In this FOUNDER'S FLASHBACK from Episode 13 - Roberta interviews Heather Sloan and Enwei Li, co-founders of Heali, a wellness company that innovates in the sports, beauty, skincare, and aging sectors. They discuss their backgrounds, the inception of Heali, the challenges faced during product development, and their unexpected success in retail. The conversation also covers their experience on Dragons' Den and the impact it had on their brand growth.
In this conversation, Heather and Enwei Li discuss their journey in building Heali, a brand focused on innovative pain relief and recovery products. They share insights on leveraging influencer marketing, navigating retail challenges, and the importance of strategic partnerships. The duo emphasizes the need for continuous innovation and adaptability in a competitive market, while also providing practical advice for other founders looking to enter retail.
Breakdowns:
00:00 Introduction to Heali and Its Founders
03:12 The Birth of Heali: Identifying Market Gaps
06:00 Challenges in Product Development
08:55 Launch Strategy and Initial Sales
12:01 Networking and Finding Advisors
15:12 Unexpected Retail Success
18:05 The Journey on Dragons' Den
20:56 Post-Show Impact and Brand Growth
25:02 Strategies for Retail Success
28:03 Challenges of Competing in Retail
29:54 Navigating Manufacturing and Supply Chain
32:03 The Importance of Brokers in Retail
34:01 Crafting the Perfect Pitch
35:55 Future Innovations and Product Expansion
40:05 Retail Readiness and Key Advice
Heali links mentioned on this episode:
Instagram LINK
Tiktok LINK
Website LINK
Heali website has a geo-locator where you can find all the locations to purchase!
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