In this FOUNDER'S FLASHBACK from Episode 3 - Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a premium almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the importance of relationships in the food industry and the lessons learned from her partnership with Walmart. She also highlights her vision for the future of Revival, focusing on innovation and strategic partnerships.
Impactful highlights within this episode:
- Scaling a business comes with unexpected challenges
- Entering retail requires a different strategy than direct-to-consumer
- Building relationships with buyers is crucial for success
- Investing in support and mentorship can accelerate success
- Being open to change can lead to new opportunities
Breakdowns:
00:00 From Dance to Almond Butter: Rachel's Journey
02:52 The Birth of Revival Food Co.
06:09 Crafting Unique Flavors: The Science of Almond Butter
15:03 Starting with Local
19:44 Pitching to Giant Eagle Market District
35:17 Breaking into Retail: The Walmart Experience
44:39 Trouble on Shelf
51:12 Rebranding and New Opportunities
56:14 Exit off Walmart shelves
1:07:57 Revival Future Growth
Links mentioned in this episode:
Social Media:
Revival Food Co. Instagram: https://www.instagram.com/revivalfoodco/
Revival Food Co. TIktok: https://www.tiktok.com/@revivalfoodco
Shop Revival: http
Ruthless Truth--Episode 10: Steve Jobs, the iPhone and Me...The Untold StoryIs an opinion platform hosted by Marvin “Truth” Davis. My life and career...
Listen on: Apple Podcasts Spotify
How to Follow Shelf Talks Podcast on social:
Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨
https://www.buzzsprout.com/2411532/support
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes
© 2025 iHeartMedia, Inc.
