In this episode of Shelf Talks, host Roberta interviews Maxi Heidenblut, the founder of Häppy Candy, who shares her journey from a finance career to creating a healthier candy brand. Maxi discusses her passion for nutrition, the challenges of product development, and the importance of retail strategy in the candy market. She highlights the significance of taste testing, marketing strategies, and the evolution of packaging. Maxi also shares insights on pricing, sales strategies, and her future plans for expanding Häppy Candy's reach.
Chapters
00:00 From Finance to Candy: Maxi's Journey
02:46 The Birth of Häppy Candy: Identifying a Market Gap
05:18 Crafting the Perfect Gummy: Development Process
07:47 Launching Online: The Initial Steps
10:50 Retail Strategy: Getting on the Shelves
13:20 Trade Shows: A Game Changer for Visibility
16:00 Marketing Strategies: Driving Consumer Awareness
18:25 The Meaning Behind Häppy Candy: A Personal Touch
20:18 Creating a Joyful Brand Identity
22:52 The Evolution of Packaging and Design
24:35 Navigating Retail Challenges
27:02 Pricing Strategies and Consumer Feedback
28:43 Sales Strategies and Building Brand Awareness
30:37 Managing Workload and Team Dynamics
31:36 Future Goals and Expansion Plans
Happy Candy Website: https://haeppycandy.com/
Happy Candy Instagram: https://www.instagram.com/eathappycandy
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