In this episode of Shelf Talks, host Roberta interviews Candace Wu, co-founder of Wonder Monday, a brand that is redefining cheesecake with healthier options. Candace shares her journey from technology consulting to entrepreneurship, the challenges of product development, and the strategies for entering the competitive retail market. She discusses the importance of understanding consumer needs, building relationships with retailers, and the marketing strategies that have contributed to their success. The conversation also touches on future plans for expansion and the significance of innovation in the food industry.
Chapters
00:00 Introduction to Wonder Monday
02:16 The Journey to Entrepreneurship
05:04 Innovating Cheesecake: The Product Development Process
08:20 Entering the Retail Space
12:45 Marketing Strategies and Consumer Feedback
16:50 Building Relationships with Retailers
21:06 Future Plans and Expansion
24:47 Retail Readiness Round: Key Insights
Wonder Monday Website: link
Wonder Monday Instagram: @wondermonday
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