it
happen let's do it, dude, I'mpretty open.

Shed Geek (01:01:12):
I'm pretty open game for anything.
What about you, white?
Any question, any?
Anything you want to know thatyou're like.
What is he holding back on?
I?

Wyatt Kirk (01:01:19):
don't know, Shannon.
I I'm curious and I don't knowthat some of the questions I
have could be answered on thepodcast, but I always hear about
you and Kord's the same way.
I feel like I'm this way attimes.
I know Dylan's the same way,and that's also what makes all
this fun, right, but likethere's just so many ideas that

(01:01:42):
float around, I'd be curious toknow more about some of these
big ideas, all of my personalitytests come back as trailblazer,
like look, I'm very heavy onvision and I'm very light on
implementation.

Shed Geek (01:01:54):
I'm getting better at implementation, but that's why
I've had the heartbreaks I'vehad with people are like I'll
just hire the implementers, Ilike his ideas, but do they
really?
Sometimes the ideas getembraced only after they see
that they'll work, and then it'sjust like so I'm just someone
who sets and thinks andstrategizes and the reality is I

(01:02:17):
can't shut it off.
I try to.
I wish I could, but I lovevision, I love creativity.
The Bible says in the beginningGod created.
We're made in god's image, sowe're made to be creative.
in my opinion, and I think that,like trying something even if
it doesn't work is okay, oh yeah, but I why would I not try

(01:02:37):
again on something different?
Business people, I, I I told mygood friend this just the other
day.
I wish I could tell you guyswho it was.
I told my good friend this theproblem I run into with business
people in most cases is youwant to be so risk adverse that
you want proof beyond proof,beyond proof, beyond proof, and

(01:03:00):
then you'll consider it and thenyou may do it.
And I think what's happened ispeople have learned through
business adventures to be riskadverse.
Because I've been burned and abit and look, I have too, but
there's nothing about me thatwakes up in the morning and says
, don't try that.
You know?
Uh, don't I mean, do I do?

(01:03:20):
I have faced my own personaldilemma every day in this
industry being a public.
Like did I try to be public?
No, I tried to interview otherpeople that I thought were you
know.
I was calling the term shedliberties, you know what I mean,
like the Sam Byler's and stuff.
I was like, oh, this guy'shilarious, he's awesome, let's
interview him.
I want to, you know, and youbecome this figma on accident

(01:03:45):
and I've I'm very much moreintroverted.
Me and my wife spend a lot oftime at home.
You guys saw that Everybodywent out last night and I was
like I'm going to stay home andwatch the finals game.
You know, I was like, come onout.

Cord Coch (01:03:54):
Which apparently turned into anyway.
Dude, what a great game.
What.
I didn't see it.
It's crazy, I didn't make ithome in time.

Shed Geek (01:04:01):
So go Indiana.
I was amazed to see that thatshot.
He's done it so many times.
But I'm much more introvertedthan maybe you realize.
I have my moments of like,massive, like times of being in
front of people.
Then I crash out and I justneed to be alone.
I just need to be and my I'mhappiest with my wife.
Yeah, like me.
And my wife just you know, somepeople say they can't work with

(01:04:25):
their spouse.
I can't work without mine.
You know, she's the best.
Um, another unsung hero.
So, like you know, we just stayat home and we're very quiet.
I like to work in the yard andI'm not.
I'm really boring, honestly so,but this is, this has become my
life and this is fun and, and Iwant to do this, I want to do

(01:04:46):
it more.
I maybe even want to do it inother industries.
I've, I have found a purpose,you know, in communicating and
doing that through podcasting,and God's given me that and I
really want to use that for good.
Um, but, but yeah, I ask your,feel free to ask your questions,
on air or off air, no matterwhat they are, because I'm just

(01:05:09):
trying to be real and getthrough the day and do it the
best way I know how, with God'spromises.

Cord Coch (01:05:16):
Yeah, cut down to it absolutely.

Shed Geek (01:05:19):
Yeah, you probably find all of us are very similar
in that way.
If you get to know us on apersonal level, if you guys ever
want to come to Paducah andjust hang out with us, come to
Metropolis and hang out with us,you're going to find the same
thing, yeah.

Cord Coch (01:05:33):
I got a room at the house if you really want one.

Shed Geek (01:05:34):
Come on down and we'll hang out, but thank you
guys for being on today, beingpart of the process.
Part of my success is becauseof you and I owe you untold debt
for that, always so thank youSame in reverse.
We appreciate you, Shannon.

Cord Coch (01:05:51):
Thank you, sir.

OUTRO (01:05:53):
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(01:06:16):
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Thank you again for listening,as always, to today's episode of
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Thank you and have a blessedday.