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March 17, 2025 • 42 mins

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The February lead rush is here - and Steel Kings Jared and Eric are sharing their excitement about the flood of building inquiries that arrives like clockwork each tax season. This surge of potential customers with fresh refunds and springtime dreams creates the perfect opportunity for dealers to convert leads into sales.

But are you leaving money on the table by limiting your product offerings? The hosts make a compelling case for wood shed dealers to expand into steel buildings, revealing how these complementary product lines can dramatically increase your customer base without changing your core business model. Drawing from their experience selling in 45 states, they explain why customers who aren't interested in wood structures might still purchase from you if you offer metal alternatives.

Technology has transformed the building sales process, and the Steel Kings pull back the curtain on how they use 3D design tools to win customer trust and close deals. These powerful configurators allow real-time customization that both impresses potential buyers and ensures their vision matches the final product. For on-lot sellers and online marketers alike, this technology has become essential for staying competitive in today's market.

The episode also explores the critical importance of manufacturer relationships, with candid discussions about finding reliable partners who deliver quality buildings on schedule. The hosts share personal experiences working with various manufacturers, offering listeners valuable insights for developing their own network of dependable suppliers.

Looking ahead, Jared and Eric preview upcoming podcast guests, including Joel from J Money, who revolutionized their business by providing financing solutions for larger building purchases. They close with a powerful reminder that spring selling season waits for no one - the time to address business challenges and prepare for success is now.

Whether you're a seasoned building dealer or considering expanding your product line, this episode delivers practical wisdom from industry veterans who understand what it takes to thrive in the competitive world of shed and steel building sales. Connect with the hosts at JaredatDaytonBarnes.com or EricatDaytonBarnes.com for personalized advice on growing your building business.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: J Money LLC

Shed Geek Marketing

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jared (00:11):
Hey hey, it's Jared and Eric.
We are the Steel Kings.
Back for episode number threeof the.

Eric (00:20):
Steel.

Jared (00:20):
Kings podcast.
We are back Going to talk somethings today.
Eric, you're pretty excited.
We were talking a little bitoffline and you were pumping me
up, man.

Eric (00:31):
Tell me what's going on.
I've got a way I'm collectingleads.
It seems like literally everyyear around February 10th or
11th that I just get and prettymuch everybody else just get
bombarded with messages.
Let me get a quote.
Let me get a quote.
Can you do this?
Can you do this?
Show me this man.
I'm so deep.
I've had 28 messages, I think Icounted, got one.

(00:56):
I'm closing in Nebraska alittle 24 by 30.
And then this guy's askingabout framing for Barn Dominion.
I was wondering if we could dothe frame for it.
Oregon guy apparently owns aproperty in Oregon and
Washington.
I'm like, okay.
So, I'm like, you know, I'mgeeked up because when the
middle of February startshitting, that's when everyone

(01:17):
starts kicking tires andnothing's more fun than closing
a deal man.

Jared (01:25):
It's really good for taxes, right.
So, we're all looking forwardto getting our taxes filed.
Maybe you get a refund, maybeyou don't.
This case this year I think I'mgoing to get a really small
return, so I'm actually feelingpretty good about that.
But that means, at the end ofthe day, that there's a lot of
customers out there who arelooking, who now have maybe some
free cash.

(01:45):
The people who are looking, uh,maybe end of last year that you
weren't able to close.
We're reaching back out.
We're touching cold leads.
We're going after thosepotential hot customers for the
spring of 2025.
So, you know, as always, we sellsteel buildings and wood sheds
here, Atlantic coastline upthrough the Midwest and metal

(02:06):
buildings, just like the one yousee behind.
Eric, really nationwide man,we're up to 45 states pretty
comfortably.
We can probably tuck a buildingjust about anywhere.
I will tell you if you needhelp with a manufacturer.
If you need some advice, we'reavailable.
I'm Jared at daytonbarnes.
com on an email addressavailable.
I'm Jared@ DaytonBarnes.
com on an email address.

(02:27):
He is Eric@ DaytonBarnes.
com on an email address.
I can tell you.
If you're out there and you'relistening to me, and you are a
steel manufacturer or partner inthe Dakotas.
Call to action for you guys.
We need you.
We'd love to have some bettercoverage in North and South
Dakota.
We'd love to get some solidcoverage in the main area.

(02:50):
I mean, we're really down tojust a handful of states.
Yeah, northeast is pretty rough.
So, we've got the Mid-Atlantic,we've got the Midwest, we've
got the West, we've got theSoutheast and Southwest, pretty
much all covered, ready to go.
But I'm feeling pretty good.
How about you, Eric?
I mean going into another week,another sales week strong.

Eric (03:10):
We talked about the thriving part in podcasts too,
about when we're the slowermonths we like to build, and
then it's almost like we'vespoken into existence.
The 30 plus messages I've gotin the past 24 hours is just
outstanding.
So, it kind of seems like we'veturned a corner with Episode 3.

(03:31):
Yeah, hopefully Episode 4, I'veclosed a couple deals and can
kind of share some of thoseexperiences with everybody too.

Jared (03:40):
But yeah, I feel great I feel great.

Eric (03:42):
It's Valentine's Day tomorrow.

Jared (03:44):
Yeah.
So, you guys are probably goingto be listening to this.
You guys are going to belistening to this sometime
middle March, last part of March, so you know we're shooting
February the 13th.
Today it's kind of a gloomy,dreary day here in Ohio, but
tomorrow is Valentine's Day andit's always good when
Valentine's Day falls on aFriday.
I feel like that's an advantage.

(04:06):
That doesn't always go your way.
It's hard when Valentine's Dayfalls in the middle of the week,
for sure.

Eric (04:14):
That's right.

Jared (04:18):
I think we're having a hair of difficulty on Eric's
stream side.
I'm going to keep talking for afew and we may end up editing
this out in post.
We may not.
We're going to talk a littlebit today.
There you go, Eric.
We're going to talk a littlebit today about what we do as a
business.
As what we do as a business,everybody knows that we're in

(04:40):
the wood sheds and steelbuildings we kind of want to
show you guys a behind thescenes kind of a little sneaky
peek if you want to say that.
We've spent a lot of time thislast year really focusing on our
why, why are we doing this, howwe're going to get to where we
want to go, really setting outthe course no different than if

(05:02):
you're going from point A topoint B, we are trying to figure
out the best course, the bestpath, the best walking strategy.
In a lot of cases, me and Ericlike to run more than walk.
Figuratively, I don't run atall.
Eric can probably run, but notme.
But yeah, I mean, we want toenter this year.
We're trying to pay it forwarda little bit.
So, for those of you who aresitting on a woodshed lot, which

(05:25):
is a majority of the peoplethat are listening to this
podcast right now.
If you're a shed hauler, if youare a manufacturer, never a bad
time to start trying to sellsome steel buildings, and that's
what we want to talk to you alittle bit about today.
But I wanted to pull up, Eric,and I hope it's all right with
you, man, I think we can.
Our friends are here with usright now.

(05:45):
I feel like, so let's maybe trysomething new on our Steel
Kings podcast here.
I'm going to show you just alittle bit.
Look at that pretty littlething.
Yeah, and for those of you thatare not watching along, we're
not going to go into deep, deepdives on this.
But for those of you that arewatching rather than listening,
we're Dayton Barnes and AllSteel Buildings.

(06:06):
We're pretty transparent aboutthat.
We're very forward facing.
You know, obviously.
You know we use SEO.
We use a lot of differentstrategies and avenues to
navigate our website and thingslike that, but I wanted to show
you a little bit from a woodperspective.
3d designs always help Ifyou're not using a 3D designer.
There are a lot of really good3D design companies out there.

(06:28):
You know, Eric, how do youutilize the 3D design process to
sell a woodshed.
What's your process look like?

Eric (06:38):
I'll tell you what I think from a on-lot perspective.
The you know our guys arerequired.
You go out and meet the personwith the brochure or something
to hand them, give them anaction item right off the bat,
introduce yourself and I think,just from a general talking
standpoint, a person's like youknow you want to break the ice

(07:01):
and develop some sort of supershort-term trust and
relationship building there, um,with the thought that you, you
want them to come inside, not sothat you can hound them with
something, but, um, because youknow you have this at your
disposal and this is a nicelooking shed here, um, and color
options, and I'm kind oflooking for a reason to uh,

(07:22):
let's get them inside, let's putsome colors on it, let me see
if we can fit that door whereyou want it.
Let's see what you know kind ofcapabilities we are, because it
kind of takes the pressure offof me having to know every
answer right on.
You know, right on cue, um,different color tones and and
kind of give them a little bitmore of a professional vibe,
cause I think I think trust isbig Cause most people haven't
you know most.

(07:42):
I think trust is big becausemost people haven't.
You know, most people haven'tbought a shed before like in
their life, and so, uh, and mostpeople that buy a shed are like
forties, fifties, 60 years oldUm, they're going into a kind of
hesitant anyway, you know,unless they bought one before,
obviously.
So, I think the technology isreally like icing on the cake.
I mean, look at that, this isuh, you can even take a look.
You add some interior stufflike a bench or um, and rip man

(08:06):
and God, I can't.

Jared (08:07):
I know we said it last week, but I love sheds, direct
builder, honestly, yeah, theyare uh, yeah, we give our, we
give our weekly shout out to our, to our shed partner, shed
direct, sheds direct um, they'llsupply you with wood sheds here
, kind of mid-Atlantic upthrough the Midwest.
Those guys are really fair tous, and they'll be fair to you

(08:28):
if you want to become a dealerin your local area.
We utilize Sheds Direct 3DBuilder.
We've utilized, we've workedalongside the guys at Shed Pro.
If you're looking for a 3Ddesigner or you're a 3D designer
company and you want to get outto a new clientele, we're
always looking for advertiserstoo, right?
So, if you've got a product outthere that you feel like, hey,
these guys might be able tobenefit from it, we'll take a

(08:50):
look at it and we're happy tokind of rep your stuff.
We don't necessarily needpayback for that, but you know
we're always looking forsponsors to help us out.
I agree with you, Eric.
I'm super happy with what we'vegot with the shed builder.
It is a super nice platform.
It works well.
It really seems to do the trick.
As far as you know, whetheryou're working on a PC or Mac,

(09:11):
whatever you're working on, youknow, obviously we can do
something like this where let meexit this out.
We can screenshot this building, all American shed, 10 by 16.
And now, all of a sudden, we'vegot a working, we've got a
working screenshot or a workingpresentation piece for that
customer and take that actualmock-up and use it as a sales

(09:32):
tool.
I think this is somethingthat's come a long way in the
last probably three years or so.
Most everybody that's sellingat a high volume has some sort
of 3d design and configurator,whether it be through their
manufacturer or through apartner like IdeaRoom, Shed Hub,
sensei, something like that.
Wouldn't you say so, Eric?
I mean, most of the people thatwe are competing against and

(09:53):
most of the people in this spaceare utilizing some sort of 3D
configurator right, I think thebig players.

Eric (09:58):
Yeah, I still think it's underused, but I think that most
you know, if you're if you'redoing any sort of substantial
sales, you are definitely usingthis as a tool um to design and
finalize a person's order.
Honestly, I mean, there's no,that's right I can't even
imagine, honestly can't evenimagine trying to sell someone a

(10:19):
shed, unless they just want theone that's there.
You know, without this to betruthful, because this checks
your work too to make sure yougot everything on there, so you
can kind of comb over the orderwith them like, okay, we wanted
this six inches from here and um, oh, yeah, yeah for me for me.

Jared (10:37):
It.
For me, it's one of thosethings where it really starts to
take shape for the customerwhen you can provide them
exactly what they might beseeing in their backyard or, you
know, on their property,something like that.
I think it's hard, you know,especially so.
One of the things that we dopretty well here at Dayton barns
is we sell pretty much amajority of our buildings at
this point.
Online, you do not meet or seea lot of these customers, and I

(11:01):
think that's probably anothercall to action for those of you
that are sitting on a shed lotor maybe selling from home.
If you're not in the onlinemarketplace whether it be
through meta or maybe a smallGoogle ad spend or something
like that you're not going to becompetitive right now.
Unfortunately, in thismarketplace it is.

(11:21):
It is as cutthroat as it's everbeen, and I think that's
probably one of the things, too,that we want to give back.
So if we're calling to actionon hey, you're a wood dealer or
someone who's selling wood sheds, we want you to maybe consider
selling metal, but we also wantyou to consider know other
avenues of advertising, considerdifferent ways to be successful
in selling the product thatyou're doing well selling

(11:43):
already, because I can tell youI think it's a next level user
that's listening to this podcast.
Anyway, you know what I mean,Eric.
I think we've got a high classclientele right off the rip.
That are like.
I know I not only really likeselling sheds right, but I
really liked the industry as awhole.
That's why I'm listening to apodcast on a random Monday with
these two guys.
Yeah.

(12:03):
And you know, consideringadditional options like steel
buildings.

Eric (12:07):
Right.
And you know, in a next, nextlevel, you know from like, you
know, ok, so let's, let's talkto the guy at the shed lot by
himself.
This is your best friend, Imean knowing it.
And then this is your bestfriend to close it from a from a
bit, let's say, let's sayyou're on a couple locations and
you've got, let's say, you'reusing a backend system.
So, this can actually become atool for you to let customers

(12:32):
build their own thing and thenyou can plug it into your
backend system, and I believethat you can just have them
email it too.
But we've got ours, we've gotours connected to our backend
system and they, they just comein as a wood lead, we send it to
where it needs to go.
It's got all the design linkand everything.
So, yeah, you know, that's thatis another level.

(12:52):
I think most people actuallydon't think of it that way.
I think most people just use itas what I said, from a sales
perspective, but from amarketing standpoint, it's good
too.

Jared (13:08):
Lead gen is a passion of mine.
I know that that's somethingthat you've always been
passionate about too.
But I feel like I brought areally laser focus from our
Barnes perspective of we have togenerate the leads to sell
buildings, right?
So, when you go to DaytonBarnes's website, you know,
imagine if you're on your ownwebsite.
We're forward facing with woodsheds and metal buildings and
garages and carports, all ofthat.
But we have our 3d shed builderlinked directly from our

(13:29):
manufacturer onto our homepage.
Same thing with our 3d designerfor our buildings.
We do those up here in thedesign and price now button and
that'll load that bad boy rightup.
And you know, here's anotherquick plug for our guys over at
Idea Room.
We've been with them a longtime, like six years, and six
years they get a lot of flack.

(13:49):
So, I know a lot of you guys.
the Shed Sales.
Professional.
I like them too.
So, the Shed SalesProfessionals group kind of blew
up this week.
Eric, I don't know if you're inthere or not, but we got to get
you in there.
It's a Facebook group with alot of different Shed Sales
Professionals, and there wassome discussion about Idea Room
and I have to make a comment.

(14:10):
So again, take this with agrain of salt.
It's February the 13th here.
You're probably hearing thismid to late March.
There's no guarantee that.
I don't think anything wasreally negative, but you know,
it does cost money to make money, and if you'd like to make a
little bit more money, you mightwant to throw a few hundred
bucks or a couple thousand bucks, depending on what your

(14:32):
expected return on that give outis, and do something like a 3d
designer.
This is one that I did recentlyfor a customer who came in
through our website.
For those of you that arelistening along, we're looking
at a 60 wide gabled end by 60long commercial trust style
building, kind of like anoversized commercial carport,

(14:55):
with a couple of lean twos Inthis case, both 20 wide lean
twos.
There's a short side andthere's a long side, but this is
just something that we toyaround with.
This is probably the tool thatwe use the most in our sales
process for metal buildings, andthe reason we wanted to bring
that up is because, again, ifyou're a wood sales professional

(15:15):
, in whatever aspect, we want todraw the correlates line
between wood and steel.
We want to show you just howunique each product line is, but
how they're really marriedright, Eric?
I mean, that's really what we'rehere to do is is be good
spokesmen for the industry, forthose of you that are listening
probably have had at leastsomewhat of an experience with

(15:36):
steel buildings, and if you'renot selling them, um, you know,
give us some feedback on why.
We'd love to know why you'renot selling steel buildings.
But we would honestly probablybe the first ones to tell you
you're really missing out.
I think you're missing.
I mean, you're really missingout.
Yeah, you're really missing out.
So, you know, like I said, ourbuddies over at Idea Room put
together this 3D designer for us.

(15:57):
It features, you know, ourDayton Barnes logos.
It features all kinds ofdifferent pricing breakdowns
from multiple manufacturersacross the United States.
And again, we'll give a quickplug to our really our preferred
guys over at American Steel.
You know, here in the Midwest.
We're in Ohio, we do a lot ofbusiness with American Steel.
We work with Carolina Carports,eagle Carports some of the

(16:20):
major players in the industry,and we're lucky to have them as
partners, in my opinion, I meanwhat do you think, Eric, I've a
shout out Brandon Falls.

Eric (16:35):
He's been.
You know they.
We went through a kind of a andif you've been in the industry
for some time you know uh kindof what happened with the, a
company and it used to be calledall steel carports and we got
bailed out on some orders uhwith American steel and man
Brandon fall saved the day.
We've known him for five yearsnow and I think we're one of
their top dealers uh in thecountry.
They sent us a nice gift to putup at the shop for me, which is

(16:57):
lovely, honestly, great partnerAmericans.
We scratch, they scratch.
You know they've never not heldtheir word.
I mean, like everything, it'spretty, pretty, probably the
most consistent company from asales to install.
Quality versus price, customerservice versus, um kind of what

(17:20):
we're doing on the sales side.

Jared (17:22):
Certainly, from our perspective, right?
I mean, we love the guys.
Um, we, and we're going to do arelatively good job of not name
dropping too often, we.
I think we've been a little bitwordy about dropping free plugs
for people today, but that'sokay, Because again, we want to
give you guys the tools of thetrade, right.
So again, we're fulltransparency.

(17:43):
We're going to talk about thethings we like and don't like
and right now I mean honestly Ican tell you on this particular
episode of the Steel Kingspodcast February 13th, it's 2.18
pm in the afternoon we have oneofficial sponsor and that
sponsor is J Money.
I forgot to give them a plug atthe beginning of the show, so
I'm going to give them a plugright now.
Those guys over at J Money talkto Joel or Katie.

(18:05):
They are happy to help you withyour contracting financing
needs, whether it be a woodshed,a steel building.
Those guys are just fantasticfor that.
They have absolutely helped usrevolutionize our business
through offering directfinancing to customers.
So, I want to start being wordy.
No, no, not you, brother, I'mdropping, I'm dropping, We've

(18:27):
dropped idea Carolina Carpools,Eagle American Steel I'm right
there with you and, trust me, wewouldn't be talking about
anybody if we didn't love themso much, and that's a fact.

Eric (18:36):
We love all of our partners.

Jared (18:38):
We are lucky and blessed to have the partners that we
have and you know, I think I tryto tie everything that I'm
going to talk to you guys abouton the podcast.
It's kind of a call to actionand I think that sometimes you
get stuck in the mud with well,I am only going to sell for this
manufacturer and thismanufacturer only.
They are the only ones thatwork for me, and then the

(19:00):
manufacturer wants to kind ofkeep that.
If you have a good relationshipwith your manufacturer, they're
never going to turn down anorder.
What I can tell you about thepartnerships that we have and I
agree with you, Eric,wholeheartedly we are lucky and
blessed to be working withreputable companies that have
been around a long time in anindustry that has been around a

(19:21):
long time and, honestly, stillfeels fresh and new kind of
every day I'm working in it.
There's new companies, there'snew sales companies, there's new
manufacturers, but theseparticular companies that we're
working with have been around along time and I think if you
really are looking for a metalmanufacturer, do your due
diligence.
Look at Better Business Bureau,Look at Google Reviews.

(19:44):
Look for customer feedback onsocial media.
Let me jump in there.

Eric (20:02):
There was a guy that we know and I'm not going to say
names, but he owns a mowerbusiness locally and he was
selling a boatload of woodshedsand um, and had and had a, and I
wouldn't.
I want to say, right, I don'tthink he had a bad taste in his
mouth about metal buildings.
I think he, just like you'veused the word plug, he didn't
have a plug for him and um, yeah, we, we somewhat did some.
We did a couple deals, deals,and then um, and then I think,
ended up just plugging him inwith a manufacturer himself and
that guy got some demos in hisfront lawn of his business and

(20:24):
man did it.
I mean, you know so, so, but hewas stoic about it.
I remember we're talking to him, maybe I can elaborate a little
bit more on that but I think hewas a little more like no, it's
going, it's going good, I'mfine, fine, selling 25 sheds a
month.
I'm like, okay, you know you canhave like five more thousand
bucks or eight more thousandLike.
Why would you say no to that?

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Jared (22:03):
So, we've gone through we've gone through different
iterations.
We've gone through differentiterations right On what Dayton
Barns is doing, what we're doing, to try to scale the business.
So, a couple of years ago atthis point we were working and
you guys know the history by now.
You guys have listened toepisode one and two.
If you haven't go back andcheck them out.
We talk a little bit more atlength about where we are, where

(22:24):
we came from, that kind of athing.
We talk a little bit more atlength about where we are, where
we came from, that kind of athing.
But what I can tell you in thisparticular instance is this is a
guy who we really liked.
He was a personal referral, wekind of knew.
You know six degrees ofseparation from this guy, but
super nice guy had a really nicekind of like Eric said
lawnmower company and honestly,there are probably some people

(22:44):
listening right now in this sametype situation where you're
selling for a national brand ora semi-national, you know,
regional brand if you will, andyou're doing well selling wood
sheds, and you're thinking toyourself can I sell metal
buildings?
The answer to that question isyes.
I mean you need to.
You need to.
In my opinion, it's acomplimentary product and some

(23:06):
people just don't want a woodshed.
Some people might just want a12 by 20 carport just to roof in
some legs.
Some people might want a 30 by40 by 15 metal building.
Yeah, I mean, at the end of theday, you need to have as many
options as you can to be as wellversed in the space as possible
.
In my opinion.
Now, if you're happy sellingwood sheds and you don't ever
want to look at a steel building, great, keep listening to us,

(23:28):
because we're going to talk alot about wood sheds too.
That's a fact.
But what ended up happeningwith this gentleman was we were
actually going to try to createkind of a quasi Dayton Barnes
another Dayton Barnes locationutilizing this gentleman's
property.
And everything was going well.
But we honestly kind of cametogether, Eric and I, and felt
like man this, we honestly kindof came together, Eric and I,

(23:49):
and felt like man, this guymight be able to do it better
just by himself and we reallyhad to weigh the options of did
we want to expel our bandwidthto try to help this guy grow his
business?
That was already number onesuccessful, number two, exactly
where he wanted it to be, and wewere good stewards to him and,
I think, good stewards toourselves by not taking it
further than it needed to.
We helped him broker a coupledeals, got him a new
manufacturer for steel.

(24:10):
He had been like a lot of youguys, burned by his previous
manufacturer.
I think maybe five, six yearsago at this point he had been
selling some carports for anational, well-known carport
company.
It just didn't work out.
I don't know if it was hisprocess or the manufacturer, I
can't speak to that.
He just wasn't happy with theend result for his customers.

(24:32):
We got him hooked up withAmerican steel and really the
rest is kind of history for thatguy.
He's still selling wood sheds.
Um, he's a competitor of oursand we wish him all the best
because, uh, you know that's whowe are.
We don't go after people.
We're not looking to cutanybody's legs out from under
them.
We want to be competitive,right, you know he is a
competition to us and he knowsit right and we have a lot of

(24:55):
fun kind of going back and forth.
But you know, it's one of thosesituations where, kind of
looking at everything in itsinitial form, when Eric brought
it to me it looked great andonce he and I kind of sought it
a little bit more and went inand kind of deep dive, we were
like, yeah, this maybe isn't forus.

(25:17):
So you know, I think that kindof lines up with what you were
talking about, Eric.
As far as pulling the storytogether, I think, again, call
to action, don't go with yourgut all the time.
I mean, in this industry, inthis industry right here, your
gut is going to talk to youprobably at least a handful of
times a day, and we talked aboutkind of pinpointing and
swerving on a dime right.

(25:38):
Are we going to change whatwe're doing in this moment to
better our tomorrow?
Are we going to stay doing whatwe're doing to maybe be steady,
Eddie, and win the race right?
And this case, it was just oneof those things.
We're having a good businesspartner, having a really good
friend and Eric and he and I had, you know, we were just able to
come together and say, you knowwhat we're going to better this

(25:59):
guy and we're going to move onfrom this.
And it was, it was easy, it wasan easy decision yeah.

Eric (26:05):
So, a lot, a lot of shed, lots out.
There could use a little jolt,just like that, and uh that's
right.

Jared (26:13):
That's right.
If you got a neighboring shedlot, it's not going to hurt you
to go over and say hello.
I can tell you right now you'regoing to attract a lot more
flies with honey than withvinegar.
I can tell you right now I'vegot good relationships with
manufacturers and dealers alikepretty much nationwide at this
point that I'm an open book man.

(26:33):
You can ask anybody.
That's how we're on thispodcast.
To begin with, we are blessedand honored every day to walk a
path that we're proud of walking.
I mean, I can tell you I'mproud of what I do every day.
I love my job, I love going towork and you know, every time I
meet somebody I always try toend the conversation once I meet

(26:54):
them with.
How many people in thisindustry have you met like me?
And they I mean Eric's watchedme do it?
It's one of those things wherea lot of times I get told no one
or very few.
And that's what I want.
I want everybody to kind ofcollectively come together and
say we're going to be 1% betterthan we were yesterday, because
being nice, being nice goes along way.

(27:16):
So, what do you think, Eric?
I mean honestly, you've been inthe industry longer than me.
Neither one of us are oursenior citizens or anything in
this industry.
We're both still pretty, prettygreen in a lot of ways, but I
mean, you've seen more than Ihave.

Eric (27:32):
What I can say is that the wood industry is a little more
in the know.
It seems like every person I'vetalked to knows everybody else
knows what they've been doing.
It's a little bit easier tofigure out the jigsaw puzzle of
the wood industry.
Uh, it's got trade shows too,so, like you got to think,
there's a lot of that going ontoo.

(27:53):
Um, and it's super competitive.
Um, the metal building industry, man, you know over the seasons
that we do like I'm hoping tobring some light to it.
So, I I'm like you know itisn't he's.
You know this company is betterthan the next.
It's really.
I think customers are lessinformed and more reliant on the

(28:15):
salesperson to make thedecision for them or with them.
But there's rarely bad anycomment about any company.
Now you go down to mount airydifferent story.
So, you know, Mount Airy is alittle bit uh, a little bit more
um, oh yeah, that guy, heworked everywhere.
You know like that type of youknow, um, but from a, from a

(28:38):
business standpoint, shadlockstandpoint, you know you don't
get sales people stopping by.
You know we, we had, uh, youdon't get sales people stop like
, hey, you want to get somemetal bit like that.
That's a thing that there's noum, I don't know what the word
is.
It's just not as as deep androoted, I would say.
I I think that there's a lotmore, I think there's a lot more

(29:00):
unknown in the steel industry.

Jared (29:03):
Everything in the steel industry is kind of the end
product varies so much frommanufacturer to manufacturer,
from state to state.
The regulations are so muchdifferent in Michigan than they
are in Florida or in Californiathan they are on the coast of
North Carolina or South Carolina, something like that.
So there's a lot of knowledgeand product knowledge that has

(29:24):
to go into being a top levelsteel and metal building
salesperson and, honestly, youknow if you're selling I-beam or
you're selling tube steel oryou're selling kits or you're
selling fully assembled,delivered buildings like we do,
you know or even pole barns, youknow, you know, I know there's
a lot of people out there thatare doing all kinds of different
things and it really comes downto, I think what I want to help

(29:47):
provide the steel industry is.
I know so many people in thewood space that I love and care
about that are really genuinelygood people.
A lot of those people arelistening right now, right, and
I want the steel industry tohave more of those people, and
not that the people that are inthe steel industry are bad, but
I feel like there is so muchconfusion and everything is so

(30:11):
kind of all over the place, allthe time we need to put up, we
need to put a cap on it.
We've talked about, you know,trade association.
We've talked about some sort ofaccountability, I think from
two guys who have a team ofpeople that are doing it right.
You know Eric sells morebuildings than anybody in the
company.
That is a fact.

(30:31):
It's been a fact since day one.
Even on my best day, I probablyhaven't sold to the extent that
Eric has.
I've had several exceptionalmonths.
I have had 16, 17, 18 buildingmonths.
I know Eric's had several ofthose.
I've had 16, 17, 18 buildingmonths.
I know Eric's had several ofthose.
When you start talking aboutselling 18 metal buildings in a

(30:52):
month, it is grind time.
Eric and I have been onFacebook Messenger at 1 o'clock
in the morning selling buildingsto people Not even kidding you
people, not even kidding you.
You know, if you really want totake it to a next level online
marketing with, with Steelbuildings, metal buildings, um
consignment, dealer model, withsheds you're in a great space

(31:15):
and if nobody's told you thisweek, hear it from the Steel
Kings.
You're in a good place.
If something's going on.
If something's going on, find,find a solution.
Reach out to somebody at yourmanufacturer, your, your
supplying partner, whatever, butdon't sit idle.
Do not sit idle, man, cause I'mtelling you there is so much

(31:35):
good stuff going on in ourindustry.
Sounds like you want to jump inhere.
Go ahead.

Eric (31:39):
Oh, I was going to say it, it just came to me and I'm
going to say it because it'skind of funny.
But when we first started doingbuilding sales, like we'd have
like a big day, and I wanted tosay, like you know what happens
when you sell 16 buildings in amonth?
You literally get to door, dashyour favorite Mexican food
restaurant to your office right,like that's right.
The next day you said it lasttime.

Jared (32:00):
It's the little things that make you keep going, you
know you said it last time, so Iremember the door dashing, the
five guys.
I think you guys were doordashing five guys, so you know
for those of you guys go backand check it out.
But Eric started this wholething as really as a youth group
project.
Right at the time Eric was ayouth pastor and he starts

(32:21):
really seeing the need foradditional workforce.
He's like, well, great, what.
What better project can I dothan provide the youth at the
church and outlet to come andhang out?
We'll get them door dash fiveguys and we can work on the
sheds and steel.

Eric (32:33):
It was like.
It was like.
It was like, hey, hey, you,here's a hundred bucks.
Go to the post office, go pickup a sack of burgers.
You, you're going to the bankwith this bag of money and
they're like 16 years old, likeokay, I'll be right back and I'm
like extra cheese on mysandwich.
It's all good, you guys comeback and we'll keep saying you
know, man, it just turned into,you know, speaking of you, I've

(32:54):
got you tonight.
So I'm back in the back in thebiz there too.

Jared (32:58):
So yeah, so you know, for those of you that don't- have
fun at work too yeah, man, I Ithink you know, I think we're to
.
I wanted to close up today alittle bit.
We're going to get long-winded.
Some of these conversations wemight take out to two and three
part episodes, but some of themare going to hit you right in
the face.
Today's call to action is ifyou're a wood dealer, become a

(33:20):
steel dealer, or at leastconsider it.
If you need help, reach out toEric and I.
We're happy to help Jared@DaytonBarnes.
com, Eric@ DaytonBarnes.
com, but I want to talk to youguys a little bit about what to
expect, right?
So we're on episode three.
We're still getting our feetunder us, we're still learning
the process, but Eric and I havebeen in really deep discussion,
thought and prayer about whatwe want to do with the steel

(33:42):
Kings podcast.
Part of that's going to bewe're creating a social media
outlet.
We're going to be on all thesocial media platforms Facebook,
uh X, Instagram.
We'll be out there, you know,amongst you guys.
We want you guys to reach out.

(34:03):
We want you guys to comment,tag us, hashtag, questions,
comments, concerns.
We want to know what you wantto hear about.
We're the open book in this andyou guys are the reader and we
want to make sure that we writechapters that you all are
interested in reading, if thatmakes sense.
We're going to do interviews.
We're going to talk to guysfrom each one of our preferred

(34:25):
manufacturing partners.
Those will be some pluggingepisodes, not going to talk to
guys from each one of ourpreferred manufacturing partners
.
Those will be some pluggingepisodes, not not going to lie
to you, but we're going to showyou guys kind of how to do both
and from a manufacturingstandpoint.
On the wood, we're going totalk to some wood manufacturers
and some steel manufacturers.
You might get a monologue fromme a half an hour, 45 minutes.
You might get the same fromEric.
Um, one thing I wanted to givea shout out to Eric is we're

(34:46):
going to talk to, we're going totalk to Joel next week.
I don't know if you knew thatyet, but we're actually going to
.
We're going to bring Joel intothe Steel.
Kings podcast.
That's right, we're going tobring Joel in from J Money.
We're going to talk to him alittle bit, and Katie, I think
we're going to try to get bothof them here.
Nice, you know, just to giveyou guys kind of an overview.
Thank you for that.

(35:13):
Yeah, we have been friends withJoel.
Eric's been friends with himlonger than me.
Eric, give us kind of your bestoverview, your best couple
minutes, on Joel as we prep fornext week.

Eric (35:22):
You know Joel is the yes, he owns the money.
His knowledge of sheds, hisbanking, his ability to create a
solution that's, in my opinion,somewhat complicated, and he's
got the right skill set.
So, the steel industry beforeit's been dominated by RTO.

(35:46):
The steel industry before um,you know it's been dominated by
rto and there really hasn't beena company out there willing to
take a risk on financing theselarge 20 to 30 000 projects 50,
60 k um.
And so, Joel walked into ourlife.
Thank God, he walked into ourlife because um, um, and he was
asking about rto stuff and wewere pretty buttoned up there
and I remember and I'll plantthis seed, we'll just go into

(36:07):
depth about it next time.
But you know he said, well,what, what, what is it?
You know you got, he was, wewere charismatic and kind of was
jiving and he said, well, what,what, what is a need that you
guys have?
I said, dude, if you canfinance a $30,000 project, you

(36:30):
know, know for us with, withdecent monthly payments, you
know I'll sell you a million.
I mean it, it will never end,just bring it.
You know, and that was a yearbefore he came back to us with
the answer to that and so westayed in touch a little bit and
man, we'll dive into the storyabout how and what that looks
like and let him kind of touchon it.
But man, he, he kept us in mindand so we keep him in mind too.
And man, man, we've, he's gotus.
He, he got us some golftournament tickets in Columbus

(36:53):
and spent trap traveled with man.
I was in Texas with him rollingaround.
So I've been on some trips withthe guy.
I went to North Carolina withthe guy I've been in boardrooms
with, with high level profilepeople and, yeah, he's just a
great guy.
He's a good advocate for DaytonBarnes and yeah, we can't, we

(37:15):
cannot thank him enough aboutbeing.

Jared (37:17):
We cannot thank him enough for being the studio
sponsor for this podcast.
The whole reason that we'reable to do this right now and
talk to all of you and have aplatform, um.
Shout out to Shannon over atshed geek.
Shout out to Joel over at the jmoney team um, we've been
partners with the guy, we'vebeen friends with the guy.

(37:37):
Um, now we're kind of gettinginto advocacy and we are going
to be kind of a profound speakeron the behalf of the J Money
brand.
It has absolutelyrevolutionized our business and
what we do here on a day to dayand we've been able to help our
friends revolutionize theirbusiness doing the same thing.
Revolutionize their businessdoing the same thing.

(37:57):
Yeah, and I'm excited to talk tohim because we have a really
deep dive story to tell you allabout.
It's about friendship, it'sabout staying true to yourself,
it's about really takingadvantage.
And again, eric, I met Ericwhen he sold me a metal building
and now, all these years later,we're on a podcast together
called the steel Kings and we'vegot a.

(38:18):
I mean, I'm so thankful for theteam that we have here and all
the opportunities that we'vebeen blessed with.
I can't tell you, I want you tothink about this, I want you to
be excited to hear the story.
So, Eric will attest to this.
Eric will absolutely tell you.
Jared Ledford does not miss work.
Jared Ledford goes to workevery day.

(38:40):
He loves going to work.
The one day, the one day, theone day that Jared Ledford was
sick and I mean sick, bro, I wassick was the day that Jared,
Eric and Joel had to drive oneday there and back to North
Carolina from Ohio and Jared wasdying in the front seat while

(39:02):
Eric was speeding to NorthCarolina and I think Joel might
have been holding on to the seatbottom in the back.
I think we were all over it.
So, I mean, we're going to talkabout a 12-hour journey that
cemented our friendship withfrankly, we were talking to one
of the biggest metal buildingmanufacturers in the United
States.

(39:22):
I felt like I got ran over by afreight train.
I don't know what was wrongwith me and these two guys
pulled me through and we had agreat meeting right.
I mean we did great.

Eric (39:31):
We had a great meeting.
We hit, we hit the mountains,and he says, and he said, uh,
play that old, uh rock, you playthat song, that song that.
And he said play that old rock,he played that song, that song
that we play.
He said out of nowhere.
He's like, you know what Ithink this moment is.
Let's put on that song.

Jared (39:50):
West Virginia.
You know that.

Eric (39:51):
Take Me Home.
Country Roads by John Denver.
Take Me Home.

Jared (39:53):
Country Home by John Denver, and I think John Denver
yeah, I think I was dying in thefront seat by the time.
So, another little tidbit aboutme.
For those of you who don't knowCar sickness I get car sick
right now.
So, we're going to talk about alot of things.
I'm going to plant another seedfor another car story, because

(40:14):
Eric and I did a journey, oh man.
We flew from Ohio to PhoenixArizona.
We had a store there and it'sanother long story.
You know we're going to have somuch fun.
Yeah, yeah, once we get once weget unbuttoned and we start to
really loosen up and become thesteel Kings for you guys.

(40:35):
You know there's some nerves.
I'm not going to lie to you.
We're on a pretty strictschedule and I'll tell you.
If Eric and I could just sitdown and podcast all day, we
would love it.
So, but right now we are inlaser focused mode, like all of
you.
We are getting ready for thatspring sales season.
We're going to wrap up today.
I'm going to do the call toaction.

(40:57):
Right, if you're sitting idlyby, get off your butt and start
moving.
Right, get into game mode,because right now you're
listening to us and it's thethird or fourth week in March.
It is time to start selling.
And if you've got an issue,don't wait till July to address
it, because by that time you'regoing to look up and it's going

(41:17):
to be up, and it's going to beOctober and it's going to be
winter time and you're going tobe like where'd my busy season
go?
You have got to get up off yourbutt and start moving.
Um, Eric, you got anything onthe way out this week, brother
no, man, I'm super excited forJoel's podcast and the next one.

Eric (41:34):
We've got one.
We didn't mention who it wascoming, but, man, super excited
about that one too.
It is middle of March, man,look, post ads.
Be real, go online, share yourstory.
It's going to work out.
Then hit here and an eye up Ifyou guys have a question about
metal buildings.
Man, maybe just want to do aQ&A session with us.
We're not shy.

(41:55):
We will point you in the rightdirection.
That's right.
Many blessings for you guys insales in March and April.
Absolutely, absolutely.

Jared (42:04):
Stay safe, my friends.
We will catch you next week onthe Steel Kings podcast Again we
are talking to the man, themyth, the legend, the J Money
himself, Joel M Oney.
So, for all of you that don'tknow, that's how we get J Money
himself, Joel M Oney.
So, Eric, I'm out.
Brother, how about you?
Have a great week, my man andwe'll talk to you guys soon,

(42:25):
later on, guys.
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